What’s the Amazon brand? Where’s the Essence? And how can Jeff Bezos be replaced? (2022)

  • Branding

What’s the Amazon brand? Where’s the Essence? And how can Jeff Bezos be replaced? (1)

Having read the compelling biography on Jeff Bezos, ‘The Everything Store: Jeff Bezos and the Age of Amazon” by Brad Stone, I came away believing that Amazon is a long-term short and the main reason pertains to the Amazon Brand.I must qualify that it would be a verylong long-term short. In the meantime, Amazon is likely to be a great investment vehicle since they continue to pioneer and are consistently upsetting the apple cart (although not yet the Apple Cart). Investing is a matter of time (and timing) and I’m no wizard in this regard. Unlike most stock market aficionados and analysts, I am not focused on the Amazon business model* and its profitability (or current lack thereof) per se.I look at Amazon with my own rose-tinted glasses of a brand marketer. Is Amazon creating a sustainable brand?

Amazon – The Classic U.S. success story

In many ways, Amazon represents the best of what America has to offer. A founder and CEO who thinks BIG. A spirit of innovation. A can do attitude.

A founder who, while exceedingly wealthy, remains hungry and is still deeply hands on. Bezos has a talent — apparently shared with Steve Jobs per the Isaacson biography — for reality distortion. He has vision. He has has made it his business to become the most customer centric organization on Earth. Behind his vision and 20% ownership, Bezos is all about the long-term which, in a stock market-run world, is an exceptional quality — dare I say, an asset. The issue is that the largest and most valuable part of Amazon lies in the form of the founder.

(Video) How Jeff Bezos Keeps Amazon Ahead of the Competition | Inc.

Amazon brand – the long term value

However, Amazon and the Amazon brand is being constructed in a manner that I believe is not built to last (one of Jeff Bezos’ favorite books). Even if Amazon is built to grow fast for the foreseeable future, the issue is that all good things come to an end, especially when it comes to publicly traded companies. The cycle of growth will inevitably come to end, especially as/when distributor margins are tightened (ignoring the current margin-less existence that Bezos is affording the company in order to invest in the future). The question is what are the durable and meaningful values of the Amazon brand that will help carry it into the future. There are the five prime reasons for my less-positive position on Amazon’s long-term value:

  1. No Successor. The issue of a successor is a shorter term issue. There is — worse, there can be — no viable successor to Jeff Bezos. Bezos will have to step down at one point, if it doesn’t happen by force — as highlighted by the recent health scare while holidays in the Galapagos, this new year’s,just ahead of his 50th birthday. Beyond his brilliant mind, his vision and his ability to steer the company through twenty glorious (if at times perilous) years of growth, Bezos is irreplaceable. His brash manner, his indomitable spirit and his boldness are signature characteristics of the founder. For someone to be able to pursue the same approach will just not be possible. Taking the brazen decisions that have defined Bezos’ reign takes not just a certain profile, but a type of ownership structure and decision-making system. Moreover, is Bezos able/keen to find and foster a legitimate heir? Apple is an interesting parallel. Only time will tell if Tim Cook will be able to take Apple to the next level. For now, the jury is out.
  2. No Higher Purpose. The internal slogan of Amazon is defined as “Work Hard. Have Fun. Make History.” When I talk about the Marketing of the 5E’s, I refer to the Essence of a brand. This relates to having a higher purpose. The question is to what extent “making history” will be doing “good.” What is it about “making history” that resonates with its employees and customers? Making history by being the BIGGEST distributor or being the one to grow FASTEST to $100B, are not durable or empowering traits. Jeff Bezos’ Amazon has inscribed a powerful customer-centric creed. The Amazon philosophy is broadly speaking built around the concept that any investment must be geared to bring the customer value. Meanwhile, Amazon does not strive to serve a higher mission for the people. Bezos has personally invested in fabulous projects or entities such as the Space Origin, the Clock of the Long Now andthe Washington Post. However, these investments are personal. Bezos’ position is that philanthropy is not what the Amazon shareholder is seeking. I believe that shareholder value will come from having motivated and engaged employees who are prepared to go beyond. Without necessarily talking about philanthropy, Amazon needs a higher purpose beyond making money and becoming big. Having a higher purpose taps into ethics and emotions which deep down craft our beliefs and drive our motivation. It is my conviction that the employees’ desire to overachieve and give more than the average is one of the keys of creating long-term shareholder value.
  3. Employee Fulfillment. From reading the Bezos biography and anecdotal evidence, there seem to be a limited number of employees at Amazon that are genuinely “happy” and/or fulfilled based on an accepted culture of life/work imbalance. By constantly extracting the most out of its current employees, the likely consequence of employment at Amazon is burn-out or burn through. Such a ‘regime’ is not sustainable over the long term. What I would be interested in seeing is how more value can be inserted into the daily workflow for the employee. Fun is good, but in down years, fun has a nasty way of being squeezed out of the picture. I think that work/life balance is indeed difficult to reconcile with creating cutting edge shareholder value. However, there needs to be more life inserted into the course of day’s work.
  4. Value. The search for diminishing costs and EDLP (Every Day Low Price)will have its limits over time. Perhaps Bezos is creating the most efficient and effective distribution model existing. However, as a branding guy, the marketer’s role is to create value. Embedded in its EDLP strategy, Amazon seems to be all about subtractingvalue as much as possible, notwithstanding the exceptional and customized user experience.
  5. Product. In a market driven distributor model, margins are by definition thin. It’s all about volume. However, on its eCommerce site, Amazon is merely serving as an agent. Sure, there are good margins when Amazon serves as a marketplace. However, over time, having optimally negotiated and bilked its suppliers, Amazon will need its own products in order to extract higher margins. The Kindle is surely one of the answers. Certainly, in its arsenal, the AWS and Kindle are powerful arms. The question will be to what extent Amazon will be able to provide white label products and, along the way, substantiate its brand with hard core goods?

