The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (2023)

If there’s one thing that marketers and consumers love equally, it’s giveaways. Branded competitions, contests, or sweepstakes—no matter which form they take, giveaways carry a certain value both for companies and their customers.

You’ve likely seen many e-commerce brands hosting giveaways on Facebook or Instagram. If you have, it’s for a good reason: Social media giveaways can help create brand awareness and drive engagement.

But why should you build on rented land?

You already own a platform that you have endless options and full control over.

Hosting a giveaway on your e-commerce site can help you collect any type of information, engage your visitors, and lead them in any direction you want.

And the best part is, you can collect highly interested leads that you cannot easily do on social media.

With an onsite giveaway, you can attract leads that want your products, and convert them into customers with targeted email campaigns.

If you want to collect more leads, convert more visitors, and increase your sales with giveaways, here are seven ideas from top e-commerce brands that’ll inspire you.

7 of The Best Giveaway Ideas That Work (and How to Execute Them)

1. Collect Emails with Relevant Prizes

2. Improve Your Giveaway Copy

3. Leverage the Holiday Season

4. Promote Your Products

5. Use Giveaways to Sell More

6. Combine Surveys with Giveaways

7. Collect Emails on Closed Giveaways

1. Collect Emails with Relevant Prizes

If you’re planning a giveaway, your prize should be the first thing you decide on.

After all, prizes are the main reason why people participate in giveaways.

Choose a prize too common, and you won’t grab much attention. But choose a prize too big, and chances are you’ll attract freebie-seekers.

As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you. Why? Because attractive but irrelevant prizes are spam magnets.

You’ll most likely end up with an email list full of uninterested leads who are only in for the prize.

Instead, keep your prize relevant to your products and your value proposition.

Before planning your next giveaway, make sure that it serves your conversion goals. If your purpose is to grow your email list, an Instagram contest where users tag their friends won’t help you.

Remember, a good giveaway doesn’t speak to everyone. Rather, it speaks to your buyer persona.

With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses.

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Take this example by J.Crew Factory:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (1)

The company hosts a spring giveaway on their site and creates a dedicated landing page for it.

The big prize is a package that includes a gift card winners can spend on J.Crew Factory’s online store.

A sample product or a gift card is a relevant and effective prize, but for some visitors, it’s not enough of an incentive. If you want to make the prize more desirable, you can combine a gift card with other things, as J.Crew Factory does.

This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers.

Notice how J.Crew Factory writes the value of both the gift card (worth $100) and the package (over $300) to make the prizes more attractive.

J.Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. This way, they capture the visitors’ excitement of entering a competition, and they grow their email list with interested leads.

If you’re collecting emails that you’ll use for marketing purposes, clearly write what users are giving consent to. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox.

2. Improve Your Giveaway Copy

One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest.

This means that you have the flexibility to make your giveaway as attractive as possible.

With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next.

Writing compelling campaign copy and a benefit-driven call-to-action (CTA) are the two pillars of an effective giveaway campaign. But they’re only as good as your offer.

Take a look at this example by Jysk Vin:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (2)

Unlike J.Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page.

This campaign works great for a few reasons:

  • Their prize (24 bottles of wine) is highly relevant and attractive to their site visitors.
  • The headline “Win $770 worth of wine” is attention-grabbing and value-driven.
  • They give clear information about the draw date.
  • They openly state what you are subscribing to (an exclusive newsletter for wine enthusiasts).
  • The campaign has only one input field, which makes it ridiculously easy for their visitors to complete.
  • They use a benefit-driven CTA, instead of simply writing “Sign Up” or “Enter Now.”

With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter.

What’s better is, you can exclude your existing subscribers from these campaigns so that you don’t ask them to join your newsletter again.

3. Leverage the Holiday Season

With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers.

If you’re not already leveraging holidays with special campaigns, you’re missing out on a lot of revenue.

Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways.

Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes.

But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves.

