Social Media Marketing Training Course | Social Media Certification (2023)

Table of Contents
Key features About The Course Course Preview Exam & certification FAQs Videos

Key features

  • 365 days course access
  • 25+ hours of live instructor-led online classes
  • 40+ hours of high-quality e-learning
  • Over 25+ real-life Industry-based projects

About The Course

What are the objectives of the social media marketing course?

The Market Motive's Advanced Social Media training course is committed to educating and training participants in the field of Social Media. Advanced and the most updated social media techniques are a part of this course. With this course, students can attract traffic to their site while developing and enhancing brand value. With this module, students will be able to understand how E-commerce and social media intersect.

This social media marketing course addresses the misconceptions that surround the use of social media in marketing and trains students to adapt their social media strategy to company goals.

What skills does this social media marketing course aim to teach you?

The social media certification course aims to help students learn about social media from multiple perspectives. After taking this social media training course, students will be able to:

  • Draw more traffic to their site and promote a brand or product visibility and awareness
  • Master advanced social media communication principles
  • Understand the effect of emotions on sharing and how this impacts social exposure
  • Comprehend the importance of forming social media strategies based on business goals
  • Identify the three key areas of business that is affected by social media
  • Understand which social media metrics to track a campaign
  • Implement social media strategies to create effective marketing campaigns
  • Develop relationships with influencers to help attract a large audience to a brand
  • Create a list of KPIs for that is in sync with the social media goals of your firm
  • Market a business through social media campaigns

Who should take this social media marketing training course?

This online social media training course is for anyone who wants to expand their digital marketing portfolio. The following professionals will benefit from this course:

  • Entrepreneurs
  • Social Media Consultant
  • Public Relations/Brand Manager
  • Blogger/Social Media Copywriter
  • Media Relations Representative
  • Online Community Engagement Manager
  • Social Media Strategist/Specialist
  • Public Affairs Officer

Who trusts our training?

Social Media Marketing Training Course | Social Media Certification (1)

