Social Media Manager Kurzprofil – Infos zu Ausbildung & Beruf (2023)

Social Media Manager nutzen das Web 2.0, um mit Kunden zu kommunizieren und ihre Community zu betreuen. Das Social Web wird ein immer wichtigeres Werkzeug im Marketing. Deshalb hat das Berufsbild Perspektive.

Was ist ein Social Media Manager?

Als Social Media Manager betreust Du für Dein Unternehmen die verschiedenen Kanäle des Social Web. Twitter, Facebook, Google+ oder Youtube sind Deine Werkzeuge, um mit der Zielgruppe und Interessierten in Kontakt zu treten. Hier veröffentlichst Du Informationen und News und beteiligst Dich an der Kommunikation von und mit Deinem Unternehmen. Social Media Manager kannst Du im Fernstudium oder über eine Fortbildung werden. Auch ein Studium ist mittlerweile möglich.

„Wer zensiert, hat im Netz verloren. Wenn jemand schreibt, dass er seit 15 Minuten in der Warteschleife der Hotline hängt, muss ich ihm zumindest ein paar Links schicken und sagen, wie er schnell Hilfe bekommt. Ich muss jeden ernst nehmen und auf jeden reagieren.“

Sebastian Geißler, Social Media Manager | Zeit Online

Wie werde ich Social Media Manager?

Für den Social Media Manager ist bisher keine offizielle Berufsausbildung geregelt. Viele Wege führen hier zum Ziel. Du kannst beispielsweise eine Social Media Manager Fortbildung oder eine Social Media Manager Weiterbildung absolvieren, die auf Deiner bisherigen Berufserfahrung aufbaut. Bei folgenden Anbietern kannst du beispielsweise eine entsprechende Weiterbildung absolvieren:

Fernstudium

Das Fernstudium zum Social Media Manager bieten einige Fernlehrinstitute als E-Learning direkt im Netz an, also in Deinem zukünftigen Tätigkeitsfeld. Dabei vermitteln Dir Videoseminare und der Online-Campus die Inhalte im Web. Im klassischen Fernstudium bekommst Du Lernmaterialien und Aufgaben zugeschickt. Auf FernstudiumCheck.de erhältst Du eine Übersicht der Anbieter und kannst die einzelnen Lehrgänge vergleichen. Die Weiterbildung im Fernstudium richtet sich besonders an Berufstätige aus dem Marketing- und IT-Bereich. Also Kaufleute, PR-Fachkräfte, aber auch Manager und Geschäftsführer. Eine Berufsausbildung oder Berufserfahrung ist jedoch nicht zwingend erforderlich.

  • Dauer: Je nach Anbieter bis zu 12 Monate
  • Kosten: 1.600 € bis 1.800 €
  • Abschluss: Zertifikat "Social Media Manager"

Studium

Ein Studium ist häufig Voraussetzung für eine Tätigkeit im Bereich Medienmarketing oder PR. Studiengänge speziell für das Social Media Management existieren bisher jedoch wenige. Voraussetzung zum Studium ist in der Regel das Abitur oder die Fachhochschulreife.

  • Dauer: 3 Jahre
  • Kosten: Evtl. Studiengebühren
  • Abschluss: Bachelor of Arts

Weiterbildung

Einige Institute bieten Social Media Manager Weiterbildungen und Social Media Manager Fortbildungen an, die im Präsenzlehrgang zum Social Media Manager qualifizieren. Der Unterricht erfolgt entweder in Vollzeit oder berufsbegleitend in Teilzeit. Auch die Industrie- und Handelskammern (IHK) organisieren Lehrgänge im Social Media Management. Diese Fortbildungen schließen mit dem IHK-Zertifikat "Social Media Manager IHK" ab. Formelle Voraussetzungen bestehen nicht. Die Weiterbildungen richten sich aber an Fach- und Führungskräfte aus dem Marketing und der Kommunikation.

