How much money does a person working in Marketing make in Philippines?
Average Monthly Salary
( 600,000 PHP yearly)
A person working in Marketing in Philippines typically earns around 50,000 PHP per month. Salaries range from 23,200 PHP (lowest average) to 83,000 PHP (highest average, actual maximum salary is higher).
This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.
Salaries for specific jobs
|Job Title||Average Salary|
|Account Handler||36,800 PHP|
|Affiliate Manager||45,200 PHP|
|Analytics Specialist||33,000 PHP|
|Assistant Brand Manager||51,500 PHP|
|Assistant Product Manager||54,600 PHP|
|Brand Ambassador||68,100 PHP|
|Brand Manager||72,400 PHP|
|Campaign Specialist||43,400 PHP|
|Chief Marketing Officer||80,200 PHP|
|Communications Officer||22,300 PHP|
|Content Marketing Strategist||48,800 PHP|
|Creative Marketing Lead||49,100 PHP|
|Creative Writer||29,600 PHP|
|Digital Marketing Manager||59,600 PHP|
|Event Marketing||57,700 PHP|
|Localization Manager||53,000 PHP|
|Market Development Manager||59,700 PHP|
|Market Research Analyst||52,300 PHP|
|Market Research Manager||55,200 PHP|
|Market Segmentation Director||56,900 PHP|
|Marketing Advisor||46,800 PHP|
|Marketing Analyst||45,100 PHP|
|Marketing Assistant||24,100 PHP|
|Marketing Associate||23,900 PHP|
|Marketing Communications Manager||52,600 PHP|
|Marketing Consultant||58,500 PHP|
|Marketing Coordinator||24,200 PHP|
|Marketing Distribution Executive||59,700 PHP|
|Marketing Executive||60,300 PHP|
|Marketing Manager||79,700 PHP|
|Marketing Officer||26,800 PHP|
|Marketing Specialist||37,400 PHP|
|Marketing Writer||28,200 PHP|
|Online Marketing Analyst||41,400 PHP|
|Optimization Manager||51,400 PHP|
|Outbound Sales||34,300 PHP|
|Outreach Coordinator||34,000 PHP|
|Outreach Specialist||43,000 PHP|
|Product Development||52,200 PHP|
|Product Marketing Manager||60,500 PHP|
|Product Researcher||30,000 PHP|
|Product Training Specialist||39,400 PHP|
|Project Manager||46,600 PHP|
|Publications Coordinator||27,700 PHP|
|Research Executive||56,400 PHP|
|Sales and Marketing Assistant||24,400 PHP|
|Sales Management Support||27,500 PHP|
|Search Marketing Strategist||62,500 PHP|
|Social Media Specialist||41,200 PHP|
|Spaceman Analyst||24,300 PHP|
|Sponsorship Consultant||40,700 PHP|
|Team Leader||43,900 PHP|
|Trade Marketing Manager||58,600 PHP|
|Trade Marketing Professional||48,500 PHP|
|Web Analytics Manager||47,200 PHP|
|Web Content Manager||45,300 PHP|
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Marketing Jobs Salary Distribution in Philippines
The median, the maximum, the minimum, and the range
Marketing salaries in Philippines range from 23,200 PHP per month (minimum average salary) to 83,000 PHP per month (maximum average salary, actual maximum is higher).
The median salary is 54,000 PHP per month, which means that half (50%) of people working in Marketing are earning less than 54,000 PHP while the other half are earning more than 54,000 PHP. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.
Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 34,800 PHP while 75% of them are earning more than 34,800 PHP. Also from the diagram, 75% of people working in Marketing are earning less than 74,000 PHP while 25% are earning more than 74,000 PHP.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
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Salary Comparison by Years of Experience
How does a person's salary progress over time?
The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.
Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
“ On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark. ”
* Based on the average change in salary over time. Salary variations differ from person to person.
Salary Comparison By Education
How does the education level affect your salary?
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.
Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Philippines costs anywhere from 223,000 Philippine Peso(s) to 669,000 Philippine Peso(s) and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Marketing Salary Comparison By Gender
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in Philippines who work in Marketing earn 15% more than their female counterparts on average.
Percentage increase and decrease are relative to the previous value
Salary Comparison By Gender in Philippines for all Careers
Marketing Average Annual Salary Increment Percentage in Philippines
How much are annual salary increments in Philippines for Marketing professionals? How often do employees get salary raises?
Marketing professionals in Philippines are likely to observe a salary increase of approximately 10% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.
The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.
Philippines / All Professions
The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency
“The average salary increase in one year (12 months) in Philippines is 5%.”
Annual Increment Rate By Industry 2021
Listed above are the average annual increase rates for each industry in Philippines for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.
Worldwide Salary Raises: All Countries and All Jobs
Marketing Bonus and Incentive Rates in Philippines
How much and how often are bonuses being awarded?
Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.
20% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 80% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
Types of Bonuses Considered
Individual Performance-Based Bonuses
The most standard form of bonus where the employee is awarded based on their exceptional performance.
Company Performance Bonuses
Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Granted upon achieving an important goal or milestone.
Holiday / End of Year Bonuses
These types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs
|Revenue Generators||Supporting Cast|
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.
Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
“Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.”
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Marketing Hourly Average Wage in Philippines
290 PHP per hour
The average hourly wage (pay per hour) in Philippines is 290 PHP. This means that the average person in Philippines earns approximately 290 PHP for every worked hour.
Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )
The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
Marketing VS Other Jobs
The average salary for Marketing is 12% more than that of All Jobs.
Salary Comparison By City
|Cagayan de Oro||53,100 PHP|
|Las Pinas||50,100 PHP|
|Quezon City||60,700 PHP|
Government vs Private Sector Salary Comparison
Where can you get paid more, working for a private company or for the government? Public sector employees in Philippines earn 12% more than their private sector counterparts on average across all sectors.
Percentage increase and decrease are relative to the previous value
Browse SalariesSalary Increase Letters
Best Paying Jobs