Product Marketing Job Description (2023)

Job Descriptions

Product MarketingJob Description

4.6

157votesfor Product Marketing

Product marketingprovides architectural guidance for the Marketing Cloud development team as they develop custom solutions on both Marketing Cloud and Sales Cloud.

Product MarketingDuties & Responsibilities

To write an effective product marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included product marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Partner with the Senior Director of Marketing, Senior VP of Marketing/Sales, Sales Managers, and Field Sales to gain critical insight into the specific marketing needs and opportunities within

With the assistance of the Director of Product Marketing, develop keen understanding for Hiring Solutions sales team needs and assist in the creation of sales enablement tools for Hiring Solutions team

The Marketing Manager plays a critical role in the sales process by becoming the expert go-to resource for your assigned platforms and products

You work with the sales and integrated marketing teams to customize your assigned products for perspective advertisers

Experience in all phases of product marketing from product definition to launch and sales support, preferably at a market-leading enterprise software provider

Create and manage overarching editorial and marketing calendar, and communicate out to regional marketing and internal teams

Communicate stock, deliveries, upload and launch dates, current trade information to inform reactive activity to the wide sales and marketing team

Experience in driving results across functional groups, including sales, channel and product development

Content capable” – must be able to learn, grasp and communicate relevant technologies, understand key differentiators and drive clear and compelling marketing messages to all relevant stakeholders

Develop internal launch program process, including a consistent bill of materials, communication and promotion plan, and SoME strategy that provides sales with a predictable format in easily accessible channels

Product MarketingQualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications forProduct Marketing

List any licenses or certifications required by the position:IC3, CCNA, FS, TUV, PM

Education forProduct Marketing

Typically a job would require a certain level of education.

Employers hiring for the product marketing job most commonly would prefer for their future employee to have a relevant degree such asBachelor's and Master's DegreeinMarketing, Business, MBA, Engineering, Technical, Communications, Education, Management, Business/Administration, Communication

Skills forProduct Marketing

Desired skills forproduct marketinginclude:

Sales

Excel

Marketing

(Video) What Does a Product Marketing Manager Do?

PowerPoint

Marketing and development processes

Word

Market trends

Pricing

Oracle’s Cloud offerings

Desired experience forproduct marketingincludes:

Management/ Coaching experience preferred

Proficiency in Microsoft Office and Photoshop

FINRA Series 7/24 or 6/26 is preferred

Previous management experience and comfortable working with dispersed teams

Expertise in communicating with and influencing customers, prospects, analysts, and internal executive management

Ability to work and collaborate in a dynamic and rapidly changing environment

Product MarketingExamples

1

Product Marketing Job Description

Job Description Example

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  • Microsoft Word (.docx).DOCX
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Our growing company is looking for a product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.

Responsibilities for product marketing

  • Supporting the execution of go-to-market programs for the launch of new products and features, coordinating efforts across multiple functions from product to marketing to sales
  • Create and execute the product marketing strategy and plan, in collaboration with corporate marketing, communications and product development
  • Maintain product marketing calendar delivery
  • Help maintain Marketing calendar with seasonal events and promotional activity
  • Compile competitor reports monthly for on-site marketing initiatives
  • Assist Senior and Product Marketing Executive with daily ad hoc activities
  • To work with the Design team to develop marketing materials like factsheets, product overviews, insights, newsletters
  • Creating sales enablement materials and coaching our customer-facing teams on how to use our messaging and positioning to overcome objections
  • Provide closed loop feedback to Product Development based on client feedback, market trends, competitive intelligence and industry research
  • Build strong relationships with key stakeholders including Marketing, Business Development, Product Development, Clinical, and Technology