  • Dauer: 2 Wochen bis 4 Monate je nach Anbieter und Lehrgangsform
  • Kosten: Circa 4.500 €
  • Abschluss: Institutsinternes Zertifikat oder "Social Media Manager IHK

Seminare

Social Media Seminare bereiten in kürzester Zeit auf eine Tätigkeit im Web 2.0 vor. Sie bieten jedoch keine umfassende Ausbildung. Bestimmte Voraussetzungen legen die Anbieter selten fest. Die Seminare richten sich an Berufstätige aus dem PR- und Medienbereich

  • Dauer: Etwa 1 bis 7 Tage
  • Kosten: 1.000 bis 1.800 €
  • Abschluss: Institutsinternes Zertifikat

Welche Aufgaben habe ich als Social Media Manager?

Deine Arbeit als Social Media Manager ist Teil der Öffentlichkeitsarbeit Deines Unternehmens. Du beteiligst Dich an Strategien, die für eine positive Außendarstellung eines Produkts oder einer Firma sorgen. Das Social Media Management kann zum Verantwortungsbereich des PR-Referenten oder Pressesprechers gehören. Das Aufgabenfeld überschneidet sich außerdem mit dem Kundensupport, dem Community Management und der Online-Redaktion. Mögliche Aufgaben sind zum Beispiel das Verfassen von Artikeln, die Auswertung und Bearbeitung verschiedener Feedbacks oder das Monitoring des Social Webs.

„Eine zentrale Aufgabe ist, zu beobachten, was über das Unternehmen bzw. seine Produkte im Internet verbreitet wird. Unterstützung beim Social Media Monitoring liefern spezielle Programme, die der Social Media Manager auswählt und deren Ergebnisse er dann regelmäßig auswertet."

Branchenverband BITKOM über das Berufsbild

Als Social Media Manager bist Du ständig im Web unterwegs und veröffentlichst Meldungen und Postings. Häufig bearbeitest Du auch Anfragen und Feedback von Kunden. Das Social Web ist aber nicht bloß eine Plattform für Pressemitteilungen und Produktankündigungen. Social Media Management bedeutet, in einen Dialog mit Kunden und Usern zu treten.

Welche Talente und Fähigkeiten sind wichtig?

  • Kommunikationsfähigkeit
  • Kontaktfreude
  • Ideenreichtum und Kreativität
  • Einfühlungsvermögen und soziale Kompetenz
  • Begeisterung für Social Web und Internet
  • Sehr gutes Sprachgefühl
  • Verständnis der Technologien des Internets
  • Analytische Denkfähigkeit

Wo arbeite ich als Social Media Manager?

Social Media Manager können überall dort arbeiten, wo Unternehmen die neuen Möglichkeiten der Vermarktung im Internet nutzen möchten. Immer mehr Menschen sind in sozialen Netzwerken aktiv – allein 25 Prozent der Deutschen sind bei Facebook angemeldet. Deshalb stoßen auch immer mehr Unternehmen in diesen Bereich vor. Vielen fehlt jedoch die Erfahrung und das Fachwissen für eine erfolgreiche Nutzung. Deshalb suchen Unternehmen aus den unterschiedlichsten Branchen zunehmend nach Social Media Managern. Aber auch PR-Agenturen stellen vermehrt Social Media Manager ein.

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Welche Unternehmen suchen Social Media Manager?

PR-Agenturen

Agenturen für Öffentlichkeitsarbeit setzen verstärkt Social Media Manager für ihre Strategien und Kampagnen ein. Deine Fachkenntnisse sind hier sehr willkommen. Die Agentur achtung! aus Hamburg hat sich beispielsweise auf das Social Web spezialisiert.

