The Four-Phase Strategic Branding Process For Business | Highly Persuasive (2022)

Strategic Branding Process Overview

Brands are complex marketing assets made up of different elements & touchpoints that progress & change with your business over time.

When approaching a rebrand, it’s always a good idea to get an overview of what’s involved in each phase of the process, so that you can consider what needs to be included in your brand identity.

To keep things consistent, we follow a four-step branding framework designed to discover key insights about the business & audience and build a brand experience to match their needs wants & desires.

The Four-Phase Strategic Branding Process For Business | Highly Persuasive (1)1. Brand Discovery → 2. Brand Strategy → 3. Brand Design → 4. Brand Activation

Below you’ll find a brief overview of our framework with a brief overview of some of the 40+ elements that go into our branding process.

1) BRAND DISCOVERY

The Four-Phase Strategic Branding Process For Business | Highly Persuasive (2)Brand discovery is a thorough examination of your brand’s current position in the market compared to your competitors and a review of its effectiveness with customers.

In this phase you need to dive deep into your business to learn about your customers and why they buy from you, developing in-depth buyer personas that are used in the key development of your brand strategy.

We also evaluate your current brand & researching your industry, competitors & customers, to uncover areas of opportunities & sources of friction with your customers.

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• BRAND AUDIT

Brand audits are a thorough & in-depth examination of your brand’s position in the market compared to your competitors.

• COMMUNICATION AUDIT

Assess your brand’s native tongue by analyzing the language, tone, and messaging surrounding your business at different touchpoints.

• BUYER PERSONA DEVELOPMENT

Buyer personas help you understand who you’re talking to, what they care about & what problems they’re trying to solve.

• BUYER JOURNEY MAPPING

Document how customers buy from you and which solutions they’re trying to achieve by mapping out the buyer’s Journey for your products and services.

• COMPETITOR ANALYSIS

Find out what your competitors are doing right (and wrong) in the eyes of your customers and capitalize on opportunities for unique positioning & advancement within your industry.

• WEBSITE & DIGITAL BRAND EVALUATION

Uncover areas of opportunity & concern by evaluating your website & how it makes your brand look in the eyes of your audience.

• SEO AND SEM AUDIT

Understand buyer intent by researching & evaluating how your customers buy online to structure your website and marketing to better guide your customers through the buyer’s journey.

• VISUAL EXPERIENCE AUDIT

Analyze the tone, mood, & feel of your brand along with competitors to determine customer expectations in terms of design, aesthetics & style across your industry.

• CUSTOMER INTERVIEWS

Have strategic interviews with your customers that result in high-value insights for your organization that you might not have otherwise uncovered.

2) BRAND STRATEGY

The Four-Phase Strategic Branding Process For Business | Highly Persuasive (3)In this phase, it’s all about taking the insights gathered in the brand discovery phase & identifying & the core values of your business to create a brand strategy that’s centered around the needs & expectations of your audience.

Claim a unique place in the market with brand positioning that resonates with your audience and positions your brand as a thought leader within your niche.

• BRAND POSITIONING

Set the tone for your customer’s first impression of your brand by claiming your own unique place in the market.

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• POSITIONING STATEMENT

Create your most powerful conversion tool; a unique positioning statement that defines who you are/what you do/how you’re different.

• MISSION STATEMENT

Mission statements are a testament to who your brand is & what you’re trying to achieve.

• VISION STATEMENT

A testament to who your brand is & what you’re trying to achieve.

• BRAND VALUES

The guiding principles that your brand lives by & what you instill in the culture, from the leadership to employees.

• BRAND PERSONALITY

Give your brand a living and breathing personality with opinions and outlooks on the world that your audience can relate to.

• BRAND VOICE

Your brand voice is what you say. It’s a consistent style of communication for use across all environments — online and offline — The objective is to express your position, showcase your identity and engage with target clients.

