What are the steps for strategic brand management? (2023)

Strategic Brand Management Process has four main steps:

  1. Identify and Establish Brand Positioning and Values.
  2. Designing and implementing brand marketing programs.
  3. Measuring and interpreting brand performance.
  4. Growing and sustaining brand equity.

What is strategic brands management process?

Strategic brand management is the process of using words, images and techniques to show customers what makes your brand unique. It helps establish a brand and promotes its products in the financial marketplace.


What are the 5 brand strategies?

5 Branding Strategies to Beat the Competition

  • Focus on getting chosen. …
  • Stake your claim. …
  • Choose your ideal customer carefully. …
  • Discover what’s important and deliver. …
  • Make it easy to buy.

Which is the last step of strategic brand management process?

Equity growth and sustainment of brand

(Video) Strategic Brand Management Process | 4 Steps Discussed Briefly | Master It |

In the last step, a company needs to define the brand strategy. A company can use techniques like brand-product matrix, brand hierarchy, and brand portfolio tools to define the same. Brand equity management ensures the success of the company’s future marketing programs.

What is the first step of the strategic management process?

The first step of the Strategic-Management Process: Establish the mission and the vision. The second step of the Strategic-Management Process: Establish the grand strategy with environmental scanning.

What are the four steps of brand building?

If you are part of a marketing team tasked with building your company’s brand, you can follow these four steps:

  • Determine your target audience.
  • Position your product and business.
  • Define your company’s personality.
  • Choose a logo and slogan.

What are the elements of brand strategy?

Brand Strategy Elements:

  • Brand Purpose.
  • Brand Vision.
  • Brand Values.
  • Target Audience.
  • Market Analysis.
  • Awareness Goals.
  • Brand Personality.
  • Brand Voice.

How do you write a brand strategy plan?

A 10-Step Brand Development Strategy

  1. Consider your overall business strategy. …
  2. Identify your target clients. …
  3. Research your target client group. …
  4. Develop your brand positioning. …
  5. Develop your messaging strategy. …
  6. Develop your name, logo and tagline. …
  7. Develop your content marketing strategy. …
  8. Develop your website.

What are the types of branding strategies?

Here are five different types of branding strategies your company should consider.

  • Company Name Branding. Well-known brands leverage the popularity of their own company names to improve brand recognition. …
  • Individual Branding. …
  • Attitude Branding. …
  • Brand Extension Branding. …
  • Private-Label Branding.

What are the key strategic brand management decisions?

Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. … However, a brand should rather be understood as a set of perceptions a consumer has about the products of a particular firm.

(Video) Strategic Brand Management Process

What is strategic brand?

A strategic brand is one with strategic importance to the organization. It is a driver of reputation, differentiation, loyalty, sales and cash flow. Identifying your strategic brands will be a huge step toward insuring that brand-building resources are not misallocated.

What is brand management PDF?

Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation.

What are the four steps of strategic management process?

Tip. The four phases of strategic management are formulation, implementation, evaluation and modification.

What is the most important step in strategic management?

Implement Your Strategy

Successful strategy implementation is critical to the success of the business venture. This is the action stage of the strategic management process. If the overall strategy does not work with the business’ current structure, a new structure should be installed at the beginning of this stage.

What are the four steps in strategic planning?

The 4 Steps of Strategic Planning Process

  1. Environmental Scanning. Environmental scanning is the process of gathering, organizing and analyzing information. …
  2. Strategy Formulation. …
  3. Strategy Implementation. …
  4. Strategy Evaluation.

What are brand management tools?

There are five major areas of brand management that you can measure through brand research surveys:

  • Brand Awareness. Use brand awareness surveys to find out if consumers are familiar with your brand using brand recall and brand recognition questions. …
  • Brand Attribute Research. …
  • Brand Loyalty. …
  • Brand Tracking.

What are the five key features you must have in a brand strategy?

