Singapore Management University Product Management (2023)

Applications close on 8 September 2022

Apply now to enjoy US$100 off the programme fee.
Use code SMU100TA during payment.

New Features: Industry Relevant Tools and Case Studies

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What Will This Programme Do For You?

  • Develop the product mindset needed to bring viable products or services to market.
  • Define the problem a product will solve while mapping the customer’s journey; articulate user personas.
  • Use design thinking to generate innovative ideas and solutions to design problems.
  • Analyse strategies and frameworks for developing, marketing and selling a product.
  • Evaluate product road mapping and prototyping decisions using various product management techniques and practices.
  • Outline a plan to create a competitive, scalable product using key product development strategies and frameworks.

Programme Highlights

Singapore Management University Product Management (1)

140 Video Lectures

Singapore Management University Product Management (2)

50+ Industry Examples

Singapore Management University Product Management (3)

24 Assignments

Singapore Management University Product Management (4)

8 Discussion Boards

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2 Industry Practice Tools

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2 Case Studies

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1 Capstone Project

Programme Modules

The programme comprises 8 modules. Each module is led by an SMU faculty expert with field experience specific to the Product Management topics being discussed.

Module 1:

Product Development in the Digital Age

Examine the causes of disruption for products and businesses, the various stages of digital production development and the platform models and strategies for creating network value.​

Module 2:

Product Portfolio Strategy

Identify the key elements of a product portfolio, product portfolio strategies for firms and products with effective resource allocations.

Module 3:

Designing Customer-Centric Products & Design Thinking

Analyse business-customer persona using design thinking approach, design and evaluate diverse strategies to conceptualise and generate relevant solutions to design problems. Examine the importance of prototyping and testing during the design thinking process.

Module 4:

Product Opportunity Gap & Minimum Viable Product

Identify the product opportunity gaps for business growth. Outline a firms innovation strategy using product innovation charter & describe a minimum viable product while you distinguish it from a business proposal.

Module 5:

Product Management Method: Lean & Agile Product Development

Describe and compare the traditional and novel product development processes. Examine the implementation of lean and agile business methodology in an organisation. Outline a product development plan with a combination of design thinking, lean development and agile methodology.

Module 6:

Pricing Strategies & Business Models

Outline a plan to create an effective business model and pricing strategy for a product or service. Discuss the significance of value-based pricing for a product. Examine the new business models.

Module 7:

Positioning & Planning

Analyse elements of a product and develop its positioning strategy. Examine the positioning strategy of a product focusing on value proposition and the target segment of customers. Recognise the product attributes that influence consumer purchasing decisions.

(Video) Singapore Management University | Digital Transformation | Webinar

Module 8:

Launching & Managing Product Life Cycle Using Data

Describe the concept of PLC with and related guidelines. Explain the growth maturity and decline considerations of PLC. Identify the stage of PLC and steps an organisation need to take in each stage to be successful.

Module 1:

Product Development in the Digital Age

Examine the causes of disruption for products and businesses, the various stages of digital production development and the platform models and strategies for creating network value.​

Module 5:

Product Management Method: Lean & Agile Product Development

Describe and compare the traditional and novel product development processes. Examine the implementation of lean and agile business methodology in an organisation. Outline a product development plan with a combination of design thinking, lean development and agile methodology.

Module 2:

Product Portfolio Strategy

Identify the key elements of a product portfolio, product portfolio strategies for firms and products with effective resource allocations.

Module 6:

Pricing Strategies & Business Models

Outline a plan to create an effective business model and pricing strategy for a product or service. Discuss the significance of value-based pricing for a product. Examine the new business models.

Module 3:

Designing Customer-Centric Products & Design Thinking

Analyse business-customer persona using design thinking approach, design and evaluate diverse strategies to conceptualise and generate relevant solutions to design problems. Examine the importance of prototyping and testing during the design thinking process.

Module 7:

Positioning & Planning

Analyse elements of a product and develop its positioning strategy. Examine the positioning strategy of a product focusing on value proposition and the target segment of customers. Recognise the product attributes that influence consumer purchasing decisions.

Module 4:

Product Opportunity Gap & Minimum Viable Product

Identify the product opportunity gaps for business growth. Outline a firms innovation strategy using product innovation charter & describe a minimum viable product while you distinguish it from a business proposal.

