Content Marketing Manager Salary, Duties, and More (2023)

Interested in becoming a content marketing manager or hiring one for your company?

You’ve come to the right place.

I will be covering what a content marketing manager is, their average salary, and daily responsibilities in this article.

This will give you a better overview of where this career path can take you or what to expect when hiring new managers.

Table of contents hide

What is a content marketing manager?

Content marketing manager responsibilities

Content marketing manager salary

Content marketing manager requirements

Content marketing experience

Search engine optimization

Do you know the fundamentals of generating leads?

Email marketing is still relevant

(Video) What Does a CONTENT MARKETING MANAGER Do? Content Marketing Manager Responsibilities & Skills

Social media marketing

Technical sophistication

How to get a better salary as a content manager

Showcase results you’ve previously generated

Create a presentation that displays your knowledge

Take on extra projects

Know your worth and market rates

Wrapping up content marketing manager jobs

What is a content marketing manager?

A content marketing manager is in charge of a company’s content strategy, campaigns, and overall performance.

Seeing as content marketing is growing exponentially across all industries, people capable of managing these efforts are needed more than ever.

In fact, 90% of B2C marketers use content to grow their companies.

Content Marketing Manager Salary, Duties, and More (1)

Content marketing also comes with responsibilities such as organizing content calendars, researching topics, discovering SEO keywords, setting KPIs, and more.

One individual must oversee all of these procedures and ensure they are working at peak performance, which is exactly what the content marketing manager does.

(Video) What I *actually* do as a marketing manager | My salary, a detailed 9-5 work day in my life + advice

Let’s talk more about what content managers do next.

Content marketing manager responsibilities

The daily responsibilities of content managers include the following:

  1. Write content for websites, blogs, social media accounts, and email newsletters.
  2. Produce videos, podcast episodes, or other forms of content for the business.
  3. Direct the production of content and oversee team members progress. This also involves setting deadlines and managing individual content creators.
  4. Creating a content calendar which maps out the next month of content with deadlines, appointed writers, etc.
  5. Work together with various departments like SEO, social media, and PR.
  6. Track KPIs and metrics for content campaigns to determine if they are reaching specified goals.

Content marketing manager salary

How much money do content marketing managers make?

Well, I’ve gone ahead and compiled a few different resources I found that detail the salaries of these individuals.

Let’s begin with PayScale.

Content Marketing Manager Salary, Duties, and More (2)

The average salary for a content marketing manager based on their findings is $61,142. This also comes along with an average bonus of $4,000 and $1,965 in profit sharing.

This position is capable of helping you land a job as a marketing director, editor in chief, vice president of marketing, and similar roles, too.

You will have the skills and experience with marketing and managing teams that will set you up for more lucrative careers later on if you wish.

Glassdoor’s findings are based on nine salaries in their database, but points towards content managers being a higher paid than PayScale’s data.

Content Marketing Manager Salary, Duties, and More (3)

They state the average salary is $74,000 and $90,000 on the high end.

Furthermore, Neuvoo claims that content marketing managers earn $85,500 per year.

Their data found that the low end is $60,501 which aligns with PayScale’s salary estimates, as well.

Overall, this position pays great and offers bonuses and profit sharing.

I also went ahead and compiled content manager salaries from a variety of companies to give you a further idea of how much the job offers.

Electronic Arts CA $54k – CA$78k
Sporting Life CA $13 – CA$18hourly
Nelson CA $49k – CA$66k
Global Eagle CA $52k – CA$61k
Rogers Communications CA $63k – CA$68k
BlackBerry CA $90k – CA$97k
Ryerson University CA $62k – CA$67k
Yellow Pages CA $54k – CA$59k
CBC/Radio-Canada CA $72k – CA$79k
Mackenzie Investments CA$66k – CA$72k
TC Media CA$83k – CA$91k


Canon Canada CA$46k – CA$50k
IGLOO Software CA$37k – CA$40k
Ruby CA$64k – CA$69k
PressReader CA$99k – CA$108k
EventMobi CA$65k – CA$72k

Next, you’re going to learn how to improve the odds of you landing a position like this and maximizing income.

Content marketing manager requirements

There are many different requirements that businesses will ask for when applying for a content marketing manager position.

These are some of the main skills you need to develop to increase your odds of landing a high paying position.

Content marketing experience

Who would’ve thought a content marketing manager would need to be good at content marketing?

Experience producing content across a variety of platforms and formats is crucial if you want to make it in this career.