Certainly, to talk of Amazon’s demise might be completely inappropriate near term. Any “short” on Amazon is a long term issue. What will delay that decline? Two of the keys will beAutomation (removing the human component) and Innovation – (AWS, 3D printing, drone delivery…). For now, Bezos is alive and kicking. Momentum is good and the market opportunity is vast. So, for the near term, the Amazon prospects remain good — Don’t rush out and short the stock just yet. However, the Board and brand team at Amazon should be plunging into the five strategic questions above with gusto.

*This article published in October 2013by former Amazon employee, Eugene Wei, is rather insightful and a worthy read.

(Video) Jeff Bezos at MIT Amazon - Earth's Most Customer-Centric Company

***If you like my writing and are interested in fostering more meaningful conversations in our society, please check out myDialogosSubstack. This newsletter will feature articles on why and how we can all improve our conversations, whether it’s at home, with friends, in society at large or at work. Subscription is free, but if you see value in it, you are welcome to contribute both materially and through your comments. Sign up here:

(Video) Jeff Bezos on Why It's Always Day 1 at Amazon | Amazon News

What’s the Amazon brand? Where’s the Essence? And how can Jeff Bezos be replaced? (4)

Minter Dial

Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's latest book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership.It's easy to inquire about booking Minter Dial here.View all posts by Minter Dial

(Video) Amazon, Jeff Bezos and collecting data | DW Documentary

Previous post

(Video) How Jeff Bezos made Amazon a $1.6 Trillion company? | Business Model of Amazon | Dhruv Rathee


What is Amazon's brand essence? ›

Amazon's brand essence is not tied to specific products or categories. Your brand is defined by the way it consistently delights users with a high-quality, reliable online shopping experience.

What is the brand mantra of Amazon? ›

Amazon Slogan: Work Hard, Have Fun, Make History.

What did Jeff Bezos say about branding? ›

As Jeff Bezos famously said, "Your brand is what people say about you when you're not in the room." Personal branding bolsters any business that involves transactions or agreements between people — which is most businesses.

Why did Jeff Bezos choose the name Amazon? ›

“Get Big Fast” In 1994 Jeff Bezos, a former Wall Street hedge fund executive, incorporated Amazon.com, choosing the name primarily because it began with the first letter of the alphabet and because of its association with the vast South American river.

What does Amazon brand mean? ›

At the time, website listings were alphabetized, so he wanted a word that started with "A." When he landed on the word "Amazon," the name of the largest river on the planet, he decided that was the perfect name for what would become earth's largest bookstore.

