BBA-SCHEME OF EXAMINATION (2023)

SCHEME OF EXAMINATION

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SYLLABI

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of

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BACHELOR OF BUSINESSADMINISTRATION

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for

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First to Sixth Semester

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BBA-SCHEME OF EXAMINATION (1)
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GURU GOBIND SINGHINDRAPRASTHA UNIVERSITY

KASHMERE GATE, DELHI-110 006

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SCHEME OFEXAMINATIONS

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BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

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First Semester Examination

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Code No.

Paper

BBA 101

Principles of Management

4

-

4

BBA 103

Business Economics-I

4

-

4

BBA 105

Business Mathematics

4

-

4

BBA 107

Computer Fundamentals

4

-

4

BBA 109

Financial Accounting

4

-

4

BBA 111

Personality Development

& Communication Skills-I

4

-

4

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BBA 113

Computer Lab

4

2

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Total

24

4

26

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BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

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Second Semester Examination

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Code No.

Paper

BBA 102

Business Organization

4

-

4

BBA 104

Business Economics-II

4

-

4

BBA 106

Quantitative Techniques & Operations Research in Management

4

-

4

BBA 108

Data Base Management System

4

-

4

BBA 110

Cost Accounting

4

-

4

BBA 112

Personality Development & Communication Skills-II

3

-

3

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BBA 114

DBMS Lab

06

3

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Total

23

06

26

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BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

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Third Semester Examination

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Code No.

Paper

BBA 201

Organizational Behaviour

4

-

4

BBA 203

Indian Economy

4

-

4

BBA 205

Marketing Management

4

-

4

BBA 207

Computer Applications-I

4

-

4

BBA 209

Management Accounting

4

-

4

BBA 211

Personality Development & Communication Skills-III

(Minor Project Report)

-

-

6

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BBA 213

Computer Application Lab-I

4

2

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Total

20

4

28

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BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

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Fourth Semester Examination

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Code No.

Paper

BBA 202

Human Resource Management

4

-

4

BBA 204

Business Environment

4

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4

BBA 206

Marketing Research

4

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4

BBA 208

Computer Application-II

4

-

4

BBA 210

Business Laws

4

-

4

BBA 212

Taxation Laws

4

-

4

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BBA 214

Computer Applications Lab-II

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4

2

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Total

24

4

26

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Note: At the end of the Fourth Semester all thestudents shall have to undergo SummerTrainee for Eight Weeks.

BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

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Fifth Semester Examination

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Code No.

Paper

BBA 301

Values & Ethics in Business

4

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4

BBA 303

Marketing Management-II

4

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4

BBA 305

Production & Operations Management

4

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4

BBA 307

Management Information System

4

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4

BBA 309

Financial Management

4

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4

BBA 311

Summer Training Report & Viva Voce

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-

6

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BBA 313

Computer Applications Lab

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4

2

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Total

20

4

28

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BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME

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Sixth Semester Examination

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Code No.

Paper

BBA 302

Business Policy & Strategy

4

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4

BBA 304

Project Planning & Evaluation

4

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4

BBA 306

Entrepreneurship Development

4

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4

BBA 308

International Business Management

4

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4

BBA 310

Project Report and Viva-Voce

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6

BBA 312

Environmental Science

4

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4

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Total

20

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26

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NOTES:

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I. Minor Project

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Prior to the beginning of the EndSemester Examination of the Second Semester the subjects on which each studentshall be pursuing his / her Minor Project in relation to a business firm duringSummer Vacation and the respective internal supervisors shall be finalized bythe concerned Principal / Director of the Institute wherein BBA Programme isbeing run. After completion of theassigned Project a Project Report in respect of the same shall be submitted tothe concerned Director/Principal within two weeks of the commencement of theThird Semester. The Minor Project shallcarry 100 marks i.e., marks equivalent to one course and it shall be pursued byevery student under the supervision of one internal supervisor to be appointedby the Principal / Director of the Institute from among the Faculty Membershandling the various BBA courses. Itshall be evaluated jointly by the Internal Supervisor and the External Examiner. The Internal Supervisor shall award marksout of 50 and the External Examiner shall award marks out of 50. The External Examiner shall be appointed bythe University.

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II. Summer training project

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Each studentshall undergo practical training of eight weeks during the vacations afterfourth semester in an approved business / industrial / service organization andsubmit at least two copies of the Summer Training Report to the Director /Principal of the Institution within two weeks of the commencement of the FifthSemester. The Summer Training Reportshall Carry 100 marks. It shall beevaluated for 50 marks by an External Examiner to be appointed by theUniversity and for the rest of the 50 marks by an Internal Board of Examiners tobe appointed by the Director / Principal of the Institution. This internal Board of Examiners shallcomprise of a minimum of two Internal Faculty Members.

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III. Final Year Project Report

During the sixth semester eachstudent shall undertake a project to be pursued by him / her under thesupervision of an Internal Supervisor to be appointed by the Director /Principal. Both the subject and the name of the Supervisor will be approved bythe Director / Principal of the Institution.The Project Report in duplicate along with one soft copy in a floppy will be submitted at least four weeksprior to the commencement of the End Term Examination of the Sixth Semester.Project Report shall carry 100 marks.These shall be evaluated by an External Examiner appointed by theUniversity for 50 marks and for the rest of the 50 marks by an Internal Boardof Examiners to be appointed by the Director / Principal of theInstitution. This internal Board ofExaminers shall comprise of a minimum of two Internal Faculty Members.

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MAXIMUM & MINIMUM CREDITS OF THE PROGRAM

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The total numberof the credits of the BBA Programmes is 160.

Each studentshall be required to appear for examinations in all courses. However, for the award of the degree astudent should secure at least 150 credits.

BBA

GGS Indraprastha University
BBA 101: Principles of Management

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L-04 T/P-0 Credits-4

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Objectives:

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The course aims at providingfundamental knowledge and exposure to the concepts, theories and practices inthe field of management.

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Contents:

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<![if !supportLists]>I.<![endif]>Introduction: Concept, nature, process andsignificance of management; Managerial levels, skills, functions and roles;Management Vs. Administration; Coordination as essence of management;Development of management thought – classical, neo-classical, behavioral,systems and contingency approaches.

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<![if !supportLists]>II.<![endif]>Planning: Nature, scope and objectives ofplanning; Types of plans; Planning process; Business forecasting; MBO; Concept,types, process and techniques of decision-making; Bounded Rationality.

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<![if !supportLists]>III.<![endif]>Organising: Concept, nature, process andsignificance; Principles of an organization; Span of Control; Departmentation;Types of an organization; Authority-Responsibility; Delegation andDecentralization; Formal and Informal Organization.

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<![if !supportLists]>IV.<![endif]>Staffing: Concept, Nature and Importance ofStaffing.

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<![if !supportLists]>V.<![endif]>Motivating and Leading: Nature and Importance ofmotivation; Types of motivation; Theories of motivation-Maslow, Herzberg, X, Yand Z; Leadership – meaning and importance; Traits of a leader; LeadershipStyles – Likert’s Systems of Management, Tannenbaum & Schmidt Model andManagerial Grid.

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<![if !supportLists]>VI.<![endif]>Controlling: Nature and Scope of control; Typesof Control; Control process; Control techniques – traditional and modern;Effective Control System.

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Suggested Readings

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<![if !supportLists]>1.<![endif]>Stoner, Freeman and Gilbert Jr.; Management, PrenticeHall of India, New Delhi, 2003.

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<![if !supportLists]>2.<![endif]>Gupta, C.B.; Management Concepts and Practices, SultanChand and Sons, New Delhi, 2003.

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<![if !supportLists]>3.<![endif]>Scott, Thomas; Management: Competing in the New Era,Tata McGraw Hill, 2003.

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<![if !supportLists]>4.<![endif]>Harold, Koontz and Weirich; Management, Tata McGrawHill Publishing Company, New Delhi, 2001.

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<![if !supportLists]>5.<![endif]>Stephen, P. Robbins and Mary Coulter; Management,Pearson Education, New Delhi, 2001.

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<![if !supportLists]>6.<![endif]>Moshal, B.S.; Management: Theory and Practice, GalgotiaPublishing Co., 2001.

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<![if !supportLists]>7.<![endif]>Tripathy, P.C. and P.N. Reddy; Principles of Management,Himalaya Publishers, 2001.

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BBA

GGS Indraprastha University
BBA 103: Business Economics-I

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L-4 T-0Credit-4

Objectives:

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The objective of this subject is to give understanding ofthe basic concepts and issues in business economics and their application inbusiness decisions.

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Course contents

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Introduction to Business Economics and Fundamentalconcepts

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Nature, Scope, Definitions of Business Economics,Difference Between Business Economic and Economics, Contribution andApplication of Business Economics to Business.Micro Vs. Macro Economics.Opportunity Costs, Time Value of Money, Marginalism, Incrementalism,Market Equilibrium and Forces, Risk, Return and Profits.

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Demand Analysis & Elasticity of Demand

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Objectives, Meaning, Law of Demand, Movement Vs. Shift inDemand Curve, Measurement of Elasticity of Demand, Factors Affecting Elasticityof Demand, Income Elasticity of Demand, Cross Elasticity of Demand, AdvertisingElasticity of Demand and Expectation Elasticity of Demand. Demand Forecasting: Need, Objectives andMethods (Brief)

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Consumer Behaviour

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Cardinal Utility Approach:Diminishing Marginal Utility, Law of Equi-Marginal Utility. Ordinal Utility Approach: IndifferenceCurves, Marginal Rate of Substitution, Budget Line and Consumer Equilibrium.

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Theory of Production

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Meaning and Concept ofProduction, Factors of Production, production function, ISO Quants. Fixed and Variable Factors. Law of VariableProportion (Short Run Production Analysis), Law of Returns to a Scale (Long RunProduction Analysis).

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Cost Analysis & Price Output Decisions

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Concept of Cost, Cost Function,Short Run Cost, Long Run Cost, Economics and Diseconomies of Scale. ExplicitCost and Implicit Cost, Private and Social Cost. Pricing Under PerfectCompetition, Pricing Under Monopoly, Control of Monopoly, Price Discrimination,Pricing Under Monopolistic Competition, Pricing Under Oligopoly.

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Suggested Reading

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  1. Chaturvedi, D.D. and S. L. Gupta; Managerial Economics, Brijwasi Publishers, 2003.
  2. Diwedi, D.N.; Managerial Economics, Vikas Publishers, 2003.
  3. Mehta, P. L.; Managerial Economics, Sultan Chand & Sons., 2003.
  4. Koutsoyiannis, A.; Modern Micro Economics, Macmillan Press Ltd., 2003.
  5. Dwivedi, D.N.; Microeconomics: Theory and Applications, Pearson Education, 2003.
  6. Peterson, Lewis; Managerial Economics, 4th Pearson Education, 2002.

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BBA

GGS Indraprastha University
BBA 105: Business Mathematics

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L-4 T-0Credit-4

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Objectives:

This course aims at equippingstudent with a broad based knowledge of mathematics with emphasis on businessapplications.

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Course Content

<![if !supportLists]>1.<![endif]>Permutations and Combination concept of factorial, Principleof Counting, Permutation with restriction Circular Permutation and Combinationwith restriction.