• BRAND TONE

Your brand tone is not what you say, but how you say it. Your brand tone is how you will use your brand voice to speak to different audiences and environments.

• BRAND STORY

Tell the story of your brand through strategic narratives that exemplify your brand attributes and reinforce your core brand position.

• BRAND MESSAGING

Tell your brand’s story the same way every time with strategic brand messaging that unifies your communication in a cohesive messaging strategy. Brand voice and messaging humanize your brand, making it relatable to your customers.

• BRAND ARCHITECTURE

Organize your products and services in a cohesive and connected system that’s uniquely yours.

• BRAND NAMING

Strong brand names convey a company’s unique value proposition & instantly differentiate it from the competition.

3) BRAND DESIGN

The Four-Phase Strategic Branding Process For Business | Highly Persuasive (4)Your customers live in a world of constant interruptions & distractions. In order to capture their attention & make a memorable first impression, your visual brand needs to represent your brand strategy in a way that stands out & gets noticed.

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Once the core brand strategy is in place, it’s time to apply the brand in the visual design. Everything from the logo and corporate identity to the website and marketing materials is designed to reinforce the core brand strategy development above.

This section depends a lot on your budget and the extent of the brand applications needed, but the goal of the brand identity is to communicate your brand characteristics that provoke the ideal thoughts, feelings, emotions & positioning targeted in the brand strategy across multiple mediums and touchpoints.

• LOGO / TRADEMARKS

Your logo acts as the visual trigger point between your customers and your brand. It should look and feel like your brand strategy & match your positioning.

• CORPORATE IDENTITY & VISUAL SYSTEMS

Represent your brand visually across multiple formats & keep your communications consistent with uniform design.

• TAGLINES

A short & catchy message that describes what your brand does, what you stand for, who you help or other key messaging.

• COLORS

Use color to create direct associations between your audience & your brand by applying it consistently & uniformly across formats.

• TYPOGRAPHY

Like color, brand typography helps you reinforce your brand in different mediums by using one consistent font family & styles in all of your print & digital communications.

• BRAND GUIDELINES

Keep your brand principles consistent throughout your organization with a comprehensive guidelines book.

• PACKAGING DESIGN

Stand out on the store shelves with attention-grabbing packaging design. Express your positioning by how you design the packaging.

• WEBSITE DESIGN / DEVELOPMENT

Create a branded website that acts as the foundation for all of your digital marketing campaigns & conveys your sales and marketing messaging around the clock.

• WAYFINDING & SIGNAGE

Get people where they need to go by creating signage that guides people through an indoor or outdoor environment and enhance their understanding and experience of the space as a whole.

• BRAND ILLUSTRATIONS

Create a branded art direction with custom illustrations & visual assets that you can use in your sales and marketing collateral.

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• ICONS

Create a unique set of icons or symbols to help people quickly navigate content or make sense of complex information.

4) BRAND ACTIVATION

The Four-Phase Strategic Branding Process For Business | Highly Persuasive (5)Brand activation is the process of executing your brand consistently across multiple customer touchpoints & channels with the express purpose of increasing brand awareness & getting more people to know about your business.

The number one problem that most businesses face when it comes to leads & revenue is lack of awareness. People just simply don’t know that you exist, but if they did you could do business with some of them.

Once you have the message in place, you need to get it heard.

But it doesn’t just apply to new brands. When approaching a Rebrand, businesses can’t just make a few changes and hope everyone will notice, we need to make sure people are aware of it.

Here are some ways to implement brand activation in your sales & marketing activities.

• MARKETING COLLATERAL

Create a unified brand presence throughout print and digital that’s works to reinforce your brand strategy & drive awareness at multiple touchpoints.

• STAFF TRAINING WORKSHOPS

Get everyone on the same page with brand workshops and customer service training.

• BRAND VIDEOS

Get in front of your ideal customers with engaging videos that tell the story of your brand.