Module 8:

Launching & Managing Product Life Cycle Using Data

Describe the concept of PLC with and related guidelines. Explain the growth maturity and decline considerations of PLC. Identify the stage of PLC and steps an organisation need to take in each stage to be successful.

Capstone Project

Further develop your product management experience and portfolio.

This in-depth Capstone Project will challenge you to apply the skills and techniques gained in Week 3 to Week 7 to a real-world product development scenario.

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Industry Examples

Through real-world examples from multiple industries, you'll see how the theories are put into practice.

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Apple

Learn about the launch of disruptive products like iPad and Apple Watch.

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Netflix

Understand the story of Netflix and how product development took place based on customer needs.

Singapore Management University Product Management (10)

Amazon

Learn about the evolution of Amazon’s business model.

(Video) What it is like to be a Product Manager in Singapore?

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Rolex

Analyse the value proposition of Rolex and how it’s business model fits.

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Mercedes

Examine how Mercedes used design thinking to adapt to specific customer needs.

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Tesla

Understand the sustaining innovation model with existing products at Tesla.

Other companies that are included as examples or as use cases in the program include Kodak, Nokia, Britannica, Blockbuster, Intel, Gillette, GoPro, Sony, Philips, Nike, Samsung etc.

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.

Industry Practice Tools

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Jira

Jira Software is part of a family of products designed to help teams of all types manage work.

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.

Case Studies

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Growth Hacking with Adobe Spark

Recent years have seen a rapid democratisation of premium design with user-friendly and intuitive tools. With a wide set of options available to the consumers and fierce competition between the providers, how can Adobe Spark strike the perfect balance between free and paid features? Moreover, how can they convert free users to paying ones?

Singapore Management University Product Management (17)

Road mapping and Prioritization

How can food ordering and delivery platforms cope with the shift in consumer preference for home cooked food and hygienic dining experiences in the post-covid era? Moreover, how can they connect the rising number of home chefs with consumers looking for healthy meals?

Note: All brand, product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with, endorsement by, or association of any kind between them and programme owners.

Why Enrol in Product Management?

The success of a company hinges on the effectiveness of its product management process. Whether you’re looking to bring new products to market or improve upon existing ones, the product life cycle requires management and leadership in order for value to be delivered to customers. In fact, nearly 70% of product managers surveyed agreed that product management is a leadership role.

84%

of product managers and leaders surveyed said they are primarily accountable for product strategy.

SOURCE: ALPHA, 2020

57%

of product managers say that product management is established but still developing inside their organisation.

SOURCE: PRODUCT MANAGEMENT FESTIVAL, 2020

43%

of product managers say that they are seen as leaders and key differentiators inside their organisation.

SOURCE: PRODUCT MANAGEMENT FESTIVAL, 2020

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Programme Faculty

Singapore Management University Product Management (18)

Kapil R Tuli, PhD

Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence Singapore Management University

Kapil R Tuli is Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence at Singapore Management University. He has a PhD in Marketing from the Goizueta Business School at Emory University, a Masters... More info

Singapore Management University Product Management (19)

Shantanu Bhattacharya, PhD

Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)

Shantanu Bhattacharya is Professor of Operations Management at SMU. Prior to this, he was an Associate Professor of Technology and Operations Management at INSEAD from September... More info

Singapore Management University Product Management (20)

Markus Karner, PhD

Academic Director, Executive Development

Dr Karner teaches interdisciplinary courses that combine complexity theory, ecology, evolution, and strategy. He uses these tools to explore the functioning and evolution of complex adaptive systems through diversity, recombination, and creativity... More info

Singapore Management University Product Management (21)

Patrick Tan, PhD

Senior Lecturer of Strategic Management; Academic Director, ITI; Course Coordinator, ITI track

Dr Tan has more than 30 years of senior regional management experience in banks and insurance companies. He has held roles in regional and country general management, sales and business development... More info

Singapore Management University Product Management (22)

Srinivas K. Reddy, PhD

Professor of Marketing; Director, Centre for Marketing Excellence; Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative

In addition to his current university role, Professor Reddy also served as the Associate Dean of General Management overseeing the MBA and the Executive MBA programmes. Previously... More info

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Singapore Management University Product Management (23)

Kapil R Tuli, PhD

Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence Singapore Management University

Kapil R Tuli is Lee Kong Chian Professor of Marketing, Director, Retail Centre of Excellence at Singapore Management University. He has a PhD in Marketing from the Goizueta Business School at Emory University, a Masters in Marketing & E-Commerce at Texas A&M University, a Post Graduate Diploma in Business Administration from NMIMS University (Mumbai), and a Bachelors in Chemistry from Mumbai University, India.