<![if !supportLists]>2.<![endif]>Mathematics Induction:- Principle, Sequences Series,

<![if !supportLists]>3.<![endif]>Matrix algebra.The inverse of a matrix.Properties of the inverse Solution to a system of equations by:

<![if !supportLists]>(i)<![endif]>The adjoin matrix methods

<![if !supportLists]>(ii)<![endif]>The Gaussian Elimination mentor, Rank of a matrix, Rank of asystem of equations. The Echelon matrix. Linear dependence of vectors. Application of matrices to business problemsinput output analysis, Preparation of Depreciation Lapse Schedule, VarianceAnalysis, Inventory Flow Analysis, and Inventory Flow Analysis.

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<![if !supportLists]>4.<![endif]>Calculus

Differential:Optimization using calculus, Point of inflexion absolute and local-maxima andminima, Optimization in case of multi variate function. Lagrangian multipliers, Derivative as a ratemeasure.

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IntegralCalculus: Business application, Consumer’s or Producer’s surplus, LearningCurve. Differential Equations – variable, separable and Homogeneous type –Business applications.

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<![if !supportLists]>5.<![endif]>Vectors: Types Optimization vector-Additions,suggestions & multiplication Scaller Product, Vector Product.

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Suggested Reading

<![if !supportLists]>1.<![endif]>Mongia; Mathematics for Business and Economics, 2004.

<![if !supportLists]>2.<![endif]>Raghavachari, M.; Mathematics for Management, TataMcGraw Hill, 2004.

<![if !supportLists]>3.<![endif]>Chandan, J. S.; Statistics for Business and Economics,Vikas Publishing, 2004.

<![if !supportLists]>4.<![endif]>Bhardwaj, R.S.; Mathematics for Economics and Business,Excel Books, 2000.

<![if !supportLists]>5.<![endif]>Zamiruddin; Business Mathematics, 1999.

<![if !supportLists]>6.<![endif]>Sunderasam and Jayseelam; An Introduction to BusinessMathematics.

<![if !supportLists]>7.<![endif]>Sancheti and Kapoor; Business Mathematics.

<![if !supportLists]>8.<![endif]>Khatar, Dinesh; Business Management, CBS Publishers,1997.

BBA

GGS Indraprastha University
BBA 107: Computer Fundamentals

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L-4 T-0Credit-4

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Objectives

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This is a basic paper forBusiness Administration students to familiarize with computer and it’sapplications in the relevant fields and expose them to other related papers ofIT.

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Contents

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1

Basics of Computer and it’s evolution

Evolution of computer, Data, Instruction and Information, Characteristics of computers, Various fields of application of computers, Various fields of computer (Hardware, Software, Human ware and Firmware), Advantages and Limitations of computer, Block diagram of computer, Function of different units of computer, Classification of computers i) On the basis of Input (Digital, Analog and Hybrid) ii) On the basis of processing speed and storage capacity (Micro, Mini, mainframe and Super), Different Generation of computers (I to V), Types of software (System and Application), Compiler and Interpreter, Generation of language (Machine Level, Assembly, High Level, 4GL)

2

Data Representation:

Different Number System (Decimal, Binary, Octal and hexadecimal) and their inter conversion (Fixed Point Only), Binary Arithmetic (Addition, Subtraction, Multiplication and Division)

3

Input and Output Devices:

Keyboard, Mouse, Joystik, Digitizer, Scanner, MICR, OCR, OMR, Light Pen, Touch Screen, Bar Code Reader, Voice Input Device, Monitor and it’s type (VGA, SVGA and XGA), Printer and it’s type (Impact and Non-Impact with example), Plotter

4

Computer Memory:

Primary Memory (ROM and it’s type – PROM, EPROM,EEPROM, RAM) Secondary memory- SASD, DASD Concept, Magnetic Disks – Floppy disks, Hard disks, Magnetic Tape, Optical disks – CD ROM and it’s type (CD ROM, CD ROM-R, CD ROM-EO, DVD ROM.

5

Operating System Concept:

Introduction to operating system; Function of OS, Types of operating systems, Booting Procedure, Start-up sequence, Details of basic system configuration, Important terms like Directory, File, Volume, Label, Drive name, etc.

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Introduction to GUI using Windows Operating System:

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All Directory Manipulation: Creating directory, Sub directory, Renaming, Coping and Deleting the directory

File Manipulation: Creating a file, deleting, coping, Renaming a file

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6

Concept of Data Communication and Networking:

Networking Concepts, Types of networking (LAN,MAN AND WAN), Communication Media, Mode of Transmission (Simplex, Half Duplex, Full Duplex), Synchronous and Asynchronous Transmission, Different Topologies.

7

Introduction to MS-Word:

Introduction to Word Processing, it’s Features, Formatting Documents, Paragraph Formatting, Indents, Page Formatting, Header and Footer, Bullets and Numbering, Tabs, Tables, Formatting the Tables, Finding and Replacing Text, Mail Merging etc.

8

Introduction to MS-Excel:

Introduction to Electronic Spreadsheets, Feature of MS-Excel, Entering Data, Entering Series, Editing Data, Cell Referencing, ranges, Formulae, Functions, Auto sum, Copying Formula, Formatting Data, Creating Charts, Creating Database, Sorting Data, Filtering etc.

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Suggested Readings:

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<![if !supportLists]>1.<![endif]>Leon and Leon; Introduction to Information Technology, LeonTech World.

<![if !supportLists]>2.<![endif]>Sinha, Kr. Pradeep and Preeti Sinha; Foundations ofComputing, BPB Publication.

<![if !supportLists]>3.<![endif]>DOS for Dummies: PustakMahal Publication, 2003.

<![if !supportLists]>4.<![endif]>Govindraju, S.; Introduction to Computer Science, WileyEaster Ltd., 2001.

2. Jain, V.K.; Computers and Beginners

3. Norton, Peter; DOS5.0/6, 2000.

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BBA

GGS Indraprastha University
BBA 109: Financial Accounting

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L-4 T-0Credit-4

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Objectives:

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The primary objective of the course is to familiarize thestudents with the basic accounting principles and techniques of preparing andpresenting the accounts for user of accounting information.

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Course Contents

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Unit 1 Meaningand Scope of Accounting: Need for Accounting, Development of Accounting,Definition and Functions of Accounting, Limitation of Accounting, Book Keepingand Accounting, Is Accounting Science or Art?, End User of AccountingInformation, Accounting and other Disciplines, Role of Accountant, Branches ofAccounting, Difference between Management Accounting and Financial Accounting,Objectives of Accounting.

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Accounting Principles andStandards: Meaning of Accounting Principles, Accounting Concepts, Accounting Conventions, Systems of BookKeeping, Systems of Accounting, Introduction to Accounting Standards Issued byICAI.

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Unit 2- JournalisingTransactions: Journal, Rules of Debit and Credit, Compound Journal Entry,Opening Entry

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Ledger Posting and TrialBalance: Ledger, Posting, Relationship between Journal and Ledger, RulesRegarding Posting, Trial Balance

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Sub Division of Journal:Cash Journal, Petty Cash Book, Purchase Journal, Sales Journal, Sales ReturnJournal, Voucher System.

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Unit 3 – Capital and Revenue:Classification of Income, Classification of Expenditure, Classification ofReceipts, Difference between Capital Expenditure & Capitalized Expenditure,Revenue Recognition.

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Accounting Concept of Income:Concept of Income, Accounting Concept’s and Income Measurement, Expired Coast& Income Measurement, Relation Principle and Income Measurement,Accountants and Economist’s Concept of Capitaland Income

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Unit 4 – Inventory Valuation:Meaning of Inventory, Objectives of Inventory Valuation, Inventory Systems,Methods of Valuation of Inventories, Accounting Standard 2 (Revised): Valuationof Inventories.

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Depreciation Provisions andReserves: Concept of Deprecation, Causes of Depreciation, Basic Features ofDepreciation, Meaning of Depreciation Accounting, Objectives of ProvidingDepreciation, Fixation of Depreciation Amount, Method of RecordingDepreciation, Methods of Providing Depreciation, Depreciation Policy, AS-6(Revised) Depreciation Accounting, Provisions and Reserves

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Unit 5 – Joint Stock Company:Introduction, Meaning and Definition of a Company, Essential Characteristics ofa Company, Kinds of Companies, Private and Public Limited Companies, Formationof Company.

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Shares and Share Capital:Shares, Share Capital, Accounting Entries, Undersubscription, Oversubscription,Calls in Advance, Calls in Arrears, Issue of Share at Premium, Issue of Shareat Discount, Forfeiture of Shares, Surrender of Shares, Issue of Two Classes ofShares, Right Shares.

<![if !supportEmptyParas]><![endif]>

Debentures: Classificationof Debentures, Issue of Debentures, different Terms of Issue of Debentures,Writing off Loss on Issue of Debentures, Accounting Entries.

<![if !supportEmptyParas]><![endif]>

Company Final Accounts: Books of Account,Preparation of Final Accounts, Profit & Loss Account, Balance Sheet,Requirements of Schedule VI concerning Profit & Loss Account and BalanceSheet, Preparation of Simple Company Final Accounts.

<![if !supportEmptyParas]><![endif]>

SuggestedReadings

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Maheshwari, S.N. and S. K. Maheshwari; An Introduction toAccountancy, Eighth Edition, Vikas Publishing House, 2003.

<![if !supportLists]>2.<![endif]>Monga, J.R. and Girish Ahuja; Financial Accounting,Eighteenth Edition, Mayoor Paper Backs, 2003.

<![if !supportLists]>3.<![endif]>Bhattacharya, S.K. and J. Dearden; Accounting for Manager –Text and Cases, Third Edition, Vikas Publishing House, 2003.

<![if !supportLists]>4.<![endif]>Maheshwari, S.N. and S.K. Maheshwari; Advanced Accountancy,Eighth Edition, Vol. I & II, Vikas Publishing House, 2003.

<![if !supportLists]>5.<![endif]>Gupta, R.L. and V.K. Gupta; Financial Accounting:Fundamental, Sultan Chand Publishers, 2003.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

BBA

GGS Indraprastha University
BBA 111: Personality Development &
Communication Skills - I

<![if !supportEmptyParas]><![endif]>

L-4 T-0Credit-4

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Objectives:

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>To develop the skills of the professional undergraduatestudents for proper self-expression, social communication, spoken English,correct pronunciation, voice modulation and business etiquettes.

<![if !supportLists]>2.<![endif]>The students should improve their personality, communicationskills and enhance their self-confidence.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Unit-I

<![if !supportEmptyParas]><![endif]>

Practical grammar basicfundamental of grammar and usage, how to improve command over spoken andwritten English with stress o Noun, Verb Tense and Adjective.

<![if !supportEmptyParas]><![endif]>

Sentence errors, Punctuation,Vocabulary building to encourage the individual to communicate effective anddiplomatically, common errors in business writing.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Introduction to BusinessCommunication: Basic forms of communication, Process of communication,Principles of effective Business Communication, 7 Cs.

<![if !supportEmptyParas]><![endif]>

Media of Communication: Types ofcommunication: Barriers of communication (Practical exercise in communication)

<![if !supportEmptyParas]><![endif]>

(Video) Top 10 BBA Entrance Exams, Eligibility Criteria, Admission Process, Top Colleges

<![if !supportEmptyParas]><![endif]>

Business letter writing: Need,Functions and Kinds. Layout of letter writing. Types of letter writing:Persuasive letters, Request letters, Sales letters, Complaints and Adjustments.