• EVENTS / TRADE SHOWS

Show up in person, confident and in sync, with an integrated brand experience on the event floor.

• PRESENTATIONS

Develop compelling presentations designed to keep your audience engaged.

• BROCHURES

Tell your brand story through print and give customers a tangible asset they can share with coworkers and friends.

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• INFOGRAPHICS

Distill complicated and dry information into a fun and easy to consume visual experience that’s 3 times more likely to be shared than articles.

• CULTURE & EMPLOYER BRANDING

Carry your brand throughout the company by building a strong brand culture with employees that attract & retain top talent.

FAQs

What are the 4 stages in the branding process? ›

Stages of brand identity development
  • Research. The research phase of the branding project is about gathering information and analysing the findings to get to know your business, industry, competitors, target audience and all of your existing branding and design. ...
  • Strategy. ...
  • Design. ...
  • Implementation.
22 Jan 2022

What are branding strategies in marketing? ›

A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.

What is the process of brand strategy? ›

The first phase is getting your brand strategy right and aligned with your business objectives. Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website. Finally, there is the phase of strengthening your newly developed or updated brand.

What are the 5 steps of the branding process? ›

Branding: 5 steps for building your company's brand
  1. Conduct effective market research. ...
  2. Focus on a unique value proposition. ...
  3. Choose a brand name that delivers your message clearly. ...
  4. Create an emotional connection. ...
  5. Deliver consistent communications.

Which of these is the first of four steps in building brand equity? ›

Terms in this set (40) The four steps in the sequential process of building the brand equity pyramid are: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) ________.

What are the stages of brand management? ›

Steps of Strategic Brand Management Process

Identification and establishment of brand positioning and values. Design and execution of brand marketing programmes. Measurement and evaluation of brand performance. Growth and sustenance of brand equity.

What are 4 types of brands? ›

What Are 4 Types of Brands? There are numerous types of brands, but the four most common ones include corporate brands, personal brands, product brands, and service brands.

Why branding strategy is important? ›

Your Brand Strategy sums up why your business exists beyond making money. It defines what it is that makes your brand what it is, what sets it apart from the competition and how you want your customers to perceive it. After all, if you can't clearly pinpoint what makes your brand different, how will anyone else?

What is the best branding strategy? ›

9 success factors of any good brand strategy
  1. Target audience knowledge. ...
  2. Strong unique value proposition. ...
  3. Passion is observable. ...
  4. Out-of-the-box thinking. ...
  5. Consistency. ...
  6. The brand's objective comes first. ...
  7. Exceptional brand slogans (or taglines) ...
  8. The brand always provides value.
15 Aug 2017

What is an example of a branding strategy? ›

A great example of their branding strategies is their “Think Different” campaign. They realized that their customers wanted to be great, innovative, game changers and different. They knew that their competitors were strong and could deliver good quality products, so how can they convince their customers to choose them?

How can branding strategies be improved? ›

  1. Build Relationship Capital. Relationships between people are any brand's most inimitable asset. ...
  2. Tell Stories. ...
  3. Show Audiences What's In It For Them. ...
  4. Reframe It As Building Credibility. ...
  5. Align Branding With Your Vision. ...
  6. Build A Unique Selling Proposition. ...
  7. Strive For Focused Consistency. ...
  8. Be Accessible, Relevant And Trustworthy.
15 Apr 2021

What are the important decisions in developing a branding strategy? ›

Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before going into the four branding decisions, also called brand strategy decisions, we should clarify what a brand actually is.

What makes a brand successful? ›

Have a distinctive personality that is appropriate for your target audience. Be consistent in its messaging and design, reinforcing the position, promise and personality at each touch point. Demonstrate the value that your company provides for the customer, and how that value is created.

What is Phase 1 of the branding process? ›

Phase 1 – Discovery – The Branding Process. Step one of the branding process is the Brand Discovery phase. At id8, this phase is a 6-step process that we use for our corporate branding clients. This process ensures that we understand every part of your business.