Here’s a great example that you can replicate on your site.

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If you were on the Chubbies email list last Christmas, you would have received this email with the subject line “take anything on our site”:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (3)

At first sight, you don’t know if it’s a giveaway or not. But it certainly evokes curiosity.

And this is what you see when you open the email:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (4)

They ask you to make a wishlist with their products, write why you should win, and send the company an email.

And if you’re the lucky winner, you get everything on your wishlist.

Chubbies successfully leverage the holiday season with this humorous giveaway email.

But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors.

Asking for too much effort for a small payoff will reduce your number of entries.

Instead, you can create a simple form with a few input fields and show it only on relevant product pages.

If you want to run the giveaway on a special category, say, “shoes”, you can set a condition to show your campaign on specific product pages.

And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign.

You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time.

When the giveaway ends, you can give all participants special discounts for their wishlist items and convert them into customers even if they didn’t win.

4. Promote Your Products

With e-commerce giveaways, you can do much more than collect emails and raise brand awareness.

If someone wants to join your contest and win one of your products or a gift related to them, it means that they’re interested in your online store.

Once they enter your sales funnel, you have a chance to promote your products and convert them into customers—whether they join your giveaway or not.

But here’s the caveat: You should do it subtly.

Check out this example by Oru Kayak:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (5)

Following common practice, the company partners up with other e-commerce brands, such as Sunski, to offer bigger prizes in their giveaway.

They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value.

But the company doesn’t stop there. They list all the products you can win with their individual prices and links to product detail pages:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (6)
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In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way.

This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

5. Use Giveaways to Sell More

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way.

With onsite giveaways, you can directly increase your sales by targeting both your existing and potential customers, who are at a further stage in their buyer’s journey.

A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value (AOV).

Take a look at this giveaway idea by Vinomofo:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (7)

The company celebrates its birthday with a “treasure hunt” type of giveaway.

Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales.

Vinomofo’s rules are simple: “Buy anything today to win.”

Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it.

If you want to apply Vinomofo’s idea to your online store, you can improve it by using an onsite campaign and relevant triggers.

This way, more site visitors will be aware of your giveaway and you’ll increase your sales.

Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective.

If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign.

If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value.

Here’s an example of how such a campaign might look:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (8)

6. Combine Surveys with Giveaways

No matter what business you’re in, you’re probably trying hard to get some insights from your customers.

You want to find out why your visitors abandon their carts or how you can improve your online store.

You send out survey invitation emails over and over again, but nobody is interested in responding.

Chances are, you’re missing an incentive.

Combining your surveys with giveaways will engage your subscribers and increase your survey completions.

Here’s a typical survey/giveaway example by Brooklinen:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (9)
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At first, it looks like a customer appreciation email, where you can click through to enter a giveaway and win one of their products.

Because Brooklinen frames the invitation email around the giveaway, instead of the survey. Completing the survey is only a simple condition to join and it takes two minutes.

When you click “Enter Now,” you see that it’s a Typeform survey:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (10)

Positioning your surveys around a giveaway can help increase your completions and make your products desirable.

In the end, you’ll get valuable feedback and engaged customers.

Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion.

If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead.

You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback. Or you can only show it to visitors who spend an X amount of time on your site.

Livingshop uses a campaign to survey their customers at checkout:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (11)

It’s easy to recreate this simple campaign and target the right people on the right pages. Plus, you can turn it into a giveaway with a little twist.

7. Collect Emails on Closed Giveaways

Here’s a little secret many marketers don’t know about: even if your giveaway ends, it still has potential to bring you warm leads.

With a minor addition, you can turn your giveaway page into an automated lead generation machine.

While doing research for this article, I clicked dozens of dead giveaway links that lead to a 404 page.

And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction.

There’s a great chance that your prospects will land on an old giveaway page that you shared on social media or they’ll find an email in their inboxes a little too late.

Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign.