What is the essence of any product? ›

Brand essence defines a company's raison d'etre – consider it to be the soul or DNA of a brand that can be felt everywhere where the brand is present. It brings together the concepts of the company's goals, the value proposition, and the brand values and principles.

Amazon is one of the most recognizable companies in the world, occupying and serving more global regions than any other organization. And while it may seem hard to imagine branding a store that sells “everything,” the world’s largest ecommerce store has managed quite well! In fact, the name Amazon has practically become synonymous with online […]

Root Your Brand Identity Through Your Business Story The humble start of Amazon is among the best-known business origin stories in the world and this story has been a tremendous asset in establishing the company’s customer-centric brand positioning.. With this powerful brand story firmly established, Amazon is able to maintain its image as an organization that will always care about its customers, no matter how unimaginably large it becomes.. Their customer centric approach still is one of their highest brand values and drives the whole focus of the business in terms of their business model, brand strategy and customer experience.. Your brand story is a really important part of your whole brand strategy and any business seeking to strengthen its brand leverage should consider amplifying it appropriately in a way that’s relevant to your customers.. Highlight Your Brand Differentiation at Every Opportunity Ask anyone what sets Amazon apart from other online retailers, and they’re likely to answer in a number of ways: the product selection, the customer centric approach and the prices.. Regarding the selection, the original tagline for the company when it only sold books was “Earth’s biggest book store.” As the organization experienced exponential growth and added product line after product line, it became known as “the world’s largest online retailer.” Today’s Amazon customers can expect to find anything they’d like to buy—and some things they would never buy—available for sale on Amazon.. Remain Flawlessly Consistent with Your Brand Promise Above all other factors Amazon’s brand promise has driven the company’s explosive growth, worldwide expansion and enduring popularity among customers from every walk of life.. When your brand promise is reflected in every facet of your business, from customer-facing features to employee actions, to your products or services themselves, you create a customer experience which engenders lasting loyalty, high profile brand recognition and a much more powerful market position.

I have been on many vendor meetings as a category leader where vendors bring beautiful decks, charts prepared with tons of sweat and long hours only to find Amazon is concerned with something totally different. What are vendors doing wrong? What does Amazon expect? %

He spent 6 years at Amazon in various product and vendor manager growth roles.. Amazon has built its entire retail business around the ‘flywheel’ ~ this concept is the brainchild of Jeff Bezos and even after 20 years, this is at the center of Amazon Retail.. Being a customer obsessed company, they focus on input metrics of what the customer wants based on glance view, page views, what is the customer intending to buy on the site, with 3P, and offsite with other retailers.. Use InsightLeap’s dashboard to analyze Amazon ‘Product Sales Mix’ and compare that to your overall company product sales mix.. As a vendor you should also obsess over your common customer (buying customer).. Is your ASIN detail page search engine optimized assuring the product appears high in search results aligned to how the customers would look for your product on Google or Amazon?. In addition to Product Monitoring, InsightLeap offer Amazon Advertising as a source for data reporting (Beta).. Remember, “Amazon believes in providing the largest selection of items to its customers” – this is how it all comes together.. As a vendor, if you are not providing all your selection to Amazon (1P), then sellers have a chance to fill that gap.

In addition to selling everything from A to Z, it seems the largest online retailer in the US intends to produce everything as well.

