Top 12 Interview Questions to Ask Marketing Candidates - Job Seekers | Recruiters | Offboarding | vCandidates.com (2022)

What interview questions you should ask a marketing candidate?


To help you ask the right questions when interviewing marketing candidates, we asked experienced marketing professionals and hiring managers this question for their best insights. From finding out if the candidate has visited the company website to asking them to pitch their personal brand, there are several interview questions that may help you get a good sense of the qualities a candidate may bring to your marketing team when hired.

Here are 12 top interview questions to ask marketing candidates:

  • Find Out if They Have Visited The Company Website
  • Ask About Their Most Successful Marketing Campaign
  • Ask How They Measure Their Work Quality Against Productivity Goals
  • Ask How Familiar They Are With Organic SEO Strategy
  • Find Out What They Think About Your Most Recent Marketing Campaign
  • Let Them Tell You About The Skills They Have Learned that They Can Utilize Now
  • Ask if They Have Any Innovative Ideas to Share
  • Ask if They Could Identify Your Target Markets
  • Find Out How The Candidate Measures The Success of a Marketing Campaign
  • Find Out if They Have Experience Aligning Social Media Goals With Overall Business Objectives
  • Ask How They Choose Marketing Channels for Campaigns
  • Ask Them to Pitch Their Personal Brand

Find Out if They Have Visited The Company Website

My standard question that I will ask all employees is if they went to our website to look at the business. If they say no I am most likely not going to hire them and they aren’t that interested in the position. If you are going on an interview the potential employee should have done some research on the company they want to work for. If I was going to an interview at a company I would check out the business’s website and read any news articles or press releases about that company before going to the interview. This can be used just to bring up as a conversion piece that I read about this new project or product they are coming out with.

Evan McCarthy, SportingSmiles

Ask About Their Most Successful Marketing Campaign

“What was your most successful marketing campaign to date?” Most marketing candidates are going to show up with examples of their best marketing work. But it’s not enough to see that they can make clever copy and catchy slogans — you need someone with a proven track record of results.

When someone can execute an idea with truly meaningful results, that raises their value well above someone who has shown up with ideas only, even if those ideas are great. The proof is in the execution, and the success that follows.

Marcus Hutsen, Patriot Coolers

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Ask How They Measure Their Work Quality Against Productivity Goals

How do you measure the quality of your work versus productivity goals? can be used to interview candidates in all aspects of marketing regardless of the role. Understanding how they perceive and execute quality work in proportion to balancing other aspects of the job helps guide the discussion and clarify expectations for both parties. We all have a certain degree of limitations for our various roles, be it time or other resources; exploring how a candidate might navigate competing priorities and tasks while pursuing quality results helps us determine if they are a good fit.

Tommy Chang, Homelister

Top 12 Interview Questions to Ask Marketing Candidates - Job Seekers | Recruiters | Offboarding | vCandidates.com (1)

Ask How Familiar They Are With Organic SEO Strategy

For SEO agencies like ours, we ask marketing candidates how familiar they are with organic SEO marketing. Understanding how relevant keywords relate to web traffic, website optimization, and strategic digital content is essential for entry-level marketers in this role.

The best candidates can cite recent projects or content that facilitated their growing traffic for a client or their business. Whether they have experience in backlink acquisition, content writing, digital PR, or advertising, each role offers specific insights and exposure that inform SEO expertise and strategy. These skills and backgrounds allow us to facilitate our clients’ business growth. Having a solid marketing background is essential, but more so is diving into the technical aspects of marketing and understanding how significant an impact SEO can make on a business’s scale.

Kevin Miller, kevinmiller.com

Find Out What They Think About Your Most Recent Marketing Campaign

By asking them the question, what did you think of our most recent marketing campaign? It will open up many responses that will help you determine whether they are the right candidate for you. For example, asking them this will help you see if they have been paying attention to your brand as a whole and if they have done their research about your marketing campaign precisely. Also, it will allow you to test their marketing expertise. Suppose they offer excellent advice and even offer up improvements that could be made. In that case, they will display a conscious effort of initiative and planning, which are great attributes to have as a marketing candidate.