Five Key Brand Elements:

(Video) Strategic Brand Management Process || Brand Management Series

  • Brand Position. …
  • Brand Promise. …
  • Brand Personality. …
  • Brand Story. …
  • Brand Associations.

What is a brand strategy roadmap?

The brand strategy roadmap aligns and focuses everyone

Always look at a long-range strategic plan as an opportunity to make decisions on how to allocate your brand’s limited resources. Apply those resources to the smartest ideas that will drive the highest return.

What are the stages of the branding process?

The brand process is built around seven basic phases including: brand team development, business analysis, audience analysis, brand positioning, creative and messaging development, implementation, maintenance and measurement.

What are the 4 types of brands?

  • Personal branding. At first, it can feel kind of strange to think of a person as having a brand. …
  • Product branding. Product branding is the action of branding a specific product. …
  • Service branding. …
  • Retail branding. …
  • Cultural and geographic branding. …
  • Corporate branding. …
  • Online branding. …
  • Offline branding.

What is a brand strategy example?

A great example of their branding strategies is their “Think Different” campaign. They realized that their customers wanted to be great, innovative, game changers and different. They knew that their competitors were strong and could deliver good quality products, so how can they convince their customers to choose them?

What are 4 four branding strategies?

4 Brand Growth Strategies

The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.

What are the 3 levels of brand positioning?

There are three standard types of product positioning strategies brands should consider: comparative, differentiation, and segmentation.

What is a personal Strategic Brand Management plan?

A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future. … A modern personal branding strategy is strongly rooted in content marketing.

(Video) Strategic Brand Management

What are the five product levels?

The five product levels are:

  • Core benefit: The fundamental need or want that consumers satisfy by consuming the product or service. …
  • Generic product: …
  • Expected product: …
  • Augmented product: …
  • Potential product:

What are the concepts of branding?

The three most important branding concepts that are the basis of all branding processes are brand promise, brand attributes and brand personality. A brand promise is a promise or commitment the company makes to its customers.

Why is brand management important?

Brand management gives you the opportunity to ensure that both the intangible and visual aspects of your brand are aligned. A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand.

What are stages 2 3 and 4 of the Outline strategy process?

What are stages 2, 3 and 4 of the outline strategy process? Deliberate strategy, emergent strategy, realised strategy.

What are the 3 steps of strategic planning?

The development and execution of strategic planning are typically viewed as consisting of being performed in three critical steps:

  • Strategy Formulation. …
  • Strategy Implementation. …
  • Strategy Evaluation.

What is strategic management model?

The strategic management model identifies concepts of strategy and the elements necessary for development of a strategy enabling the organization to satisfy its mission. Historically, a number of frameworks and models have been advanced which propose different normative approaches to strategy determination.

What are the 4 types of strategies under strategic analysis?

The strategies at each level of the organization are known by the name of the level. Corporate level strategy. Business level strategy. Functional level strategy.


What is the first step of the strategic brand management process? ›

The strategic brand management process can be defined as involving four main steps (Fig. 1): 1) Identifying and establishing brand positioning and values, 2) Planning and implementing brand marketing programs, 3) Measuring and interpreting brand performance, and 4) Growing and sustaining brand equity.

What is strategic brand management? ›

Branding strategies help establish a brand and promote its product in the financial marketplace. Strategic brand management is based on choosing a suitable strategy for the brand's growth and the frequent updating of the strategy.

How many stages are there in the strategic brand management process? ›

A strategic brand management process comprises four main steps: Identification and establishment of brand positioning and values. Design and execution of brand marketing programmes. Measurement and evaluation of brand performance.

What are the 5 steps of the branding process? ›

Branding: 5 steps for building your company's brand
  1. Conduct effective market research. ...
  2. Focus on a unique value proposition. ...
  3. Choose a brand name that delivers your message clearly. ...
  4. Create an emotional connection. ...
  5. Deliver consistent communications.

What are the 4 types of branding strategies? ›

4 Brand Growth Strategies

The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.