Qualifications for product marketing

  • Microsoft Office experience necessary
  • Prior experience in a professional environment · 3.0 minimum GPA · Excellent written and verbal communication skills · Strong organizational and time management skills · Creativity · Must work well in a team environment, be self-motivated and pay strict attention to detail · Marketing, Advertising or PR experience preferred · Attendance/punctuality is a must · Fluency in Microsoft Office preferred · Undergraduate or Graduate · Must currently be enrolled in school
  • Proficiency with Windows/Linux system administration, storage, and networking required
  • Experience with enterprise applications, enterprise servers and storage, security, systems management and business continuity solutions a plus
  • Prepare monthly report of actual fee revenue vs
  • Bachelor’s degree is required, preferably in marketing or business

2

Product Marketing Job Description

Job Description Example

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  • Microsoft Word (.docx).DOCX
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(Video) What is PRODUCT MARKETING?!

Our growing company is hiring for a product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.

Responsibilities for product marketing

  • Own the marketing strategy to drive awareness, adoption, and usage of selected services in the seller enablement space
  • Create marketing collateral to support your campaigns including online, print and video media
  • Sales tools and training
  • Create and implement tactical product marketing plans
  • Utilize market research and competitive assessments to inform sales content and tools
  • Drive regional business unit awareness and adoption of global product marketing assets
  • Track and report on performance of product marketing initiatives to optimize results
  • Managing the execution and deployment of release readiness communications, including global release notes and internal release webinars
  • Work closely with the Product Development and Operations teams to understand the product roadmap, product details and operations
  • Manage product positioning, competitive intelligence and product messaging

Qualifications for product marketing

  • A bachelor’s degree in business, economics, or marketing is required
  • Highly computer literate, advanced knowledge of Excel and Analytics tools (including Website Analytics)
  • Highly computer literate, advanced knowledge of Excel and Analytics tools
  • Global commercial awareness
  • French or German speaker would be a bonus
  • Good communicator, extremely organized

3

Product Marketing Job Description

Job Description Example

Download

  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG

Our company is growing rapidly and is looking to fill the role of product marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.

Responsibilities for product marketing

  • Develop annual category marketing plan through collaboration with extended team members to ensure Commercial product categories have a voice in all segment, channel and vertical market plans
  • Research and analyze market trends, customer needs, building codes, external influences and competitive environment to capitalize on market opportunities and minimize effects of competitive activity
  • Partner with Product Management to evaluate competitive product offerings and develop sales tools to articulate the meaningful differences of our product portfolio
  • Manage the Marketing Communications Specialist, develop content and messaging for assigned portfolio of products and foster a team approach for all projects you manage
  • Manage and create compelling thought leadership content to promote the product, including presentation templates, brochures, white papers, case studies, webinars, conference presentations, social media channels, and others
  • Promote products at healthcare conferences
  • Distribution of Product Roadmap, competitive comparison among other product related collateral/materials
  • Market Intelligence, competitive landscape analysis
  • Develop targeted messages based on the key value propositions and use cases
  • Influence and evangelize with senior leadership in our Retail, Marketplace and Operations organizations

Qualifications for product marketing

  • Responsibility includes acting as primary strategic resource and liaison for Marketing on all product-related initiatives and updates
  • Specifically this role will lead marketing launch and model year change coordination, analyze buyer data regularly to adjust model level strategies and messaging, identify key USP's by model and lead competitive analysis reviews
  • This individual must coordinate with the other business managers within VWoA and agencies to act as a marketing product strategy steward to integrate the communication and participate in strategy and planning meetings to optimize customer facing messaging across the Volkswagen products
  • Collect, Document and Analyze product characteristics, performance standards and operating economics, for BCA products and competitors
  • Research, analysis and reporting of Product Competitive Intelligence
  • Define Most Favorable Conditions for Product Positioning and Promotion

4

Product Marketing Job Description

Job Description Example

Download

  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG

Our company is growing rapidly and is looking for a product marketing. To join our growing team, please review the list of responsibilities and qualifications.