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Tracey Beveridge, Personnel Checks

Let Them Tell You About The Skills They Have Learned that They Can Utilize Now

The world of marketing is constantly changing and this is a critical question you can ask when interviewing a candidate. You will be able to learn about their past experiences and skills and see how they could translate to the new role. For example, what led to their success with social media marketing could also be helpful with email or content marketing – or not. This question will help you answer these types of questions. Even if they don’t specifically have marketing skills from past experiences, their answer will give you insight into skills they have that could make them a strong marketing candidate.

Lev Berlin, Recipal

Ask if They Have Any Innovative Ideas to Share

When you’re searching for new members for your marketing team, you’ll need to know that they’re ready to think outside of the box and be of great value during brainstorming sessions. That’s why one important interview question is: Do you have any innovative ideas you’d like to share now?

Forward-thinking candidates will share a strategy or two that they’ve been pondering, and this will give you a peek into their style of creative thinking.

Mark Sider, Greater Than

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Ask if They Could Identify Your Target Markets

I would ask marketing candidates if they could identify our target markets. Answering this question successfully is predicated on foresight, good research skills, and serious interest in the role – all things we want in a marketing hire. It goes without saying that candidates should best prepare themselves for the interview by researching their employer. A marketer who thinks quickly on their toes can guess a company’s target markets, but it doesn’t compare to candidates who do their research and give pointed, polished answers.

Identifying a business’s target market is a bread and butter marketing strategy. Experienced marketing professionals can answer this question from multiple angles, citing businesses’ campaigns, social strategies, or niche audiences inferred from a product’s value proposition.

Jason Panzer, Hexclad

Find Out How The Candidate Measures The Success of a Marketing Campaign

How are you measuring the success of a marketing campaign? This is essential to determine whether or not the campaign was successful. By asking this question, you can gain insight into how well the candidate understands how to track and measure results.

Aside from all soft skills, the mathematical regime in marketing is often a matter of survival. Suppose a candidate can count percentages and know concepts such as weighted average or standard deviation. In that case, you can assume with a high degree of probability that this is the man you are looking for. Sit the candidate in front of an Excel and see how they work. Open Google Analytics or Google Search Console and ask them to produce a short live report of the last three months with commentary. You’ll have a clear answer whether this is your dream candidate.

Lukasz Zelezny, SEO Consultant London

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Find Out if They Have Experience Aligning Social Media Goals With Overall Business Objectives

Social media marketing is more than increasing follower count and boosting likes. A marketer must understand how to align social media goals with your overall business goals. So, I like to find out if candidates have experience setting SMART goals – meaning goals that are specific, measurable, attainable, and realistic, and time-based. And whether it’s expanding brand awareness, boosting online sales, or increasing customer loyalty, setting the right social media goals can help lead the way for growth in all areas of your business.

Maria Shriver, MOSH

Top 12 Interview Questions to Ask Marketing Candidates - Job Seekers | Recruiters | Offboarding | vCandidates.com (2)

Ask How They Choose Marketing Channels for Campaigns

How do you choose which channels to use in a marketing campaign to reach a specific target audience? One of the most important things to assess in a potential marketing hire is their ability to identify and reach your customers. This question helps decipher whether the candidate knows how to effectively target different audiences or if their experience is less fine-tuned. A great applicant will be able to demonstrate knowledge of different channels and explain previous campaigns they’ve worked on.

Rachel Reid, Subtl Beauty

Ask Them to Pitch Their Personal Brand

The one question you should always ask a marketing candidate is to describe their personal brand and how they would pitch themselves to a target audience. Having a firm grasp on one’s individual identity is highly necessary when working in the marketing field. Being able to delineate what you would personally want from what the clients target demographic would want is even more important when working with an array of companies. Asking this question helps ensure the hired candidate will know how to understand their client and put their needs first when working on a campaign.

Scott Annan, MyCube

(Video) TOP 21 QUICK ANSWERS TO JOB INTERVIEW QUESTIONS!