By understanding this strategy, we've been able to identify which categories meet Amazon's requirements, and with this information we've predicted three areas most likely to be the next targets for Amazon's private brands:. There are three stages in the launch of a private brand: first Amazon will Release Sample Products, then Monitor Performance often for a period about a year, and finally the highest performing product lines will receive a Full Category Release.. By releasing a variety of products in quick succession, Amazon is able to collect a large amount of data in a short period of time, helping it to quickly make decisions and determine which products generate the most consumer interest.. During this time, Amazon collects all the necessary data to determine its next move, dividing product lines into three categories.. We can see examples of all of these within the Happy Belly brand one of Amazon's major grocery brands:. Amazon may also offer a promotion to help generate interest and awareness of the expanded product line, resulting in an immediate lift in sales to match the increase in the number of items available.. This rapid investment in top categories is incredibly prevalent in Amazon’s largest and most diverse private brand, AmazonBasics.. In July of that year, Amazon more than doubled their selection of batteries, triggering renewed growth which drove AmazonBasics to become the platform's largest battery brand with over $25M in estimated annual sales.. In January 2016, AmazonBasics repeated the same feat with their line of Laptop Cases – again causing sales to double almost overnight – and followed that up by tripling its selection of Closet Storage & Organization products, bringing sales over $6M in Q1 of 2018 and making AmazonBasics the category leader.. You'll notice that between the sample launch and full category release the product line was allowed to level out for about 14 months while Amazon collected data and expanded in higher-priority categories such as luggage and laptop carrying cases.. In summer 2016, there were two major expansions under the AmazonBasics brand – Pet Beds and in Pet Crates & Pens – and since then there has been a steady introduction of more sample products in Dog Food Bowls (September 2016), Slow Feeder Bowls (February 2017) and Pet Feeders/Waterers (November 2017).. The Amazon Elements brands is already strong in Baby Wipes but the company has been testing products in several other subcategories such as Diaper Pail Refills (September 2017) and Pouch Baby Food (December 2017).. It's clear that private brand expansion is a major priority for Amazon – dozens of new sample products are being introduced every year to help the company determine their next big expansion – but Amazon is also constantly tweaking their strategy.

US Markets Loading... H M S

Amazon already runs a marketplace for services called Mechanical Turk.. There's no reason why Amazon still won't be a huge player in a huge market in 2030.. But think of how they got into cloud computing: they had built this enormous computing capacity to handle all their traffic, and they decided to start renting it out.. Why shouldn't Amazon at some point in the next 20 years offer other companies to ship, or even build, stuff for them?. Mobile commerce is also going to be huge.

A growing number of companies are leaving Amazon, but shoppers can still find their products on the site.

Ikea told CNBC in a statement that it's moving away from Amazon as the company is "keen on exploring new areas" to reach consumers.. "Ikea worked on a pilot project with Amazon in the U.S. for Smart Lighting in 2018.. An Amazon spokesperson told CNBC in a statement that the company has a zero tolerance policy for counterfeits and "invests heavily" to make sure its policies around counterfeits are followed.. This week, Ikea said it would be moving away from Amazon, joining a growing list of brands who have ended business with the site.. Even if brands stop working with Amazon, shoppers can still purchase their products from third-party sellers.

Amazon is the most successful retailer in the world because they have the best selection, price, and delivery. But how did they do it?

Large Selection : Consumers always want to find the product they are looking for and, of course, this product should be in stock Low Price : Consumers want to pay as little as possible for a product Fast Delivery : Consumers want to get their orders as quickly as possible. “Fathead” Products“Long Tail” Products High demandLow demandHigh profit Low profitMainstream Niche/specific/hard to findStrong brandLess brand-dependentThese products sell themselves and sell often.Individual demand is low, but as a whole, the cumulative sales make up 58% I.e.. Clearly, the traditional superstore model can’t respond to Amazon’s vision of superior selection (“long tail” products).. So neither could properly deliver on Amazon’s desire for a superior customer experience, including both a high-demand selection of products and an unprecedentedly large range.. Amazon’s success depends on the fact that it is two very different but seamlessly integrated shopping places at once : A store, like Walmart, (with Vendors providing product to Amazon) and a marketplace, like Ebay, (with Sellers selling direct to consumer).. That means if Amazon wants a consistent result, this shipping strategy must also be applied to seller products.. Taking on the storing, picking, packing and shipping allows Amazon to control the quality of consumers’ delivery experience while offering an elegant solution to their sellers who would otherwise struggle to deliver according to Amazon’s rigorous standards.. Amazon Prime is a simple idea that is very difficult to implement: A subscription model with 2-day free shipping on selected products.. The success strategy “ flywheel ” means that the more successful Amazon is the more successful they are likely to become.

Why is Amazon so successful? Two reasons - The Press Release and the Six-Page Memo.

