Overview of Experience Manager Assets Brand Portal (2023)

As a marketer, you sometimes need to collaborate with channel partners and internal business users to quickly create, manage, and deliver relevant digital content to customers. Timely delivery of relevant content across the entire customer journey is critical to driving greater demand, conversion, engagement, and customer loyalty.

However, it is a challenge to develop solutions that support efficient and secure sharing of approved brand logos, guidelines, campaign assets, or product shots with extended internal teams, partners, and resellers.

Adobe Experience Manager (AEM) Assets Brand Portal focuses on the marketer’s need to effectively collaborate with the globally distributed Brand Portal users by providing asset distribution and asset contribution capabilities.

Asset distribution allows you to easily acquire, control, and securely distribute approved creative assets to external parties and internal business users across devices. Whereas, Asset contribution enables the Brand Portal users with the ability to upload assets to Brand Portal and publish to Experience Manager Assets, without needing access to the author environment. The contribution feature is called as Assets Sourcing in Brand Portal. And together, it improves the overall Brand Portal experience of asset distribution and contribution from the Brand Portal users (external agencies/teams), accelerates the time-to-market for assets, and reduces the risk of non-compliance and unauthorized access.
See, Asset Sourcing in Brand Portal.

The browser-based portal environment enables you to easily upload, browse, search, preview, and export assets in approved formats.

Configure Experience Manager Assets with Brand Portal

Configuring Adobe Experience Manager Assets with Brand Portal enables asset publishing, asset distribution, and asset contribution features for the Brand Portal users.


Configuring Experience Manager Assets with Brand Portal is supported on Experience Manager Assets as a Cloud Service, Experience Manager Assets 6.3 and above.

Experience Manager Assets as a Cloud Service is automatically configured with Brand Portal by activating Brand Portal from the Cloud Manager. The activation workflow creates the required configurations at the backend and activates Brand Portal on the same IMS org as of the Experience Manager Assets as a Cloud Service instance.

Whereas, Experience Manager Assets (on premise and managed service) is manually configured with Brand Portal using Adobe Developer Console, which procures an Adobe Identity Management Services (IMS) token for authorization of the Brand Portal tenant.

For more information, see configuring Experience Manager Assets with Brand Portal.

User personas in Brand Portal

Brand Portal supports the following user roles:

  • Guest user
  • Viewer
  • Editor
  • Administrator

The following table lists the tasks that users in these roles can perform:

BrowseSearchDownloadShare foldersShare a collectionShare assets as a linkAccess to Admin Tools
Guest user✓*✓*✓*xxxx


Guest users can browse, access, and search assets in public folders and collections only.

Guest user

Experience Manager Assets Brand Portal allows guest access to Brand Portal. A guest user does not need credentials to enter the portal and has access to the public folders and collections. As a guest user, you can browse through asset details and have full asset view of members of public folders and collections. You can search, download, and add public assets to Lightbox collection.

(Video) Introduction to Adobe Brand Portal - Video 1

However, guest session restricts you from creating collections and saved searches, and share them further. Users in a guest session cannot access folder and collections settings, and cannot share assets as link. Here is a list of tasks that a guest user can perform:

For more information, see guest access to Brand Portal.


Brand Portal user defined in Admin Console who has access to Brand Portal with the role of Viewer. A user with this role can login to Brand Portal and access permitted folders, collections, and assets. The user can also browse, preview, download, and export assets (original or specific renditions), configure account settings, and search for assets. Here is a list of tasks that a Viewer can perform:

  • Browse assets

  • Search for assets

  • Download assets


A user with the role of Editor can perform all tasks that a Viewer can perform. In addition, and Editor can view the files and folders that an administrator shares. The user with the role of an Editor can also share content (files, folders, collections) with others.

Apart from the tasks that a Viewer can perform, an Editor can perform the following additional tasks:

  • Share folders

  • Share a collection

  • Share assets as a link


An administrator includes a user marked as system administrator or Brand Portal product administrator in Admin Console. An administrator can add and remove system administrators and users, define presets, send email to users, and view portal usage and storage reports.


In Brand Portal, a user marked with the role of support administrator in Admin Console has the same privileges as of a system administrator.

(Video) Top Digital Asset Management features in Adobe Experience Manager AEM Assets - Adobe Summit 2019

An administrator can perform all tasks that an Editor can perform. Following are the additional tasks that an administrator can perform:

  • Manage users, groups, and user roles

  • Customize wallpaper, page headers, and emails

  • Use custom search facets

  • Use the metadata schema form

  • Apply image presets or dynamic renditions

  • Work with reports

In addition to the above tasks, an Author in AEM Assets can perform the following tasks:

  • Configure AEM Assets with Brand Portal

  • Publish folders to Brand Portal

  • Publish collections to Brand Portal

Alternate alias for Brand Portal url

Brand Portal 6.4.3 onwards, organizations can have one alternate (alias) URL for existing URL of their Brand Portal tenant. The alias URL can be created by having an alternate prefix in the URL.
Note that only the prefix of the Brand Portal URL can be customized and not the entire URL. For example, an organization with existing domain geomettrix.brand-portal.adobe.com can get geomettrixinc.brand-portal.adobe.com created on request.