His areas of specialisation include Customer Centricity, Brand Management, Customer Satisfaction, Innovation & Digital Transformation. Over the years, Prof Tuli has engaged in designing and delivering executive education programmes, public speaking, and consulting engagements with a wide variety of firms such as, Visa, Tiffany & Co, Ikea, DFS, Johnson & Johnson, United Overseas Bank, Microsoft, Sembcorp Marine, Singapore Power, Singhealth, Civil Service College at Singapore, Zuellig Pharmaceuticals, Health Promotion Board, Public Utilities Board, Urban Regulatory Authority, and Prysmian Inc.

Currently, Prof Tuli teaches Marketing Management to MBA students and Managing Service Innovations to the Masters in Innovation Students. In addition, Prof Tuli also teaches Marketing Strategy to PhD Students. Over the years, Prof Tuli has been recognized for both his research and teaching. In 2015, a case study written by him (Jungle Beer: An Entrepreneur's Journey) was awarded the Best Case Study Award in Entrepreneurship by the EFMD. In 2016 Prof Tuli became the first faculty from an Asian business school to be conferred the prestigious Rajan Vardarajan Award from the American Marketing Association (AMA) for early career impact in Marketing Strategy. In 2017, Prof Tuli’s research on customer solutions won the AMA-Sheth Award for long impact for an article published in the Journal of Marketing.

Singapore Management University Product Management (24)

Shantanu Bhattacharya, PhD

Lee Kong Chian Professor of Operations Management; Deputy Dean (Programmes); Academic Director, PhD in Business (General Management)

Shantanu Bhattacharya is Professor of Operations Management at SMU. Prior to this, he was an Associate Professor of Technology and Operations Management at INSEAD from September 2002 to June 2014, and Assistant Professor of Technology and Operations Management at INSEAD from September 1998 to August 2002. His teaching and research interests are in the areas of technology management, operations management, supply chain management and new product and services development. Prof Bhattacharya is a member of INFORMS, has made several presentations on managing uncertainty in the high-technology industry, and his research has appeared in Management Science.

Prior to joining SMU and INSEAD, Prof Bhattacharya was an instructor at the University of Texas at Austin.

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Markus Karner, PhD

Academic Director, Executive Development

Dr Karner teaches interdisciplinary courses that combine complexity theory, ecology, evolution, and strategy. He uses these tools to explore the functioning and evolution of complex adaptive systems through diversity, recombination, and creativity.

Dr Karner has been teaching undergraduates and MBA candidates at Singapore Management University since 2005. He owns a Singapore based consulting company, Karner Consult Pte Ltd. His research used molecular biology tools in microbial ecology in the Mediterranean, Pacific Ocean, and Antarctica. He was awarded the U.S. National Science Foundation Medal for Services in Antarctica.

Dr Karner published his original research in the prestigious journal Nature and other peer-reviewed publications, and wrote a textbook on biological models for business. His research was funded by the National Science Foundations of Austria and the U.S.A., and by the Commission of the European Communities.

Singapore Management University Product Management (26)

Patrick Tan, PhD

Senior Lecturer of Strategic Management; Academic Director, ITI; Course Coordinator, ITI track

Dr Tan has more than 30 years of senior regional management experience in banks and insurance companies. He has held roles in regional and country general management, sales and business development, operations, customer services and IT. Additionally, Dr Tan is involved in starting up businesses in Singapore, Indonesia, Thailand and China.

Research interests include Strategy, including application of Sun Tzu Art of War to business; Design Thinking; Business Model Innovation and Management of Asia-Pacific Businesses.

Singapore Management University Product Management (27)

Srinivas K. Reddy, PhD

Professor of Marketing; Director, Centre for Marketing Excellence; Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative

In addition to his current university role, Professor Reddy also served as the Associate Dean of General Management overseeing the MBA and the Executive MBA programmes. Previously, he was the Executive Director and Group Head, Corporate Strategy and Leadership Development at Maytas. Prior to the stint at Maytas he was the Robert O. Arnold Professor of Business and the Director of the Coca-Cola Center for Marketing Studies, Terry College of Business at the University of Georgia.

