Top 10 Universities for Masters in Marketing Degrees (2022)

Top 10 Universities for Masters in Marketing Degrees (1)

Top 10 Universities for Masters in Marketing Degrees (2)

Top 10 Universities for Master’s in Marketing Degrees main image

The wait is over, and the QS World University Rankings: Business Masters Rankings has finally launched for the third time, and this year includes the new QS Masters in Marketing ranking. Each of the universities were ranked according to five relevant indicators: employability, alumni outcomes, value for money, thought leadership, and diversity. This year’s masters in marketing ranking includes 77 universities in total, 24 of which are based in the US, 18 in the UK, and 10 in France.

Read on to discover the 10 universities for masters in marketing degrees in 2020, or click here for the full table.

The Top 10 Universities for Masters in Marketing Degrees in 2020

Global Rank

Location

University

Course

1

France

HEC Paris

(Video) Top 10 Best Universities For Masters In Marketing Degrees

MSc in Marketing

2

UK

Imperial College Business School

MSc Strategic Marketing

3

US

Columbia Business School

MS in Marketing Science

4

UK

Manchester (Alliance) Business School

MSc Marketing

5

France, Morocco, China

EMLyon Business School

Masters in Transformation Digital, Marketing & Strategy

6

UK, France

ESCP Europe Business School

MSc in Marketing & Creativity

7

Spain

ESADE Business School

(Video) The Top 10 Universities for Master’s in Marketing

MSc in Marketing Management

8

UK

Warwick Business School

MSc Marketing and Strategy

9

France

EDHEC Business School

Master in Marketing Management

10

Austria

WU Vienna University of Economics and Business

Masters in Marketing

10. WU Vienna University of Economics and Business – Masters in Marketing

Top 10 Universities for Masters in Marketing Degrees (3)

Flickr: Ingrid Krammer

Location: Vienna, Austria

New to the QS Masters in Marketing Rankings this year is WU Vienna University of Economics and Business, coming in at 10th place with its Masters in Marketing course. The largest university of its kind in Europe, with over 23,000 students from 110 countries, WU is very international. WU’s highest scores are earnt in the employability and alumni outcomes indicators.

WU is triple accredited by EQUIS, AACSB and AMBA and is one of only six universities in the German speaking world to have this. These prestigious accreditations are awarded to schools with outstanding research output, excellent connections to the business community, and an international outlook. After graduating students of the MSc Marketing program have excellent employment options in all marketing related professional fields and sectors, and most graduates find a full-time job within three months of graduating.

9. EDHEC – Master in Marketing Management

Top 10 Universities for Masters in Marketing Degrees (4)

(Video) The Top 10 Masters in Marketing Programs 2020

Flickr: EDHEC Alumni

Location: Nice, France

Rising two places in the masters in marketing rankings this year is EDHEC Business School with its Master in Marketing Management. All of EDHEC’s courses are deigned to bring new ideas in global business practices and provide cutting edge, exciting courses that are relevant to the challenges facing the modern world. The course is taught in Nice, France but will be taught in English.

EDHEC gains its highest scores in the employability and alumni outcomes indicator, but also scores well for diversity. 77 percent of graduates find work outside their home country, and there are lots of on and off campus careers events to help students connect with top global companies. The business school also has a strong reputation for research excellence, and students on the master in marketing management course will be given the chance to work closely with global companies to supervise real time projects, meaning graduates are highly sought after by employers.

8. Warwick Business School (WBS) – MSc Marketing and Strategy

Top 10 Universities for Masters in Marketing Degrees (5)

Location: Coventry, United Kingdom

Rising two places since last year, the eighth best university in the world for master’s in marketing, Warwick Business School also claims third place for the subject in the UK. Originally established in 1967 as the School of Industrial and Business Studies, the school has educated alumni which now hold management positions in corporate, government, and academic institutions around the world. WBS’ MSc Marketing and Strategy course combines essential theoretical knowledge with the chance to apply this to real life business situations.

WBS scores the highest in the ranking for the thought leadership indicator. It also achieves high scores for both diversity and employability – with international members making up 97 percent of its students, and 76 percent of its faculty.

7. ESADE Business School – MSc in Marketing Management

Top 10 Universities for Masters in Marketing Degrees (6)

Location: Barcelona, Spain

Located in the cultural, Mediterranean city of Barcelona, ESADE Business School boasts a diverse campus population of 92 nationalities overall – with a 45/55 ratio of male and female students and 21 nationalities from five continents having made up the MSc in Marketing Management Class of 2018-2019. ESADE is ranked seventh in the latest master’s in marketing ranking, receiving excellent scores across three of the indicators, obtaining an extremely high score for alumni outcomes, and its second-highest score for the employability indicator.