Course Preview

    • Lesson 00 - Faculty Introduction 00:42

      • Faculty Introduction 00:42

    • Lesson 01 - Introduction to Social Media 23:56

      • 1.01 Introduction to Social Media 00:41

      • 1.02 Modern Communication 03:40

      • 1.03 Social Media Landscape 01:54

      • 1.04 Social Media and Content Marketing 04:52

      • 1.05 Reputation Management and Monitoring 07:32

      • 1.06 Customer Engagement 05:17

      • 1.07 Key Takeaways

    • Lesson 02 - Social Media Strategy and Planning 40:45

      • 2.01 Introduction 00:45

      • 2.02 Social Media Impact On Business Goals 03:58

      • 2.03 Social Media Marketing Integration 02:08

      • 2.04 Strategic Business channel Part A 15:50

      • 2.05 Strategic Business channel Part B 12:51

      • 2.06 Define Your Target Audience 02:22

      • 2.07 Types of Content to Post and Promote 02:00

      • 2.08 Key Takeaways 00:51

      • Knowledge Check

    • Lesson 03 - Social Media Channel Management 42:36

      • 3.01 Introduction 00:43

      • 3.02 Social Networking 15:52

      • 3.03 Microblogging 03:42

      • 3.04 Media Sharing Videos 06:35

      • 3.05 Media Sharing Images 06:55

      • 3.06 Other Services 07:59

      • 3.07 Key Takeaways 00:50

      • Knowledge Check

    • Lesson 04 - Social Media Management Tools 09:29

      • 4.01 Introduction 00:40

      • 4.02 Impact On Business Goals 01:18

      • 4.03 Buffer 01:53

      • 4.04 Hootsuite 02:09

      • 4.05 Social Studio 01:17

      • 4.06 Link Shortener 01:17

      • 4.07 Key Takeaways 00:55

      • Knowledge Check

    • Lesson 05 - Social Media Measurement and Reporting 13:36

      • 5.01 Introduction 00:34

      • 5.02 Key Performance Indicators 05:49

      • 5.03 Social Analytics Tools 06:44

      • 5.04 Key Takeaways 00:29

      • Knowledge Check

    • Lesson 06 - Social Advertising 17:17

      • 6.01 Introduction 00:29

      • 6.02 Social Advertising Key Factors 04:36

      • 6.03 Advertising Campaign in LinkedIn and Facebook 11:51

      • 6.04 Key Takeaways 00:21

      • Knowledge Check

    • Section 1 : Introduction to Social Media 48:03

      • 1.001 How Social Media Has Changed Businesses 14:23

      • 1.002 The Emotions of Sharing 08:47

      • 1.003 Air Canada's Campaign 07:34

      • 1.004 Influencers and Evangelists 05:23

      • 1.005 Inspiring the Readers 11:56

    • Section 2 : Building a Sustainable Social Media Strategy 1:03:34

      • 2.001 Social Media Challenges 10:46

      • 2.002 Strategy Building Guide 15:33

      • 2.003 Establishing and Benefitting 13:52

      • 2.004 Creating a Campaign Message 11:15

      • 2.005 Planning and Benefiting from a Diversified Posting Strategy 12:08

      • Knowledge Check

    • Section 3 : Converged Social Media 45:14

      • 1 The Role of Converged Media in Social 14:18

      • 2 Understanding Paid, Owned, and Earned Media 10:47

      • 3 Putting Converged Media to Work for You 09:52

      • 4 Two Choices of Social Exposure 10:17

      • Knowledge Check

    • Section 4 : Content Marketing in a Social Media World 1:33:08

      • 1 The Role of Content Marketing in Social 08:46

      • 2 The Viral Value Pyramid 09:01

      • 3 Building a Content Plan 07:47

      • 4 Three Key Areas of Focus 13:36

      • 5 Matching Content to Consumer Intent 14:23

      • 6 Select the Right Type of Content 07:18

      • 7 Generating Content Ideas 10:05

      • 8 Trending Topics on Social Channels 07:45

      • 9 Unlocking Content’s Full Potential 14:27

      • Knowledge Check

    • Section 5 : Visual Social Media 51:21

      • 1 Understanding the impact of great visuals 11:05

      • 2 Leveraging Images in Social Media 04:24

      • 3 Image-Based Marketing Types 14:36

      • 4 Leveraging Video in Social Content 07:27

      • 5 Different Lengths of Video 05:23

      • 6 Video Based Marketing 08:26

      • Knowledge Check

    • Section 6 : Understanding and Sparking Social Sharing 1:03:26

      • 1 What Makes Social Sharing so Valuable 15:40

      • 2 Building Content That is Inherently Shareable 15:00

      • 3 Psychology of Social Sharing 14:19

      • 4 Brainstorming Your Social Content Ideas 03:45

      • 5 What do Customers Love about you? 14:42

      • Knowledge Check

    • Section 7 : Storytelling An Essential Part of Your Social Narrative 1:00:59

      • 1 Why Storytelling is Essential in Social Marketing 12:21

      • 2 Finding Your Focus and Your Story 09:44

      • 3 Story that Involves Problem Solving 09:57

      • 4 Understanding Consumer Stories and Their Role 13:37

      • 5 Matching Customer Story to Motive 15:20

      • Knowledge Check

    • Section 8 : Influencer Marketing and Online Reputation Management 1:18:41

      • 1 The Role of Social Media Listening 10:20

      • 2 Reputation Management And Response 18:32

      • 3 Finding Influencers and Evangelists 13:59

      • 4 Engaging with Influencers and Evangelists 14:44

      • 5 Engaging with Paid Influencers and Evangelists 07:47

      • 6 Influencer Collaboration 13:19

      • Knowledge Check

    • Section 9 : Social Media Selling 31:53

      • 1 Understanding the Role of Social in the Sales Cycle 13:08

      • 2 How Sales and Marketing Function as a Team in Social Selling 08:53

      • 3 How Does Sales Support Marketing? 09:52

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      • Knowledge Check

    • Section 10 : Social Media Measurement 33:07

      • 1 The Basics of Social Media Measurement 16:16

      • 2 Social Media Specific Metrics 16:51

      • Knowledge Check

    • Lesson 1 - Course Introduction 02:26

      • 1.01 Course Introduction 02:26

    • Lesson 2 - Establishing a Video Marketing Strategy 24:03

      • 2.01 Lesson Introduction 02:11

      • 2.02 Introduction to Video Marketing 02:42