<![if !supportEmptyParas]><![endif]>

Departmental Communication:Meaning, Need and types: Interview letters, Promotion Letters, resignationletters, news letters, Circulars, Agenda, Notice, Office memorandums, Officeorders, Press release.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Aids to correct Business Writing: Practical grammar (basicfundamentals), Sentence errors. Punctuation. Vocabulary Building.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Business Etiquettes

Business manners. Body language gestures, Etiquette of thewritten word, Etiquette of the telephone, Handling business meetings.

<![if !supportEmptyParas]><![endif]>

Role play on selected topics with case analysis and reallife experiences.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Wren & Mertin; English grammar and composition,2003.

<![if !supportLists]>2.<![endif]>Sinha, K. K.; Business Communication, GalgotiaPublishers, 2003.

<![if !supportLists]>3.<![endif]>E.H.McGrath, S.J.; Basic managerial skills for all,fourth edition, Prentice Hall of India Pvt. Ltd., New Delhi, 2001.

<![if !supportLists]>4.<![endif]>Robinson, David; Business Etiquette, Kogan Page.

<![if !supportLists]>5.<![endif]>Ray, Reuben; Communication today – Understanding CreativeSkills, Himalaya Publishing House, 2001.

<![if !supportLists]>6.<![endif]>Penro Rassberry, Myres; Advanced Business Communication,South West College Publishers, 2000.

<![if !supportLists]>7.<![endif]>Convey, R. Stephen; The seven habits of highly effectivepeople.

<![if !supportLists]>8.<![endif]>Rogets Thesaurus.

<![if !supportEmptyParas]><![endif]>

BBA

GGS Indraprastha University
BBA 113: Computer Lab

<![if !supportEmptyParas]><![endif]>

L-0, T-04 Credit-2

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Lab would be based on the following topics:

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>Ø<![endif]>Allcommands specified in Topic No. 5 using MS Windows

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>Ø<![endif]>WordProcessor using MS-Word commands specified in Topic No.7

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>Ø<![endif]>Spreadsheetusing MS-Excel commands specified in Topic No. 8.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

BBA

BBA 102: BusinessOrganization

<![if !supportEmptyParas]><![endif]>

L-4, T-0, Credits: 04

<![if !supportEmptyParas]><![endif]>

Objective: The course aims to providebasic concepts and knowledge with regard to a business enterprise and itsvarious functional areas.

<![if !supportEmptyParas]><![endif]>

Contents:

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>I.<![endif]>Introduction: Concept, Nature and Scope of Business; Concept of business as asystem; Business and Environment Interface; Business objectives; ProfitMaximization vs Social Responsibility of Business; Business Ethics and Values;Code of Conduct and Corporate Governance.

<![if !supportLists]>II.<![endif]>Business Enterprises: Entrepreneurship – Concept& Nature; Locations of Business Enterprise (Weber’s Theory); GovernmentPolicy on Industrial Location.

<![if !supportLists]>III.<![endif]>Forms of Business Organization: SoleProprietorship, Joint Hindu Family Firm, Partnership firm, Joint Stock Company,Cooperative Organization; Types of Companies, Choice of form of organization;Promotion of a company – stages in formation; documentation (MOA, AOA).

<![if !supportLists]>IV.<![endif]>Small Business: Scope and role; GovernmentPolicies.

<![if !supportLists]>V.<![endif]>Government & Business Interface: Rationale;Forms of Government and Business Interface.

<![if !supportLists]>VI.<![endif]>Multinationals – Concept and role of MNCs;Transactional Corporations (TNCs); International Business Risks.

<![if !supportLists]>VII.<![endif]>Business Combinations – Concept and causes ofbusiness combinations; Chambers of Commerce and Industry in India; FICCI, CII,ASSOCHAM, AIMO, etc.

<![if !supportEmptyParas]><![endif]>

Suggested Readings:

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1. <![endif]>Telsian,P.C.; Business Organisation and Management, Pearson Education, 2003.

<![if !supportLists]>2. <![endif]>Gupta,C.B.; Modern Business Organization, Mayoor Paper Works, 2001.

<![if !supportLists]>3. <![endif]>Robert;Modern Business Administration, McMillan India, 1999.

<![if !supportLists]>4. <![endif]>Basu,C. R.; Business Organization and Management, Tata McGraw Hill,Publishing House, New Delhi, 1998.

<![if !supportEmptyParas]><![endif]>

BBA

BBA 104: Business Economics- II

L-4, T-0, Credits: 04

<![if !supportEmptyParas]><![endif]>

Objective: The objectiveof this paper is to develop the concepts on Macroeconomic variables, working ofan economy, and how business decisions are affected with the influence of macrovariables in business.

<![if !supportEmptyParas]><![endif]>

Contents

Concepts of Macro Economics

Definitions importance, growth, limitations ofmacro-economics, macro-economic variables. Circular flow of income in two,three, four sector economy, relation between leak ages and injections incircular flow.

<![if !supportEmptyParas]><![endif]>

Macro Market Analysis

Theory of full employment and income: classical, modern(Keynes) approach, consumption function, relationship between saving andconsumption. Investment function, concept of marginal efficiency of capital andmarginal efficiency of investment. National income determination in two, threeand four sector models. Multiplier in two, three and four sectors model.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Money Market

Functions and forms of money, demand for money-classical,Keynesian and friedman approach, measures of money supply, quantity theory ofmoney, inflation and deflation.

National IncomeDetermination

Concepts, definition, method of measuring, National incomein India, problems in measurement of national income & precautions inestimation of national income.

<![if !supportEmptyParas]><![endif]>

Equilibrium of Product and Money Market

The IS-LM model, product market and money market,derivation, shift. Equilibrium of IS-LM curve. Application of IS-LM model inmonetary and fiscal policy.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Suggested Readings

<![if !supportLists]>1.<![endif]>Diwedi, D. N.; Macro Economics, Tata McGraw Hill, 2003.

<![if !supportLists]>2.<![endif]>Mishra, S. K. and V. K. Puri; Modern Micro-EconomicsTheory, Himalya Publishing House, 2003.

<![if !supportLists]>3.<![endif]>Edward Shapiro; Macro-Economics Analysis, Tata McGrawHill, 2003.

<![if !supportLists]>4.<![endif]>Chaturvedi, D. D.; Macro-Economics, Brijwasi PublishersCompany, 2003.

<![if !supportLists]>5.<![endif]>Dornbush and Discher; Macro Economics, Tata McGrawHill, 2003.

<![if !supportLists]>6.<![endif]>Mcvaish; Macro Economic Theory, Vikas Publishing House,2003.

<![if !supportEmptyParas]><![endif]>

BBA

BBA 106: QuantitativeTechniques &

Operations Research inManagement

<![if !supportEmptyParas]><![endif]>

L-4, T-0, Credits: 04

<![if !supportEmptyParas]><![endif]>

Objective The objective of this paper is to develop student’s familiarity withthe basic concept and tools in statistics and mathematics.

<![if !supportEmptyParas]><![endif]>

Contents:

<![if !supportLists]>1.<![endif]>Statistics: Definition, Importance & Limitation.Collection of data and formation of frequency distribution. Graphicpresentation of frequency distribution – graphics, Bars, Histogra.Diagrammatic. Measures of central tendency – mean, median and mode, partitionvalues – quartiles, deciles and percentiles. Measures of variation – range,IQR, quartile deviation and standard deviation and Lorenz Curve.

  1. Correlation Analysis: Correlation Coefficient; Assumptions of correlation analysis; coefficients of determination and correlation; measurement of correlation – Karl Person’s Methods; Spearman’s rank correlation; concurrent deviation the correlation coefficient; Pitfalls and limitations associated with regression and correlation analysis; real world application using IT tools.
  2. Decision analysis and Game Theory

OperationsScheduling: Scheduling problems, shop floor control, Gantt Charts, Principalsof work center scheduling, principles of job shop scheduling, personnelscheduling.

  1. Linear programming: Concept a assumptions usage in business decision making linear programming problem: formulation, methods of solving: graphical and simplex, problems with mixed constraints: duality; concept, significance, usage & application in business decision making.
  2. Transportation and assignment problem: General structure of transportation problem, solution procedure for transportation problem, methods for finding initial solution, test for optimality. Maximization transportation on problem, transportation problem. Assignment problem approach of the assignment model, solution methods of assignment problem, maximization in an assignment, unbalanced assignment problem, restriction on assignment.

<![if !supportEmptyParas]><![endif]>

Suggested Reading:

  1. Morton, Thomas; Production & Operations Management, Vikas Publishing House, 2004.
  2. Gupta, S. P. and M. P. Gupta; Business Statistics, 2003.
  3. Vohra, N.D.; Quantitative Techniques in Management, 2003
  4. Levin, A Richard, Rubin S. David, L. Joe and P. Stinson; Quantitative Approaches to Management, 2003.
  5. Vohra, N.D.; Quantitative Analysis for Managerial Decision Making, Tata McGraw Hill Publishing Company Ltd., New Delhi, 2003.
  6. Gupta, M. P.; Business Mathematics, 2001.
  7. Kothari, C. R.; An Introduction to Operation Research, Vikas Publishing House, 2000.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

BBA

BBA 108: Data BaseManagement System

<![if !supportEmptyParas]><![endif]>

L-4, T-0, Credits: 04

<![if !supportEmptyParas]><![endif]>

OBJECTIVE: To developunderstanding of database management system and abilities to use DBMS packages.

<![if !supportEmptyParas]><![endif]>

Contents

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1. <![endif]><![if !supportEmptyParas]><![endif]>

Introduction to Database Systems: File System versus a DBMS, Advantages of a DBMS, Describing and storing data in a DBMS, Queries in a DBMS, Structure of a DBMS, People who deal with database, introduction to Data Models, Architecture of DBMS.

<![if !supportLists]>2. <![endif]><![if !supportEmptyParas]><![endif]>

Entity Relationship Model: Overview of Database Design, Entities, attributes, and Entity sets, Relationships and Relationship sets, additional features of the ER Model, Conceptual database design with the ER model – Entity versus attribute, entity versus relationship.

<![if !supportLists]>3. <![endif]><![if !supportEmptyParas]><![endif]>

Relational model: Introduction to Relational model, foreign key constraints, enforcing integrity constraints, Querying relational data, logical database design: ER to relation, introduction to views, destroying/altering tables and views, Codd rules.

<![if !supportLists]>4. <![endif]><![if !supportEmptyParas]><![endif]>

Schema Refinement & Normal Forms: Introduction to schema refinement, functional dependencies, examples motivation schema refinement, reasoning about functional dependencies, normal forms, decompositions, normalization (Up to 3rd Normal Form)

<![if !supportLists]>5. <![endif]><![if !supportEmptyParas]><![endif]>

Understanding Access Objects: Objects, tables, queries, forms, reports, modules.

<![if !supportLists]>6. <![endif]><![if !supportEmptyParas]><![endif]>

Creating Database: getting started, Wizards, Reviewing the database wizard, documenting the database.

<![if !supportLists]>7. <![endif]><![if !supportEmptyParas]><![endif]>

Creating Tables: Designing tables, working with tables in design view, field properties, naming fields, data types, assigning table names, making tables efficient objects within database, setting primary keys, indexes, using table wizard.