How does the brand development process begin? ›

To develop your brand, you need to outline specific branding guidelines and create content to promote your business. Take your customer analysis, competitor analysis, and online review info to create your brand positioning message. Then, use that positioning message to create branding materials for your business.

What are the 4 components of brand positioning? ›

The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff.

What are the four benefits of brand equity? ›

The four benefits of brand equity are: Less-drastic declines in revenue when the team loses. Ability to charge price premiums. Greater corporate interest.

What are the 4 elements of brand equity? ›

Brand equity has four dimensions—brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways.

What is brand management explain with example? ›

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

What is strategic brand? ›

A strategic brand is one with strategic importance to the organization. It is a driver of reputation, differentiation, loyalty, sales and cash flow. Identifying your strategic brands will be a huge step toward ensuring that brand-building resources are not misallocated.

What is brand and branding process? ›

The branding process is a systematic approach to creating and promoting a firm's brand. It is essential to the success of any marketing and business development program. Brand building consists of five interrelated phases, each building upon the last: Brand Strategy. Brand Identity.

What is branding in a business? ›

Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds.

What is branding and its benefits? ›

Branding increases trust, and trust is a pillar of customer loyalty. Your identity attracts customers because they can tell what you stand for, which helps them feel connected to you. When customers feel connected to a business, they're more likely to be loyal.

Why is strategy important to business growth? ›

A business strategy creates a vision and direction for the whole organisation. It is important that all people within a company have clear goals and are following the direction, or mission of the organisation. A strategy can provide this vision and prevent individuals from losing sight of their company's aims.

What should a brand strategy contain? ›

Elements of a strong brand strategy. Brand voice, brand design, brand values, brand story, and brand vibe are the key elements of a successful brand strategy. Below, we'll walk you through each one, describe what it is, and look at why each bolsters the experience your brand creates for new and existing customers.

What is the most important factor in product or brand decisions? ›

The most important and first on this list is the Economic Factor. This one is the main foundation of any purchasing decision. The reason is simple people can't buy what they can't afford. The need of a product also doesn't play a role here, but the most important thing is affordability.

How do you justify your brand name using branding strategies? ›

The name should be:
  1. Easy to pronounce.
  2. Easy to spell.
  3. Not used by any other brand, but especially competitors in the same categories and markets.
  4. Short.
  5. Easy to recall.
  6. Not have unintended or negative meanings, including in other languages/cultures.
  7. Broad enough to outlive a product category or a business owner.
12 Oct 2011

What is the importance of brand? ›

Branding Creates Loyal Customers

You don't just want customers who recognize your brand and use your business once — you want to create customers who continue to come back. With good branding, you can give your brand a more human side, which your customers can relate to more than a company that's strictly all business.

What's the most important thing when marketing for a company's brand? ›

In conjunction with a brand's purpose, creating an emotional connection with your audience is the most important ingredient to creating a strong branding strategy.

What is brand value for a business? ›

Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right.

What are the four strategies marketers can use to develop their brands? ›

4 Brand Growth Strategies

The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.

What is branding What are the importance of branding and example? ›

Branding is now about the perception that a consumer has of a company. For example, the perception a person has when they see, hear or think of a certain brand, and their feelings towards them. A brand is no longer recognisable just for its logo, but for everything that surrounds it that makes it a whole.

How do you start a successful branding business? ›

Top five tips for creating a successful brand
  1. Do your research. The most important work for successful branding is research. ...
  2. Connect with the Consumer. Your product needs to add value to your customers' lives. ...
  3. Be Consistent. ...
  4. Create Brand Awareness. ...
  5. Budget Isn't Restrictive.

What is the brand identity process? ›

Your brand identity encompasses several elements, such as your brand color palette, typography, tone of voice, logo and general imagery. Beyond being distinct and memorable, all these assets need to perfectly represent and convey your brand's personality.