However, AEM Author instance can be configured only with the tenant id URL and not with tenant alias (alternate) URL.


To get an alias for tenant name in existing portal URL, organizations need to contact Customer support with a new tenant alias creation request. This request is processed by first checking if the alias is available and then creating the alias.

To replace the old or delete the old alias, the same process needs to be followed.

Request access to Brand Portal

Users can request access to Brand Portal from the login screen. These requests are sent to Brand Portal administrators, who grant access to users through the Adobe Admin Console. After access is granted, users receive a notification email.

(Video) Adobe Experience Manager第8课 AEM Assets Brand Portal

To request access, do the following:

  1. From the Brand Portal login page, select Click here corresponding to Need Access?. However, to enter the guest session, select the Click here corresponding to Guest Access?.

    Overview of Experience Manager Assets Brand Portal (1)

    The Request Access page opens.

  2. To request access to an organization’s Brand Portal, you must have a valid Adobe ID, Enterprise ID, or Federated ID.

    In the Request Access page, sign in using your ID (scenario 1) or create an Adobe ID (scenario 2):

    Overview of Experience Manager Assets Brand Portal (2)

    Scenario 1

    1. If you have an Adobe ID, Enterprise ID, or Federated ID, click Sign In.
      The Sign in page opens.

    2. Provide your Adobe ID credentials and click Sign in.

      Overview of Experience Manager Assets Brand Portal (3)

    You are redirected to the Request Access page.

    Scenario 2

    1. If you do not have an Adobe ID, to create one, click Get an Adobe ID from the Request Access page.
      The Sign in page opens.

    2. Click Get an Adobe ID.
      The Sign up page opens.

    3. Enter your first and last name, email ID, and password.

    4. Select Sign up.

      Overview of Experience Manager Assets Brand Portal (4)

    You are redirected to the Request Access page.

    (Video) The do-everything Digital Asset Manager (DAM) - Adobe Experience Manager Assets

  3. The next page displays your name and email ID used to request access. Leave a comment for the administrator, and click Submit.

    Overview of Experience Manager Assets Brand Portal (5)

Product administrators grant access

Brand Portal product administrators receive access requests in their Brand Portal notification area and through emails in their inbox.

Overview of Experience Manager Assets Brand Portal (6)

To grant access, product administrators need to click the relevant notification in Brand Portal notification area and then click Grant Access.
Alternatively, product administrators can follow the link provided in the access request email to visit Adobe Admin Console and add the user to the relevant product configuration.

You are redirected to the Adobe Admin Console home page. Use Adobe Admin Console to create users and assign them to product profiles (formerly known as product configurations), which show as groups in Brand Portal. For more information about adding users in Admin Console, see Add a user (follow Steps 4-7 in the procedure to add a user).

Brand Portal languages

You can change Brand Portal language from Adobe Experience Cloud Settings.

Overview of Experience Manager Assets Brand Portal (7)

To change the language:

  1. Select User > Edit Profile from the top menu.

    Overview of Experience Manager Assets Brand Portal (8)

  2. On Experience Cloud Settings page, select a language from the Language drop-down menu.

Brand Portal maintenance notification

Before Brand Portal is scheduled to go down for maintenance, a notification is displayed as a banner after you log in to Brand Portal. A sample notification:

Overview of Experience Manager Assets Brand Portal (9)

You can dismiss this notification and continue using Brand Portal. This notification appears in every new session.

Release and system information

  • What’s new
  • Release Notes
  • Supported file formats
  • AEM Forums


Overview of Experience Manager Assets Brand Portal? ›

Experience Manager Assets Brand Portal allows guest access to Brand Portal. A guest user does not need credentials to enter the portal and has access to the public folders and collections. As a guest user, you can browse through asset details and have full asset view of members of public folders and collections.

What is a brand portal? ›

A Brand Portal is a website that provides access to a brand's digital content, including both file based content and native web content such as text and html.

What does Adobe Experience Manager include? ›

Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps, and forms. AEM makes it easy to manage your marketing content and assets.

Which console is used to access the AEM assets? ›

The Web console in AEM is based on the Apache Felix Web Management Console. Apache Felix is a community effort to implement the OSGi R4 Service Platform, which includes the OSGi framework and standard services.

What is AEM asset share? ›

Asset Share Commons is a reference implementation of asset share-like functionality built using AEM best practices. It is intended to provide a reference for AEM developers when developing asset sharing functionality. The Github project page indicates that it is not supported or warrantied by Adobe.

Why are brand portals important? ›

“Brand portals provide the flexibility of efficient and secure sharing of approved content. It helps marketers maintain brand consistency for the long run by delivering the right content to the right audience at the right time.”

What are portfolio brands? ›

A brand portfolio is the collection of smaller brands that fall under a larger, overarching 'brand umbrella' set by a firm, company, or conglomerate. For instance, The Coca Cola Company's brand portfolio encompasses brands like Sprite, Fanta, and Powerade in addition to its flagship beverage.