ESADE is a world-renowned center for academic excellence, and its MSc in Marketing Management course encourages students to develop strategic thinking, as well as the confidence to question tradition and initiate change.

6. ESCP Europe Business School – MSc in Marketing & Creativity

Top 10 Universities for Masters in Marketing Degrees (7)

Location: London and Paris

With a global ranking of sixth for master’s in marketing degrees, the MSc in Marketing & Creativity course at ESCP Europe Business School ensures students graduate with not only an analytical, but also a creative approach to business and marketing management. The program aims to put students’ learning into action through a minimum of four months’ work experience within a variety of potential employers, including companies such as L’Oréal, Apple, and Amazon.

ESCP Europe shines the most for the employability indicator, as MSc in Marketing & Creativity graduates can expect to earn an average of $51,300.The ESCP is the oldest business school in the world, established in 1819, and is a globally recognized prestigious business school, with a network of 120 partner universities.

5. EMLyon—Masters in Transformation Digital, Marketing & Strategy

Top 10 Universities for Masters in Marketing Degrees (8)

Flickr: Alizée Fourcade Photo of Écully, the area surrounding EMLyon Business School

Location: Paris, Casablanca, Shanghai

New to the Masters in Marketing Ranking this year is EMLyon Business School, in fifth place for its Masters in Transformation, Digital, Marketing and Strategy course. The university is very international, having three campuses in France as well as international campuses in Casablanca and Shanghai, 80 nationalities represented and 40 percent of its students international.

EMLyon gains its highest score in the value for money indicator, with the course highly focused on improving graduates’ employment prospects and transferrable skills. For example, in their second term, students get the opportunity to work on a project with a selected company, or complete a six month internship.

4. Alliance Manchester Business School – MSc Marketing

Top 10 Universities for Masters in Marketing Degrees (9)

(Video) Top 10 Universities for Masters in Marketing Degrees - Infozly

Location: Manchester, UK

Ranked fourth in the world this year for its master’s in marketing course, Alliance Manchester Business School is the number one most targeted higher-education business institution by graduate employers, according to the High Fliers Report 2018.Manchester’s 12 month MSc Marketing course offers applicants a wide range of specialist pathways to choose from, and it even provides students with the opportunity to apply for an international exchange if they wish.

With a global network of over 60,000 alumni in 176 countries and a student population comprised of 135 nationalities, it receives among the highest scores for thought leadership, and its second highest for diversity. Alliance Manchester also scores highly for employability, with graduates working at firms such as Amazon, Dyson Ltd, Google, L’Oréal and Volkswagen Group UK.

3. Columbia Business School – MS in Marketing Science

Top 10 Universities for Masters in Marketing Degrees (10)

Location: New York City, US

Dropping two places this year to rank third in the masters in marketing ranking is Columbia Business School, claiming first place out of the featured US business schools. Its MS in Marketing Scienceprogram scores impeccably for four of the indicators used to compile the ranking, receiving particularly high marks for thought leadership and value for money, and earning a perfect score for alumni outcomes.

As an intensive, two-semester STEM eligible course with a primary focus on marketing analytics, Columbia’s MS in Marketing Science program is tailored to fit marketing researchers with a desire to acquire the same level of competence, technical skills and expertise provided in the coursework component of a PhD program.

2. Imperial College Business School – MSc Strategic Marketing

Top 10 Universities for Masters in Marketing Degrees (11)

Location: London, UK

Placing second this year in the QS Master’s in Marketing ranking, Imperial College Business School also claims first place in the UK, and is considered to be one of the most respected business schools globally. Its central London location provides students the privilege of access to leading global organizations and the world’s top companies. The school’s innovative and practical MSc Strategic Marketing course is designed to encourage and develop strategic thinking in future marketers and students also have the option of a work placement.

Scoring excellently across all five indicators, the college boasts its highest scores in the thought leadership category, followed by employability, and diversity. A closer look at the scores shows that a decent 92 percent of former students are employed within three months of graduating.

1. HEC Paris – MSc in Marketing

Top 10 Universities for Masters in Marketing Degrees (12)

Location: Paris, France

We conclude our list with the number one ranked school in the world for its master’s in marketing course – HEC Paris. Earning high scores across most of the categories, HEC performs particularly well for employability, and thought leadership and earns a perfect score for alumni outcomes.