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FAQs

What questions should I ask a marketing candidate? ›

8 common questions in a marketing interview
  • Tell me about yourself. ...
  • Why are you interested in a career in marketing? ...
  • What is a marketing trend or campaign you liked? ...
  • What do you think of our recent marketing campaign? ...
  • How do you manage the launch of a new product? ...
  • What motivates you? ...
  • What are your hobbies and interests?
10 Aug 2022

What questions should you ask a job seeker? ›

Top 15 Job Interview Questions for Job Seekers
  • Tell me about yourself.
  • What do you know about our company?
  • Why do you want to work for us?
  • What unique qualities or abilities would you bring to this job?
  • What are your major strengths and weaknesses?
  • How long do you plan to stay at our company?

What are the top 5 questions to ask a candidate? ›

25 Top Questions To Ask An Interviewee (2022)
  • What attracted you to apply for this position? ...
  • What steps do you take when making decisions? ...
  • What has your typical role on a team been? ...
  • How would your colleagues describe you? ...
  • What motivates you to work? ...
  • Name a work accomplishment that makes you proud?
5 Oct 2022

What 3 questions will you ask in an interview to help you choose the best candidates? ›

What do you know about our company, and why do you want to work here? What skills and strengths can you bring to this position? Can you tell me about your current job?

What are the 7 P's of marketing? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What do marketing candidates look for? ›

Below, we will look at what marketing recruiters look for in a candidate and portfolio and what you need to do to land that perfect marketing job.
  • Optimized Resume and Portfolio.
  • Skill Set.
  • Communication Skills.
  • Knowledge of Current Tools and Platforms.
  • Relationship Building Ability.
26 Jul 2020

What are 15 good interview questions? ›

50+ most common job interview questions
  • Tell me about yourself.
  • Walk me through your resume.
  • How did you hear about this position?
  • Why do you want to work at this company?
  • Why do you want this job?
  • Why should we hire you?
  • What can you bring to the company?
  • What are your greatest strengths?
2 Sept 2022

What are 10 good interview questions? ›

Top 10 Interview Questions and Best Answers
  • Tell Me About Yourself. ...
  • Why Are You the Best Person for the Job? ...
  • Why Do You Want This Job? ...
  • How Has Your Experience Prepared You for This Role? ...
  • Why Are You Leaving (or Have Left) Your Job? ...
  • What Is Your Greatest Strength? ...
  • What Is Your Greatest Weakness?
17 Feb 2022

What are the 5 hardest interview questions? ›

The most difficult interview questions (and answers)
  • What is your greatest weakness?
  • Why should we hire you?
  • What's something that you didn't like about your last job?
  • Why do you want this job?
  • How do you deal with conflict with a co-worker?
  • Here's an answer for you.

What are some unique interview questions? ›

Unique and Weird Company Culture Questions
  • Do you come to work just to work, or do you like to socialize along the way?
  • What inspires you to work in this industry?
  • Tell me about a time when you felt like a hero at work.
  • Tell me about a time when a job or company felt like a bad fit for your personality and why.
6 Apr 2021

What are 5 unique questions you can ask at the end of an interview? ›

20 smart questions to ask at the end of your next job interview
  • What do you personally like most about working for this organisation? ...
  • How would you describe your organisation's culture? ...
  • Can you tell me about the kind of supervision you provide? ...
  • What have past employees done to succeed in this position?

What are the top 20 interview questions? ›

Here are the rest of the top 20 interview questions hiring managers might ask:
  • Tell me about a time you worked with a difficult coworker.
  • How do you stay motivated?
  • What skills are you hoping to develop?
  • Why are you looking for a new role?
  • How do you manage your stress levels?

What are 10 most common interview questions and answers? ›

10 most common interview questions and answers
  • Tell me about yourself.
  • What attracted you to our company?
  • Tell me about your strengths.
  • Tell me about your strengths.
  • Where do you see yourself in five years?
  • Tell me about a time where you encountered a business challenge?

What are the 15 most common interview questions and answers? ›

15 interview questions you should be prepared to answer
  • Tell me about yourself? ...
  • Why do you want to work for [insert company name]? ...
  • How did you hear about this job? ...
  • Tell me about something on your resume. ...
  • Why are you looking for a job? ...
  • Why should we hire you? ...
  • Where do you see yourself in five years?
9 Aug 2020

What are the three varieties of questions that can be asked by the candidate? ›

Situational, competency-based and behavioural questions – how to tell them apart. To keep things really simple to start with, this table breaks down the three types of interview questions you're likely to encounter – and explains why they are asked.