Here’s how Bellroy does that successfully:

The 7 Best Giveaway Ideas You Can Use Today (+ Examples) (12)

When you visit one of their old giveaway pages, first, they inform you that this campaign is closed.

Then, the company triggers your fear-of-missing-out (FOMO) by saying “Don’t miss out again!”

Finally, they invite you to join their newsletter by explaining its benefit for you: “Be the first to know about product releases and giveaways in the future.”

Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list. Because they know that if you’re interested in this giveaway, you’re a valuable lead for the company.

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When used right, e-commerce giveaways can help you create collect email addresses, promote your products, increase sales, and get valuable customer feedback.

Here are the main takeaways from this article to help you optimize your next giveaway:

  • Pick a giveaway prize that is relevant to both your brand and your target audience.
  • Focus on the value of the prize throughout your giveaway copy.
  • Openly state that you’re collecting emails for marketing purposes.
  • End your campaign copy with a benefit-driven CTA.
  • Host a creative and ambitious giveaway during the holiday season.
  • List the products you include in your giveaway prize and add links to their product detail pages.
  • Use milestones, birthdays, and anniversaries as a reason to host exclusive giveaways.
  • Nudge visitors to complete their order soon in order to enter your giveaway.
  • Frame your customer satisfaction surveys as a giveaway.
  • Collect email addresses on your old giveaway pages by triggering FOMO.
  • Create onsite campaigns for hyper-targeted and well-planned e-commerce giveaways.

On a final note, be mindful about GDPR regulations when you’re hosting a giveaway in Europe. Make sure you openly get entrants’ consent for data collection and ask if they want to be added to an email list.


What are some good giveaway ideas? ›

Here are 9 amazing giveaway ideas that work.
  • Coupons. Everyone loves discounts! ...
  • Hashtag contest. ...
  • Photo Contest. ...
  • Themed giveaway ideas. ...
  • Gift cards. ...
  • Everyday items with your brand on them. ...
  • Lead up to the grand prize giveaway. ...
  • Ask your customers what they want.

What's a good giveaway question? ›

For instance, you could ask customers to answer a question about your brand in exchange for entrance to your giveaway. You might ask: “What's your favorite thing to do with (your product)?” “If you could change anything about (your product), what would it be?”

How do you do a simple giveaway? ›

How do you run a good giveaway?
  1. Choose a goal for your giveaway.
  2. Offer an exciting prize.
  3. Partner with influencers.
  4. Decide how people can enter.
  5. Use a giveaway tool or platform.
  6. Promote your giveaway.
  7. Announce the winner.
Jun 20, 2022

What are social giveaways? ›

What Are Social Media Giveaways? As the name suggests, social media giveaways involve brands or influencers giving their fans a chance to win something. During the giveaway, people are encouraged to complete a specific task such as liking and sharing a post or tagging their friends in the comments.

What makes a successful giveaway? ›

"A successful giveaway is typically when a brand partners with a content creator or influencer to make something specific, and then they push that prize out through both of their channels." Ultimately, a giveaway could allow you to reach a similar brand's followers, and vice-versa -- a win, win.

How do you do a random giveaway? ›

A quick way to pick random winners for social media giveaways is to use random number generators. All you need to do is allocate every entry a number, use a random number generator to select a number, and match that number up with an entry to determine a winner.

What is the example of give away? ›

He gave away most of his money to charity. (informal) Check out the prices of our pizzas—we're virtually giving them away!

What makes a good social media giveaway? ›

Pick a Good Prize

The audience you wish to reach won't enter your social media contest if your prize is lame. For the best results, select a prize that's tempting and relevant to your business. The higher the perceived value of your prize, the better.