HEC Paris’ MSc in Marketing course provides aspiring marketers with the essential theoretical knowledge and practical skills required for a successful career in today’s professional world of marketing. Students are required to write a thesis in addition to completing a four-month period of work experience – which ensures graduates leave with a guaranteed level of confidence and professionalism in their field.

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FAQs

What is the best university in marketing in the world? ›

Business Masters - Masters in Marketing 2022
RankUniversity Overall score Selected indicator will be visible in the table Overall Value for Money Thought Leadership Employability Diversity Alumni OutcomesOverall
1HEC Paris MBA France 94.294.2
2Columbia Business School United States 9191
8 more rows

Is UK good for Masters in marketing? ›

Here are a few reasons why students should study MSc in Marketing in UK: 3 universities of UK rank within the top 10 among world universities offering Masters in Marketing, according to QS News Ranking of 2020. Marketing and advertising jobs in the UK increased from 144,000 in 2009 to 171,000 in 2019.

Is Masters in Marketing MS or MA? ›

A Master's degree in Marketing is usually an MS degree that takes two years to complete.

Is it worth getting a masters degree in marketing? ›

The statistics are clear: Master's degree holders take home, on average, nearly 20% more in weekly earnings than professionals whose highest degree is a bachelor's. If you work in the field of marketing but would like to increase your earning potential, a master's degree could help you on that path.

Which country master degree is most valuable? ›

Best Country to Study MS for Indian students?
  1. United States (USA) USA has always been the best and favourite study abroad destination for pursuing masters (MS). ...
  2. United Kingdom (UK) ...
  3. Australia. ...
  4. Canada. ...
  5. Germany.

What is the best marketing degree? ›

The Bachelor's Degree in Marketing

The Bachelor's in Marketing is viewed by many as the best entry-level degree for those seeking a progressive career in the field. This four-year program consists of "the basics" and offers coursework specific to marketing and business.

Which course is best in marketing? ›

Great, let's dive in.
  • OMCP Digital Marketing Certification.
  • Hootsuite Academy Marketing Certification.
  • Google Ads Marketing Certification.
  • YouTube Certified.
  • HubSpot Content Marketing Certification.
  • Facebook BluePrint Marketing Certification.
  • SEMrush SEO Toolkit Course.
  • Conclusion.

Is a marketing degree worth it? ›

Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

Is it worth studying marketing in UK? ›

Studying a Marketing degree in the UK will open up opportunities to build contacts and gain transferable skills that will be useful across a wide range of business sectors. Students will develop communication and presentation skills, as well as the ability to question and analyse.

Why is UK good for marketing? ›

As a major influencer in the marketing industry, the UK offers ample education and career opportunities. So, with an eye for design, a way with words, and a unique, innovative mind, you will be the perfect candidate to study marketing abroad in the UK and start grabbing your audience's attention.

What is the scope of marketing in UK? ›

The Scope of Marketing in UK is high as marketing positions have started to become a priority in many companies. As a consequence of this, nearly everyone who pursues marketing ends up getting a job these days. Marketing in UK for Indian students provides the rise as every brand or company needs its own marketing team.

What is a Masters in marketing called? ›

A master's of marketing, otherwise known as the Master of Science in Marketing, is a specialized program that focuses on a single field. This type of program is designed to help students becomes experts in research so that they can earn high-level technical positions within the field of marketing.

What pays more MBA or MS? ›

Median starting salaries after completing an MBA are higher than those of an MS, though this salary discrepancy is likely tied to the fact that most MBA recipients have already spent a few years in the workforce, while most business masters recipients have not.

Is a marketing Masters an MBA? ›

MBA vs Masters in Marketing Coursework

MBA programs often utilize case studies that help prepare future business leaders to address real life business challenges, while master's degree programs in marketing tend to focus more on studying advanced concepts, theories and strategies specific to the field.

Is a Masters or MBA better? ›

While the MBA is suited to students from any academic or professional background who want greater career flexibility, management roles, or business ownership, Masters programmes are the better option for students who want highly specialised knowledge in a specific area.

What can you do with a master degree in marketing? ›

7 careers you can pursue with a marketing degree
  • Marketing manager. ...
  • Brand marketing manager. ...
  • Marketing copywriter. ...
  • Search engine marketing specialist. ...
  • Social media marketing specialist. ...
  • User experience designer. ...
  • Charity sector marketing specialist.

What do you learn with a Masters in marketing? ›

Marketing has to resonate with the organization strategy and customer habits, where data analytics tools can be of great assistance. With a master's degree in marketing, you can be equipped with advanced quantitative skills that turn data into fresh insights, creative strategies, and meaningful business solutions.