      • 2.03 Crafting Your Video Marketing Strategy 02:49

      • 2.04 Videos Storytelling 01:13

      • 2.05 Making videos people want to watch 02:34

      • 2.06 Optimum Length for Videos 01:38

      • 2.07 Optimizing your videos 00:36

      • 2.08 Keyword Research 01:49

      • 2.09 Creating Amazing Videos 01:41

      • 2.10 Optimizing Videos for Search- Google and YouTube 02:04

      • 2.11 Building Authority with YouTube Channel 01:38

      • 2.12 Promoting Your videos 00:25

      • 2.14 Creating Tent Pole Events Videos 01:08

      • 2.15 Scheduling Your Videos 00:46

      • 2.16 Key Takeaways 00:49

      • Knowledge Check

    • Lesson 3 - Gaining Exposure and Measuring Impact 21:50

    • Lesson 4 - YouTube Advertising 19:19

      • 4.1 Lesson Introduction 01:58

      • 4.2 YouTube Advertising Key Players 01:48

      • 4.3 YouTube Video Ad Formats 02:33

      • 4.4 Scheduling, Targeting, and Remarketing Video Ads 03:51

      • 4.5 Placing Reserved Media 00:41

      • 4.6 Key Performance Metrics 03:01

      • 4.7 Optimizing YouTube Ads 02:31

      • 4.8 YouTube Ads: Best Practices 01:56

      • 4.09 Key Takeaways 01:00

      • Knowledge Check

    • Lesson 5 - Leveraging Mobile Video 14:15

      • 5.01 Lesson Introduction 01:40

      • 5.02 Mobile Video and Live Streaming 01:53

      • 5.03 Mobile Video and Digital Marketing Strategy 02:11

      • 5.04 Mobile Videos: Target Audience 02:50

      • 5.05 Videos People Watch and Share 01:50

      • 5.06 Vertical Videos 01:25

      • 5.07 When To Make Mobile Videos 01:28

      • 5.08 Key Takeaways 00:58

      • Knowledge Check

    • Lesson 6 - Promoting and Measuring Mobile Video 15:45

      • 6.01 Lesson Introduction 02:02

      • 6.02 What Makes Mobile Videos Unique 02:15

      • 6.03 Mobile Video Opportunities for Brands 01:52

      • 6.04 Where and How to Promote Mobile Videos 01:44

      • 6.05 Mobile Video Advertising 01:14

      • 6.06 Mobile Video Ads: YouTube 01:54

      • 6.07 Mobile Video Ads: Facebook and Instagram 00:41

      • 6.08 Mobile Video Ads: Case Studies 01:09

      • 6.09 Measuring the Success of Mobile Videos 02:06

      • 6.10 Key Takeaways 00:48

      • Knowledge Check

    • Lesson 7 - Youtube: How-Tos 42:42

      • 7.01 Lesson Introduction 01:54

      • 7.02 Demo: Uploading a Video to YouTube—Desktop 02:13

      • 7.03 Demo: Using Youtube Studio--Mobile 01:51

      • 7.04 Demo: Using Youtube Studio Beta--Desktop 05:41

      • 7.05 Demo: Using YouTube Studio—Mobile 01:55

      • 7.06 Demo: Editing a Video on YouTube 02:52

      • 7.07 Demo: Optimizing a Video on YouTube Studio 06:20

      • 7.08 Demo: Creating a YouTube Channel 03:21

      • 7.09 Demo: Checking the YouTube Channel Settings 03:26

      • 7.10 Demo: Optimizing a YouTube Channel 05:46

      • 7.11 YouTube Channel: Views and Subscribers 02:06

      • 7.12 Factors that Make a Great Video 03:02

      • 7.13 Monetizing Your YouTube Channel 01:39

      • 7.14 Key Takeaways 00:36

      • Knowledge Check

    • Lesson 8 - Instagram: How-Tos 17:18

      • 8.01 Lesson Introduction 01:53

      • 8.02 Shooting and Editing a Great Video 02:30

      • 8.03 Editing in External Apps 01:03

      • 8.04 Video Categories 01:27

      • 8.05 Video Types 01:20

      • 8.06 Demo: Instagram’s Video Editing Options 04:26

      • 8.07 Demo: Instagram’s Video Filters 02:14

      • 8.08 Monetizing Your Instagram Videos 01:32

      • 8.09 Key Takeaways 00:53

      • Knowledge Check

    • Lesson 9 - Video Ads on Different Social Media Channels 14:35

      • 9.01 Lesson Introduction 02:27

      • 9.02 Video Ads on Facebook and Instagram 03:08

      • 9.03 Video Ads on LinkedIn 01:38

      • 9.04 Video Ads on Twitter 02:52

      • 9.05 Video Ads on Snapchat 02:17

      • 9.06 Video Ads on Pinterest 01:15

      • 9.07 Key Takeaways 00:58

      • Knowledge Check

    • Lesson 10 - Impact of GDPR on YouTube Advertising 06:48

      • 10.01 Lesson Introduction 02:02

      • 10.02 GDPR's Effect on YouTube Advertising 02:24

      • 10.03 GDPR’s Impact on the Video Advertising Ecosystem 00:41

      • 10.04 GDPR and Audience Targeting in YouTube Advertising 00:52

      • 10.05 Key Takeaways 00:49

      • Knowledge Check

    • Lesson 11- Video Advertising for B2B Marketeers 09:07

      • 11.01 Lesson Introduction 01:54

      • 11.02 Impact of Video Advertising in B2B 01:56

      • 11.03 Video Advertising in B2B Examples 01:06

      • 11.04 Best Channels for B2B Videos 02:05

      • 11.05 Challenges B2B Marketeers Face in Video Advertising 01:24

      • 11.06 Key Takeaways 00:42

      • Knowledge Check

    • Lesson 12 - The Future of Video Marketing 10:13

      • 12.01 Lesson Introduction 02:21

      • 12.02 Future Trends in Video Marketing 01:35

      • 12.03 Three-Sixty-Degree Video 01:21

      • 12.04 Augmented Reality 01:15

      • 12.05 Virtual Reality 02:55

      • 12.06 Key Takeaways 00:46

      • Knowledge Check

    • Lesson 01 - Course Introduction 02:07

      • 1.01 Course Introduction 02:07

    • Lesson 02 - Understanding Facebook 13:59

      • 2.01 Introduction 01:30

      • 2.02 Role of Marketing in the Future 01:07

      • 2.03 Social Media Landscape 02:33

      • 2.04 Facebook Introduction 03:53

      • 2.05 Starting Your Facebook Journey 02:00

      • 2.06 Facebook Options for Business 02:13

      • 2.07 Key Takeaways 00:43

      • Knowledge Check

    • Lesson 03 - Understanding the Facebook Algorithm 16:31

      • 3.01 Introduction 01:47

      • 3.02 The Facebook News Feed and Organic Reach 04:58

      • 3.03 The Facebook Algorithm Today 04:21

      • 3.04 Top Ranking Factors in the Facebook Algorithm 03:44

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      • 3.05 The Future of the Facebook News Feed 01:03