What is the importance of brand positioning? ›

Brand positioning creates clarity around who you serve. It also explains to your target audience why you are the best company for them and what sets your products or services apart. It helps you justify your pricing strategy. The positioning of the brand can be used to justify a pricing strategy.

What are elements of a brand? ›

The Six Elements of a Brand
  • Brand voice.
  • Brand identity.
  • Brand promise.
  • Brand values.
  • Brand targeting.
  • Brand positioning.
7 Aug 2020

What are the three most common branding strategies? ›

The three brand strategies commonly used amongst large firms for deciding which products will contribute to which brand names are Multi-product Branding, Multi-branding, and Private Branding.

What is a brand positioning? ›

Brand positioning is about owning a unique position in the mind of the target consumer. Put simply, brand positioning is about owning a unique position in the mind of the target consumer, and it is an articulation of what you want your brand to be to consumers.

What are marketing processes? ›

A marketing process is: “A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.”

What is the purpose of branding? ›

A brand exists as a promise a business makes to its consumers. The purpose of a brand position in marketing is to establish trust within your consumers and create loyalty. A good brand purpose gives your buyers a way to remember you, creates an identity for your business, and sets you apart from competitors.

Why is branding so important? ›

Branding Creates Loyal Customers

You don't just want customers who recognize your brand and use your business once — you want to create customers who continue to come back. With good branding, you can give your brand a more human side, which your customers can relate to more than a company that's strictly all business.

What is the importance of branding in marketing? ›

Branding involves developing and implementing a number of identifiable features to your business so your consumers can associate themselves with your business. Branding increases the recognisability of products and services amongst your consumers, giving you that competitive edge within the market.

What are 4 types of branding? ›

There are numerous types of brands, but the four most common ones include corporate brands, personal brands, product brands, and service brands.

What are the four major brand strategy decisions? ›

Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before going into the four branding decisions, also called brand strategy decisions, we should clarify what a brand actually is.

What is the best branding strategy? ›

9 success factors of any good brand strategy
  1. Target audience knowledge. ...
  2. Strong unique value proposition. ...
  3. Passion is observable. ...
  4. Out-of-the-box thinking. ...
  5. Consistency. ...
  6. The brand's objective comes first. ...
  7. Exceptional brand slogans (or taglines) ...
  8. The brand always provides value.
15 Aug 2017

What is value of a brand? ›

Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right.

What are 4 elements of a positioning statement? ›

The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff.

What makes a good brand promise? ›

An effective brand promise helps establish that connection by being inspiring. At the same time, don't promise what you can't deliver. A brand promise is meant to inspire, but you also want to be realistic. A great example of an inspirational brand promise is Apple's “Think Different.”

What are the 4 concepts of marketing? ›

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

What are the 4 steps of a marketing plan? ›

The Marketing Planning Process: Four Steps to Success
  • One: Objective and Goal Setting.
  • Two: Assessing Your Current Situation.
  • Three: Writing the Plan and Strategy.
  • Four: Implementing and Managing Your Plan.

How do you create a strategic marketing plan? ›

The elements of a plan
  1. Set your marketing goals. ...
  2. Conduct a marketing audit. ...
  3. Conduct market research. ...
  4. Analyze the research. ...
  5. Identify a target audience. ...
  6. Determine a budget. ...
  7. Develop marketing strategies. ...
  8. Develop an implementation schedule.

Discover how to create a brand platform that helps your business become loved and recognized.

Connect to Your Story Competitor Research Know the Problem Define the Details Build Your Brand Platform Translate Your Brand To Design. The answers to these questions will ultimately help you determine the mission, the brand promise, and the branding looks through color theory.. Brand Foundation: State What the Brand IS For example — if you are marketing a gel sole shoe insert, your brand may be scientifically backed, an advocate for how healthy feet can lead to a healthy body or a custom solution for your personal needs.. The goal of the Brand Platform is to tell your brand story, thoroughly and chronologically.. State your WHAT — “The brand is…” Restate the brand’s goals and objectives Define the features and benefits Compare the brand to competitors Review the brand’s beliefs and history Define the avatar the brand will target Know how the avatar will find you and why they will care. All good branding starts with a Brand Platform.