<![if !supportLists]>8. <![endif]><![if !supportEmptyParas]><![endif]>

Creating Queries: Reviewing queries, working with query design grid-adding tables, adding fields, sorting records, planning for null values, using simple query wizard-summarizing your records.

<![if !supportLists]>9. <![endif]><![if !supportEmptyParas]><![endif]>

SQL Queries: The form of a basic SQL query, Union, intersect, and expect, introduction to nested queries, aggregate operators, Null values.

<![if !supportLists]>10. <![endif]><![if !supportEmptyParas]><![endif]>

Creating forms: understanding forms, working in design view – components, sections, form properties, modifying form properties, standardizing forms – using form templates, form using wizard – auto forms, form wizard.

<![if !supportLists]>11. <![endif]><![if !supportEmptyParas]><![endif]>

Creating Reports: Introducing Reports, Using Report Wizards, Standardizing Reports, Inserting a Chart into a Report with the Chart Wizard, Printing Report.

<![if !supportLists]>12. <![endif]><![if !supportEmptyParas]><![endif]>

Creating Labels and Mail-Merge Documents: using the label wizard, using custom labels, printing multiple labels, merging access data with word documents.

<![if !supportEmptyParas]><![endif]>

SuggestedReadings

<![if !supportLists]>1.<![endif]>Ramakrishnan, R. and J. Gehrke; Database ManagementSystems, McGrawHill, Company, Higher Education, 2000.

<![if !supportLists]>2. <![endif]>Harkins,Susan Sales, Ken Hansen and Tom Gerhart; Using Microsoft Access,Prentice Hall of India, 2000.

<![if !supportLists]>3.<![endif]>Elmasri, R. and S B Navathe; Fundamentals of DatabaseSystems, Addison Wesley, 2000.

<![if !supportLists]>4.<![endif]>Date, C. J.; An Introduction to Database System, Vol. I& Vol. II, Addison Wesley Publishing Company, 2000.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

BBA

BBA 110: Cost Accounting

<![if !supportEmptyParas]><![endif]>

L-4, T-0, Credits: 04

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Objectives: The primaryobjective of the course is to familiarize the students with the basic costconcepts, allocation and control of various costs and methods of costing.

<![if !supportEmptyParas]><![endif]>

Contents:

<![if !supportEmptyParas]><![endif]>

Unit I

<![if !supportEmptyParas]><![endif]>

Meaning and Scope of CostAccounting:

Basic cost concepts – Elements of Costs, Classification ofCosts, Total Cost build up and Cost sheet, Emerging Terms viz. Life CycleCosting, Activity Based Costing, Back flush Costing.

Materials Control:

Meaning – Steps involved – materials and inventory –techniques of material/inventory control – valuation of incoming & outgoingmaterial – material losses.

Unit II

<![if !supportEmptyParas]><![endif]>

Labour Cost Control:

Direct and Indirect Labour, Steps involved – treatment ofIdle time, Holiday Pay, Overtime etc. in cost accounts, casual workers &out workers, Labour turnover, methods of wage payment. Incentive plans.

<![if !supportEmptyParas]><![endif]>

Unit III

<![if !supportEmptyParas]><![endif]>

Overheads:

Meaning and Classification of Overheads – Treatment ofspecific items of overheads in cost accounts – stages involved in distributionof overheads – methods of absorption of overheads – treatment of under and overabsorption of overheads.

<![if !supportEmptyParas]><![endif]>

Unit IV

<![if !supportEmptyParas]><![endif]>

Methods of Costing:

Single output costing, job costing, contract & batchcosting.

UnitV

Methods of Costing(II)

Process costing (including joint products and By-productsand inter-process profits), Operating/Service costing. (Transport & PowerHouse only), Reconciliation of cost and financial accounts.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

SuggestedReadings

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Maheshwari, S. N. and S. N. Mittal; Cost Accounting –Theory and Problems, 21st Revised Edition, Shri Mahavir BookDepot, New Delhi, 2003.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>2.<![endif]>Horngren; Managerial Cost Analysis, 22ndrevised edition, Prentice Hall, 2003.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>3. <![endif]>Jainand Narang; Cost Accounting, Kalyani Publishers, 2002.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>4. <![endif]>Wheldon;Cost Accounting & Costing Methods, 2001.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>5. <![endif]>Gowda,J. Made; Advanced Cost Accounting, 1st Edition, HimalyaPublishing House, 2001.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>6.<![endif]>Sharma, Nigam; Advanced Cost Accounting, 6threvised edition, Himalaya Publishing House, 1999.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

BBA

BBA 112: PersonalityDevelopment and

Communication Skill-II

<![if !supportEmptyParas]><![endif]>

L-3, T-0, Credits: 03

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

OBJECTIVES

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1. <![endif]>Todevelop the project writing and presentation skills of the undergraduatestudents.

<![if !supportLists]>2. <![endif]>Thestudents should be able to act with confidence, should be clear about their ownpersonality, character and future goals.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Contents

<![if !supportEmptyParas]><![endif]>

Unit I

Project and report writing, and proposals – how to writean effective report, basics of project writing, paragraph writing, paperreading and voice modulation, basics of project presentation.

<![if !supportEmptyParas]><![endif]>

Unit II

How to make a presentation, the various presentationtools, along with guidelines of effective presentation, boredom factors inpresentation and how to overcome them, interactive presentation &presentation as part of a job interview, art of effective listening.

<![if !supportEmptyParas]><![endif]>

Unit III

Resume writing skills, guidelines for a good resume, howto face an interview board, proper body posture, importance of gestures andsteps to succeed in interviews. Practice mock interview in classrooms withpresentations on self. Self introduction – highlighting positive and negativetraits and dealing with people with face to face.

<![if !supportEmptyParas]><![endif]>

Unit IV

Leadership – quality of a leader, leadership quiz withcase study, knowing your skills and abilities. Introduction to group discussiontechniques with debate and extempore, increase your professionalism.

<![if !supportEmptyParas]><![endif]>

Unit V

Audio Video recording and dialogue sessions on currenttopics, economy, education system, environment, politics.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Suggested Reading

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Madhukar, R. M.; Business Communication and CustomerRelations, Vikas Publishing House, 2004.

<![if !supportLists]>2.<![endif]>David, Robinson; Business Etiquette, Kogan Page, 2001.

<![if !supportLists]>3.<![endif]>Wren & Martin; English Grammar and Composition,2001.

<![if !supportLists]>4.<![endif]>Reuben, Ray; Communication today – understanding creatingskills, Himalaya Publishing House, 2001.

<![if !supportLists]>5.<![endif]>E. H. McGraw, S. J.; Basic Managerial Skills for All.Fourth Edition, Prentice Hall of India Pvt. Ltd., New Delhi.

<![if !supportLists]>6.<![endif]>Stephen R. Covey; The seven habits of highly effectivepeople.

<![if !supportLists]>7.<![endif]>Rogets Thesaurus

<![if !supportEmptyParas]><![endif]>

BBA

BBA 114: Data BaseManagement System (Practical)

<![if !supportEmptyParas]><![endif]>

USING MS-ACCESS

L-0, P-06, Credits:03

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1. <![endif]>GettingFamiliar with Access Objects: Tables, Queries, Forms, Reports, and Modules.

<![if !supportLists]>2.<![endif]>Creating Database: Creating database using wizards,documenting the database, creating own databases.

<![if !supportLists]>3.<![endif]>Creating Tables: Working with tables in design view, settingfield properties, naming fields, setting data types, setting primary key,multiple field primary keys, creating indexes, using table wizard.

<![if !supportLists]>4.<![endif]>Creating Queries: Working with query design grid, addingtables, adding fields, sorting records, setting field criteria, planning fornull values, using simple query wizard – summarizing your records.

<![if !supportLists]>5.<![endif]>Creating forms: Working in design view, components of a formin design view, sections of a form, assigning form properties, modifying formproperties to create a dialog box, using form templates, creating forms with awizard, auto forms.

<![if !supportLists]>6.<![endif]>Creating Reports: Using Report Wizards, Working with autoreport, creating a report template, inserting a chart into a report with thechart wizard, printing report.

<![if !supportLists]>7.<![endif]>Creating Labels and Mail-Merge Documents: Using the Labelwizard, using custom labels, printing multiple labels, merging access data withword documents.

<![if !supportEmptyParas]><![endif]>

BBA

GGS Indraprastha University
BBA 201: Organizational Behaviour

<![if !supportEmptyParas]><![endif]>

L-4 T-0 Credits-4

Objectives:

<![if !supportEmptyParas]><![endif]>

The course aims to provide basicconcepts, theories and techniques in the field of human behaviour at theindividual, group and organizational levels.

<![if !supportEmptyParas]><![endif]>

Contents

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>I.<![endif]>Introduction: Concept and nature of Organizational behaviour;Contributing disciplines to the field of O.B.; O.B. Models; Need to understandhuman behaviour; Challenges and Opportunities.

<![if !supportLists]>II.<![endif]>IndividualBehaviour: Self Concept; Ability; Learning – theories and reinforcementschedules; Values and Attitudes; Personality – determinants and traits;Emotions; Perception –Process and errors.

<![if !supportLists]>III.<![endif]>InterpersonalBehaviour: Johari Window; Transactional Analysis – ego states, types oftransactions, life positions, applications of T.A.

<![if !supportLists]>IV.<![endif]>GroupBehaviour & Team Development: Concept of Group and Group Dynamics; Types ofGroups; Formal and Informal Groups; Theories of Group Formation; Group Norms,Group Cohesiveness; Group Think and Group Shift. Group Decision Making; InterGroup Behaviour; Concept of Team Vs. Group; Types of teams; Building andmanaging effective teams.

<![if !supportLists]>V.<![endif]>OrganizationCulture and Conflict Management:Organizational Culture; Managing Conflict – Sources, types, process andresolution of conflict; Managing Change; Managing across Cultures; Empowermentand Participation.

<![if !supportEmptyParas]><![endif]>

Suggested Readings

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Prasad,L.M.; Organizational Behaviour, Sultan Chand & Sons, 2003.

<![if !supportLists]>2.<![endif]>StephenP., Robbins; Organizational Behaviour; “Prentice Hall of India Pvt.Ltd.”, New Delh, 2003.

<![if !supportLists]>3.<![endif]>Luthans,Fred; Organizational Behaviour, Tata McGraw Hill, New Delhi, 2003.

<![if !supportLists]>4.<![endif]>Moshal,B.S.;Organization & Management, Galgotia Publishing Co., 2003.

<![if !supportLists]>5.<![endif]>Khanka,S.S.; Organizational Behaviour, Sultan Chand and Sons, New Delhi.

<![if !supportLists]>6.<![endif]>Joseph,Weiss; Organization Behaviour and Change, Vikas Publishing house, 2004.

BBA

GGS Indraprastha University
BBA 203: Indian Economy

L-4 T-0Credit-4

Objective:

<![if !supportEmptyParas]><![endif]>

Objective of this course is toacquaint students of the Indian Economy, present and future of IndianEconomics, and how the Indian Economy is influencing the business environmentin India context.