      • 3.06 Key Takeaways 00:38

      • Knowledge Check

    • Lesson 04 - Groups, Pages, Messenger, and Facebook Live 1:04:04

      • 4.01 Introduction 01:41

      • 4.02 Facebook Groups Set Up and Business Use 13:06

      • 4.03 Facebook Pages Setup, Business Use, and Best Practices 06:19

      • 4.04 Anatomy of a Facebook Page 23:23

      • 4.05 Facebook Pages Best Practices 02:57

      • 4.06 Facebook Messenger: How to Use for Business 08:38

      • 4.07 Facebook Live: Set Up and How to Use for Business 07:10

      • 4.08 Key Takeaways 00:50

      • Knowledge Check

    • Lesson 05 - Managing Facebook 25:57

      • 5.01 Managing Facebook 01:50

      • 5.02 Facebook Business Manager 05:38

      • 5.03 Publishing, Scheduling, and Moderation 09:39

      • 5.04 Facebook Page Insights 04:02

      • 5.05 Demo: Facebook Productivity Tools 02:12

      • 5.06 Facebook Pages, Groups, and Events Policies 01:53

      • 5.07 Key Takeaways 00:43

      • Knowledge Check

    • Lesson 06 - Facebook Marketing Tools 17:01

      • 6.01 Introduction 01:53

      • 6.02 Facebook's Social Plugins 03:06

      • 6.3 Facebook Rights Manager 01:52

      • 6.04 Set Up Facebook Local and Facebook Place 05:19

      • 6.05 Facebook and Non-Facebook Marketing Tools 04:10

      • 6.06 Key Takeaways 00:41

      • Knowledge Check

    • Lesson 07 - Understanding Facebook Ads 19:26

      • 7.01 Introduction 01:44

      • 7.02 Global Advertising Spend by Media 02:04

      • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting 06:59

      • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting 05:33

      • 7.05 Facebook Ad Performance, Testing, and Tools 03:06

      • Knowledge Check

    • Lesson 08 - Creating Your Facebook Ad 24:03

      • 8.01 Introduction 01:49

      • 8.02 Facebook Ad Manager 00:52

      • 8.03 Demo: Create Your Facebook Ad Campaign 05:06

      • 8.04 Demo: Create Your Facebook Ad Set 06:41

      • 8.05 Demo: Create Your Facebook Ad 05:44

      • 8.06 Facebook Ad Images and Text 01:37

      • 8.07 Facebook Ad Review Process 01:39

      • 8.08 Key Takeaways 00:35

      • Knowledge Check

    • Lesson 09 - Facebook Targeting 15:28

      • 9.01 Introduction 01:48

      • 9.02 Targeting in Facebook Pre and Post GDPR 12:55

      • 9.03 Key Takeaways 00:45

      • Knowledge Check

    • Lesson 10 - Facebook Tracking and Reporting 11:22

      • 10.01 Introduction 01:42

      • 10.02 Facebook Conversion Tracking and Facebook Pixel 07:25

      • 10.03 Facebook Analytics 01:35

      • 10.04 Key Takeaways 00:40

      • Knowledge Check

    • Lesson 11 - Facebook Commerce 16:04

      • 11.01 Introduction 01:35

      • 11.02 Setting up Your Facebook Shop 08:59

      • 11.03 Creating Your Facebook Catalog 03:42

      • 11.04 Using Facebook Dynamic Ads 01:11

      • 11.05 Key Takeaways 00:37

      • Knowledge Check

    • Lesson 12 - Facebook Best Practices 16:47

      • 12.01 Introduction 01:40

      • 12.02 Optimize Your Facebook Page 03:42

      • 12.03 Best Practices in Pages Posts and Ads 05:05

      • 12.04 Facebook Ads in the Sales Funnel 03:32

      • 12.05 Best Practices Facebook Images and Ad Copies 02:11

      • 12.06 Key Takeaways 00:37

      • Knowledge Check

    • Lesson 13 - Facebook Privacy and Security 06:24

      • 13.01 Introduction 01:44

      • 13.02 Facebook Ad Policies 01:54

      • 13.03 Data Use Restrictions 00:26

      • 13.04 Facebook Ads Post GDPR 01:14

      • 13.05 Ads Politics or Issues of National Importance 00:31

      • 13.06 Key Takeaways 00:35

      • Knowledge Check

    • Lesson 14 - Facebook Blueprint Examinations 04:12

      • 14.01 Introduction 01:30

      • 14.02 Certifications and Badges 00:46

      • 14.03 Exam Process and Fees 00:43

      • 14.04 Facebook Planning Professional Certification 00:17

      • 14.05 Facebook Buying Professional Certification 00:17

      • 14.06 Key Takeaways 00:39

      • Knowledge Check

    • Lesson 1 Twitter Marketing 2:28:43

      • 1 Understanding Twitter 18:32

      • 2 Using Twitter as a Marketer 18:25

      • 3 Customer Service and Engagement Via Twitter 32:32

      • 4 Marketing on Twitter 20:45

      • 5 Understanding Twitter Advertising 15:47

      • 6 Twitter Ad Options 12:04

      • 7 Increased Character Limit 05:33

      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1 01:32

      • 9 Walkthrough Using Advanced Twitter Search Demo 2 05:22

      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3 04:04

      • 11 Walkthrough Building a Twitter List Demo 4 04:56

      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5 07:09

      • 13 Walkthrough Adding Location to Tweet Demo 6 02:02

      • Knowledge Check

    • Lesson 2 Pintrest Marketing 1:59:01

      • 1 Understanding Pinterest 17:09

      • 2 Pinterest Presence and the Algorithm 24:12

      • 3 Marketing with Pinterest 25:04

      • 4 Putting Pinterest to Work 23:10

      • 5 Pinterest for Pitching and Outreach 14:20

      • 6 Walkthrough Creating a Pinterest Board Demo 1 05:40

      • 7 Walkthrough Moving Pins from One Board to Another Demo 2 03:05

      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3 03:33

      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4 02:48

      • Knowledge Check

    • Lesson 3 LinkedIn Marketing 55:01

      • 1 Understanding LinkedIn 14:56

      • 2 Your LinkedIn Presence 24:21

      • 3 LinkedIn Groups and Prospecting 15:44

      • Knowledge Check

    • Lesson 4 Instagram Marketing 1:13:10

      • 1 Understanding Instagram 10:23

      • 2 Setting up Instagram 15:41

      • 3 Marketing Through Instagram 16:50

      • 4 Leveraging Instagram 30:16

      • Knowledge Check

    • Lesson 5 Snapchat Marketing 1:13:10

      • 1 Understanding Snapchat 19:15

      • 2 Getting Started with Snapchat 14:30

      • 3 Marketing with Snapchat 21:46

      • 4 Snapchat Advertising and Partnerships 17:39

      • Knowledge Check

    • Section 1 : Introduction to Content Marketing 44:42

      • 1.1 Introduction 00:56

      • 1.2 What's In It For Me 01:18

      • 1.3 What Is Content Marketing 02:09

      • 1.4 How to Become a Best-in-Class Content Marketer 01:23

      • 1.5 Develop a Clear Vision 02:49

      • 1.6 Develop a Business Case 03:36

      • 1.7 Document your Content Marketing Strategy 01:36

      • 1.8 Create a Editorial Mission Statement 02:04

      • 1.9 Target Customers based on their Intent 03:26

      • 1.10 Target Key Influencers 02:30

      • 1.11 Produce Help, Hub, and Hero Content 01:31

      • 1.12 Produce Engaging Content 01:41

      • 1.13 Use Content Marketing Tactics 01:42

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      • 1.14 Use Social Media Platforms 01:42