Get up to speed on all the elements that make up a solid brand strategy using this step-by-step framework guide.

A brand strategy outlines how you approach the work that goes into building and maintaining a positive brand reputation.. These blueprints explain how several brand elements work together to drive positive brand perception across channels.. Brand purpose and values Voice, tone and brand personality Visual content Brand storytelling. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals.. A documented brand strategy framework can help brands navigate their new role in world events and cultural moments .. Your brand stance : Describe the “what” and “why” behind your brand (your purpose, personality, value props, etc.). Creating a crisis plan as a second layer to your brand strategy framework can prepare you to deal with tricky situations as thoughtfully as possible.. If you want to learn more about how social insights can shape thriving brands, check out this article on brand storytelling .

Despite the continued popularity of process redesign, little is known about the particular strategies that organisations can follow to…

Despite the continued popularity of process redesign, little is known about the particular strategies that organisations can follow to achieve operational excellence.. In addition, any strategy includes two foundational best practices that are used at the outset of the process redesign journey in all situations, regardless of business context and organisational characteristics.. Based on those success stories, popular books by Hammer, Champy and the likes identified and documented an extensive set of best practices of process redesign such as “removing non-value added activity” and “business process outsourcing”.. In order to identify suitable process redesign strategies, the research team at the University of Exeter Business School looked for a wide range of experts who had embraced best practices in the redesign of their operations.. In addition, a redesign strategy includes two foundational best practices that are used at the outset of the process redesign journey in all situations, regardless of business context and organisational characteristics.. An organisation embarking on a process redesign journey tends to identify and eliminate NVA tasks from the process first, and then proceed to optimise flow through the re-ordering of the remaining tasks.. Each strategy consists of a coherent set of best practices and represents a unique way of going about process redesign to achieve operational excellence.. A workstream-focused redesign strategy enables the operational system to adapt to the situation at hand through managing exceptions and establishing separate processes for normal and exceptional customer orders or requests.. Furthermore, the study shows that removing NVA tasks and re-sequencing tasks (i.e. for process flow optimisation) are widely applicable across organisations and independent from the choice of a particular redesign strategy.. This white paper contributes to the ongoing debate around process improvement for operational excellence by identifying four distinctive redesign strategies that managers can consult to select the most appropriate configuration of best practices for their specific situation.

As many product companies can testify, the process of growing professional services can be a financial drain. This article defines where and how this drain occurs.

As many product companies can testify, the process of growing professional services can be a financial drain.. We recommend  In this continuing discussion on professional services (PS) at product. companies, I would like to outline the curve through which product companies. often must manage as they incubate their professional services organization.. When a product company makes the decision to move upstream from basic product. support services to more solution-oriented consulting services, there are distinct. phases to the journey (see Figure. 1 ).. The product company invests in. specific technical skills required to build the glue.. However, it's the most profitable phase. in which a product-centric professional service organization can operate!

Explore strategic marketing, including guidelines, potential problems, trends and why Apple’s strategic marketing process is genius.