Responsibilities for product marketing

  • Works with Global Training team to help develop single, globalized sales, customer care and service training material for assigned products/product line
  • Helps to identify training needs, tools, and other resources required for world area sales to achieve product line growth
  • Collaborate with large cross functional team that include Sales, Design, and Engineering to specify and develop new products
  • Work with customer marketing to develop and maintain communications related to the consumer experience
  • Supports timely resolution of Customer and Rapid Response feedback about assigned products/product line
  • Thought leadership – be the expert on your product, buyers, and users and evangelize product value proposition through various channels, including webinars and user conferences
  • Launch management – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Create a global product P&L
  • Conduct Voice Of Customer (VOC) research
  • Regularly maintain reporting information on key metrics such as revenue, gross profit and operating income

Qualifications for product marketing

  • Develop content and messaging for Communication Collaterals
  • Develop Competitive arguments and Value Proposition in responses to customer queries
  • Create and deliver product stories and presentations to internal and external customers
  • Develop Voice of the Customer inputs into BCA product strategy (Market Requirement & Objectives)
  • Have a post graduate degree, with 5+ years’ experience in the aviation industry and a strong interest in business development will be key
  • Have Engineering background within the Aerospace environment, very familiar with the Commercial Aviation Industry, very good knowledge of aircraft operating economics and product characteristics

5

Product Marketing Job Description

Job Description Example

Download

  • Microsoft Word (.docx).DOCX
  • PDF Document (.pdf).PDF
  • Image File (.png).PNG
(Video) Product Marketing Job Interview Tips & Tricks

Our company is growing rapidly and is looking for a product marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.

Responsibilities for product marketing

  • Energetic, self-starter with strong work ethic and track record of success
  • Familiarity with POS systems, payment terminals, and peripherals, the role each play in payment decisions
  • 5+ years of experience in a product management/marketing role is required
  • Prior experience working within a product marketing organization/capacity is required
  • Must be extremely detailed oriented with strong analytical skills
  • Must have strong negotiation, leadership and professional presentation skills

Qualifications for product marketing

  • Have very strong communication and interpersonal skills and a professional & confident attitude with customers
  • Demonstrated leadership skills, excellent business acumen and judgment, creativity in problem solving, ability to work cross functionally strong analytical, computer, and presentation skills will help the candidate to meet the challenges of this role
  • Have work experience in an Airline or a Leasing Company, with Engine/PowerPlant OEM environment would be an asset
  • Are Available for international travel at short notice is required
  • 2-3 years of product marketing experience in B2B technology
  • Ability to strategically position complex software and service solutions

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(Video) MY MARKETING CAREER JOURNEY - How I became a Product Marketing Manager

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(Video) What do I do as a Product Manager?

I am a Candidate

FAQs

What is the role of product marketing? ›

Product marketing is responsible for developing positioning, messaging, competitive differentiation, and enabling the sales and marketing teams to ensure they're aligned so they can work efficiently to generate and close opportunities.

What are the typical responsibilities of a product marketer? ›

A product marketing manager's responsibilities could include training the sales force on how to sell the product, creating marketing materials that communicate product features, and developing the marketing tools and campaigns to attract new prospects and customers.

What skills are required for product marketing? ›

Key skills every Product Marketing Manager needs
  • Customer focus.
  • Product orientation.
  • Data analysis.
  • Storytelling.
  • Empathy.
  • Multi management/working cross-functionally.
  • Advocacy.
  • Communication.
20 Aug 2022

What is product marketing vs marketing? ›

While marketing shows the benefits for customers on a company level, product marketing focuses specifically on product features and functions, highlighting the product story to show how the user benefits from their product and builds trust.

What is an example of product market? ›

A product market is where finished goods and services are sold to consumers. The product market can be found at supermarkets, grocery stores, and online marketplaces.

Is product marketing a good field? ›

In recent years, Product Marketing has become a highly sought-after field. This is mostly because of the increasing expectations of today's customers. They want more personalized experiences, they demand high-quality products and services, and they expect companies to engage with them across many different channels.