      • 1.15 Help Customers Find the Information 01:30

      • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process 02:51

      • 1.17 Measure Content Effectiveness 01:53

      • 1.18 Measure ROMI 03:15

      • 1.19 Improve by Experimenting with New Initiatives 03:26

      • 1.20 Improve by Becoming Sophisticated and Mature 02:16

      • 1.21 Key Takeaways 01:08

      • Knowledge Check

    • Section 2 : Developing a Vision of Content Marketing Success 33:23

      • 2.1 Introduction 00:19

      • 2.2 What's In It For Me 00:59

      • 2.3 Vision for Successful Content Marketing 02:17

      • 2.4 The Michelin Guide Story 08:10

      • 2.5 Hindustan Unilever 05:23

      • 2.6 Volvo Trucks 07:16

      • 2.7 Dell's Take It Easy 06:17

      • 2.8 Key Takeaways 02:42

      • Knowledge Check

    • Section 3 : Developing a Business Case for Content Marketing 51:10

      • 3.1 Introduction 00:28

      • 3.2 What's In It For Me 00:42

      • 3.3 Content Marketing Budget 01:33

      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25

      • 3.5 Challenges and Impact 10:45

      • 3.6 Best Practices 10:40

      • 3.7 Benefits and Financial Impact 06:26

      • 3.8 Build your Business Case 02:56

      • 3.9 Compare the Value of Content Marketing 03:21

      • 3.10 Key Takeaways 01:54

      • Knowledge Check

    • Section 4 : Creating a Successful Content Marketing Strategy 50:13

      • 4.1 Introduction 00:16

      • 4.2 What's In It For Me 01:15

      • 4.3 Creating a Successful Content Marketing Strategy 03:23

      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00

      • 4.5 Content Marketing Strategy - Two-Step Model 08:29

      • 4.6 Two Step Model - First Phase 14:22

      • 4.7 Two-Step Model - Second Phase 10:03

      • 4.8 Benefit of Two-Step flow Model 02:03

      • 4.9 Key Takeaways 02:22

      • Knowledge Check

    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05

      • 5.1 Introduction 00:20

      • 5.2 What's In It For Me 00:44

      • 5.3 Editorial Mission Statements 12:21

      • 5.4 Create Remarkable Content 06:53

      • 5.5 Top Global Ad Campaigns 07:49

      • 5.6 Remarkable Editorial Mission Statement 07:30

      • 5.7 Key Takeaways 01:28

      • Knowledge Check

    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28

      • 6.1 Introduction 00:17

      • 6.2 What's In It For Me 00:45

      • 6.3 Target Intent over Demographic 02:46

      • 6.4 Target Customers on Mobile Devices 04:56

      • 6.5 Target Intent on YouTube 03:46

      • 6.6 Know Your Customers' Intent 10:23

      • 6.7 Have a Mobile-friendly Website 01:47

      • 6.8 Video are Preferred Over Text 08:11

      • 6.9 Key Takeaways 01:37

      • Knowledge Check

    • Section 7 : Targeting Key Influencers 36:57

      • 7.1 Introduction 00:18

      • 7.2 What's In It For Me 00:43

      • 7.3 Importance Of Influencer Marketing 07:14

      • 7.4 Process Of Augmenting With Influencers 20:26

      • 7.5 Case Study—Orange France 06:03

      • 7.6 Key Takeaways 02:13

      • Knowledge Check

    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:45

      • 8.1 Introduction 00:24

      • 8.2 What's In It For Me 00:46

      • 8.3 Help Content 09:10

      • 8.4 Hub Content 07:45

      • 8.5 Hero Content 08:43

      • 8.6 Key Takeaways 00:57

      • Knowledge Check

    • Section 9 : Producing Engaging Content More Frequently 24:41

      • 9.1 Introduction 00:22

      • 9.2 What's In It For Me 00:44

      • 9.3 Producing Engaging Content 03:24

      • 9.4 Engagement Through Video and Text 03:49

      • 9.5 Text Vs Video 03:51

      • 9.6 What to Seek 08:38

      • 9.7 Checklist - When to Use Video or Text 02:28

      • 9.8 Key Takeaways 01:25

      • Knowledge Check

    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:16

      • 10.1 Introduction 00:24

      • 10.2 What's In It For Me 01:29

      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:47

      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34

      • 10.5 Email Newsletters 04:33

      • 10.6 In-person Events 04:00

      • 10.7 Illustrations/Photos 03:14

      • 10.8 Social Media content 07:11

      • 10.9 Infographics 02:41

      • 10.10 Videos—B2C 03:17

      • 10.11 Videos—B2B 02:56

      • 10.12 Online Presentations 03:21

      • 10.13 Microsites 03:13

      • 10.14 Website Articles 02:56

      • 10.15 Blogs 02:40

      • 10.16 Webinars 02:45

      • 10.17 Case Studies 02:15

      • 10.18 Mobile Apps 03:07

      • 10.19 Print Magazines 03:10

      • 10.20 Digital Magazines 01:40

      • 10.21 Books 03:37

      • 10.22 Podcasts 02:04

      • 10.23 White Papers 03:58

      • 10.24 Research Reports 02:32

      • 10.25 E-Books 02:20

      • 10.26 Branded Content Tools 01:39

      • 10.27 Virtual Conferences 02:11

      • 10.28 Key Takeaways 01:42

      • Knowledge Check

    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:09:44

      • 11.1 Introduction 00:17

      • 11.2 What's In It For Me 01:07

      • 11.3 Social Media Platforms 02:24

      • 11.4 Facebook 15:22

      • 11.5 LinkedIn 15:02

      • 11.6 YouTube 05:47

      • 11.7 YouTube - Create Great Content 08:26

      • 11.8 YouTube - Develop a Programming Strategy 11:09

      • 11.9 Twitter 08:12

      • 11.10 Key Takeaways 01:58

      • Knowledge Check

    • Section 12 : Helping Customers find the Information They Seek 54:47

      • 12.1 Introduction 00:17

      • 12.2 What's In It For Me 00:47

      • 12.3 Optimizing Your Content For Your Web Site 03:45

      • 12.4 Creating A Google-friendly Web Site 11:15

      • 12.5 Optimizing Web Pages For Keywords 12:38

      • 12.6 Optimizing Video Content 06:37

      • 12.7 Micro-moments 17:46

      • 12.8 Key Takeaways 01:42

      • Knowledge Check

    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28

      • 13.1 Introduction 00:20

      • 13.2 What's In It For Me 00:53

      • 13.3 Influencing the Influencers 04:12

      • 13.4 Schmooze Optimization 02:57

      • 13.5 Nurture Key Relationships 01:46

      • 13.6 Example - WineWorld 03:00

      • 13.7 Four Key Influencers 03:16

      • 13.8 Engaging Digital Presence 01:36

      • 13.9 Keys to Success 05:04

        (Video) 10 Best Certifications and courses in Social Media Marketing

      • 13.10 Work together with influencers 02:55

      • 13.11 GE with influential YouTube creators 04:52

      • 13.12 Creations in support with GE 05:21

      • 13.13 Key Takeaways 01:16

      • Knowledge Check

    • Section 14 : Measuring Content Effectiveness 48:22

      • 14.1 Introduction 00:23

      • 14.2 What's In It For Me 00:59

      • 14.3 Sales and Sales Lead Quality 01:03

      • 14.4 Touchpoints in the Customer Journey 01:12

      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12

      • 14.6 Focus on the Right Metrics 11:51

      • 14.7 Value Your Best Customer 05:21

      • 14.8 Attribute Value Across the Journey 14:03

      • 14.9 Prove Marketing Impact 06:50

      • 14.10 Key Takeaways 02:28

      • Knowledge Check

    • Section 15 : Measuring Return on Marketing Investment 38:40

      • 15.1 Introduction 00:23

      • 15.2 What's In It For Me 00:52

      • 15.3 Return on Marketing Investment 06:21

      • 15.4 The Power of the Press Release 07:23

      • 15.5 Test A - ROMI Revisited 08:29

      • 15.6 Test B - Impact of a Budget Cut 06:20

      • 15.7 Test C - Impact of Using Multimedia 07:24

      • 15.8 Key Takeaways 01:28

      • Knowledge Check

    • Section 16 : Improving by Experimenting With New Initiatives 27:21

      • 16.1 Introduction 00:22