Companies don’t produce content on a single platform anymore, either. They’re omnichannel.

That means you need to understand blogging, video marketing, podcasting, etc.

Furthermore, you need to understand content distribution. You can’t just kick your feet up after publishing content and call it a day.

It’s mandatory that you know how to promote content and get it seen by a large audience quickly. I’ll be touching on other skills you will need as a manager which relate to this in a moment.

(Video) What is the Average Product Marketing Manager Salary?

Search engine optimization

What goes hand in hand with content? SEO.

While most companies will have a department or team dedicated to SEO, it’s still an extremely valuable skill as a content manager.

You’ll be able to show that you’re capable of researching keywords, optimizing content, and recognizing opportunities to outrank competitors.

I recommend learning more about on-page SEO through my previous articles here:

  • Don’t Do Any SEO Until You Know These Top 7 SEO Best Practices
  • The Definite Guide to SEO Writing
  • On Page SEO Checklist That Will Skyrocket Your Rankings to The First Page

The other side, off-page SEO, can be learned via these articles:

  • Pitch These Guest Posting Sites To Gain Backlinks, Traffic, and Authority
  • How to Build Backlinks – Step by Step Guide
  • How to Get HARO Backlinks(Help a Reporter Out) – Untapped Backlink Source

Do you know the fundamentals of generating leads?

Businesses don’t produce content for no reason. I hope not, at least.

One of the main reasons content marketing is so popular is because it generates leads and builds trust with consumers.

However, it’s not that easy.

There are very specific strategies content marketers need to grasp if they want their content to generate meaningful results.

One of the first is lead magnets. I wrote an entire guide to lead magnets if you want to read that first.

A lead magnet is a free resource you offer in exchange for a user’s information.

It allows a business to keep in touch with their users while potentially selling them later.

Lead magnets can be generic, such as a course and e-book, or made specifically for each piece of content you publish like a checklist.

Content managers need to ensure that their team creates relevant lead magnets for their content calendar.

Email marketing is still relevant

Sure, email is decades old, but it’s effectiveness has barely aged.

That’s why 93% of B2B marketers use it as a marketing channel. If you’re in the remaining 7%, you need to join the club!

Content Marketing Manager Salary, Duties, and More (5)

Email marketing will play an integral part in your day as a content marketing manager from sending out newsletters to updating customers.

Being an effective email marketer means you understand copywriting strategies, the best times to send emails, and can use email software effortlessly.

Read my previous on email marketing to sharpen your knowledge before applying for managing positions:

  • How to Cold Email Clients [Land Clients Instantly]
  • The Best Email Marketing Tools That Will Explode Your Subscriber Count
  • How to Write a Newsletter – The Guide You’ve Been Looking For

Social media marketing

You use social media, don’t you? But can you use it to grow a business?

Personal and business use are two completely different fields.

Employers won’t be very impressed by your 800 Instagram followers, but they will be if you know how to increase engagement and drive sales via social channels.

That’s why a common requirement is experience using all of the major social networks and grasping the individual strategies used for each one.

For example, how you manage content on Twitter won’t be the same way you do on LinkedIn. They’re vastly different platforms with unique audiences.

Technical sophistication

The geekier you are the better. In other words, if you know how to code, navigate any new software, and quickly learn computer skills, you’ll be an excellent content marketing manager.

(Video) Top Careers in Marketing - How to Choose a Specialty and Score the Best Salary

This skillset is also known as technical sophistication.

Millennials and the future generation who are practically born onto smartphones, computers, and tablets will have no issue becoming a good content marketing manager in this sense.

Every day there’s a new software people are raving about and you need to figure it out in the snap of a finger if your company adopts it.

Working well with people

You’re going to be managing plenty of people. And I mean a lot.

Content writers, SEOs, designers, marketers, you name it. You’ll be leading them through projects and tasks on a daily basis.

That’s why a typical requirement for content managing positions is being a people person.

I highly recommend you read the book How to Win Friends and Influence People. Despite it being written in 1936, the advice still holds up today.

It covers practical ideas about being liked by people and becoming charismatic. A lot of it heavily applies to entrepreneurship and the corporate world.

I’ve read it twice and can confidently say it changed how I interact with people and network.

How to get a better salary as a content manager

Educating yourself about how much content marketing managers make, similar positions, and duties allow you to benchmark job openings you apply for.

Having this knowledge beforehand ensures that you will find the best possible deal while also being able to negotiate better because you know what you should be getting.

Here are some tips for achieving that and more.