Medien

Fernsehsender oder Magazine setzen Social Media ein, um auf ihre Inhalte aufmerksam zu machen. Sie reagieren außerdem auf das Feedback ihrer Zuschauer und Leser. Tageszeitungen posten ihre Nachrichten häufig auch bei Twitter oder Facebook. Dafür ist dann der Social Media Manager zuständig. Pro7 beschäftigt gleich mehrere Social Media Manager.

PR-Abteilungen jeglicher Branchen

Die meisten größeren Unternehmen beschäftigen eine eigene Abteilung für die Öffentlichkeitsarbeit. Immer häufiger setzen sie auch Social Media Manager ein, die Deutsche Telekom beispielsweise in ihrem eigenen Twitter-Kundensupport.

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Welches Gehalt verdient ein Social Media Manager?

Da der Social Media Manager meist in der Marketing- oder PR-Abteilung eines Unternehmens arbeitet, ähnelt das Gehalt dem des Online Marketing Managers oder Online Redakteurs. Zum Berufseinstieg kannst Du mit einem Jahresgehalt von 30.000 € brutto rechnen. Mit Berufserfahrung kann Dein Jahresverdienst auf 40.000 € steigen.

Gehalt (brutto/Monat)
Frauen2.900 €
Männer3.100 €
Durchschnitt3.000 €

Fazit: Gute Gründe für den Social Media Manager

  • Social Media wird als Geschäftsfeld immer wichtiger. Die Unternehmen suchen deshalb Fachkräfte in diesem Bereich.
  • Du kannst Deine Kommunikationsstärke und Kreativität ausleben.
  • Du bist ständig im Web unterwegs und Teil einer Community.
  • Du übernimmst steuernde und leitende Funktionen. Das geht meist mit einem attraktiven Verdienst einher.
  • Deine Aufgaben sind abwechslungsreich. Der Blick über den Tellerrand ist nicht Luxus, sondern selbstverständlicher Teil des Jobs.

FAQs

What does a social media manager does? ›

What does a social media manager do? Social media managers are ordinarily responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company.

What qualifications do you need to be a social media manager? ›

An in-demand role, Social Media Manager positions typically require a bachelor's degree in marketing, public relations or similar. According to Glassdoor, Social Media Managers earn an average salary of over $46,000 in the U.S. The role is fast-paced and varied involving many tasks in the space of a day!

How do you introduce yourself as a social media manager? ›

When answering this question, begin by stating your name. Mention your experience with social media, highlight your achievements and make a brief comment about why you believe you're the best person for the job. Keep your introduction as relevant to the role as possible.

What is the highest salary of social media manager? ›

Highest salary that a Social Media Manager can earn is ₹10.7 Lakhs per year (₹89.2k per month). How does Social Media Manager Salary in India change with experience? An Entry Level Social Media Manager with less than three years of experience earns an average salary of ₹3.6 Lakhs per year.

Is social media manager a good job? ›

As a Social Media Specialist, you'll also have a lot of room for growth within the marketing industry. The average Social Media Specialist makes $48,000 and can make as much as $66,000 (there can be a high degree of salary variance in social media jobs).

What are 5 job duties of a social media marketer? ›

Social Media Marketing Manager Qualifications/Skills:
  • Social media skills.
  • Creating and maintaining client relationships.
  • Coaching and subordinate involvement.
  • Managing Processes.
  • Self-motivated yet customer-focused.
  • Proficient in marketing research and statistical analysis.
  • Familiar with financial planning and strategy.

Can you become a social media manager with no experience? ›

In general, the answer is no — you are unlikely to get a management position if you don't have any kind of social media or management experience. However, you can still get a job in social media without experience, and from there, you can work your way up.

What are the top 3 5 skills that make for a great social media manager? ›

9 skills every social media manager must have
  • Communication. ...
  • Writing. ...
  • Creativity. ...
  • Efficiency & top-notch organization. ...
  • Traditional & digital marketing. ...
  • Customer care. ...
  • Making connections. ...
  • Agility.