      • 16.2 What's In It For Me 00:44

      • 16.3 Creating Engaging Content 14:56

      • 16.4 What is Effective and What is Not 09:33

      • 16.5 Key Takeaways 01:46

      • Knowledge Check

    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05

      • 17.1 Introduction 00:21

      • 17.2 What's In It For Me 00:52

      • 17.3 Content Marketing Maturity 07:08

      • 17.4 Get Value from Editorial Meetings 09:15

      • 17.5 Content Marketing in Organizations 04:33

      • 17.6 Content Marketing with SEO and Social Media 04:55

      • 17.7 Leverage Paid Advertising 02:48

      • 17.8 Sophisticated Content Marketers 03:38

      • 17.9 Analytics Tips 05:46

      • 17.10 Key Takeaways 01:49

      • Knowledge Check

    • Section 18 : Content Marketing in the Foreseeable Future 48:49

      • 18.1 Introduction 00:15

      • 18.2 What's In It For Me 00:45

      • 18.3 Content Marketing Forecast 02:48

      • 18.4 Impact on Content Marketing Strategy 01:07

      • 18.5 Video Sharing Platforms—Audience Segments 01:39

      • 18.6 Video Sharing Platforms—Content Genres 00:57

      • 18.7 YouTube vs Facebook 05:05

      • 18.8 YouTube Best Practices—Part A 08:26

      • 18.9 YouTube Best Practices—Part B 10:07

      • 18.10 Virtual Reality 04:38

      • 18.11 Facebook Best Practices 04:45

      • 18.12 Instagram and Twitter Best Practices 05:35

      • 18.13 Key Takeaways 02:42

      • Knowledge Check

    • Section 1 : Introduction to Digital Analytics 16:54

      • 1.001 Introduction to Digital Analytics 16:54

      • Knowledge Check

    • Section 2 : Building Blocks 25:54

      • 2.001 Advanced Building Blocks 04:21

      • 2.002 Building Blocks -Google Analytics 21:33

      • Knowledge Check

    • Section 3 : Fundamentals of Digital Analytics 45:14

      • 3.001 Digital Analytics 08:02

      • 3.002 Digital Analytics Maturity Model 14:39

      • 3.003 Using the Digital Analytics Maturity Model 13:59

      • 3.004 The Three Heads of Online Analytics 08:34

      • Knowledge Check

    • Section 4 : Business Perspective 44:52

      • 4.001 The Customer Journey and its Various Approaches 09:23

      • 4.002 Designing for Persuasion 09:37

      • 4.003 Defining Business Goals 11:32

      • 4.004 Key Performance Indicators 14:20

      • Knowledge Check

    • Section 5 : Methodology - Lean Six Sigma 25:33

      • 5.001 Introduction to the Analysis Perspective 05:28

      • 5.002 Lean Six Sigma Principles -Define and Measure 09:29

      • 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control 10:36

      • Knowledge Check

    • Section 6 : Data Analysis Fundamentals 16:22

      • 6.001 Data Analysis Fundamentals 16:22

      • Knowledge Check

    • Section 7 : Analysis Perspective Providing Insights 35:22

      • 7.001 Analysis Perspective Providing Insights 18:29

      • 7.002 Expressing Exactitude or a Sense of Scale 16:53

      • Knowledge Check

    • Section 8 : Enabling Capabilities 52:06

      • 8.001 Tag Management System 19:51

      • 8.002 Vendor Selection 08:18

      • 8.003 Qualitative Data 09:27

      • 8.004 Competitive Intelligence and Other Tools 14:30

      • Knowledge Check

    • Section 9 : Managing Analytics 41:02

      • 9.001 Introduction to Managing Analytics 13:47

      • 9.002 RACI Matrix 07:53

      • 9.003 Agile Management 19:22

      • Knowledge Check

    • Section 10 : Audience 15:48

      • 10.001 Audience 15:48

      • Knowledge Check

    • Section 11 : Acquisition 44:55

      • 11.001 Acquisition 09:55

      • 11.002 Campaign Tracking 07:14

      • 11.003 Google Analytics Standard Channels 14:33

      • 11.004 Marketing Automation and Growth Hacking 13:13

      • Knowledge Check

    • Section 12 : Behavior 28:43

      • 12.001 Behavior 11:46

      • 12.002 Customer Engagement 16:57

      • Knowledge Check

    • Section 13 : Conversions & Onboarding 50:40

      • 1 Conversions Funnel 15:23

      • 2 Experimentation and Testing 13:12

      • 3 Conversion Scenarios 13:46

      • 4 Attributions 08:19

      • Knowledge Check

    • Section 14 : Retention and Expansion 25:15

      • 14.001 Retention and Expansion 10:39

      • 14.002 Expansion Scenarios 14:36

      • Knowledge Check

    • Section 15 : Advocacy 15:15

      • 15.001 Advocacy 08:13

      • 15.002 Facebook and LinkedIn Insight 07:02

      • Knowledge Check

    • Section 16 : Privacy and Ethics 17:23

      • 16.001 Privacy and Ethics 17:23

      • Knowledge Check

    • Section 17 : Wrapping Up 08:23

      • 17.001 Wrapping Up 08:23

Exam & certification

How do I get certified in social media marketing?

  • Complete 85% of the course.
  • Complete 3 projects and 1 simulation test with a minimum score of 60%.

What are the prerequisites for the social media marketing certification?

There are no prior requirements for this course. However, students will find that they will have a better understanding of the concepts covered under this topic if they have taken the Social Media Foundations course.

Request more information

For individuals
For business
(Video) Digital marketing and e-commerce strategy | Google Digital Marketing & E-commerce Certificate

FAQs

What training do you need for social media marketing? ›

Social media managers typically hold a bachelor's degree, according to the BLS. Majoring in a field that will build your communication or business skills—like marketing, journalism, or communications—can prepare you for the role.

Continue Reading ›
What is SMM certification? ›

Launch your career as a Social Media Marketer. Build job-ready skills for an in-demand career and earn a credential from Meta. No degree or prior experience required to get started.

Read The Full Story ›
Are social media marketing courses worth it? ›

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for marketing managers from 2020 to 2030.

Explore More ›
Do I need a certificate to be a social media manager? ›

There are no set qualifications for becoming a social media manager, although many entrants have a degree, and some employers require this. It's open to graduates from any discipline, but the following subjects can be particularly helpful: advertising. business management.

Find Out More ›
What certification earns the most money? ›

Given below are the top certifications that pay well.
  • Full Stack Web Development.
  • Cloud Computing.
  • DevOps.
  • Digital Marketing.
  • Business Analytics.
  • Data Science.
  • Artificial Intelligence.
8 Nov 2022

Learn More ›
Can you do social media marketing without a degree? ›

Every Company Needs Social Media Marketing

You might think social media marketing pros all have college or university degrees, but this isn't the case. Many marketing employees and freelancers get their marketing training through bootcamps or certificate programs, whether they have graduated from college.

Show Me More ›
How do I become a social media marketing manager with no experience? ›

Becoming a social media manager with no experience
  1. Consider a college degree. ...
  2. Build your online community. ...
  3. Take a social media marketing course. ...
  4. Research tools you can use for social media management. ...
  5. Network online and in person. ...
  6. Volunteer to manage social media for small business.
19 May 2022

See More ›
Can I learn social media marketing on my own? ›

You can learn a lot on your own and by following tutorials, reading blogs, and listening to podcasts. A great place to practice your social media marketing skills is to create a website for yourself (or help out a friend!) and use it to test out different techniques.