And while most companies do great marketing, only a few have created brand attachment and customer loyalty through their marketing practices and tactics.. Once this analysis is complete the results should be used as a basis for developing the company’s marketing plan, which should be measurable and attainable.. Market-Product focus and Goal Setting – Once the questions of where the company stands and what it wants to achieve are answered, the next step in the planning process is determining where the resources will be allocated, and how to turn plans into focused action.. Next measurable goals should be set to get the needed products to the various groups, thus fulfilling the marketing objectives.. This process involves ensuring that the results of the program are in line with the goals set.. Some guidelines to ensure this strategy is effective are:. Issues in the Marketing Department such as : inflexibility, performance assessment problems, coordination problems, poor information management and human relations issues.. An example of this analysis and how it works is looking at the effects of political instability in a foreign market and how it affects your company’s plans.. The first two questions will determine the focus of your overall business while the third will help you specify your strategies to market.. Identify objectives and determine mission Do business environmental scan-including trends and competition Devise strategy including SWOT , budget, marketing, price and distribution Implement strategy-put your plan into action Evaluate and modify- measure how close or far you are from objectives, track what works and change what doesn’t.. Listed below are some of the main strategies used by Apple to ensure they beat the competition in marketing, placement and brand awareness and loyalty.. Emotional branding – Companies like Apple tend to have very specific strategic aims and work hard to ensure they are met.. Product placement – The Apple App store and iTunes compliment and extend the customer experience and the personality and reputation of the brand lead to loyalty and evangelism.

A Business Process is a series of steps performed by a group of stakeholders to achieve a concrete goal. Learn all about business processes here.

With BPM software , it’s easier and more methodical to create audit trails and comply with industry regulations and standards.. A good business process can be run an indefinite number of times.. BPM is a systematic approach to make an organization’s processes more efficient and dynamic in order to meet the changing needs of business.. BPM is an ongoing approach to continuously make execution of business processes better.. Several cloud and on-premise software solutions are available to implement BPM .. Business process modeling is a diagrammatic/structural representation of flow of business activities in an organization or function within an organization.. However, process modeling software like Kissflow enables even a business user to model a process based on business steps, without having to know any modeling notation.. Business process improvement is a strategic planning initiative that aims at reshaping business processes based on operations, complexity levels, employee skills, etc.. It usually starts with process mapping and its core aim is to align IT resources with organizational business goals.. It involves identifying the core of inefficiency, culling out tasks that don’t add any value, and even implementing a top-to-bottom change in the way a process is designed in order to bring about an overall transformation.. Business process optimization takes an existing process and uses analytics and business process mining tools to weed out bottlenecks and other significant inefficiencies in a process.. The Business process flow is a representation of the process that you’re creating.. This helps management understand how their processes are functioning, and if they’re aligned with the company’s business goals.

Business Process Design (BPD) is creating or developing a process or workflow for a business the building blocks to an efficiently-run and productive business.

A process or workflow is, by definition, a sequence of repeated steps that an individual, or a team, must take on in order for the business to operate, achieve goals, and maintain a level of productivity.. Once you’ve created your separate processes, the next step is to organise these procedures into a coherent manner – and this can be tricky, especially when seemingly-simple businesses implement a number of processes.. However, in this article, we will talk through the first step of business process design - categorising your processes into their types – which makes the whole process (of creating the processes) much easier.. Operational process Supporting process Management process. To find your operational processes, ask yourself, ‘ how does, or will, your business generate income ?’ It is the procedures and tasks that play a direct role in the production of outputs – from the inputs - that are the operational processes.. Outputs include the final product or service, and the resulting level of customer satisfaction.. These are the processes that make it possible for the operational processes to be carried out effectively, and are either, or both: strategically important, and necessary.. Although like supporting processes, management doesn’t necessarily generate direct income, they exist to optimise income opportunities and adapt the business when necessary.. – grab a pen and paper and map your processes on a flowchart.. Make sure to use a pencil the first time, and check out how to create business process mapping .. The final result of business process design BPD is, SOP !. Standard Operating Procedures are the end goal, and these are the reference guides that are used by staff to ensure that they can work independently on tasks, and know what they are doing at each step.. Now you’ve had a read of how you can categorise your business processes, it’s worth having a look at business process management in more detail, which is how your monitor the efficiency of your processes, a necessary step to ensuring continuous improvement .. It includes all the vital ingredients, along with a set of instructions to take your important business activities from start to finish, successfully and on-time.

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