Prof Reddy's expertise is in branding, innovation, new product development, marketing and competitive strategy involving new brands and services. Prof Reddy’s research has been published in Journal of Marketing, Journal of Marketing Research, Management Science, Social Networks, Statistical Science, Journal of International Business Studies, Marketing Letters, Journal of Retailing, Journal of the Academy of Marketing Science, Decision Support Systems and Journal of Business Research.

In 2006, he has been awarded the IBM’s prestigious SUR grant to study corporate innovativeness and innovation conversion. He has consulted and taught executive programs for IBM, Coca-Cola Company, United Parcel Service, Miller Brewing, Pfizer, Eli Lilly, Bristol-Myers-Squibb, Satyam Computer Services, Chase, Turner Broadcasting, Cox Interactive Media, Equitable, Ford Foundation, Price Waterhouse Coopers, MasterCard, Unilever, Sembcorp, MSIG, SingHealth, Randstad, Schneider Electric, and Infineon.

Who Is This Programme For?

The programme is designed for both tech and non-tech professionals. Representative roles and industries that can benefit include:

Industries:
IT Product & Services, Banking and Financial Services, Pharmaceuticals, Consulting and beyond

Functions:
Technological Management, General Management, Operations, and Consulting

This programme is ideal for professionals who are looking to develop new products/services, to increase revenues and profitability, conceptualise disruptive business models with a product-centric approach, manage product portfolios and corporate strategy, and identify more market opportunities for business growth.

Certificate

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Certificate

Upon successful completion of the programme, participants will be awarded a verified digital certificate by Singapore Management University.

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All certificate images are for illustrative purposes only and may be subject to change at the discretion of Singapore Management University.

FAQs

Which institute is best for product management? ›

List Of The Top Product Management Courses
  • Digital Product Management.
  • Udemy Become a Product Manager.
  • Edx Digital Product Management.
  • Google Project Management Professional Certificate.
  • Edx Product Management.
  • One Week Technical PM.
  • Product Management Course by Product School.
  • Career.pm.
24 Sept 2022

What is Singapore management university known for? ›

SMU's education is known for its highly interactive, collaborative, and project-based approach to learning. Home to over 12,000 students across undergraduate, postgraduate professional and postgraduate research programmes, SMU comprises seven schools: College of Integrative Studies. School of Accountancy.

How competitive is Singapore management university? ›

The Singapore Management University acceptance rate is only 7%. This statistic proves the highly selective and competitive admission process. Hence, you will need a good mixture of academic scores and interview preparation to enter SMU.

Which bachelor degree is best for product management? ›

Typically, product managers are expected to have a Bachelor's degree. However, that degree can be in product management, business administration, computer science, management sciences, or any related field. Therefore, you don't need an exact degree program to help you get to the product manager position.

Is product manager a high paying job? ›

Product management is a well-paid job and has a high level of job satisfaction. The product manager's salary is primarily based on years of experience, job location and skills. The average annual salary for product managers can range from $61,000 to $200,000 per year.

Which company pays highest product managers? ›

The top-5 companies offering the highest median base salaries for Product Management jobs are Flipkart, Microsoft, Amazon, PayTM and Oyo Rooms.

Is Singapore Management University difficult to get into? ›

It's one of the seven universities in Asia with the AACSB Accreditation for its business and accountancy programs. The acceptance rate for Singapore Management University is 49%, which implies it's slightly selective. Take that with a grain of salt, as you would still need a stellar profile to get admitted.

What is the number 1 university in Singapore? ›

National University of Singapore

Is SMU Singapore expensive? ›

For Singapore citizens, total tuition fees are between $22,500 to $53,200, an average of $37,850. Only NUS and SMU offer law degrees, and the annual course fees for both schools are $12,650. Thus, a four-year law degree costs $50,600. As for medicine, only NUS and NTU offer degrees in this area.

Is MBA in Singapore worth it? ›

The business schools like NUS, Nanyang, and INSEAD have etched their names in the Top 100 MBA schools listed in the QS Global 2019 Rankings. With a range of grants, scholarships, and fellowship awarded to international students, an MBA in Singapore is an option worth considering.