Keep Reading ›
Which is better SEO or SMM? ›

Both techniques have their advantages, but each process takes time. SEO will provide organic results when done properly, while SMM provides paid advertising results. SEO, short for search engine optimization, is a way to optimize a website for search engines to show up at the top of the search engine results.

Keep Reading ›
What can I do with a social media marketing certificate? ›

Jobs in social media you can pursue with this certificate
  • Social Media Manager.
  • Social Media Specialist.
  • Social Media Coordinator.
  • Social Media Strategist.
  • Digital Media Specialist.

Keep Reading ›

Is SEO and SMM same? ›

SEO, SEM and SMM are the three mainstream channels to advertise your website. SEO stands for Search Engine Optimization, SEM stands for Search Engine Marketing and SMM stands for Social Media Marketing and this one is the newest among the three.

Show Me More ›
Do social media marketers get paid well? ›

Salary Ranges for Growth & Social Media Marketings

The middle 50% of Growth & Social Media Marketings makes $83,000, with the top 83% making $129,700.

Get More Info ›
How much does social media training cost? ›

Online social media marketing programs can run anywhere from a few hundred dollars to several thousand. Reliablesoft's Social Media Marketing Course is a one-week class for beginning or intermediate students and costs $119. Coursera's Social Media Marketing Specialization costs $343 and lasts seven months.

Learn More Now ›
How hard is social media marketing? ›

Whether you're an expert or a rookie at social media marketing, you will agree with us that it isn't easy. Changing technological and social trends make it very challenging. Additionally, there are difficulties in strategy formulation, ROI measurement, and allocation of time and budget.

Find Out More ›
How long does it take to get a social media Certification? ›

How fast can I complete the program? You can complete the program in as little as one semester (approximately 4 months).

Keep Reading ›
Is coursera meta certificate valid? ›

The certificate programs that made it to our top-10 list are offered by well-known companies like Google, IBM, and Meta. All certificates are globally recognized and worth pursuing in 2022. The cost to get a Coursera certificate is affordable (ranges from $234 – $600) and it's a great way to build new skills.

Keep Reading ›
Can you become a social media manager with no experience? ›

In general, the answer is no — you are unlikely to get a management position if you don't have any kind of social media or management experience. However, you can still get a job in social media without experience, and from there, you can work your way up.

Keep Reading ›
What certifications can I get in 3 months? ›

Top careers with three-month certificate programs
  • Medical billing and coding specialist.
  • Web designer.
  • HVAC technician.
  • Truck driver.
  • Licensed real estate agent.
  • IT support.
  • Brick mason.
  • Personal trainer.

Show Me More ›
Which certifications are most in demand 2022? ›

Top Certifications to Acquire in 2022
  • Web Development Certification.
  • Cloud Solutions Architect Certification.
  • Salesforce Certification.
  • Big Data Certification.
  • Digital Marketing Certification.
  • Cybersecurity Certification.
  • RPA Certification.
  • AI Certification.

Learn More ›
Can a Google certificate get me a job? ›

Upon completion of the Google IT Support or IT Automation with Python Certificates, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open IT jobs.

Show Me More ›

How long is social media marketing Course? ›

The duration of Social Media Marketing certificate courses can range anywhere between 1 hour and 8 months and can cost around INR 500 to INR 1,00,000. Students can also opt for Social Media Marketing certificate courses that are free of cost on platforms like Coursera, Alison, etc.

See More ›
How do I start a social media marketing career? ›

How to get a job in social media in 2022
  1. Grow your own social media presence.
  2. Complete a social media certification.
  3. Job search using social media.
  4. Know what to look for in a social media job posting.
  5. Don't be afraid to take a step back.
  6. Make your resume stand out.
23 Aug 2022

Get More Info ›
Does Facebook hire without degree? ›

Data Analyst, Community Operations at Facebook

Well, at Facebook, that's one of the high-paying jobs you can get without a degree.

Get More Info Here ›
How much does a beginner social media manager make? ›

Your charges totally depend on your level of expertise and the budget and the needs of your clients. If you are a beginner then you can charge around $20-$30/per hour. You can also charge monthly based on the number of hours you work.

Read The Full Story ›
What qualifications do I need to work in social media? ›

Gain professional knowledge

Consider pursuing a degree in advertising, journalism, marketing, media and communications or public relations. These fields can help you learn the vital skills you need to work as a social media manager. Apart from a degree, you can also complete an apprenticeship.

See More ›
What is the fastest way to become a social media manager? ›

Follow companies you admire on all their channels.
  1. Garner experience in social media marketing strategy. ...
  2. Earn a degree or gain relevant work experience. ...
  3. Build your own social media following and post strategic and thoughtful content. ...
  4. Learn how to use social media and general marketing analytics. ...
  5. Build an online portfolio.

Tell Me More ›
What is the best online course for social media? ›

In summary, here are 10 of our most popular social media marketing courses
  • Use Canva to Create Social Media Visuals for Business: Coursera Project Network.
  • How to increase engagement to Instagram Business profile: Coursera Project Network.
  • Introduction to Social Media Marketing: Meta.
  • Social Media Management: Meta.

Keep Reading ›
How much money does a social media marketer make? ›

As of September 2022, the average salary for social media marketers across the US is a base pay of around $70,000 with opportunities for upward of $6,000 in additional compensation. Here's how that number changes when you look at specific cities across the US: New York City, NY: $76,908.

Find Out More ›
Is SMM part of digital marketing? ›

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

Explore More ›
Is SMM and digital marketing same? ›

The difference between the two is simple: Digital Marketing is an umbrella term and includes all types of marketing activities while Social Media Marketing is one aspect of digital marketing and focuses primarily on the use on marketing on social media platforms.

Continue Reading ›

Is a marketing certificate worth it? ›

Are marketing certifications worth it? Yes, a marketing certification proves that you are an expert in your chosen field. A marketing certificate can help you land that next job or big promotion you are hoping for, not to mention help you hone your marketing skills for the real world.

Find Out More ›
How long does it take to get a marketing certificate? ›

Students can usually earn a certificate within one year, or 1-2 semesters of part-time study. Furthermore, distance learners can usually keep their full-time jobs while enrolled part time in online graduate certificate in marketing programs.