Which country is cheapest for MS? ›

Tuition Fees
CoursesMBA (in lakh)MS (in lakh)
Singapore26.1122.33
Germany13.1479.05K
France20.957.94
Netherlands23.6314.13
8 more rows
16 Aug 2022

Which country gives student visa easily? ›

A: Undoubtedly, you need to put some effort to acquire a student visa for any country, however, the most prominent options to accomplish easy attainment of student visa as an Indian student are Australia, Canada, and New Zealand.

In which field MS is best? ›

Most popular MS specializations
SpecializationExpected Job Growth in 10 years
Management Information Systems15%
Environmental Engineering8-12%
Systems Engineering*Civil: 20% Environmental: 15% Computer Hardware: 7% Industrial: 5% Electrical: 4% Materials: 1%
Computer EngineeringHardware: 3% Software Developer: 17%
6 more rows
19 Dec 2016

Do jobs in marketing pay well? ›

Based on some of the highest paying marketing/advertising jobs, you'll find that marketers can earn over $140,000 a year easily without a graduate degree, so there is potential for high pay in this field. However, the range is quite broad, with some marketing and advertising careers earning around $60,000.

Which degree is best for marketing manager? ›

If you're considering a career in marketing, consider earning a degree in marketing, advertising, communications, or a related field. Make yourself even more appealing to hiring managers by pursuing a Master of Business Administration (MBA) with a marketing concentration.

Is it hard to study marketing? ›

It is a difficult major. since it requires the students to perform data collection and analysis. It also involves learning marketing strategies.

Which subject do I need to study marketing? ›

To study Marketing you need to sit for four (4) subjects in Jamb which are Economics, Jamb Use of English, Mathematics and any other Social Science subject. and have at least credits (C6) in your Five (5) core courses which includes: English Language, Mathematics, Economics and two (2) other relevant subjects.

What does a degree in marketing do? ›

A marketing degree prepares graduates for roles in marketing, advertising, public relations, and sales. Marketing majors work for marketing firms, advertising agencies, and public relations agencies. They also work as marketing managers and supervisors.

What qualifications do you need to be in marketing? ›

You'll need:
  • the ability to sell products and services.
  • excellent verbal communication skills.
  • the ability to use your initiative.
  • to be thorough and pay attention to detail.
  • knowledge of media production and communication.
  • business management skills.
  • persuading skills.
  • customer service skills.

Is marketing a stressful job? ›

Marketing manager is a stressful job because of all the different responsibilities and deadlines. Duties vary depending on the size of a company. Marketing managers need to know how to build programs and campaigns and report on market metrics. Teamwork, collaboration, and excellent communication skills are necessary.

Which major is better finance or marketing? ›

Marketing is seen to be better than Finance because it pays more and is higher in demand. Marketing is better for someone wanting a career in brand management, advertising sales etc. Whilst Finance is seen to better for those interested in banking, investment, accounts and other finance-related fields.

What is the best degree to get in 2022? ›

This list details some of the most popular and lucrative college majors in demand in 2022.
  • Nursing. ...
  • Hospitality. ...
  • Education. ...
  • Computer Science. ...
  • Architecture. ...
  • Pharmaceutical Sciences. ...
  • Information Technology. ...
  • Construction Management.

How popular is a marketing degree? ›

In 2020-2021, marketing was the 17th most popular major nationwide with 52,916 degrees awarded. This is a difference of 654 over the prior year, a growth of 1.2%.

Is LSE MSc marketing good? ›

We are ranked #3 in the world for social science and management, and the MSc Marketing programme is founded in LSE's tradition for academic excellence.

Why do I want to study marketing? ›

There are so many reasons why you might want to study marketing: it will prepare you for a range of careers, marketing is one of the fastest-growing industries, you'll learn what drives a business, you get to be creative and strategic… the list could go on and on!

Is marketing job in demand in UK? ›

According to a 2020 analysis of content marketing related job postings in the United Kingdom (UK), the skill most in demand for such positions was social media, seeing that it was mentioned in 45 percent of job offers. SEO and strategy followed, both with 37 percent.
...
CharacteristicShare of job ads
--
9 more rows
21 Feb 2022

Which UK university is best for international business? ›

Top UK Universities to Study International Business
  • University of Warwick.
  • University of Leeds.
  • University of Birmingham.
  • University of York.
  • University of Manchester.
  • Queen Mary University of London.
  • University of Kent.
  • University of Lancaster.
10 Jun 2022

Is there a demand for marketing jobs? ›

Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations. About 35,300 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.