<![if !supportEmptyParas]><![endif]>

Course Content

<![if !supportEmptyParas]><![endif]>

Structure of Indian Economy

Concept of Economic Growth,Economic Development, Growth and Development.Basic Characteristics of Indian Economy and structure of Indian Economy(Primary Sector, Secondary Sector & Tertiary Sector). Trends of National Income OccupationalDistribution, Work Force Participation and Changes in Occupational Structure inIndia.

<![if !supportEmptyParas]><![endif]>

Planning and EconomicDevelopment

Objective of Economic Planning inIndia, Industrial Policy-1991, Disinvestments of Public Enterprises, Tenth FiveYear Plan.

<![if !supportEmptyParas]><![endif]>

Problems in Indian Economy

Poverty, Inequality, ParallelEconomy, Unemployment, Concentration of Economic Power, Balanced Regional Development,Low Capital Formation and Industrial Sickness.

<![if !supportEmptyParas]><![endif]>

Indian Economy &Foreign Trade

Concept, Significance, ForeignExchange Reserve, Balance of Payment, Balance of Trade, Export Import Policy(2002-207), Foreign Exchange Management Act (FEMA), Export Promotion andQualitative Restrictions.

<![if !supportEmptyParas]><![endif]>

Indian Economy – EmergingIssues

WTO & Indian Economy(Emerging Areas), GATT, TRIMS, TRIPS, Foreign Direct Investment, PortfolioInvestment & Foreign Institutional Investors.

<![if !supportEmptyParas]><![endif]>

Suggested Reading

<![if !supportLists]>1.<![endif]>Alagh, Y.K.; Indian Development Planning and Policy – ARe-evaluation, Vikas Publishing House, 2004.

<![if !supportLists]>2.<![endif]>Datt, Ruder; Sundhram, Indian Economics, Sultan Chand, 2003.

<![if !supportLists]>3.<![endif]>Mishra, S.K. & V.K.Puri; Indian Economy, HimalayaPublishing House, 2003.

<![if !supportLists]>4.<![endif]>Dhingra, I.C.; Indian Economy, Sultan Chand, 2003.

<![if !supportLists]>5.<![endif]>Mishra, S.K. &V.K. Puri; Problems of Indian Economy, Himalaya Publishing House, 2003.

<![if !supportLists]>6.<![endif]>Aggarwal, A.N., Indian Economy, Wishwa Prakashan, 2003.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

BBA

GGS Indraprastha University
BBA 205: Marketing Management - I

L-4 T-0Credit-4

Course Objective

<![if !supportEmptyParas]><![endif]>

The objective of this paper is toidentify the foundation terms and concepts that are commonly used inmarketing. It also identifies theessential elements for effective marketing practice. This course will give complete relationship between marketing andother management functions.

<![if !supportEmptyParas]><![endif]>

Syllabus Content

<![if !supportEmptyParas]><![endif]>

Unit-I

Introduction to Marketing:Nature, scope and importance of marketing, basic concepts, marketingenvironment, Market segmentation, targeting and positioning.

<![if !supportEmptyParas]><![endif]>

Unit-II

Product: Product strategy,product innovation and diffusion, Product development, Product lifecycle andproduct mix.

<![if !supportEmptyParas]><![endif]>

Unit-III

Pricing Decisions:Designing pricing strategies and programmes, pricing techniques.

<![if !supportEmptyParas]><![endif]>

Unit-IV

Place: Types of channels,meaning & importance, channel strategies, designing and managing valuenetwork and marketing channel, managing retailing, physical distribution,marketing logistics and supply chain management.

(Video) BBA 1st Semester (New scheme) Examination, February -2022 Business communication

<![if !supportEmptyParas]><![endif]>

Unit-V

Promotion:Advertising-meaning and importance, types, media decisions, promotion-promotionMix, Personal Selling-Nature, importance and process, direct marketing, SalesPromotion (push versus pull study).

<![if !supportEmptyParas]><![endif]>

Suggested Readings:

<![if !supportEmptyParas]><![endif]>

1. Kumar, Ramesh; ApplicationExercises in Management, Vikas Publishing House, 2004.

<![if !supportEmptyParas]><![endif]>

2. Varshney & Gupta; Marketing Management , SultanChand & Sons, 2003.

<![if !supportEmptyParas]><![endif]>

3. Kotler & Armstrong; Principlesof Marketing Management, Prentice hall India, 2003.

<![if !supportEmptyParas]><![endif]>

4. Gandhi, T.C.; Marketing: A Managerial Introduction,2003.

<![if !supportEmptyParas]><![endif]>

BBA

GGS Indraprastha University
BBA 207: Computer Application – I

(Windows ProgrammingUsing Visual Basic)

<![if !supportEmptyParas]><![endif]>

L-4 T-0Credit-4

<![if !supportEmptyParas]><![endif]>

1. Introductionto GUI and Windows Programming

1.1 GUI: Concept & Tools

<![if !supportLists]>1.1<![endif]>TheTitle Bar

<![if !supportLists]>1.2<![endif]>MenuSystem, Menus and The Menu Bar5

<![if !supportLists]>1.3<![endif]>TheSize Box

<![if !supportLists]>1.4<![endif]>SystemMenu Box

<![if !supportLists]>1.5<![endif]>Icons

<![if !supportLists]>1.6<![endif]>Cursors

<![if !supportLists]>1.7<![endif]>ScrollBars

<![if !supportLists]>1.8<![endif]>ToolBar

<![if !supportLists]>1.9<![endif]>ClientArea

1.2 GDI : The Graphics Device Interface

1.3 Windows Programming

<![if !supportEmptyParas]><![endif]>

2. Introduction to Visual BasicEnvironment

<![if !supportLists]>2.1<![endif]>Featuresof Visual Basic

<![if !supportLists]>2.2<![endif]>StartingVisual Basic

<![if !supportLists]>2.3<![endif]>TheEnvironment

<![if !supportLists]>2.4<![endif]>TheSpecial Features of the Menu Bar

<![if !supportLists]>2.5<![endif]>Customizingthe Visual Basic Environment

<![if !supportEmptyParas]><![endif]>

3. Concepts in Visual Basic

<![if !supportLists]>1.1<![endif]>Events

<![if !supportLists]>1.2<![endif]>Modules

<![if !supportLists]>1.3<![endif]>Methods

<![if !supportLists]>1.4<![endif]>Procedure

<![if !supportLists]>1.4.1<![endif]>FunctionProcedures

<![if !supportLists]>1.4.2<![endif]>SUBProcedures

<![if !supportLists]>1.5<![endif]>EventProcedure

<![if !supportLists]>1.5.1<![endif]>Creatingan Event Procedure

<![if !supportLists]>1.5.2<![endif]>Partsof an Event Procedure

<![if !supportLists]>1.6<![endif]>GeneralProcedures

3.6.1 Creatinga General Procedure

<![if !supportLists]>1.7<![endif]>PropertyProcedures

<![if !supportLists]>1.8<![endif]>Creatinga Procedure

<![if !supportEmptyParas]><![endif]>

4. Working with Forms

<![if !supportLists]>2.1<![endif]>Forms

<![if !supportLists]>2.2<![endif]>Controls

<![if !supportLists]>2.3<![endif]>CustomControls

<![if !supportLists]>2.4<![endif]>ControlArrays

<![if !supportLists]>2.4.1<![endif]>Settingup the Control Array

<![if !supportLists]>2.4.2<![endif]>ToRemove a Control Array

<![if !supportLists]>2.4.3<![endif]>ToAdd and Delete Controls at Run Time

<![if !supportLists]>2.5<![endif]>Properties

<![if !supportLists]>2.6<![endif]>MDIForms

<![if !supportLists]>2.6.1<![endif]>Createan MDI Application

<![if !supportLists]>2.6.2<![endif]>MDIChild Property

<![if !supportEmptyParas]><![endif]>

5. Programming in Visual Basic

<![if !supportLists]>6.1<![endif]>DataTypes

<![if !supportLists]>6.2<![endif]>Variables

<![if !supportLists]>6.3<![endif]>Constants

<![if !supportLists]>6.4<![endif]>Operatorsin Visual Basic

<![if !supportLists]>6.4.1<![endif]>ArithmeticOperations

<![if !supportLists]>6.4.2<![endif]>ComparisonOperators

<![if !supportLists]>6.4.3<![endif]>LogicalOperators

<![if !supportLists]>6.5<![endif]>Arrayand the various Types

<![if !supportLists]>6.6<![endif]>UserDefined Data Types

<![if !supportLists]>6.7<![endif]>ControlStructures

<![if !supportLists]>6.8<![endif]>UnconditionalBranch Statement

<![if !supportLists]>6.9<![endif]>TheWith Statement

<![if !supportLists]>6.10<![endif]>TheBuilt-in Procedures of Visual Basic

<![if !supportLists]>6.10.1 <![endif]> Conversion procedure

<![if !supportLists]>6.10.2 <![endif]>String Manipulation

<![if !supportEmptyParas]><![endif]>

6. Menus

<![if !supportLists]>8.1<![endif]>TheMenu Editor

<![if !supportLists]>8.2<![endif]>Creatinga Menu

<![if !supportLists]>8.3<![endif]>CreatingPopup Menus

<![if !supportLists]>8.4<![endif]>GrowingMenus

<![if !supportLists]>8.5<![endif]>SubMenus

<![if !supportEmptyParas]><![endif]>

7. Creating an Application

<![if !supportLists]>7.1<![endif]>Creatingan Application

<![if !supportLists]>7.1.1<![endif]>Definingthe Problem

<![if !supportLists]>7.1.2<![endif]>Designingthe User Interface

<![if !supportLists]>7.1.3<![endif]>Designingthe Main Form

<![if !supportLists]>7.1.4<![endif]>Writingthe Code

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

8. Data Access

<![if !supportLists]>8.1<![endif]>DataAccess Overview

<![if !supportLists]>8.2<![endif]>TheJet Database Engine

<![if !supportLists]>8.3<![endif]>BoundData Controls

<![if !supportLists]>8.4<![endif]>Connectivitythrough DAO, RDO and ADO

<![if !supportLists]>8.5<![endif]>RetrievingData Using Structured Query Language (SQL)

<![if !supportLists]>8.6<![endif]>Queryinga Database

<![if !supportEmptyParas]><![endif]>

Suggested Readings:

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Dream;Black Book of Visual Basic

<![if !supportLists]>2.<![endif]>Beginning in Visual Basic 6.0, Wrox Publication

<![if !supportLists]>3.<![endif]>Teach yourself Visual Basic, Techmedia Publication

<![if !supportLists]>4.<![endif]>Dan Appleman, Developing with Visual Basic, Techmedia Publication.

<![if !supportLists]>5.<![endif]>Mastering in Visual Basic, BPB Publication

<![if !supportEmptyParas]><![endif]>

BBA

GGS Indraprastha University
BBA 209: Management Accounting

<![if !supportEmptyParas]><![endif]>

L-4 T-0Credit-4

<![if !supportEmptyParas]><![endif]>

Objectives

<![if !supportEmptyParas]><![endif]>

The objective of the course is to familiarize thestudents with the basic managementaccounting concepts and their applications in managerial decision making.

<![if !supportEmptyParas]><![endif]>

Course Contents

<![if !supportEmptyParas]><![endif]>

Unit 1 – Management Accounting: Nature andScope, Financial Accounting, Cost Accounting and Management Accounting,Advantages and Limitations of Management Accounting, Role of ManagementAccountant.