What is the advantage of AEM? ›

The biggest benefit of AEM is that it simplifies the management and delivery of a website's content. AEM comes loaded with five modules—Sites, Assets, Mobile, Forms, and Community—which together make it a top-notch CMS platform to create and deliver high-traffic websites, forms, and mobile applications.

What is AEM in simple terms? ›

AEM (Adobe Experience Manager) is a combination of digital asset management and content management system to give best customer experiences across all platforms like mobile, web, email and social media. It simplifies the flow of management and delivery of a website's content.

What is the future of AEM technology? ›

Adobe AEM is rising rapidly and probably become one of the top job sectors in the coming years. A minimum of the next 5-10 years, AEM will certainly be in excessive demand. With each release, Adobe is striving to make AEM development less complicated, and therefore the need for genuine AEM designers is on the rage.

How do I create a CSV file in AEM? ›

To create a CSV export:
  1. Open the Sites console, navigate to the required location if required.
  2. From the toolbar, select Create then CSV Export to open the wizard:
  3. Select the required properties to export.
  4. Select Create.
Apr 4, 2021

How many version of an asset can be created in AEM dam? ›

Note: up to ten versions total of an asset will be saved for 90 days and the most recent five versions are stored forever.

How do I bulk upload assets in AEM? ›

Adobe Developers Live | Asset Bulk Ingestion - YouTube

What is AEM as a cloud service? ›

AEM as a cloud service is the next-generation platform to build and serve experiences using Adobe Experience Manager. It is designed to leverage the power of cloud technologies to develop and host AEM solutions.

What is asset share? ›

Share of the insurer's assets attributable to that policy. In other words, it is the asset that a policyholder has built up in an insurance company. The asset share value is calculated as the amount the policyholder has paid in premiums, less the cost of insurance and other expenses to the insurance company.

What is Adobe asset Link? ›

Adobe Asset Link makes collaborating on assets second nature for creative and marketing teams. By connecting Adobe Experience Manager Assets, industry-leading design tools in Creative Cloud, and more than 265 million royalty-free assets in Adobe Stock, Asset Link makes it easy to create great experiences.

What is one use case brand portals? ›

They can be used to share all kinds of content... brand guidelines, media kits, training content, HR resources, sales materials, product information, you name it! Our customers even rely on portals to distribute content that changes quickly, such as COVID-19 resources.

What is the role of brand portfolio? ›

Definition: The Brand Portfolio refers to an umbrella under which all the brands or brand lines of a particular firm functions to serve the needs of different market segments. In simple words, brand portfolio encompasses all the brands offered by a single firm for sale to cater the needs of different groups of people.

What is a strong brand portfolio? ›

The ideal portfolio should always fit with the businesses vision of its future in the marketplace. The brand portfolio should also prioritize key elements and markets vital to its success. When brands no longer fit in with the portfolio, they should be either altered to better conform or altogether eliminated.

What is difference between WordPress and AEM? ›

Adobe Experience Manager (AEM) is a content management solution for building websites, mobile apps and forms. WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.

Is AEM a SaaS? ›

Adobe announced today that Adobe Experience Manager (AEM) is now available as a cloud-native SaaS application.

How much does AEM cost? ›

AEM's licensing fee starts from somewhere 40,000 USD, with additional cost implications based on organizations' size and expected usage. And this is not a one-time investment. It is a recurring expenditure every year.

Is AEM difficult to learn? ›

Learning AEM is no simple thing, the platform, while easy to use is large and complex. Some great resources for people looking to get started with AEM include: Adobe Experience League.

Is AEM difficult? ›

Anthony Asaro, a senior software developer at Fyresite, has been working with AEM for five years and would be considered an expert in the program. According to him, Experience Manager is one of the most difficult programs to master. This is because of the complexity of the program.

Is AEM easy to use? ›

Adobe Experience Manager is, compared to WordPress, a complex system with a steep learning curve, especially for developers. At the same time, AEM is easier to use than more established and more expensive content management solutions, placing AEM somewhere in between free and very costly solutions.

Is Adobe Experience Manager part of Creative Cloud? ›

Adobe Experience Manager Assets is a digital asset management (DAM) solution that can integrate with Adobe Creative Cloud to help DAM users work together with creative teams, streamlining collaboration in the content creation process.

Is Adobe Experience Manager a CMS or DAM? ›

Adobe can help

Experience Manager Assets is the only DAM that lets you find, edit, manage, and deliver assets in a single platform — and now you can do all that with the speed and agility of a cloud-native solution. Create and share collections. Connect to the DAM from within Creative Cloud apps.

Is Adobe Experience Manager a CMS? ›

From marketing sites, authenticated customer portals, and employee intranets to emerging digital channels and unowned endpoints, Adobe Experience Manager Sites is the one CMS that manages all your content in a secure, flexible, and agile way.


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3. Digital Asset Management: Publish Assets on your Website or Brand Portal Using Picturepark DAM
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4. Brand Portal
(T Spears)
5. Adobe Developers Live | What's new in Adobe Experience Manager Assets as a Cloud Service
(Adobe Developers)
6. Elvis Brand Portal
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