Showcase results you’ve previously generated

Have you grown your own websites, clients, or a business you worked for in the past?

This is critical to show and will help you stand out among other applicants.

Results are what matter the most for business at the end of the day, so don’t be afraid to brag.

Things to talk about would include content marketing campaign successes, website traffic increases, and any other relevant stats.

This will display that not only can you generate results for the potential employer, but you clearly have the skills to do so which will transfer over to the position.

Create a presentation that displays your knowledge

Presentations can be used to land a new job as a content marketer or ask for a raise if you’ve already begun your career.

They can be presented during performance reviews to propose a percentage or dollar increase in salary. Leverage the revenue or results you’ve accumulated during your time at the company to justify the pay raise.

Include references and other people in the company that can vouch for your teamwork, performance, and skills.

Take on extra projects

Most content marketing manager positions include bonuses and profit sharing. This means that the better work you do, the more you make. Your base salary might be $74,000 but it could easily total $100,000 with the right bonus and shares of profit.

This is why you should always ask if there are any other projects you could help out with, as it will allow you to increase your salary.

Know your worth and market rates

You now know some benchmark salary rates for when you apply for content manager positions. Once the day comes you are offered a job, make sure to negotiate pay based on the information I covered previously.

If you know that the average is $64,000 but they propose $50,000, it’d be wise of you to counteroffer with a higher amount because you know what other content marketing managers are being paid.

Similarly, if you truly have the skills and experience to help a company grow through content marketing, you are worth the investment as an employee and should demand higher rates.

Wrapping up content marketing manager jobs

Being a content marketing manager is a very rewarding and lucrative career. It suits anyone interested in producing content, managing teams, and optimizing campaigns.

(Video) Day in the Life of a Content Marketing Manager

The base salary is between $60-70,000 based on the data we looked at today, but it can easily go up to $100,000 with the right experience and negotiating.

This isn’t taking into account profit sharing or bonuses, either.

Use the information you learned today to hire a great content marketing manager or jumpstart a new career!


What are the 3 most important tasks of being a good content manager? ›

Content Manager Responsibilities

Audit the existing content on the company's website for brand voice, relevance, and optimization. Research competitors to find content gaps and keyword gaps that your company hasn't yet covered. Create a new content strategy that can help your company reach its traffic goals.

What makes a good content marketing manager? ›

A good content marketer's mission is to create online materials that will resonate with their users and gain new customers along the way. This means that they aren't explicitly promoting a brand but rather generating interest through valuable resources, like blogs, whitepapers, how-to guides, and even videos.

What is content marketing job description? ›

Responsibilities. Design content marketing strategies and set short-term goals. Undertake content marketing initiatives to achieve business targets. Collaborate with design and writing teams to produce high quality content. Develop editorial calendar, delegate tasks and ensure deadlines are met.

What are the 5 essential elements of a content marketing strategy? ›

5 Essential Elements of Successful Content Marketing Strategies
  • Have a Clearly Defined Audience. Before outlining your content marketing strategy, you need to have a clear picture of your target audience. ...
  • A Content Marketing Strategy with SMART Goals. ...
  • Clear Value Proposition. ...
  • Branding. ...
  • Metrics for Success.
1 May 2020

What are the 3 pillars of content management? ›

In this article, we're going to dig into how to build a solid business case, based on three key pillars of CMS ROI:
  • Business impact. You need to build a case that explicitly connects the dots. ...
  • Operational efficiency. ...
  • Technology savings.

What skills do content managers need? ›

Content managers should have excellent time management, planning, and communication skills. As a web content manager, you will be responsible not only for creating new content, but reviewing and updating old or underperforming assets.

Where do content managers work? ›

Content managers work in many industries and are often employed by media companies, agencies, start-ups or e-commerce companies. In each case, they maintain the company website and deliver strategic planning, preparation and publication of targeted online content.

Is content manager a good job? ›

Content management is a good career for creative individuals who enjoy evaluating and consuming online content. One advantage of becoming a content manager is that you may get paid to read interesting articles and explore new topics.

What are the 4 main categories of content marketing? ›

There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It's important to note that the four content categories are not mutually exclusive, and a single piece of content will often fit in multiple categories.

What are the four keys to content marketing? ›

The four stages of the content marketing funnel are awareness, evaluation, purchase, and delight. Each stage serves a specific purpose in the customer's journey, as should the content presented to the customer in those stages.

What is content marketing skills? ›

A content marketer needs training on how the sales funnel works and how content fits into each stage. When content marketers have this skill, they can create pieces of content that will turn visitors into leads and leads into customers.

