Marketing Average Salaries in Philippines 2022 - The Complete Guide (2022)

How much money does a person working in Marketing make in Philippines?

Marketing Average Salaries in Philippines 2022 - The Complete Guide (1)

Average Monthly Salary

50,000 PHP

( 600,000 PHP yearly)


A person working in Marketing in Philippines typically earns around 50,000 PHP per month. Salaries range from 23,200 PHP (lowest average) to 83,000 PHP (highest average, actual maximum salary is higher).

This is the average monthly salary including housing, transport, and other benefits. Salaries vary drastically between different Marketing careers. If you are interested in the salary of a particular job, see below for salaries for specific job titles.

Salaries for specific jobs

Job TitleAverage Salary
Account Handler36,800 PHP
Affiliate Manager45,200 PHP
Analytics Specialist33,000 PHP
Assistant Brand Manager51,500 PHP
Assistant Product Manager54,600 PHP
Brand Ambassador68,100 PHP
Brand Manager72,400 PHP
Campaign Specialist43,400 PHP
Chief Marketing Officer 80,200 PHP
Communications Officer22,300 PHP
Content Marketing Strategist48,800 PHP
Creative Marketing Lead49,100 PHP
Creative Writer29,600 PHP
Digital Marketing Manager59,600 PHP
Event Marketing57,700 PHP
Localization Manager53,000 PHP
Market Development Manager59,700 PHP
Market Research Analyst52,300 PHP
Market Research Manager55,200 PHP
Market Segmentation Director56,900 PHP
Marketing Advisor46,800 PHP
Marketing Analyst45,100 PHP
Marketing Assistant24,100 PHP
Marketing Associate23,900 PHP
Marketing Communications Manager52,600 PHP
Marketing Consultant58,500 PHP
Marketing Coordinator24,200 PHP
Marketing Distribution Executive59,700 PHP
Marketing Executive60,300 PHP
Marketing Manager79,700 PHP
Marketing Officer26,800 PHP
Marketing Specialist37,400 PHP
Marketing Writer28,200 PHP
Online Marketing Analyst41,400 PHP
Optimization Manager51,400 PHP
Outbound Sales34,300 PHP
Outreach Coordinator34,000 PHP
Outreach Specialist43,000 PHP
Product Development52,200 PHP
Product Marketing Manager60,500 PHP
Product Researcher30,000 PHP
Product Training Specialist39,400 PHP
Project Manager46,600 PHP
Publications Coordinator27,700 PHP
Research Executive56,400 PHP
Sales and Marketing Assistant24,400 PHP
Sales Management Support27,500 PHP
Search Marketing Strategist62,500 PHP
Social Media Specialist41,200 PHP
Spaceman Analyst24,300 PHP
Sponsorship Consultant40,700 PHP
Team Leader43,900 PHP
Telemarketer22,600 PHP
Trade Marketing Manager58,600 PHP
Trade Marketing Professional48,500 PHP
Web Analytics Manager47,200 PHP
Web Content Manager45,300 PHP

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Marketing Jobs Salary Distribution in Philippines

Marketing Average Salaries in Philippines 2022 - The Complete Guide (8)

The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing salaries in Philippines range from 23,200 PHP per month (minimum average salary) to 83,000 PHP per month (maximum average salary, actual maximum is higher).

  • Median Salary

    The median salary is 54,000 PHP per month, which means that half (50%) of people working in Marketing are earning less than 54,000 PHP while the other half are earning more than 54,000 PHP. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of people working in Marketing are earning less than 34,800 PHP while 75% of them are earning more than 34,800 PHP. Also from the diagram, 75% of people working in Marketing are earning less than 74,000 PHP while 25% are earning more than 74,000 PHP.

What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

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Salary Comparison by Years of Experience

How does a person's salary progress over time?

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The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher the wage.

Generally speaking, employees having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.

* Based on the average change in salary over time. Salary variations differ from person to person.

Salary Comparison By Education

How does the education level affect your salary?

Marketing Average Salaries in Philippines 2022 - The Complete Guide (15)

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income? We compared the salaries of professionals at the same level but with different college degrees levels across many jobs, below are our findings.

Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a cerificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.

Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Philippines costs anywhere from 223,000 Philippine Peso(s) to 669,000 Philippine Peso(s) and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on your situation and experience among many other factors. Putting all variables aside, if you can afford the costs of higher education then the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.

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Marketing Salary Comparison By Gender

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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male employees in Philippines who work in Marketing earn 15% more than their female counterparts on average.


53,400 PHP


46,600 PHP

Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Philippines for all Careers

Marketing Average Salaries in Philippines 2022 - The Complete Guide (18)

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Marketing Average Annual Salary Increment Percentage in Philippines

How much are annual salary increments in Philippines for Marketing professionals? How often do employees get salary raises?


Marketing professionals in Philippines are likely to observe a salary increase of approximately 10% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.

Marketing Average Salaries in Philippines 2022 - The Complete Guide (19)

The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Philippines / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year (12 months) in Philippines is 5%.

Annual Increment Rate By Industry 2021





Information Technology










Listed above are the average annual increase rates for each industry in Philippines for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.

Worldwide Salary Raises: All Countries and All Jobs

Marketing Average Salaries in Philippines 2022 - The Complete Guide (20)

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Marketing Bonus and Incentive Rates in Philippines

How much and how often are bonuses being awarded?Marketing Average Salaries in Philippines 2022 - The Complete Guide (21)

Marketing is considered to be a high bonus-based field due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

20% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 80% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus


No Bonus


Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.

What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

A graphics designer working for a graphics designing company.

A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

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Marketing Hourly Average Wage in Philippines

Marketing Average Salaries in Philippines 2022 - The Complete Guide (22) 290 PHP per hour

The average hourly wage (pay per hour) in Philippines is 290 PHP. This means that the average person in Philippines earns approximately 290 PHP for every worked hour.

Hourly Wage = Annual Salary ÷ ( 52 x 5 x 8 )

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing VS Other Jobs

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The average salary for Marketing is 12% more than that of All Jobs.

Salary Comparison By City

CityAverage Salary
Antipolo54,900 PHP
Cagayan de Oro53,100 PHP
Cebu56,800 PHP
Dasmarinas47,900 PHP
Davao58,900 PHP
Kalookan57,700 PHP
Las Pinas50,100 PHP
Makati49,100 PHP
Manila59,700 PHP
Paranaque52,100 PHP
Pasig53,900 PHP
Quezon City60,700 PHP
Taguig56,000 PHP
Valenzuela50,900 PHP

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in Philippines earn 12% more than their private sector counterparts on average across all sectors.

Private Sector

42,100 PHP

Public Sector+12%

47,100 PHP

Percentage increase and decrease are relative to the previous value

All Jobs»Marketing

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