What questions should an interviewer not ask the candidate? ›

It is illegal to ask a candidate questions about their:
  • Age or genetic information.
  • Birthplace, country of origin or citizenship.
  • Disability.
  • Gender, sex or sexual orientation.
  • Marital status, family, or pregnancy.
  • Race, color, or ethnicity.
  • Religion.
29 Sept 2022

What are the 4 C's of marketing management? ›

The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

What are the 5 M's in marketing? ›

The five elements need to be considered as assets which the organisation has committed to its current marketing strategy and they include Manpower (Staffing), Materials (Production), Machinery (Equipment), Minutes (Time) and Money (Finances). The model itself can be used in a number of different ways.

What are the 5 concepts of marketing? ›

The five main marketing concepts are production, product, selling, marketing, and societal. Companies utilize these five concepts in regards to the product, price, distribution, and promotion of their business.

What makes a good marketing person? ›

It requires an ability to observe objectively, research effectively, problem-solve, and process data in order to make the best decision for the future. So, not only does it require the ability to find and use data, it also consists of working with others.

What personality makes a good marketer? ›

Although the specific skill requirements may vary from job to job, the traits needed for success in marketing are consistent across the career spectrum. Good marketing people are first-class communicators, good team players and skilled project managers, with excellent analytic and creative skills.

What qualities would a good marketing employee have? ›

4 Qualities Every Marketing Professional Should Possess
  • A desire for lifelong learning. One thing that is for sure in marketing is that 'the only constant is change'. ...
  • Exceptional communication skills. ...
  • Ability to think strategically. ...
  • Vibrant personality.
26 Apr 2016

What are Behavioural questions asked in interviews? ›

What Exactly Are Behavioral Interview Questions? Behavioral interview questions ask candidates to share examples of specific situations they've been in where they had to use certain skills—soft skills especially—or explain how they navigated certain types of scenarios.

What are the 10 most common interview questions and answers for fresh graduate? ›

Common interview questions for fresh grads (sample answers included)
  • Tell me a bit about yourself. ...
  • Why do you want to work here? ...
  • How have you demonstrated leadership qualities at university? ...
  • What are your strengths and weaknesses? ...
  • Where do you want to be in five years' time? ...
  • What is your greatest achievement?
23 Jan 2022

What are common interview questions? ›

Common interview questions
  • Tell me about yourself.
  • Why are you interested in working for this company?
  • Tell me about your education.
  • Why have you chosen this particular field?
  • Describe your best/worst boss.
  • In a job, what interests you most/least?
  • What is your major weakness?

How do you nail an interview 2022? ›

  1. Interview preparation. Part of having a successful interview comes from taking the time to prepare . ...
  2. Know the company. Being prepared also means learning about the company or organization with whom you are interviewing. ...
  3. Speaking skills. ...
  4. Think first, speak second. ...
  5. Listening. ...
  6. Show interest, not desperation. ...
  7. Show gratitude.

How do you answer 21 questions in an interview? ›

TOP 21 'BEST ANSWERS' to Job Interview Questions! - YouTube

How do you handle stress and pressure? ›

2. Commit to a Positive Attitude
  1. Decide what you can do. Pinpoint which parts of the situation you have the power to change or influence for the better. ...
  2. Get support. Find someone to talk to about your situation. ...
  3. Care for yourself. Take especially good care of yourself when stress in your life is high.

What are the 5 Star interview questions? ›

The most common questions are:
  • Tell me about a time when you were faced with a challenging situation. ...
  • Do you usually set goals at work? ...
  • Give me an example of a time you made a mistake at work.
  • Have you ever faced conflict with a coworker? ...
  • Tell me about a time when you handled the pressure well.

How do you answer 10 difficult interview questions? ›

How to answer 10 tough interview questions
  1. Story Highlights.
  2. "Tell me about yourself" is the perfect moment to toot your own horn.
  3. Always ask for feedback from your colleagues to gauge your performance.
  4. Don't badmouth a boss or give a laundry list of reasons for leaving your last job.