What are the 7 major scope of marketing? ›

The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution. Understanding the core functions of marketing can help you better focus your efforts and strategies to support your business.

Is marketing career competitive? ›

Marketing is a highly competitive field to break into and many struggle to secure marketing experience. If you can't find any marketing internships or placement opportunities, there are other ways to improve your prospects.

Is marketing a very competitive field? ›

The marketing industry is highly competitive so when it comes to standing out as a business owner, defining your unique selling proposition is key. This involves establishing a value prop that speaks to the specific needs of your market and positions your brand as superior against your competitors.

Which country is best for marketing students? ›

The Best Countries for International Marketing
  • India. Currently, India is slated to have the fastest growing economy in the nation, even beating out China, which has held that spot for decades. ...
  • Denmark. ...
  • Hong Kong. ...
  • Ireland. ...
  • Sweden. ...
  • United Kingdom.
6 Oct 2015

Which country has best marketing? ›

As the idea of studying Marketing abroad makes sense, here are the top destination countries for international students.
...
Best Countries to Study Marketing
  1. France. Reasons: Affordable Study Costs, Scholarships, Top-Ranking Universities. ...
  2. United Kingdom. ...
  3. Spain. ...
  4. Ireland. ...
  5. South Korea.

Which country pays highest salary to digital marketing? ›

4: Which are the top 10 countries with the highest digital marketing salaries?
CountryAverage Salary
Japan¥96,05,284
ChinaCN¥4,57,155
US$66,388
Denmark€65,216
6 more rows
26 Jul 2022

Is marketing in high demand? ›

Like most other industries, marketing has been impacted by the so-called “great resignation,” though demand continues to grow as well, with the total number of marketing jobs expected to grow by 10% by 2030.

Is marketing a good career? ›

Marketing is a good major because it's extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year. The Top 10% of earners pulled in over $208,000!

Is marketing in-demand in Germany? ›

Germany has majorly embraced the concept of digital marketing over the years and has a thriving online marketing industry that befits a developed nation. Akin to the global trend, digital advertising accounted for 32% of all advertising spending in the country in 2018.

What is the highest salary in digital marketing? ›

Highest salary that a Digital Marketing Manager can earn is ₹19.5 Lakhs per year (₹1.6L per month).
...
These are the top skills of a Digital Marketing Manager based on 5260 jobs posted by employers.
  • Digital Marketing.
  • SEO.
  • Social Media Marketing.
  • SEM.
  • Social Media.

Can you work internationally with a marketing degree? ›

Because international marketing is complex, many professionals begin their career working in domestic marketing and are later transferred to a foreign market or markets. It's rare to begin working in the field directly after graduation.

Is marketing in-demand in Australia? ›

Marketing, communications and advertising now has some of the highest demand for candidates in Australia. The number of jobs has rebounded dramatically as 37% of employers plan to increase their headcount in the next 12 months.

Which position is best in digital marketing? ›

Top 10 Highest Paying Digital Marketing Jobs in India [A Complete Report]
  • SEM/SEO Specialists.
  • Content Strategists.
  • E-commerce Specialist.
  • Brand Marketing Expert.
  • Social Media Marketers.
  • Digital Project Managers.
  • Marketing Analysts.
  • Visual Designers.
1 Sept 2022

Which specialization is best in digital marketing? ›

Here is a list of the nine most in demand digital marketing skills.
  1. SEO specialist. It should come as little surprise that SEO is the skill at the top of this list. ...
  2. PPC executive/specialist. ...
  3. Social media expert. ...
  4. Email marketing. ...
  5. Mobile marketing. ...
  6. Analytics. ...
  7. Content management/marketing. ...
  8. Marketing automation.
26 Jul 2021

Is there a future in digital marketing? ›

The digital marketing sector is booming and expecting to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India has around 700 million internet users, and the numbers are expected to grow to over 970 million users by 2025.

Videos

1. Top 5 Universities for Masters in Marketing Degrees - Infozly
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2. Top 10 UNIVERSITIES IN UK FOR MASTER IN MARKETING New Ranking
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3. Top Ten Universities in UK For Marketing New Ranking | Masters in Marketing UK
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4. Is It Worth Getting Your Master's or MBA in Marketing?
(Consulting MBA)
5. Introducing Marketing - Master's Programs at WU Vienna
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6. The Top 10 Masters in Marketing Programs 2019
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