What is content marketing in simple words? ›

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

What is the most important role of a content marketer? ›

A content marketer is responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers.

What are the 3 types of content? ›

The best way to look at the kind of content you're using across your digital landscape, including social media and email marketing, as well as social media and your blog, is to divide it into three types. They are: Creation, Curation, and Creative Curation.

What are the best 6 tips for content marketing? ›

Be the person on the internet that actually answers the questions.
  • Create Content That Is Long And Lean. Longer content often performs better in searches than pieces that are shorter. ...
  • Use Data. ...
  • Don't Forget The Visuals. ...
  • Repurpose Content. ...
  • Pay Attention To Analytics.
5 Nov 2021

What are the six types of content? ›

In order to effectively reach your ideal audience, make sure these six types of content are included in your toolkit.
  • Blog posts. ...
  • Guest-contributed articles. ...
  • Press mentions. ...
  • Email marketing. ...
  • Gated content. ...
  • Video content.
19 Nov 2019

What are the 5 types of content? ›

Those are:
  • Infographics.
  • Blog content.
  • Podcasts.
  • Videos.
  • Social media.
5 Aug 2020

What are the 4 steps of content strategy? ›

Content Marketing Strategies: The Four-Step Approach for Success
  • Step one: Identify your goals. ...
  • Step Two: Customer research. ...
  • Step 3: Leveraging the right content management system. ...
  • Step 4: Identifying what form your content should take. ...
  • Key takeaways.

What is content management strategy? ›

A content management strategy is a structured plan that is used when you are creating, publishing, and governing your organization's content and data. Your content management strategy is critical to your organizational survival because it's the backbone of your effective information management.

How do I prepare for a content manager interview? ›

Top 10 ways candidates should prepare their Content Manager Job Interview
  1. Research the company thoroughly.
  2. Understand the job requirements.
  3. Prepare examples of your work.
  4. Be able to discuss your writing process.
  5. Be familiar with SEO and content marketing.
  6. Understand the company's target audience.

What tools do content managers use? ›

Here's a list of 10 popular tools for content management teams:
  • Hubspot CMS Hub. Hubspot CMS Hub allows content managers to create websites using customizable templates or original designs. ...
  • Wix. ...
  • Squarespace. ...
  • Wordpress. ...
  • Drupal. ...
  • Optimizely. ...
  • Contentful. ...
  • Asana.
21 Oct 2021

What is content management example? ›

A few examples of notable CMSes are WordPress, Joomla, and Drupal.

What to study to be a content manager? ›

A Bachelor's Degree in Writing, Creative Writing, English, Journalism, Mass Communication and Media Studies, or Marketing is usually accepted by employers. CMS (Content Management Systems) manufacturers and professional associations offer certification programs for web content managers.

Do content managers write content? ›

It takes creativity, leadership skills, and writing ability to produce and publish good content. A content manager's job involves researching, sourcing, writing, and editing interesting content to be published for members and readers. They will often work with content management software (CMS).

Is content marketing a good job? ›

A career in content marketing is an attractive prospect for several notable reasons. Content marketing continues to grow in popularity because it is effective. A report from HubSpot states that content marketing is 13 times more likely to result in positive ROI than other marketing strategies.

What major is a content manager? ›

Step One: Earn your bachelor's degree.

Most content managers have a minimum of a bachelor's degree in marketing, communications, or English.

How much is a content manager? ›

The average Content Manager salary for women is $79,208 and the average Content Manager salary for men is $86,629.

Are content managers in demand? ›

The employment of content managers is expected to grow much faster than average over the next decade. Demand for content managers will increase as more companies hire them to manage their digital content and ensure that it is mobile-friendly.

What are examples of content marketing? ›

Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

What is the best type of content marketing? ›

There is no “best” type of content marketing

Additionally, some types of content are better suited for particular stages in the customer journey than others. For example, blog posts, articles, and video can be an excellent way of connecting with those in the awareness stage of the journey.

What are the two types of content? ›

What are the different content types?
  • Blog posts.
  • Emails.
  • Social media content.
  • Guides.
  • Ebooks.
  • Video content.
  • Webinars.
  • Case studies.
18 Feb 2022

What is the golden rule of content marketing? ›

Produce unique content

Same way, producing unique content is another golden rule of content marketing. Your content has to be fresh, engaging, engrained with ideas, information and advice to make people notice your content. In fact, it is your content that will reflect your brand, product, and services in the market.