Is SMU good for international students? ›

Overall, SMU is among the top schools for students from outside the United States. They are ranked 67th out of 1,232 in our Overall Best U.S. Colleges & Universities for International Students.

Is SMU globally Recognised? ›

A premier university in the heart of Asia, SMU is internationally recognised for its world-class research and distinguished teaching.

Can I be a product manager without MBA? ›

Even an MBA degree will not guarantee a career in product management. If you can afford the MBA program, and you wish to study, go ahead. But the truth is MBA is not necessary, and if you want a better return on investment: build a product.

Do I need an MBA to break into product management? ›

Although you currently don't need an MBA to land a job as a product manager, an advanced degree can help get your foot in the door when applying to high-profile companies. An MBA in product management can also help you climb the corporate ladder faster than you would with only a bachelor's degree.

Is an MBA enough to be a product manager? ›

An MBA isn't a magic bullet to a lucrative career in product management in the way it is for other traditional MBA careers like Consulting, Banking, and Brand Management. However, if you are willing to put in the work, securing a coveted Product Management role is definitely possible.

Is product manager a stressful job? ›

High work stress.

Being a product manager comes with high expectations that can often prove to be stressful. As a manager, you are not only responsible for the product development and delivery process, but also for the entire product management team.

Can product manager become CEO? ›

With hands-on experience in this approach, a product manager can prosper in an executive leadership position. In sum, product managers play a crucial role in product development and acquire the right skills that will help them flourish in their career and ascend to the CEO post.

Is it stressful being a product manager? ›

With great responsibility, comes great stress. Due to its versatility, the role of a product manager is extremely challenging. Although this career is also very rewarding and fulfilling, it can often be frustrating for many reasons.

What qualifications do I need to be a product manager? ›

The basic requirement to become a product manager in India is: Relevant bachelor's or master's degree in Business administration, management, computer science, engineering, marketing, economics, or a related field. 2-5 years of field experience in product development, testing, or product designing.

Which country pays highest salary for product manager? ›

Switzerland: 177,000 CHF (around €169,400). The national average salary in Switzerland is about 124,000 CHF. France: €66,900.

What's higher than a product manager? ›

A Chief Product Officer (CPO) is the most senior product person in an organisation. They usually manage more than one team of product managers and represent product in the C-suite or management team.

Is Singapore university stressful? ›

SINGAPORE — Almost 90 per cent of undergraduates here said that work and study commitments were their greatest source of stress, a survey on mental health conducted by a network of university student unions showed.

What is the minimum GPA for university in Singapore? ›

Based on the table, the minimum GPA for admission is about 3.25. However, if you are aiming for harder degrees such as Computing or Engineering, you may need to score a much higher GPA of at least 3.7+.

Is studying in Singapore worth it? ›

If you are a student on a tight budget, Singapore is the place to be as it has a great part-time work policy for working students. World-class in education, internationally acclaimed universities and affordable education costs - no wonder Singapore is fastemerging as a preferred global education hub.

Which is the cheapest university in Singapore? ›

Cheapest Universities in Singapore
  1. National University of Singapore (NUS) ...
  2. Nanyang Technological University (NTU) ...
  3. Singapore Management University (SMU) ...
  4. Singapore University of Technology and Design (SUTD) ...
  5. Singapore University of Social Sciences (SUSS) ...
  6. Singapore Institute of Technology (SIT or Singaporetech)

Is NUS better than Harvard? ›

NUS has retained its position as the 24th most prestigious university worldwide, in the latest Times Higher Education (THE) global reputation ranking. Harvard University clinched the top spot, while the Massachusetts Institute of Technology (MIT) and the University of Oxford came in second and third respectively.

What is the easiest university to get into in Singapore? ›

Universities in Singapore with Highest Acceptance Rates
  1. NUS Business School. Acceptance Rate: 65% ...
  2. Singapore University of Social Sciences. Acceptance Rate: 60% ...
  3. Singapore Institute of Technology. Acceptance Rate: 55% ...
  4. Singapore Management University. Acceptance Rate: 41% ...
  5. Singapore University of Technology and Design.