How to do a simple Instagram giveaway? ›

How to Run An Instagram Giveaway Step-by-Step
  1. Decide The Goal of Your Instagram Giveaway.
  2. Set Your Giveaway Entry Criteria.
  3. Choose a Prize to Give Away on Instagram.
  4. Pick a Good Instagram Hashtag.
  5. Set Your Instagram Giveaway Rules.
  6. Put a Time Limit on Your Giveaway.
  7. Choose the Best Giveaway Tool.
Nov 9, 2022

What are good prize ideas for adults? ›

Bachelorette or Baby Shower Adult Women Prize Ideas
  • Spa Gift Basket.
  • Wine/Wine Glasses.
  • Date Night Kit (Chocolate Syrup, strawberries, etc.)
  • Coffee Cups.
  • Bath and Body Works Gift Cards.
  • Summer Relaxation Kit (add a towel, a magazine, and Nail Polish)
  • Yankee Candles.
  • Movie Tickets.
Nov 27, 2022

What are good cheap raffle prizes? ›

Unique Raffle Basket Ideas:
  • Nice bottle of wine or craft liquor.
  • Selection of gourmet snacks and cheese.
  • Candles.
  • Gift certificates for local restaurants.
  • Massages.
  • Private couples classes or lessons.

What are the types of prizes? ›

Hierarchical prizes, where the best award is "first prize", "grand prize", or "gold medal". Subordinate awards are "second prize", "third prize", etc., or "first runner-up" and "second runner-up", etc., or "silver medal" and "bronze medal". (In some contests, "grand prize" is more desirable than "first prize".)

What are some giveaway rules? ›

Other important U.S. laws and regulations require you to:
  • Provide free alternate means of entry if you allow users to enter sweepstakes with a purchase.
  • Announce the opening and closing dates for entries.
  • Disclose when and how winners will be selected.
  • Announce when prizes will be awarded.
  • Contact all winning entrants.

What are giveaway gifts? ›

Associated with trade-show “swag,” a giveaway is a branded item ordered in large quantities. The primary purpose of a giveaway is promotional: it's less about the recipient and more about your business.

What is a viral giveaway? ›

Viral giveaway campaigns are a digital marketing strategy that involves hosting a giveaway to get your brand in front of new followers. They're a low-cost marketing strategy used by small businesses and established brands alike—from your local coffee shops to shoe giants like Nike.

What brands do giveaways? ›

If so, check out these 10 companies you need to follow today to win giveaways on Instagram:
  • 1.Hydro Flask.
  • Suja Juice.
  • FabFitFun.
  • e.l.f Cosmetics.
  • Yes to.
  • Birchbox.
  • Kopari.
  • Ulta Beauty.

How do giveaway attract customers? ›

Giveaways Boost Brand Exposure

One of the best ways to catch the attention of the consumer public is to give away items that say “free” on them. Once you have already caught their attention, more and more people will start getting curious about your brand.

How long should a giveaway run? ›

Running a giveaway for 2 weeks (14 days) is generally the best giveaway running time. It gives you plenty of time to secure entries, and it isn't so long that users will forget about you. Having your giveaway last for 2 weeks is actually the most popular choice for many businesses.

How do you write a giveaway message? ›

7 Tips for Writing Good Copy (That Will Increase Participation in Your Giveaway)
  1. Write an ultra-specific headline. ...
  2. Describe and show your prize clearly. ...
  3. Write a concise call-to-action. ...
  4. Instill a sense of urgency. ...
  5. Use simple language. ...
  6. A/B test your copy. ...
  7. Proofread everything before it goes live.

What are examples of contests? ›

Easy and Simple Contest Ideas
  • Surprise Random Followers.
  • Comment to Win.
  • Simple Photo Contest.
  • Photo Voting Contest.
  • Short Video Contest.
  • Check-in to Win Contests.
  • Product Customization Contest.
  • Simple Trivia Contest.
Jan 17, 2023

What is give in Example? ›

to finally agree to what someone wants, after refusing for a period of time: He nagged me so much for a new bike that eventually I gave in. The government cannot be seen as giving in to terrorists' demands. More examples. After a heated debate, the employers gave in to the union's demands.