How do you interview a marketing person? ›

15 General Marketing Interview Questions
  1. Tell me how you got started in your career.
  2. What makes you passionate about this work?
  3. How has your skillset grown over time?
  4. Are there skills you'd like the opportunity to develop in the future?
  5. How did you learn about this open position?
  6. What can you tell me about our company?
15 Aug 2018

What questions should I ask a VP of marketing? ›

Interview Questions for VPs of Marketing:
  • How do you ensure marketing costs stay within the budget? ...
  • What do you look for when hiring a new team member? ...
  • Describe a time when you were unable to meet a deadline. ...
  • What strategies do you implement to ensure your team meets its goals?

What are some unique questions to ask in an interview? ›

Smart questions to ask about the interviewer
  • How long have you been with the company?
  • Has your role changed since you've been here?
  • What did you do before this?
  • Why did you come to this company?
  • What's your favorite part about working here?
  • What's one challenge you occasionally or regularly face in your job?
20 May 2022

What are the three most important skills for a marketing career? ›

Top Marketing Soft Skills
  • Communication. At its core, marketing is about communicating to an audience, so it's no surprise that communication is the top skill those in the field need to have! ...
  • Creativity and Problem-Solving. ...
  • Attention to Detail. ...
  • Interpersonal Skills. ...
  • Leadership. ...
  • Adaptability. ...
  • Writing. ...
  • Data Analysis & Analytics.

What are the strengths of a marketing manager? ›

Top 10 Skills for Marketing Managers
  • An ability to understand buyer needs. ...
  • Know the sales process. ...
  • Critical thinking and problem-solving skills. ...
  • Creativity and writing skills. ...
  • Good teamwork skills. ...
  • Communication skills and networking. ...
  • Adaptability. ...
  • Good organization and planning skills.

What should I ask a marketing director? ›

Role-specific questions
  • Which companies do you think are our biggest competitors? ...
  • Who is our audience and what would you do to increase our customer base?
  • What marketing software (e.g. CRM) do you use?
  • What are the most effective SEO practices to optimize online content?
  • What metrics do you track on a regular basis?

What are the best questions to ask a VP? ›

Questions to ask leaders for career growth
  • Who do you look up to for inspiration or mentorship? ...
  • What is one decision you wish you didn't make? ...
  • How do you keep your team motivated despite conflicts and obstacles? ...
  • What are the most important attributes of successful leaders today?

What are the 20 most common interview questions and answers? ›

20 Most Common Interview Questions & How to Answer Them
  • Tell me about yourself.
  • What are your weaknesses?
  • Why should we choose you for this job?
  • What are your hobbies outside of work?
  • Where do you see yourself in five years' time?
  • Why are you leaving your current position?
  • What are your main strengths?
17 Jan 2018

Why are you interested in marketing? ›

You get to connect with loads of people

At its core, marketing is about getting your message through to people and convincing them to buy your product or service. Marketing requires constant communication with people and, as a marketer, you need to find ways to engage your audience.

Why should we hire you in sales and marketing? ›

For starters, I have all the skills and experience listed in the job description, and I'm confident that I can make an immediate impact on your company. It's not just my background in leading successful projects for Fortune 500 companies, but also my passion for the industry that drives me to succeed.

What are 10 good interview questions? ›

Top 10 Interview Questions and Best Answers
  • Tell Me About Yourself. ...
  • Why Are You the Best Person for the Job? ...
  • Why Do You Want This Job? ...
  • How Has Your Experience Prepared You for This Role? ...
  • Why Are You Leaving (or Have Left) Your Job? ...
  • What Is Your Greatest Strength? ...
  • What Is Your Greatest Weakness?
17 Feb 2022

What are the 5 hardest interview questions? ›

The most difficult interview questions (and answers)
  • What is your greatest weakness?
  • Why should we hire you?
  • What's something that you didn't like about your last job?
  • Why do you want this job?
  • How do you deal with conflict with a co-worker?
  • Here's an answer for you.

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