How much do you pay a social media manager? ›

Social media managers working in the United States can expect salary fluctuations based on the region they work out of. As of September 2022, the average salary for social media marketers across the US is a base pay of around $70,000 with opportunities for upward of $6,000 in additional compensation.

How can I introduce myself in I Am? ›

Self-introduction letter template and example

My name is [include your first and last name], and I am [include a brief description about yourself, your role or service. Include the name of a coworker, client and person you both may know].

How can I introduce myself in English? ›

You can use the below phrases to introduce yourself:
  1. I don't think we've met (before).
  2. I think we've already met.
  3. My name is ...
  4. I'm ...
  5. Nice to meet you; I'm ...
  6. Pleased to meet you; I'm ...
  7. Let me introduce myself; I'm ...
  8. I'd like to introduce myself; I'm ...
1 Sept 2021

What is the highest salary in Facebook? ›

What is the highest salary in Facebook? The highest-paying job at Facebook is a Senior Engineer with a salary of ₹173 Lakhs per year. The top 10% of employees earn more than ₹130 lakhs per year. The top 1% earn more than a whopping ₹500 lakhs per year.

Which manager gets highest salary? ›

  • Project manager.
  • Compensation and benefits manager.
  • Computer and information systems manager.
  • Financial manager.
  • Medical manager.
  • Tax manager.
  • Chief executive officer.
  • Architectural and engineering manager.

How do media managers get paid? ›

Qualifications:
  1. Bachelor's degree.
  2. 1 – 3 years of hands-on digital marketing experience in paid media.
  3. Quantitative ability and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs.
  4. Understanding of past and current digital marketing and technology trends.

Is social media manager a stressful job? ›

Even though it seems glamorous from the outside, the job can be exhausting. Social media managers are often alone in their role depending on the company and are expected to wear many hats. Along with the pressures, it's just not healthy to be constantly plugged in the way social media managers often are.

Are social media managers paid well? ›

The average salary for a Social Media Manager in US is $72,845. The average additional cash compensation for a Social Media Manager in US is $7,588. The average total compensation for a Social Media Manager in US is $80,433.

What Does a social media manager do daily? ›

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.

What are 3 responsibilities of a marketer? ›

Increase sales of products or services. Build awareness about a brand. Grow a company's market share. Innovate and launch new services and products or pivot from existing models.

What skills do you need to work in social media marketing? ›

Top 12 Social Media Skills
  • Excellent Communication. The first social media skill you must have is - communication. ...
  • Creativity. One of the most important attributes of social media marketing skills is creativity. ...
  • Writing Ability. ...
  • Content Curation. ...
  • Project Management. ...
  • Aptitude to Learn. ...
  • Marketing. ...
  • Flexibility.
18 Oct 2022

How many years experience for social media manager? ›

Professional experience and skills

Most employers expect a minimum of three years of demonstrable experience in social media management and tracking. They often give extra attention to candidates with a four-year degree in marketing, communications, business or a related academic area.

Can I be a manager without experience? ›

With strong interpersonal and leadership skills, it's possible to become a manager even without direct experience.

How do I start working on social media? ›

How to get a job in social media in 2022
  1. Grow your own social media presence.
  2. Complete a social media certification.
  3. Job search using social media.
  4. Know what to look for in a social media job posting.
  5. Don't be afraid to take a step back.
  6. Make your resume stand out.
23 Aug 2022

What are the 3 skills needed by a manager? ›

Robert Katz identifies three types of skills that are essential for a successful management process: Technical skills. Conceptual skills. Human or interpersonal management skills.

How much does social media pay? ›

Someone who is just starting might make $100 now and again. At the same time, some of the most well-known influencers can earn millions of dollars. According to Vox, a micro-influencer, defined as someone with 10,000 to 50,000 followers, can earn anywhere between $40,000 and $100,000 per year.