How is content marketing successful? ›

An effective Content Marketing strategy should have these five core elements to be successful: audience personas, brand positioning, owned media value proposition, business case, and an action plan. Let's see why these elements are essential and how you can start implementing each of them.

How many types of content marketing are there? ›

16 Content Marketing Types to Grow Your Business. Content Marketing is the way to go when it comes to lead generation.

Who uses content marketing? ›

Content marketing is used by leading brands

In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It's also developed and executed by small businesses and one-person shops around the globe.

What is a good content strategy? ›

A good content strategy considers a KPI, and then works towards reaching it. It is a roadmap that plans out the exact steps that need to be taken in order to reach that goal. But of course, even with all the best planning and execution, sometimes, content campaigns don't meet their KPIs.

Why is content marketing important? ›

Content marketing is important because it helps companies drive traffic, build trust with consumers, increase conversions, and generate more business. How do we know? Because content marketing is a big part of our marketing strategy, and we've experienced all of those benefits firsthand.

Is content marketing short term? ›

Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is relevant to them and delivering it consistently. It also means tailoring your content depending on what stage of the buying journey your customer is at.

What is the value of content marketing? ›

The value of content marketing lies in the engagement between the customer and your company. Traditional advertising shouts at prospect customers whereas content marketing talks with them. Essentially, it is about the creation and participation in meaningful conversations and development of relationships.

What is the difference between content and content marketing? ›

What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience. Content marketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimize to achieve your marketing objectives. Content is everywhere.

What are the three main purposes of content? ›

At the basest of levels, there are three purposes or reasons for writing non-fiction content: to inform, to opine, or to persuade (or sell). In modern times, the three are often conflated — with factual explanations often laced with opinion-but, the three main reasons remain.

What are the three major components of content marketing? ›

Industry experts will tell you that an effective content strategy must have three core elements to be successful: brand focus, user experience, and content distribution.

What are manager's 3 main responsibilities? ›

Most of the job responsibilities of a manager fit into one of three categories: planning, controlling, or evaluating.

What are the top 3 qualities you have that would make you a good product manager? ›

Here are five of the many qualities that are important to making things happen and inspiring others.
  • Empathy. It's important for you to be empathetic to the feelings of other people around you. ...
  • Visionary. ...
  • Strong Communicator – Verbally & Visually. ...
  • Strategic Thinking. ...
  • Decisiveness.
12 Oct 2019

What are 1/3 helpful things your manager does to support your ability to succeed? ›

Bernard Marr
  • Be consistent with meaningful communication. ...
  • Give recognition and praise. ...
  • Provide feedback, mentorship, and training. ...
  • Create a work culture by design. ...
  • Create a safe space for failure. ...
  • Provide strong leadership and a clear vision. ...
  • Hold yourself and others accountable. ...
  • Demonstrate good problem solving.
22 Jan 2017

What are the 10 responsibilities of a manager? ›

The ten management roles are:
  • Figurehead.
  • Leader.
  • Liaison.
  • Monitor.
  • Disseminator.
  • Spokesperson.
  • Entrepreneur.
  • Disturbance Handler.

What is the most important duty of a manager? ›

These managers work closely with the employees and team members. Their major task is to oversee the productivity of the employees and hold employees accountable for achieving the goals of the organization.

What are the skills of manager? ›

The following are 6 essential skills that managers need to have in order to manage employees effectively and efficiently to get the best from them.
  • Good communication. ...
  • Good Organisation. ...
  • Team Building. ...
  • Leadership. ...
  • Ability to Deal with Changes Effectively. ...
  • Domain Knowledge.

What are the four 4 critical skills of a product managers? ›

So let's discuss them.
  • Great Listening Skills. ...
  • Great Communication Skills. ...
  • Great Organization Skills. ...
  • The Ability to Evangelize Your Product — Especially When You're the Only One Doing So. ...
  • Conclusion: Some of the most important product management skills are soft skills.

What is the biggest challenge you faced as a product manager? ›

Our research shows that the hardest parts of the job for many product managers are organizational comms, managing deadlines, team alignment, and balancing different responsibilities.

What are 5 examples of things an effective manager does? ›

Here are seven things successful managers do every day:
  • They plan their days the evening before. Preparation is key to being successful. ...
  • They prioritize and delegate. ...
  • They make their team feel valued. ...
  • They help their employees grow. ...
  • They hold themselves accountable. ...
  • They self-assess. ...
  • They learn incessantly.


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