Before moving deeper into this article, I want to make it clear that I am not suggesting that only six-page memos and press releases are the reason for Amazon's success.. P&G is one of many... [+] companies that should introduce Amazon's proven press release and six-page memo methodology throughout its company.. I wrote multiple press releases when I worked for Amazon, I read numerous press releases, and I taught others how to write press releases.. As with the press release, I wrote many six-pagers inside Amazon and I taught others in the company how to better use six-pagers to advance an idea for a product or a service.. Can Other Companies Do The Same?. Amazon perfected the use of the press release and six-page memo to give its executive team and associates a framework for identifying the optimal products and services to provide customers.. For example, the strategies and recommendations I identified for Campbell Soup and that I wrote about in this article were created writing a press release and a six-pager.. Should companies introduce the internal press release and the six-page memo into its culture and way of doing business?. Amazon is Amazon because it has perfected the use of both techniques.

The largest online marketplace and internet company in the world, Amazon is challenging the traditional way we do our shopping. But what can we expect from this company through the slogans and motto they carry?

If you live in the United States and you think about online shopping, chances are, Amazon is the first store that comes into mind.. While it’s not the first website that created online shopping, since 1994, it has significantly changed the way we shop.. Amazon’s Slogan What’s in a Motto?. Mottos and slogans may seem unnecessary when building a brand, but in terms of marketing and PR, your business’ slogan becomes part of the foundation that dictates how your business operates.. For example, would you rather buy products from a company whose motto focuses more on providing their customers with quality products, or a company with a motto focusing on the company’s profit and growth?. So if you want know more about the business you’re dealing with, take a look at the slogan.. Amazon’s slogan is “Work Hard.. As of 2018, Amazon has over 613,000 employees, all of them working hard to provide new ideas to innovate e-commerce as well as provide top-quality services to its consumers.. Many of Jeff Bezos’ speeches highlight the importance of working hard, among other skills, towards reaching one’s goals and success, and his motto is a sure sign of what he expects from his company and his employees.. Amazon’s slogan talks about working hard to achieve their goals, having fun by thinking out of the box and using one’s imagination and past lessons to create a new idea, and make history by working together to reach new heights.

Amazon and brands have a complex relationship. See how Nike, Yeti, and Bose own their relationship with Amazon, & learn how you can gain this influence too.

Lessons from Brands That Have Already Had Success Amazon says they have an “open marketplace” and they can’t control sellers, but Amazon also carries a lot of weight in the digital marketplace and can put a lot of pressure on brand manufacturers.. With a combination of strong brand presence, high consumer demand, and unforgettable customer experiences, these brands were able to leverage their market dominance to create a profitable Amazon channel while still maintaining their brand and their direct to consumer business.. They knew that by selling on Amazon, they’d be handing over control of the brand experience, so for the longest time, they opted not to explore their options with the marketplace.. Brand #2: YETI The situation: YETI’s brand is so influential with consumers that they negotiated “the holy grail” of partnerships with Amazon: YETI gets to be a seller on Amazon, doesn’t have to sell their products to the e-tailer at wholesale prices, AND the products are still available for Prime.. What worked for YETI: Amazon likely needed the product to be a relevant destination for the brand name, but YETI is so powerful they were able to keep the margin for themselves.. YETI also showed no minimum advertised price (MAP) violations — meaning that no seller of YETI, on Amazon or likewise, is selling a YETI product at a discounted price.. Brand #3: Bose The situation: Bose is a powerful brand that does not waver on pricing and has a lot of control over dealers and how its products are perceived in the marketplace.. Amazon has made it extremely difficult for other sellers on its marketplace to be successful selling Bose products by actively preventing individual sellers from selling an item as new — even if the product is new.. As illustrated above, each of the descriptions under “Used – Like New” says much of the same thing: This product is new, but I am unable to categorize it as “New.” With Amazon blocking sellers from listing products as new, Bose gets the opportunity to manage how new products are delivered — in pristine condition, with on-brand packaging — and also creates preferential treatment for Bose-approved dealers, as they are the only ones delivering “New” products.. To do that, you’ll not only need a strong eCommerce channel, but you’ll also need an equally strong brand experience that provides a great customer experience so that you can maintain the power of your brand.. With a partner like Ally, we can help you own your direct to consumer brand experience so that your brand reaches the ultimate goal: Price consistency across channels.. From helping brands create or improve their online presence to managing the delivery of a white glove distribution process, Ally can help you create the kind of brand that doesn’t rely solely on Amazon.