Do social media managers get paid hourly? ›

Average Total Hourly Cash Compensation

The average hourly rate for Social Media Marketing and Communications Manager ranges from $47 to $60 with the average hourly pay of $53.

How do I get paid for social media management? ›

Where to Find Social Media Management Work
  1. Upwork. I found my very first social media management gig through Upwork, so I can't recommend this platform enough! ...
  2. Flexjobs. Flexjobs is another excellent place to find freelance social media manager gigs. ...
  3. Fiverr. ...
  4. Freelancer. ...
  5. 5. Facebook Groups.
18 Oct 2020

How do you introduce yourself in 30 seconds? ›

A 30-second introduction shares highlights about your interests, experience, strengths, accomplishments, and goals! Be sure to tailor your introduction to the industry or person you are speaking with. A well crafted introduction will make a strong first impression.

How can I introduce myself without saying I am? ›

20 Creative Ways to Introduce Yourself
  1. “I'm shy, please come say hi.” ...
  2. A name is worth a thousand conversations. ...
  3. Highlight something that makes you unique. ...
  4. Start with a pop culture reference. ...
  5. Confess your nickname. ...
  6. Let the way you dress reflect who you are. ...
  7. Make a T-shirt. ...
  8. Make a “business” card.
23 Aug 2022

What are 5 ways to introduce yourself? ›

  1. Stick to The Context. The essential thing to understand before introduce yourself is the context of the situation you are in. ...
  2. Talk about who you are and what you do. ...
  3. Make it relevant. ...
  4. Talk about your contribution. ...
  5. Go beyond what your title is. ...
  6. Dress the part. ...
  7. Prepare what you are going to say. ...
  8. Body language.
14 Sept 2020

How can I introduce myself in English in one minute? ›

Well, there are three basic parts to a one-minute self-introduction.
  1. 1) Who are you? First, you simply tell people who you are. ...
  2. 2) Give some background or context. The second part of your 60-second introduction is to give one or more details about yourself – some background for context. ...
  3. 3) Why are you here?
3 Jun 2021

How do you introduce yourself in one sentence? ›

Here are some examples:
  1. Morning! I don't think we've met before, I'm Aryan.
  2. Hey there! I'm Surya. I'm new—I just moved to the building a couple of days ago. ...
  3. Hi Amy. I heard it's your first day so I thought I could reach out and introduce myself. We haven't officially met but I'll be working with you on this project.
8 Dec 2020

How can I introduce myself in Hello? ›

When Introducing Yourself (starting with formal versions and moving to informal versions)
  1. I don't think we've met. May I introduce myself?
  2. Hello. My name is (first name and last name).
  3. Hi. I'm (first name).

Why should we hire you answer best? ›

Show that you have skills and experience to do the job and deliver great results. You never know what other candidates offer to the company. But you know you: emphasize your key skills, strengths, talents, work experience, and professional achievements that are fundamental to getting great things done on this position.

What is your weakness best answer? ›

Answer “what is your greatest weakness” by choosing a skill that is not essential to the job you're applying to and by stressing exactly how you're practically addressing your weakness. Some skills that you can use as weaknesses include impatience, multitasking, self-criticism, and procrastination.

How much does Facebook earn in 1 hour? ›

That means that Facebook makes roughly $319.6 million per day in revenue, $13.3 million per hour, $220,000 per minute, and $3,700 per second.

How much does Facebook pay for 1000? ›

Facebook's ad campaigns generate an average of $8.75 per 1,000 views, according to the Social Media Examiner. Tubefilter found Facebook creator revenue fluctuated in 2020, with some influencers generating millions of dollars off the site, while others with millions of views received little to no pay out.

Do Facebook users get paid? ›

Yes, you can make money on Facebook. The platform has released a number of new features that allow creators, influencers, and brands with Facebook pages to monetize their accounts and content.

Who is higher than manager? ›

7. Supervisory oversight: Directors usually report to a company's CEO or the board members and shareholders, while managers report to directors. As far as their own authority, directors oversee managers and managers oversee individual teams.