Is product marketing same as digital marketing? ›

But product marketing relies on an entirely different funnel, and it's called "Aarrr". It consists of 5 stages: Acquisition, Activation, Retention, Referral, Revenue. Digital marketing, in fact, was included only in the first stage - attracting customers.

What is product marketing VS product management? ›

A Product Manager is responsible for the overall vision and strategy, while: A Product Marketer is responsible for defining, building and communicating a product's positioning, value and go-to-market strategy.

How do you succeed in product marketing? ›

5 skills every product marketing manager should have
  1. Empathy & the ability to connect with customers on different levels. ...
  2. Creativity & problem solving. ...
  3. Research & analytics skills. ...
  4. Marketing skills (including copywriting) ...
  5. Strategic planning & business skills.
9 Jun 2020

Who does product marketing Report? ›

Product marketing managers report either to product management or the marketing department. In modern organizations, it is more common to find PMMs part of the marketing team.

What are the requirements to be a product marketing manager? ›

Product Marketing Manager Requirements:
  • A degree in marketing, advertising, or a related field.
  • Prior experience working in marketing.
  • Prior experience in copywriting.
  • Knowledge of analytical software.
  • Excellent interpersonal and communication skills.
  • Attention to detail.

What companies do product marketing Well? ›

Product Marketing Examples
  • Coca-Cola.
  • Apple.
  • MailChimp.
  • Airbnb.
  • Fenty Beauty.

What is product/market easy definition? ›

In economics, the product market is the marketplace where final goods or services are sold to businesses and the public sector. Focusing on the sale of finished goods, it does not include trading in raw or other intermediate materials.

What is product marketing structure? ›

Product marketing is a complex combination of product management and marketing tactics to help better sell SaaS products to end-users. Product marketing focuses specifically on: Product messaging and unique selling propositions (USPs) Product positioning. Target markets and go-to-market strategies.

What major is product marketing? ›

Product marketing managers typically have at least a bachelor's degree in marketing or business administration. Some employers may prefer a master's degree in addition to a specified length of experience in marketing or related fields like advertising, brand management or sales.

Is marketing a stressful product? ›

It's no wonder that product marketers are burnt out: exhausted, swamped, overwhelmed, and drained. I've had so many friends and colleagues deal with debilitating stress, anxiety, and self-doubt – to the point where they've had to take extended mental health leave or quit completely to save their sanity.

Do you need an MBA to be a product marketing manager? ›

No, you do not need an MBA to be a product marketing manager. There are several paths towards becoming a product marketing manager, including but not limited to earning an MBA.

What is the difference between product marketing and growth marketing? ›

One important distinction is that Product Marketing focuses more on creating pre-sale value. On the other hand, growth marketing focuses more on post-sales value creation. Depending on how business models are structured and what type of product they come in, these dynamics can vary from company to company.

Is marketing manager higher than product manager? ›

Yes, a marketing manager is usually higher than a product manager. Product managers are responsible for leading the creation of a product, while product marketing managers are responsible for leading the go-to-market (GTM) for that product.

Can a product marketing manager be a product manager? ›

In many smaller companies or start-ups, the role of PM and PMM overlap or sometimes merge, so one single person is responsible for both product management and product marketing.

Do product marketers travel? ›

Yes, most Product Managers travel. The job description of a Product Manager can vary greatly from company to company. Some companies will allow the Product Managers to perform all their duties from the office, while others will expect them to go out in person to form and build relationships.

Is product marketing a part of product management? ›

Product management and product marketing overlap in many ways, but there are key differences. The PM works to create and define new products and features, while the PMM focuses more heavily on bringing those things to market.

Is product management a sales or marketing? ›

Many organizations put the job within another department. Traditional consumer companies have always considered product management to be a marketing role, which is why it seems to make sense to put product management there. And it does make sense–if marketing is defining and delivering products.

Is product marketing a skill? ›

Marketing Skills: It may seem obvious, but well-honed marketing skills are necessary for product marketers. This is not an entry-level job, and you should have acquired experience across many different roles before applying for a product marketing position.