Learn the Secrets to What is Your Brand Essence? Need help from a Creative Branding Agency for your Identity or Marketing? Get in touch today!

Branding is the act of teaching your target consumer what your brand principles are so that your target consumers know where they stand with you or your company.. In other words, if your target consumer has been educated about your brand principles, then your target consumer knows what to expect when exposed to your brand.. The function of your brand is to link the brand principles you have taught people to what you do.. It stands to reason that if your branding goals are to teach people about your brand principles, then your actions should be guided by those principles.. Brand Essence = Goals (educating) + What you do + Function (linking goals to what you do) + The direction you take your brand (the decisions you make). your brand and your brand’s function.. Remember that your brand’s function is to link your brand principles with what you do.. The essence of your brand (family-friendly pub environment) is going to create a reputation through your brand dissemination and brand education efforts, and it will establish a reputation almost as a side effect, an inference, or by accident.. His branded essence was perverted because his brand was acting out of character, ergo the fans who loved his name were appalled.. When your brand acts out of character, then your brand’s very essence is perverted, and such damage takes time to repair.. It was not an isolated branding incident; the entire essence of the brand had been damaged.. If your brand essence is perverted through a few silly decisions, then whatever is lost may be regained through going back to what the brand essence was before the perversion.. The perversion of a brand essence is very different from wrecking your brand.. Maybe you would prefer a little reverse engineering by starting with your brand essence and then working back towards your function, your brand function, and your brand principles.

Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series Brands under inspection Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet in the two previous posts, this third post is dedicated to the implications...

However, in a world of abundant information, too much information kills the information.. Transparency and Trust.. Transparency and Story Telling.. The most powerful stories are both human in their origin and personal in their recounting.. Transparency versus Mystique.. Transparency versus Seduction & Surprise.. The last post in this series, which will be published in a week, will focus on the issues of transparency regarding internal management.

The pandemic has had a particularly harsh impact on luxury retail, which relies on in-store personal service and a tactile experience.

Amazon has launched a new bid into luxury with the rollout of a couture shopping experience that will feature established and emerging fashion houses and brands.. The company’s Luxury Stores launched on Amazon’s mobile app Tuesday with the iconic fashion house, Oscar de la Renta.. But Amazon’s most recent dive into drawing luxury shoppers to buy couture on its marketplace may offer a lifeline to luxury companies who have struggled to expand their e-commerce business, said Alexis DeSalva, a senior research analyst of retail and e-commerce with the market services company Mintel.. Barneys, Neiman Marcus, Century 21 — a lot of luxury or traditional brick-and-mortar businesses haven’t made it easy for a luxury shopper, or someone who might want to buy luxury for the first time, to shop online.”. Amazon previously scrapped early breaks into luxury fashion including MyHabitSite, a Gilt Groupe competitor featuring flash sales on luxury items, while others such as StyleSnap launched with a sputter among shoppers.


1. Jeff Bezos In 1999 On Amazon's Plans Before The Dotcom Crash
2. Jeff Bezos Talks Amazon, Blue Origin, Family, And Wealth
(Personal Finance Insider)
3. Jeff Bezos, CEO and Founder, Amazon
(The Economic Club of Washington, D.C.)
4. Amazon Empire: The Rise and Reign of Jeff Bezos (full documentary) | FRONTLINE
(FRONTLINE PBS | Official)
5. 2005 Entrepreneurship Conference - Taking on the Challenge: Jeffrey Bezos, Amazon
(Stanford Graduate School of Business)
6. How Amazon CHANGED The World - And What It Means For You

You might also like

Latest Posts

Article information

Author: Prof. Nancy Dach

Last Updated: 07/02/2022

Views: 6059

Rating: 4.7 / 5 (57 voted)

Reviews: 80% of readers found this page helpful

Author information

Name: Prof. Nancy Dach

Birthday: 1993-08-23

Address: 569 Waelchi Ports, South Blainebury, LA 11589

Phone: +9958996486049

Job: Sales Manager

Hobby: Web surfing, Scuba diving, Mountaineering, Writing, Sailing, Dance, Blacksmithing

Introduction: My name is Prof. Nancy Dach, I am a lively, joyous, courageous, lovely, tender, charming, open person who loves writing and wants to share my knowledge and understanding with you.