<![if !supportEmptyParas]><![endif]>

Unit 2 – Financial Analysis: FinancialStatements and their Limitations, Concepts of Financial Analysis, Tools ofFinancial Analysis: Comparative Financial Statements, Common Size FinancialStatements, Trend Percentages, Ratio Analysis, Fund Flow and Cash Flow Analysis.

<![if !supportEmptyParas]><![endif]>

Ratio Analysis: Nature and Interpretation, Classificationof Ratios, Profitability Ratios, Turnover Ratios, Financial Ratios, Utility andLimitations of Ratios, DUPONT Control Chart.

<![if !supportEmptyParas]><![endif]>

Funds & Cash Flow Analysis: Concept of Funds FlowStatement, Sources and Uses of Funds, Managerial Uses of Funds Flow Analysis,Construction of Funds Flow Statement, Distribution of Cash from Funds, Utilityof Cash Flow Statement, Accounting Standard 3 (AS 3), Construction of Cash FlowStatement.

<![if !supportEmptyParas]><![endif]>

Unit 3 – Budgets and Budgetary Control:Concept of Budgets and Budgetary Control, Advantages and Limitations ofBudgetary Control, Establishing a System of Budgetary Control, Preparation ofDifferent Budgets, Fixed and Flexile Budgeting, Performance Budgeting and ZeroBase Budgeting, Concept ofResponsibility Accounting – Types of Responsibility Centres.

<![if !supportEmptyParas]><![endif]>

Unit4 – Standard Costing and Variance Analysis: Meaning of Standard Cost,Relevance of Standard Cost for Variance Analysis, significance of VarianceAnalysis, Computation of Material, Labour Variances.

<![if !supportEmptyParas]><![endif]>

Unit 5 – Marginal Costing and Profit Planning:Marginal Costing Differentiated from Absorption Costing, Direct Costing,Differential Costing, Key Factor-Break-ever Analysis, Margin of Safety, CostVolume Profit Relationship, Advantages, Limitations and Applications of Marginal Costing.

<![if !supportEmptyParas]><![endif]>

Decisions Involving Alternative Choices: Concept of Relevant Costs,Steps in Decision Making, Decisions regarding Determination of Sales Mix,Exploring new Markets, Discontinuance of a Product Line, Make or Buy, EquipmentReplacement, Change Versus Status Quo, Expand or Contract and Shut-down orcontinue.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

SuggestedReadings:

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Maheshwari,S.N.; Principles of ManagementAccounting, Sultan Chand & Sons, 2003 Fourteenth Edition

<![if !supportLists]>2.<![endif]>Bhattacharya,S.K. & Dearden; Accounting for Management – Text and Cases, VikasPublishing House, 2003 Third Edition.

<![if !supportLists]>1.<![endif]>Pandey,I.M.; Management Accounting, Vikas Publishing House, 2003 Third Edition.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>2.<![endif]>Maheshwari,S.N.; Advanced Cot Accounting and Cost Systems, Shree Mahavir BookDepot, 2003 Second Edition.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>3.<![endif]>Horngren,Charles; Introduction to Management Accounting, Prentice Hall of India,1999 Eleventh Edition.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>4.<![endif]>Khan& Jain; Management Accounting, Tata McGraw Hill Publishing House,2002 Third Edition.

<![if !supportEmptyParas]><![endif]>

BBA

GGS Indraprastha University
BBA 211: Personality Development
and Communication Skill – III

(Minor Project Report)

L-0 T-0Credit-4

Preamble

<![if !supportEmptyParas]><![endif]>

The student will have the opportunity to explore thecurrent management literature so as to develop an individual style and sharpenhis skills in the area of leadership communication, decision making, motivationand conflict management.

<![if !supportEmptyParas]><![endif]>

Minor Project and Presentation

<![if !supportEmptyParas]><![endif]>

Minor projects are tasks that add to the knowledge of thestudents. A topic shall be given to each student in the beginning of thesemester in various areas of management.The Presentation Project comprises of either of the following:

<![if !supportEmptyParas]><![endif]>

Project Presentation

OR

*Case Study Presentation

<![if !supportEmptyParas]><![endif]>

Suggested Topics for minor projects

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Goalsof an organization.

<![if !supportLists]>2.<![endif]>WorkValues

<![if !supportLists]>3.<![endif]>CharacterEthics

<![if !supportLists]>4.<![endif]>WorkingConditions

<![if !supportLists]>5.<![endif]>Decisionmaking Strategies

<![if !supportLists]>6.<![endif]>GoalSetting

<![if !supportLists]>7.<![endif]>CustomerSatisfaction

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

* Case study can be chosen by the students in theirrespective areas of interest.

BBA

GGS Indraprastha University
BBA 213: Computer Application Lab-I

<![if !supportEmptyParas]><![endif]>

L-0 P-4Credit-2

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

TheComputer Applicable Lab. will be based on Computer Applicable-I Course (BBA207)

BBA

BBA 202: Human ResourceManagement

<![if !supportEmptyParas]><![endif]>

L-4, T-0, Credits: 04

<![if !supportEmptyParas]><![endif]>

Objectives:

The objective of the course is to familiarize studentswith the different aspects of managing people in the organization through thephases of acquisition, development and retention.

<![if !supportEmptyParas]><![endif]>

Contents:

<![if !supportLists]>I.<![endif]>Introduction: Concept, nature, scope, objectives andimportance of HRM; Evolution of HRM; Environment of HRM; Personnel Managementvs HRM.

<![if !supportLists]> II. <![endif]>Acquisitionof Human Resources: HR Planning; Job analysis – job description and jobspecification; recruitment – sources and process; selection process – tests andinterviews; placement and induction. Job changes – transfers,promotions/demotions, separations.

<![if !supportLists]> III. <![endif]>Trainingand Development: Concept and importance of training; types of training;methods of training; design of training programme; evaluation of trainingeffectiveness; executive development – process and techniques; career planningand development.

<![if !supportLists]> IV.<![endif]>Performance Appraisal: Performance appraisal – conceptand objectives; traditional and modern methods, limitations of performanceappraisal methods.

<![if !supportLists]> V. <![endif]>Compensationand Maintenance: Compensation: job evaluation – concept, process andsignificance; components of employee remuneration – base and supplementary;maintenance: overview of employee welfare, health and safety, social security.

<![if !supportLists]> VI.<![endif]>HRM Strategies for the New Millennium: Role of HRM instrategic management; human capital; emotional quotient; mentoring; 360 degreeappraisal technique; ESOP; flexi-time; quality circles; Kaizen; TQM and sixsigma.

<![if !supportEmptyParas]><![endif]>

Suggested Readings

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Chhabra,T. N; Human Resource Management; Dhanpati Rai and Co. Pvt. Ltd New Delhi2003.

<![if !supportLists]>2.<![endif]>Dr.Gupta, C. B.; Human Resource Management, Sultan Chand and Sons, New Delhi, 2003.

<![if !supportLists]>3.<![endif]>Aswathappa,K.; Human Resource and Personnel Management (Text and Cases), Tata McGraw Hill Publishing Company, NewDelhi, 2003.

<![if !supportLists]>4.<![endif]>Khanka,S. S.; S, Human Resource Management;. Chand and Sons, New Delhi, 2001.

<![if !supportLists]>5.<![endif]>Chaterjee;An Executive Guide to Human Resource Management, Excel Book, 1999.

<![if !supportLists]>6.<![endif]>Dessler,Gary; Human Resource Management; Prentice Hall.

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

BBA

BBA 204: BusinessEnvironment

<![if !supportEmptyParas]><![endif]>

L-4, T-0, Credits: 04

<![if !supportEmptyParas]><![endif]>

<![if !supportEmptyParas]><![endif]>

Objective: The basic objective of this course is tofamiliarize the students with the nature and dimensions of evolving businessenvironment in India to influence managerial decisions.

<![if !supportEmptyParas]><![endif]>

Course Contents:

<![if !supportEmptyParas]><![endif]>

Unit I

An Overview of Business Environment: Type ofEnvironment-internal, external, micro and macro environment. Competitivestructure of industries, environmental analysis and strategic management.Managing diversity. Scope of business, characteristics of business. Objectivesand the uses of study. Process and limitations of environmental analysis.

<![if !supportEmptyParas]><![endif]>

Unit II

Economic Environment: Nature of Economic Environment.Economic factors-growth strategy, basic economic system, economic planning,nature and structure of the economy. Economic policies-industrial policy(1991), FEMA, Monetary and fiscal policies.

<![if !supportEmptyParas]><![endif]>

Unit III

Socio-Cultural Environment: Nature and impact of cultureon business, culture and globalization, social responsibilities of business.Business and society, social audit, business ethics and corporate governance.

<![if !supportEmptyParas]><![endif]>

Unit IV

Political Environment: Functions of state, economicroles of government, government and legal environment. The constitutionalenvironment, rationale and extent of state intervention.

<![if !supportEmptyParas]><![endif]>

Unit V

Natural and Technological Environment: Innovation,technological leadership and followership, sources of technological dynamics,impact of technology on globalization, transfer of technology, time lags intechnology introduction, status of technology in India. Management oftechnology, features and impact of technology. Demographic environmentpopulation size, migration and ethnic aspects, birth rate, death rate and agestructure.

<![if !supportEmptyParas]><![endif]>

Suggested Readings:

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Mishra, S. K. and V. K. Puri; Indian Economy, HimalayaPublishing House, 2003, 21st revised edition.

<![if !supportLists]>1. <![endif]>Dhingra,C.; The Indian Economy Environment and Policy, Sultan Chand and Sons, 17thEdition 2003.

<![if !supportLists]>2. <![endif]>Cherunilam,Francis; Business Environment - Text and Cases, Himalaya PublishingHouse, 2002 12th revised edition.

<![if !supportLists]>3. <![endif]>Aswathappa,K.; Essentials of Business Environment, Himalaya Publishing House, 20007th edition.

<![if !supportLists]>2.<![endif]>Cherunilam, Francis; Business and Government, HimalayaPublishing House, 1998, 10th edition.

<![if !supportLists]>3.<![endif]>Sengupta, N. K.; Government and Business, VikasPublishing House Pvt. Ltd, 1997, 4th revised edition.

BBA

BBA 206: Marketing Research

L-4,T-0, Credits: 04

<![if !supportEmptyParas]><![endif]>

Objective: The objective of this paper is tounderstand the various aspects of marketing research, identify the varioustools available to a marketing researcher. Marketing research can help themarketing managers in decision making.

<![if !supportEmptyParas]><![endif]>

Content:

Unit I

Introduction of Marketing Research: Definemarketing, research, aims and objectives of marketing research. Applications ofmarketing research, marketing information system, evaluation and control ofmarketing research, value of information in decision making, steps in marketingresearch.

<![if !supportEmptyParas]><![endif]>

Research Design: Formulating the research problem, choiceof research design, types of research design, sources of experimental errors.

<![if !supportEmptyParas]><![endif]>

Unit II

Sample and Sampling Design: Some basic terms,advantages and limitation of sampling, sampling process, types of sampling,types of sample designs, testing of hypothesis, determining the sample size,sampling distribution of the mean.

<![if !supportEmptyParas]><![endif]>

Scaling Techniques: The concept of attitude,difficulty of attitude measurement, types of scales, criteria for good test,use of scaling in marketing research.