Is studying in Singapore cheaper than UK? ›

The cost of education and living in Singapore is relatively lower than that of the UK or US. With education grants and scholarships readily available, a foreign student can easily pursue graduate or higher studies without worrying about expenses. The average tuition fee for a year is around 30 lakhs.

Is studying in Singapore cheaper than USA? ›

Also, according to Expatistan.com, the cost to study in Singapore is much more affordable compared to the UK, Australia and America.

Is sat compulsory for SMU Singapore? ›

Are SAT Subject Tests required for admission? SAT Subject Tests are not required.

What should I study to become a product manager? ›

To become a product manager after your 12th standard exams, you need to first earn your bachelor's degree preferably in advertising, marketing, economics, or communications. Post that, consider going for a master's degree in management since many companies prefer candidates with a postgraduate degree.

Which stream is best for product management? ›

However if one plans to be a product manager specific to design or technical products, the science stream would be preferred. One can either apply for a bachelor's degree in business management and then apply for a Masters's program in business management.

Is MBA needed for product manager? ›

You'll learn about negotiation, marketing, customer research and psychology, and people skills — all of which are essential for product management. Therefore, the crux is, MBA will help you in the process to become a product manager, but it's not essential.

How do I start studying for product management? ›

  1. Learning The Ropes of Product Management.
  2. Gain a Full Stack Knowledge of Product Management Tools.
  3. Learn To Be Data Driven.
  4. Define Your Product Manager Career Path.
  5. Get Certified as a Product Manager.
  6. Hone Your Product Management Skills.
  7. Develop Your Product Leadership Skills.
  8. Nail the Product Management Interview.
26 Feb 2022

What is a good salary for a product manager? ›

The average product manager yearly salary is US$111,868, according to Glassdoor, as the American national average. The average product manager salary in the USA.

Is product management a hard career? ›

And obviously, a profession this awesome—where you bring products to market that could help thousands or even millions of people—can't always be easy. Product management (PM) is a challenging career. It's high stakes. It's demanding.

Is product management a tough career? ›

Because product management blends so many skills and responsibilities, it can be a difficult role to achieve. Product managers often work in other jobs before demonstrating the ability to develop a new product and lead a team. It requires persistence, which makes landing the position worthwhile.

What is the hardest part of product management? ›

What's the hardest part of product management? Our research shows that the hardest parts of the job for many product managers are organizational comms, managing deadlines, team alignment, and balancing different responsibilities.

Is product manager a demanding job? ›

Synopsis. Product Managers may not continue to rise in the future although they are in high demand in the business world all across the globe today. Donning multiple hats in a workplace, these multifaceted professionals called 'Product Managers' are in high demand in the business world all across the globe.

Which pays more project management or product management? ›

Who earns more: product manager or project manager? Generally, product managers make more than project managers in the US. The average product manager's salary in the US is $111,755 a year, while a project manager in the US makes an average salary of $87,637, according to August 2021 data from Glassdoor.

Can I do product management without maths? ›

As commerce without maths student, you can quickly pursue a career in this field. Although most jobs for this field require a graduate degree, having specialized certification in product management will substantially enhance your chances of bagging this role.

Do you need CS degree for product management? ›

Summary (Top) The key takeaway is that a CS degree is definitely not a requirement to be a PM, even at companies like Google, Facebook and Amazon. While product management is a technical job, the core skill that leading companies seek is technical fluency - how you learn that skill is irrelevant.

Is product manager a good career choice? ›

The salaries are generous, the perks are good, the work is rewarding, and the position is in high demand; if that sounds good to you then, yes, Product Manager is a good career. In 2016, the Wall Street Journal reported that Product Manager was the most coveted job title among MBA graduates.

Is product manager a stressful job? ›

High work stress.

Being a product manager comes with high expectations that can often prove to be stressful. As a manager, you are not only responsible for the product development and delivery process, but also for the entire product management team.

How long is product management course? ›

This Product Management free course online is a 2-hour course that includes a quiz too. The time it takes to complete the course varies from person to person, and it should, however, be completed in 2.5-3 hours.

How do I become a Google product manager? ›

Minimum qualifications: Bachelor's degree or equivalent practical experience. 4 years of technical product management experience such as creating strategic product roadmaps and working with cross-functional teams. Experience driving product vision, go-to-market strategy, and design discussions.

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