What are the key strategic brand management decisions? ›

Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before going into the four branding decisions, also called brand strategy decisions, we should clarify what a brand actually is.

What are the five main areas of branding strategy? ›

5 essential components for a strong branding strategy:
  • Vision.
  • Audience Appeal.
  • Consistency.
  • Accessibility.
  • Authority.
15 Jul 2021

What is brand management process? ›

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

What is the most important step in strategic management? ›

The 7 Important Steps of Strategic Management Process
  1. Identify the mission statement. ...
  2. Think of the vision and the prospective future. ...
  3. List your core values. ...
  4. Consider long-term goals and reasonable objectives. ...
  5. Develop a roadmap with detailed timelines. ...
  6. Build a communication plan.

What are the 8 elements of branding? ›

The 8 universal branding elements every brand needs
  • Logo. Every brand needs a logo. ...
  • Color palette. Colors are another key ingredient in any brand identity. ...
  • Shape. Shape is another part of an overall branding strategy. ...
  • Tagline. “Eat fresh.” ...
  • Tone of voice and vocabulary. ...
  • Fonts. ...
  • Imagery. ...
  • Positioning.

What are the 8 steps in developing a brand name? ›

How to build a brand in 8 steps
  1. Research the competition.
  2. Establish your brand personality.
  3. Choose the right business name.
  4. Craft a catchy slogan.
  5. Design a professional logo.
  6. Define a visual language.
  7. Build a brand voice.
  8. Apply your branding consistently.
27 Mar 2020

What are the 7 brand elements? ›

A brand elicits emotion, often subconscious.
These seven elements of a strong brand will help you cultivate a strong, positive brand image to tell the world the right story.
  • Purpose-driven. ...
  • Unique. ...
  • Knows its target market. ...
  • Stays on-brand at all times. ...
  • Authentic. ...
  • Thick-skinned.
2 May 2018

What are the 6 elements of branding? ›

The Six Elements of a Brand
  • Brand voice.
  • Brand identity.
  • Brand promise.
  • Brand values.
  • Brand targeting.
  • Brand positioning.
7 Aug 2020

What are the 4 elements of branding? ›

A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Implementing a successful brand strategy that develops all four of these components increases brand trust, loyalty, and awareness.

What are the 3 steps of the strategic management process? ›

The strategic-management process consists of three stages: strategy formulation, strategy implementation, and strategy evaluation.

What are the 7 elements of strategic planning? ›

Here are the 7 basic elements of a strategic plan: vision, mission, SWOT analysis, core values, goals, objectives, and action plans.

What are the 7 steps to implement a business strategy? ›

7 Key Steps in the Implementation Process
  1. Set Clear Goals and Define Key Variables. ...
  2. Determine Roles, Responsibilities, and Relationships. ...
  3. Delegate the Work. ...
  4. Execute the Plan, Monitor Progress and Performance, and Provide Continued Support. ...
  5. Take Corrective Action (Adjust or Revise, as Necessary)
25 Feb 2020

What are the 5 important features of strategic management? ›

Characteristics of Strategic Management
  • Involvement of top management.
  • Handles long-term issues.
  • Offers competitive advantage.
  • Future-oriented.
  • Long-term implications.
  • It affects operational challenges positively.
  • Organisation-wide impact.
  • It tends to be complex.
1 Jun 2022

What are the 3 basic model of strategic management? ›

There are three major components in strategic management, namely, strategy formulation, strategy implementation and strategy evaluation and control as shown in Figure 2.1.


1. Strategic Brand Management | CurtinX on edX
2. Strategic Brand Management Framework I Brand Positioning with examples
(Brand Basics)
3. Strategic Brand Management | What is it | Importance of Strategic Brand Management | Master It
(Master It)
4. MM 324,PBM,Unit 3,Lec. 21,Strategic Brand Management Process, Vikas Mahalawat
(Dr. Divya Thankom Varghese)
6. Branding Basics | Brand Strategy | Understading Branding Fundamentals | Brand Marketing |Simplilearn
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