<![if !supportEmptyParas]><![endif]>

Unit III

Data Collection: Methods of data collection:secondary data, sources of secondary data, primary data, collection of primarydata observation, questionnaire, designing of questionnaire, interviewing.

<![if !supportEmptyParas]><![endif]>

Unit IV

Data Processing and Tabulation: Editing coding,problems in editing, tabulation.

<![if !supportEmptyParas]><![endif]>

Data Analysis: Measurement of central tendency,dispersion, univariate analysis, biveriate analysis, multivariate analysis I,Multivariate analysis II, (Factor analysis, cluster analysis, multidimensionalanalysis, conjoint analysis).

<![if !supportEmptyParas]><![endif]>

Unit V

Interpretation and Report Writing: Interpretation,types of research reports, guidelines for writing a report, writing a reportformat, evaluation of research report.

<![if !supportEmptyParas]><![endif]>

Suggested Readings

<![if !supportLists]>1. <![endif]>Beri,G. C.; Marketing Research, Tata McGraw Hill, 2003.

<![if !supportLists]>2. <![endif]>Gupta,S. L.; Marketing Research, ExcelBooks, 2001.

<![if !supportLists]>3. <![endif]>Aaker;Marketing Research, John Willey & Sons, 2001.

<![if !supportLists]>4. <![endif]>Tull& Hawkins; Marketing Research, Prentice Hall of India, 1999.

BBA

BBA 208: ComputerApplication – II

(Web Technology, HTTP andHTML concepts)

L-4, T-0, Credits: 04

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1. <![endif]>AnIntroduction to the World Wide Web

<![if !supportLists]>1.1 <![endif]>Concepts of WebTechnology

<![if !supportLists]>1.2 <![endif]>Web Browsers

<![if !supportLists]>1.2.1<![endif]>Internet Explorer

<![if !supportLists]>1.2.2<![endif]>Netscape Navigator

<![if !supportLists]>1.3 <![endif]>Internet andIntranet

<![if !supportLists]>1.4 <![endif]>Windows NT ServerVersus Unix as a Web Server

<![if !supportLists]>2<![endif]>Planning your Web Site

<![if !supportLists]>2.1 <![endif]>Doing Business onthe web

<![if !supportLists]>2.2 <![endif]>An overview ofinternet commerce providers

<![if !supportLists]>2.3 <![endif]>A search Engine

<![if !supportLists]>2.3.1<![endif]>Types of search engine

<![if !supportLists]>2.3.2<![endif]>Working of a basic search engine

<![if !supportLists]>2.3.3<![endif]>Searching techniques

<![if !supportLists]>2.4 <![endif]>Making a Web SitePlan

(Video) What after BBA l Jobs after BBA l Career Options after BBA

<![if !supportLists]>2.4.1<![endif]>Forming a Project Team

<![if !supportLists]>2.4.2<![endif]>Setting Goals and Objectives

<![if !supportLists]>2.4.3<![endif]>Developing the Right Business Strategy

<![if !supportLists]>3<![endif]>Designing and constructing your website

<![if !supportLists]>3.1 <![endif]>Developing content

<![if !supportLists]>3.2 <![endif]>Designingindividual Pages

<![if !supportLists]>3.3 <![endif]>Designing &constructing your web site

<![if !supportLists]>3.4 <![endif]>Implementing yourweb site

<![if !supportLists]>3.5 <![endif]>Netscapeextensions and HTML

<![if !supportLists]>3.6 <![endif]>HTML Tools

<![if !supportLists]>3.7 <![endif]>Gatewayprogramming with CGI

<![if !supportLists]>4<![endif]>Creating your web site with front page

<![if !supportLists]>4.1 <![endif]>Introducing frontpage

<![if !supportLists]>4.2 <![endif]>Editing documentsin the front page editor

<![if !supportLists]>4.3 <![endif]>Formatting pages

<![if !supportLists]>4.4 <![endif]>Linking pages tothe world

<![if !supportLists]>4.5 <![endif]>Displaying imagesin pages

<![if !supportLists]>5<![endif]>HTML

<![if !supportLists]>5.1 <![endif]>What is HTML?

<![if !supportLists]>5.2 <![endif]>HTML basics

<![if !supportLists]>5.3 <![endif]>Document Tags

<![if !supportLists]>5.4 <![endif]>Container andEmpty tags

<![if !supportLists]>5.5 <![endif]>Entering paragraphtext on your web page

<![if !supportLists]>5.6 <![endif]>The <BR> Tag

<![if !supportLists]>5.7 <![endif]>The Comment Tag

<![if !supportLists]>6<![endif]>Working with HTML Text

<![if !supportLists]>6.1 <![endif]>Working with HTMLTest

<![if !supportLists]>6.2 <![endif]>Emphasizing TextImplicitly and Explicitly

<![if !supportLists]>6.3 <![endif]>The<BLOCKQUOTE> Element

<![if !supportLists]>6.4 <![endif]>Pre-formattingText

<![if !supportLists]>6.5 <![endif]>The <DIV>Tag

<![if !supportLists]>6.6 <![endif]>The <FONT>Tag

<![if !supportLists]>6.7 <![endif]>The<BASEFONT> Tag

<![if !supportLists]>6.8 <![endif]>Using Lists in WebDocument

<![if !supportLists]>6.9 <![endif]>Nested Ordered

6.10Unordered Lists

6.11Menu List

6.12.Directory Lists

<![if !supportLists]>6.13<![endif]> Definition Lists

7. Graphics for web pages

7.1 Choosing the correct Graphics File Format

Color in images

Loss of image qualitydue to compression

Adding inline image toweb page

Scaling down an image

<![if !supportLists]>7.2<![endif]>Alternative Text for the <IMG> tag

<![if !supportLists]>7.3<![endif]>Understanding Imagemaps

8. Working with Links

<![if !supportLists]>8.1 <![endif]>Workingwith links

<![if !supportLists]>8.2 <![endif]>Relativeand absolute links

<![if !supportLists]>8.3 <![endif]>Providinglinks for internet services

<![if !supportLists]>8.4 <![endif]>Linktag

9. Tables, Frames and Forms

<![if !supportLists]>9.1 <![endif]>CreatingBorderless Tables

<![if !supportLists]>9.2 <![endif]>Frames

<![if !supportLists]>9.3 <![endif]>Forms

10. Cascading Style Sheets

<![if !supportLists]>10.1 <![endif]>Whatis style sheet

<![if !supportLists]>10.2 <![endif]>Typesof style sheets

<![if !supportLists]>10.3 <![endif]>Usingstyle sheet with HTML

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SuggestedReadings:

<![if !supportLists]>7. <![endif]>Xavier,C; World Wide Web Design with HTML – Tata McGraw Hill

<![if !supportLists]>8. <![endif]>Sklar,Joel; Principle of Web Design, Web Warrier Series.

<![if !supportLists]>9. <![endif]>Dvanell,Rtuk; HTML-4 unleashed, Techmedia Publication.

<![if !supportLists]>10. <![endif]>HTML-4.0unleashed – Techmedia Publication.

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BBA

BBA 210: Business Law

L-4, T-0, Credits: 04

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OBJECTIVES: To acquaint the student with abasic and elementary knowledge of the subject.

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CONTENTS

Unit I

Indian Contract Act, 1872 (Fundamental Knowledge)Essentials of valid contract, discharge of contract, remedies for breach ofcontract.

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Unit II

Contracts of Indemnity, Guarantee, Bailment, Pledge andAgency.

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Unit III

Sale of Goods Act 1930 Meaning of Sale and Goods,Conditions and Warranties, Transfer of Property, Rights of an unpaid seller.

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The Negotiable Instruments Act 1881 – Essentials ofa Negotiable instruments, Kinds of N.I. Holder and Holder in Due Course,Negotiation by endorsements, crossing of a cheque and Dishonour of a cheque.

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Unit IV

The Companies Act 1956 (Basic elementary knowledge)essential characteristics of a company, types of companies, memorandum andarticles of association prospectus, shares – kinds, allotment and transfer,debentures, essential conditions for a valid meeting, kinds of meetings and resolutions.

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Unit V

Directors, Managing Directors, their appointment,qualifications, powers and limits on their remuneration, prevention ofoppression and mismanagement.

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Suggested Readings:

<![if !supportLists]>1.<![endif]>Kuchlal, M. C.; Business Law, Vikas Publishing House,New Delhi, 2004.

<![if !supportLists]>2.<![endif]>Baqrial, Ashok; Company Law, Vikas Publishing House,2004.

<![if !supportLists]>3.<![endif]>Kapoor, N. D.; Elementsof M. Law, Sultan Chand & Sons,New Delhi,2003

<![if !supportLists]>4.<![endif]>Kapoor, N. D.; Elements of Company Law, Sultan Chand& Sons, New Delhi, 2003.

<![if !supportLists]>5.<![endif]>Sen and Mitra; Commercial Law including co. law, WorldPress Calcutta. Ed. 23rd 2002.

<![if !supportLists]>6.<![endif]>Jhabvala, N.H.; Law of Contracts, C. Jamnadas & Co. Mumbai.

<![if !supportLists]>7.<![endif]>Dr. Singh, Avtar; Company Law, Eastern Book Co.Lucknow, Bharat Law House, Delhi.

<![if !supportLists]>8.<![endif]>Maheshwari, S.N. and S.K. Maheshwari; A Manual of BusinessLaw, 2nd Edition, Himalaya Publishing House, 2004.

BBA

BBA 212: Taxation Laws

L-4, T/P-0, Credits:04

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Same as Business Law

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Students areexpected to have only elementary knowledge of the

topicsspecified in the syllabus.

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CONTENTS

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Income Tax Act 1961

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Unit I

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Salient Features and Basic Concepts – Previousyear, assessment year, total income and taxable income. Residential status andtax liability, expected incomes.

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Unit II

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Heads of Income – Salary, Property, Business orProfession, capital gains. Assessment of individuals and firms (simpleproblems)

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Unit III

Rebates and Relief’s, Set off and carry forward of losses,deduction of tax at sources. Payment of advance tax, law relating tomaintenance of books, accounts and vouchers.

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Unit IV

Central Sales Tax Act 1956 – Salient features,definition of sale and its different categories, dealer, sale price, interstate sale, registration of dealers, levy and collection of tax and penalties.

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Unit V

Service Tax (Finance Act 1994) – Salient featurestaxable service, registration and records required, service tax return,determination of the value of taxable service.

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Suggested Readings:

<![if !supportLists]>1.<![endif]>Dr. Singhania, V. K.; Income Tax (Student Edition),Taxman Publications, 2003.

<![if !supportLists]>2.<![endif]>Ahuja, G. K. and Ravi Gupta; Income Tax and Sales Tax,Bharat Law House, Delhi, 2003.

<![if !supportLists]>3.<![endif]>ICAI; Service Tax, Guidelines.

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BBA

BBA 214: ComputerApplication Lab - II

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L-0, T/P-4, Credits:02

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FRONTPAGE

Orientationto the Front Page environment and building web sites

<![if !supportLists]>1.<![endif]>Create a new site. Start with a web page using Your Nameto name the page. Make it the home page and view the web in navigation andfolder. View record your observation.