What does a product marketing strategy look like? ›

Your product marketing strategy is a roadmap for how you position, price, and promote your new product in the market. It's what tells you where your biggest fans are and how to reach them. Your strategy should integrate with the product life cycle, informing how you market your product from development to growth.

What are the 3 major areas of product management? ›

It identifies the three primary areas of focus for product management, namely: Product discovery. Product Planning. Product Development.

What are the 3 functions of product management? ›

What Is Product Management?
  • Pitching and positioning new ideas for product and feature development.
  • Working with engineering and design teams to bring the product to life.
  • Ensuring that each product meets the needs of the target user or customer.
16 Mar 2021

Where does product marketing sit in an organization? ›

Product marketing is a department that sits at one of the top levels of the business structure. You will typically have a Head of Product Marketing, who will sit within the board of directors and work closely with the CEO/COO.

What makes a great product marketer? ›

Passion for Solving Customer Problems: A great product marketer must have empathy and understanding of the pain customers feel. Understanding customers and markets isn't enough. Product marketers should be able to take product features and translate them into tangible benefits that meet customers' needs.

What necessary skills do you have to produce the product you want to sell? ›

The best sales people know and understand their customers, they are good listeners and are able to convert needs into action. Below are some of the basic sales skills to consider.
...
Customer relationship skills
  • questioning.
  • persuasiveness.
  • confidence.
  • motivation.
  • personal presentation.
24 May 2021

What skills do you need to be a digital marketer? ›

Top 7 Skills Required to Become a Digital Marketing Expert
  • Data Analysis. ...
  • Content Creation. ...
  • SEO & SEM. ...
  • CRM. ...
  • Communication Skills. ...
  • Social Media. ...
  • Basic Design Skills.

What does a digital product marketer do? ›

A digital marketer is responsible for reaching a company's target audience online. To do that, they have to develop a comprehensive strategy. That strategy needs to identify the right channels and schedule campaigns for each channel.

When should I hire a product marketer? ›

Ideally, hire a product marketer only after you have a stable product management function that can lead product direction. Product marketers and product managers are typically joined at the hip on several initiatives from product launches to release communication to sales collateral.

What to say to sell a product? ›

Here are 15 selling words for marketers to consider:
  • Now. "Now" means at the present time or moment. ...
  • Amazing. "Amazing" describes something that causes great surprise or wonder. ...
  • Fix. The word "fix" refers to mending or repairing something. ...
  • Save. ...
  • Simple. ...
  • Exclusive. ...
  • Money-back. ...
  • State-of-the-art.
1 Jun 2021

How can I sell my product? ›

The Best Way to Sell Online
  1. Find your products. ...
  2. Identify your niche market. ...
  3. Conduct market research. ...
  4. Create buyer personas. ...
  5. Brand your business. ...
  6. Build your e-commerce website. ...
  7. Set up processes for payment, shipping, and staying in touch. ...
  8. Create high-quality product content.

What are hard skills in marketing? ›

Top Hard Skills in Marketing
  • Data Analysis. Data-driven marketing is an essential component of business growth. ...
  • Communication. Excellent communication skills are a must-have in any leadership position. ...
  • Technological Proficiency. ...
  • Project Management. ...
  • People Management. ...
  • Adaptability. ...
  • Collaboration. ...
  • Curiosity.

Do you need coding for marketing? ›

In short, yes: marketers should learn to code. Marketers should know that you don't need to master complex math or theoretical computer science so you can code. Think of it as just another one of the skills you can pick up to become a better marketer.

Do I need to know coding for digital marketing? ›

Digital advertisers do not need any programming abilities or coding background upfront to begin their career in Digital Marketing. In the ability sets required of a Digital Marketing Professionals, many marketing experts see coding as not very fundamental or the exclusive domain.

Who does product marketing Report? ›

Product marketing managers report either to product management or the marketing department. In modern organizations, it is more common to find PMMs part of the marketing team.

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