Discover More ›
Is a digital media certificate worth it? ›

Demand a Higher Wage

Your earning potential as a digital marketer is high. It is one of the top ten earning jobs that doesn't require a degree. Every certification that you include on your résumé bolsters your ability to demand a higher wage and gives you the confidence to know that you deserve it.

Read On ›
Is Facebook a SEO? ›

2. Does Facebook contribute to website SEO? Facebook can help you further boost the SEO of your website as it enables high-quality backlinks, increasing the authority of a domain, thereby helping in ranking higher on Google's top pages for specific keywords.

See Details ›
Which is better SEO or Facebook ads? ›

You may want to get that quick sell in by leaning towards Facebook, but by investing it in SEO, it will have a more prolonged effect than it would with Facebook. There are plenty of people who do just spend money on Facebook and don't do SEO. But they tend to spend a lot more on ads than they would on SEO.

Tell Me More ›
Which is better SEO or SMO? ›

Whereas SEO mainly focuses on improving your websites ranking and the ability to drive visitors through the likes of Google - SMO focuses on driving traffic via social media platforms. Both SEO and SMO operate in different spheres, but they do impact one another.

Know More ›
What is the highest paid position in marketing? ›

What are the Highest Paying Marketing Jobs?
  • Corporate Communications Director. ...
  • Marketing Research Director. ...
  • Director of Email Marketing. ...
  • Director of Digital Marketing. ...
  • Content Marketing Director. ...
  • Demand Generation Manager. ...
  • Brand Marketing Manager.
21 Oct 2022

View More ›
Who earns the highest in social media? ›

1. Cristiano Ronaldo. For the second year in a row, Cristiano Ronaldo sits at the top of the list with the highest ever potential earning, making an average of $2.3 million per post compared to $1.6 million per post last year.

View More ›
Which media course is best? ›

Most Popular Courses
  • M.A. in English with Communication Studies Offered By Christ University. ...
  • B.A. in Journalism and Mass Communication Offered By Chandigarh University (CU) ...
  • Post Graduate Diploma in Journalism Offered By IIMC - Indian Institute of Mass Communication.
8 Sept 2022

Explore More ›
Can anyone learn social media marketing? ›

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps. Reset deadlines in accordance to your schedule. Start instantly and learn at your own schedule.

Know More ›

What should I learn first in social media marketing? ›

How to Get Started With Social Media Marketing
  • Create Personal Accounts on All Major Social Networks.
  • Enroll in a Social Media Marketing Course.
  • Follow Reputable Social Media Marketing Blogs.
  • Start Following Social Media Influencers.
  • Learn How Digital Sales Funnel Work.
  • Create a Facebook Business Account.
28 Apr 2022

View Details ›
Is a social media marketing Course worth it? ›

A social media course will also help you build a portfolio of real-world projects, which you can then develop further by seeking out freelance work, boosting your social media presence to draw more attention in the digital world, and looking for social media marketing internships and entry-level digital marketing jobs.

Get More Info Here ›
What can you do with a social media certificate? ›

By earning your Certificate in Social Media Marketing, you'll be prepared for a variety of professional social media roles including social media manager, social media strategist, online community manager, social media marketing coordinator, blogger, copywriter, consultant, analyst, and more.

Continue Reading ›
Are Facebook certifications worth it? ›

If you're an agency, it's definitely worth having either yourself or at the very least your account managers get certified. Not only will it ensure your whole team has a solid foundation to provide a good experience for your clients, your clients will feel better their account manager is certified.

Discover More ›
Does Instagram have a certification? ›

What is an Instagram certification? It is a verification badge from Instagram that symbolizes the authenticity of a high-profile account. Very often it is entrusted to celebrities, a public person of importance or a recognized brand.

Learn More Now ›
Which certification is most demanding? ›

AWS Certified Solutions Architect – Associate
  • Nutanix Certified Associate.
  • Cisco Certified Internetwork Expert (CCIE)
  • Information Technology Infrastructure Library (ITIL)
  • Project Management Professional (PMP)
  • Oracle Database Administration 2019 Certified Professional.
  • Salesforce Certified Platform Developer I.
7 Oct 2022

View More ›
Is the Google It certificate worth it? ›

The Google IT Support Professional Certificate is certainly worth it. It will help you build job-ready skills that can open doors for starting a career in the IT industry. The certificate is offered by Google and recognized in the industry as a valid credential for securing an entry-level job.

Discover More Details ›
Are Google certificates free? ›

How much do the Google Career Certificates cost? The IT Support, User Experience Design, Project Management, Data Analytics, and Digital Marketing & E-commerce Certificates cost $39 per month by subscription on Coursera.

Read More ›
Do Google certifications have value? ›

Google career certificates offer many benefits to students and they are certainly worth the time and effort. To begin with, the certificates are prepared by Google practitioners that are experts in their fields. Everything you'll learn in the courses is practical advice you can use in your job and is not just theory.

Explore More ›
Which Instagram course is best? ›

10 Top Instagram Courses
  • Instagram Marketing 2022 (Udemy)
  • Marketing on Instagram (LinkedIn Learning)
  • Instagram Engagement Secrets (Skillshare)
  • Instagram Ads Course (Reliablesoft)
  • Instagram Training Course (Hubspot)
  • Get Started With Instagram Shopping (Facebook)
  • Build an Online Business Presence with Instagram (Facebook)
5 Nov 2022

Learn More ›

How many followers on Instagram do you need to be certified? ›

There is no required number of followers that you need to get verified on Instagram. Having said that, one of the core requirements for getting approved is having a notable account. This means that your account must represent a well-known and highly searched-for person, brand, or business.

Explore More ›
How many followers do you need to be certified? ›

Normally, you'd need at least 10,000 followers, but if you're verified you can use this feature no matter how many followers you have.

Get More Info Here ›
What certification should I get in 2022? ›

Top Certifications to Acquire in 2022
  • Web Development Certification.
  • Cloud Solutions Architect Certification.
  • Salesforce Certification.
  • Big Data Certification.
  • Digital Marketing Certification.
  • Cybersecurity Certification.
  • RPA Certification.
  • AI Certification.

Read The Full Story ›
What is the easiest certificate to get? ›

Easy certifications to obtain
  • First aid certifications. ...
  • Project management certifications. ...
  • Software certifications. ...
  • Government certifications. ...
  • Notary public certification. ...
  • Forklift operator license. ...
  • Computer programming certifications. ...
  • Marketing certifications.

Find Out More ›

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