What should be in a giveaway post? ›

Include participation restrictions — such as age and location. Write clear guidelines on how to enter. Outline how and when the winner(s) will be chosen. Share details about how and when the winner(s) will be announced and how/when winner should claim prize.

Which app is best for giveaway? ›

13 Apps to Run Social Media Contests
  • Woobox. Woobox is a marketing platform with campaigns using social media, pop-ups, landing pages, embeds, and more. ...
  • Rafflecopter. Rafflecopter is an easy-to-use platform for running a giveaway. ...
  • ShortStack. ...
  • Gleam. ...
  • Wishpond. ...
  • Agorapulse. ...
  • SweepWidget. ...
  • Woorise.
Aug 22, 2022

How do you make a giveaway go viral on Instagram? ›

Read the full post here.
  1. Multiple Goals Work Well with Contests Too. ...
  2. More Case Studies. ...
  3. Hashtags. ...
  4. Keep it Simple. ...
  5. Bonus Entries or Actions. ...
  6. Instagram Bonus Actions. ...
  7. Custom Bonus Actions. ...
  8. Random Winner.

How do you announce a giveaway? ›

  1. Announce the Winner in Your Giveaway Widget. ...
  2. Notify the Winner by Email. ...
  3. Email Non-Winning Contestants. ...
  4. Create a Winner Announcement Post on Facebook. ...
  5. Announce the Contest Winner on Twitter. ...
  6. Create a Giveaway Winner Announcement Blog Post. ...
  7. Announce the Giveaway Winner on Instagram.
Jun 22, 2022

Where can I find small giveaways? ›

10 Easy Ways to Find Free Giveaways Online
  1. The New Sweepstakes Page. ...
  2. Browse Sweepstakes by Category. ...
  3. Visit Websites of Companies that Sponsor Sweepstakes. ...
  4. Visit Other Sweepstakes Directories. ...
  5. Sign Up for Sweepstakes Sponsors' Newsletters. ...
  6. Get Referrals From Friends. ...
  7. Find Sweepstakes by Searching the Internet.
Aug 30, 2022

How do I make my giveaway go viral? ›

How to make your giveaway go viral
  1. Email your list.
  2. Post to your social channels.
  3. Contact anyone influential people.
  4. Run ads.
  5. Add a popup or banner to your website.
  6. Post in groups, communities and forums.
Apr 19, 2021

How do I find real giveaways? ›

Reliable Sweepstakes Sites that List Chances to Win Online
  1. Use an internet search engine, like Google.
  2. Keep your eyes open for advertisements for new giveaways.
  3. Sign up for sweepstakes newsletters.
  4. Set up Google Alerts for new giveaways.
  5. Search for sweepstakes hashtags on social media.
Dec 30, 2022

Which giveaway site is best? ›

  • Giveaway Frenzy. Giveaway Frenzy is a website offering free giveaways and sweepstakes. ...
  • Contestgirl. Contestgirl is a sweepstakes directory created to help people organize entries. ...
  • I Love Giveaways. ...
  • Sweeties Sweeps. ...
  • Contestchest. ...
  • Liveabout Daily Sweepstakes. ...
  • Sweepstakes Lovers. ...
  • Sweep Sheet.
Aug 3, 2022

What brands are doing giveaways? ›

If so, check out these 10 companies you need to follow today to win giveaways on Instagram:
  • 1.Hydro Flask.
  • Suja Juice.
  • FabFitFun.
  • e.l.f Cosmetics.
  • Yes to.
  • Birchbox.
  • Kopari.
  • Ulta Beauty.
Jun 18, 2017

How do you encourage people to participate in a giveaway? ›

7 Strategies to Get People to Participate in a Giveaway
  1. Put a Theme to Work. ...
  2. Photo Contest. ...
  3. Partner Up. ...
  4. Referrals. ...
  5. Prompt to Follow and Share. ...
  6. Prize-envy. ...
  7. Urgency.
Jul 25, 2022


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