What is the basic salary of manager? ›

Manager salary in India with less than 5 year of experience to 16 years ranges from ₹ 4.5 Lakhs to ₹ 26 Lakhs with an average annual salary of ₹ 12 Lakhs based on 206.4k salaries.

Is a manager a good career? ›

One of the key benefits of becoming a manager is earning more than nonmanagerial employees, as management team members typically have higher salaries. Some companies offer additional benefits to managers, such as additional paid time off and bonuses.

What qualifications do you need to be a media manager? ›

You'll need:
  • knowledge of media production and communication.
  • to be thorough and pay attention to detail.
  • the ability to sell products and services.
  • the ability to work well with others.
  • the ability to use your initiative.
  • thinking and reasoning skills.
  • business management skills.
  • excellent verbal communication skills.

What is the job of media manager? ›

The Media Manager leads employees in one or more of the following areas: design, development, creation, execution and/or delivery of a broad array of media production and/or distribution projects; the conception, development, writing, creation, and implementation of all or parts of traditional and new media ...

How much does a beginner social media manager make? ›

Your charges totally depend on your level of expertise and the budget and the needs of your clients. If you are a beginner then you can charge around $20-$30/per hour. You can also charge monthly based on the number of hours you work.

How much do social media managers make? ›

Social Media Marketing Company Costs

The services of a social media marketing firm can come in anywhere between $50-$300 per hour depending on the breadth of services you're looking for.

How is a social media manager paid? ›

Social media managers working in the United States can expect salary fluctuations based on the region they work out of. As of September 2022, the average salary for social media marketers across the US is a base pay of around $70,000 with opportunities for upward of $6,000 in additional compensation.

Do social media managers work 24 7? ›

Two of those mentioned, specifically community managers and social media managers, seem to have a different job description altogether. It seems that since social media is 24/7, a job in social media (or community) management can be expected to be a 24/7 job as well.

How do I become a social media manager with no experience? ›

Becoming a social media manager with no experience
  1. Consider a college degree. ...
  2. Build your online community. ...
  3. Take a social media marketing course. ...
  4. Research tools you can use for social media management. ...
  5. Network online and in person. ...
  6. Volunteer to manage social media for small business.
19 May 2022

Is social media a full time job? ›

Social media may be free, but it isn't easy. There are no short cuts. Just like with anything else, you get out of it what you put into it. If you're going to take social media seriously, you need a new, full-time position.

Do social media managers get paid well? ›

According to Payscale data from August 2022, the average salary for social media managers is $53,060.

How many hours do social media managers work? ›

It might be typical 9-to-5 working hours, or it could include some weekend hours.

Is being a social media manager Easy? ›

To pursue this career, you must develop strong communication skills, earn a relevant degree and master the use of social media. Many people think social media is “easy." While it may be easy to share an image and post small commentary, there is actually a lot of data analytics and strategy that goes into it.

How many hours do social media managers work per day? ›

Social media managers typically work more than the standard 40-hour workweek. Most social media managers worked slightly more than the standard 40-hour workweek, averaging 41-59 hours per week.

What challenges do social media managers face? ›

Another significant challenge that most social media managers face is time management. Creating content, particularly engaging content, takes time and effort. It involves brainstorming, research, the actual creation of content, and getting approval.

How much social media managers make a month? ›

As of Nov 22, 2022, the average annual pay for a Social Media Manager in the United States is $54,432 a year. Just in case you need a simple salary calculator, that works out to be approximately $26.17 an hour. This is the equivalent of $1,046/week or $4,536/month.

How much is a social media manager monthly? ›

Whether you manage multiple platforms through a social media management tool, an agency partner or both, you will pay around $100-$4,000 per month. The price is influenced by the number of profiles you manage, the volume of inbound messages and mentions you receive, the size of your community and the features you use.

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