<![if !supportLists]>2.<![endif]>On the home page, give a brief description about yourself& type the following sub heading “qualification”, “Hobbiew”, &“Interest”, “Future Plans”, & “Address for communication”

<![if !supportLists]>3.<![endif]>Apply the most appropriate theme at the web page and the website.

<![if !supportLists]>4.<![endif]>Apply font and color styles on to your web page and preview.

<![if !supportLists]>5.<![endif]>Create a new web paged using the Front Page explorer and writeyour academic and professional qualification. Places a bookmark at anappropriate place and save the page as “qualification”.

<![if !supportLists]>6.<![endif]>Link the page, qualification.htm, with the sub-heading“qualification” in the home page.

<![if !supportLists]>7.<![endif]>Create a new page using the front page editor and write yourhobbies and interest on it. Save the page as “Hobbies.htm”.

<![if !supportLists]>8.<![endif]>Link the page, Hobbies.htm, with the sub-heading “hobbies”& “interest” in the home page.

<![if !supportLists]>9.<![endif]>Create a new page and write a few lines on your future plansand save the page as “future plan”.

<![if !supportLists]>10.<![endif]>Link the page. Future-plan.htm, with the sub heading “futureplan” in the home page.

<![if !supportLists]>11.<![endif]>Create a new page, writeyour address for communication & save the page as “address”

<![if !supportLists]>12.<![endif]>Link the page, “address.htm” to the sub-heading “address” forcommunication page in the page.

<![if !supportLists]>13.<![endif]>Interest a navigation bar in the page.

<![if !supportLists]>14.<![endif]>Test all hyperlink in the front page editor and record yourobservation.

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Adding Images and specialfeature to web

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<![if !supportLists]>15.<![endif]>Import an image, if it is not available on the local drive.Use clipart on each page and use image to link to the home page.

<![if !supportLists]>16.<![endif]>Make the image brighter and lower the contrast.

<![if !supportLists]>17.<![endif]>Make the color transparent and assign alternate text with asuitable caption to the image.

<![if !supportLists]>18.<![endif]>Open the web page “future.htm” and insert a background soundfile into the page.

<![if !supportLists]>19.<![endif]>Open the web page “hobbies.htm” and apply animation (asanimated GIF) to the image or clipart (if inserted)

Working with tables andframe

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<![if !supportLists]>20.<![endif]>Open the page, “hobbies.htm” and insert a table of at leastcolumn and fire rows, with column and fire rows, with column heading as Name,Address, Phone no and date of Birth. Align the table to the center of thewebpage and text flow at center.

<![if !supportLists]>21.<![endif]>Enter data into the table and adjust the font as book antiquaand font size as “12”.

<![if !supportLists]>22.<![endif]>Insert “Address Book” as caption for the table.

<![if !supportLists]>23.<![endif]>Split the column named cell phone no into two and name them as“off” and “Resi”

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Creating Forms andconnecting to the database

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<![if !supportLists]>24.<![endif]>Open the page, bearing your name and insert a form. Assign thebase name as “personal details” and save the file as “personal.txt” format.

<![if !supportLists]>25.<![endif]>The form should contain the following fields as mentionedbelow

Personal Profile

Name:

Address:

Phone_Off:

Phone_Resi:

Mobile:

E_Mail:

Fax:

Passport no.:

Driving License No.:

Insurance Policy No:

Blood Group:

Credit Cards:

<![if !supportLists]>26.<![endif]>Assign a drop down menu for the credit cards fields.

<![if !supportLists]>27.<![endif]>Assign a one line text driving license No.

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Advanced Topics

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<![if !supportLists]>28.<![endif]>Open the page, bearing your name and insert marque to displaythe message “Welcome to my site”.

<![if !supportLists]>29.<![endif]>Open each and every page “apply suitable page transitions andanimations.

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BBA

GGS Indraprastha University
BBA 301: Values & Ethics in Business

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L-4 P-0Credit-4

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Course Objective

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The basic objective ofthis paper is to make the students realize the importance of values and ethicsin business. This course endeavors toprovide a background to ethics as a prelude to learn the skills of ethicaldecision-making and, then, to apply those skills to the real and currentchallenges of the information professions.

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Syllabus Content

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Unit-I

Introduction:Values-Concept, types and formation of values, ethics, values and behaviour,Values of Indian Managers, Ethics, development of ethics, ethical decisionmaking and decision making process, relevance of ethics and values in business.

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Management of Ethics:Management process and ethics, managerial performance, ethical issues, ethos ofVadanta in management, Hierarchism as an organizational value.

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Unit-II

Corporate SocialResponsibility & Consumer Protection: Corporate responsibility ofbusiness: employees, consumers and community, Corporate Governance, Code ofCorporate Governance, Consumerism, unethical issues, in sales, marketing andtechnology.

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Unit-III

Understanding Progress,Results & Managing Transforming:Progress and Results definition, functions of progress, transformation,need for transformation, process & challenges of transformation.

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Understanding Success:Definitions of success, Principles for competitive success, pre-requisites tocreate blue print for success. Successful stories of business gurus.

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Unit-IV

Knowledge and Wisdom:Meaning of knowledge and wisdom, difference between knowledge and wisdom,knowledge worker versus wisdom worker, concept of knowledge management andwisdom management, wisdom based management.

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Unit-V

Stress Management:Meaning, sources and consequences of stress, stress management and detachedinvolvement.

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Concept of Dharma & KarmaYoga: Concept of Karama and kinds of Karam Yoga, Nishkam Karma, and SakamKarma. Total quality management,Quality of life and quality of work life.

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Suggested Readings:

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1. Kaur, Tripat; Values & Ethics in Management,Galgotia Publishers.

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2. Chakraborty, S.K.; Human values for Managers

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3. Chakraborty, S.K.; Ethics inManagement: A Vedantic Perspective, Oxford University Press.

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BBA

GGS Indraprastha University
BBA 303: Marketing Management-II

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L-4 T-0Credit-4

Course Objective

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The objective of this paper is to identify thefoundation terms and concepts that are commonly used in marketing. It also identifies the essential elementsfor effective marketing practice. Thiscourse will give complete relationship between marketing and other managementfunctions.

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Syllabus Content

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Unit-I

Marketing Planning, Market Oriented StrategicPlanning.

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Unit-II

Consumer behaviour: Factors influencing buyingbehavior, buying decision process, Industrial buying behaviour, MarketingResearch-Importance, types and steps.

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Unit-III

Sales Management, Types of sales organization, Salesprocess.

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Unit-IV

Salesmanship, Sales Policy, Recruitment and ManagingSales force.

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Unit-V

Sales quotas, Sales territories, Sales incentivesand negotiation.

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Suggested Readings:

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<![if !supportLists]>1.<![endif]>Kotler& Armstrong; Principles of Marketing Management, Prentice HallIndia., 2003.

<![if !supportLists]>2.<![endif]>Gupta,S.L, Sales & Distribution Management, Excel Books, 2003.

<![if !supportLists]>3.<![endif]>Anderson;R. Professional Sales Management, Englewood Cliffs, New Jersey PrenticeHall Inc. 1992.

<![if !supportLists]>4.<![endif]>RichardR. Still; Edward W. Cundiff, Norman A.P. Govoni, Prentice Hall of India,1999.

<![if !supportLists]>5.<![endif]>Monga,G.S. & Shaliv; Monthly Management, Deep & Deep Publications,2003.

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BBA

GGS Indraprastha University
BBA 305: Production & Operations Management

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L-4 T-0Credit-4

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<![if !supportLists]>1.<![endif]>Introduction toOperation Management:Why study OM, Five P’s Types of Transformation.

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<![if !supportLists]>2.<![endif]>Waiting Line Management: Economics of Waiting Line,Quarrying System, Four Waiting Line Models along with application.

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<![if !supportLists]>3.<![endif]>Quality Management: TQM, Quality, Specification, DesignQuality, Quality at Source, Zero Defects, Cost of Quality, ContinuousImprovement, Benchmarking, Poka-Yokes, Quality Awards.

StatisticalQuality control: Acceptance sampling, AQL & LTPD, P-Charts, X-and R Chart.

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<![if !supportLists]>4.<![endif]>Facility Location and layout: Issue in FacilityLocation, Plant Location Methods, Factor Rating, Centre of Gravity Methods,Analytic Delphi Method. Four Basic Layout Formats, Assembly Line Balancing,splitting Tasks, Problems in Facility Layout.

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<![if !supportLists]>5.<![endif]>Inventory Management and Forecasting: ForecastingQuantitative and Qualitative Techniques in Forecasting, Inventory managementand analysis. Inventory models.

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<![if !supportLists]>1.<![endif]>Star M.K.; Production Management System andSynthesis

<![if !supportLists]>2.<![endif]>Buffa E.S; ModernProduction Management

<![if !supportLists]>3.<![endif]>Mayer: Production and Operations Management

<![if !supportLists]>4.<![endif]>R, Stevenson; Production / Operation Management

<![if !supportLists]>5.<![endif]>Manocha, R.C; Production and Operation Management.

<![if !supportLists]>6.<![endif]>Morton, Thomas; Production and Operations Management,Vikas Publication, 2004

<![if !supportLists]>7.<![endif]>Charry; Productions and Operations Management, TataMcGraw, 2000.

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BBA

GGS Indraprastha University
BBA 307: Management Information System

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L-4 T-0Credit-4

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(Video) Easy tips to pass any University exam in 2 days!

Objective

The objective of the course is toacquaint the students about the concept of information system in businessorganizations, and also the management control systems.

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Contents

Introduction: Definition,Purpose, Objectives and Role of MIS in Business Organization with particularreference to Management Levels. MIS Growth and Development, Location of MIS inthe Organization – concept and design.Transaction Processing System, Decision Support System, ExecutiveInformation system, Expert System, and the recent developments in the field ofMIS.

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System Development:Concept of System, Types of Systems – Open, Closed, Deterministic,Probabilistic, etc. Relevance of choice of System in MIS, Integration ofOrganization Systems and Information Systems, System Development Life Cycle,System Analysis, Design and Implementation, MIS Applications in Business.

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Information Concepts: Dataand Information – meaning and importance, Relevance of Information in DecisionMaking, Sources and Types of Information, Cost Benefit Analysis – Quantitativeand Qualitative Aspects, Assessing Information needs of the Organization.

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Information Technology:Recent Developments in the Field of Information Technology: Hardware andSoftware, Data Communication Concepts, Generation of Computers, Centralized andDistributed Processing.

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Multimedia Approach to Information Processing. Decision ofAppropriate Information Technology for proper MIS.

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Choice of appropriate IT Systems – Database, Datawarehousing & Datamining Concepts.

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MIS TOOLS: Overview of Internet, Rules for Good WebDesign, Introduction to HTML, Building HTML Documents.

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Suggested Readings:

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<![if !supportLists]>1.<![endif]>Kumar, Muneesh; Business Information Systems, VikasPublishing, 2004.

<![if !supportLists]>2.<![endif]>MIS- EJJY 02, Vikas Publishing, 2004

<![if !supportLists]>3.<![endif]>Javadekar, W.S.; Management Information System, TataMacGraw Hill Publication, 2003.

<![if !supportLists]>4.<![endif]>Arora, Ashok and Akshaya Bhatia; Information Systems forManagers, Excel Books, New Delhi.

<![if !supportLists]>5.<![endif]>Basandra, Suresh K.; Management Information Systems,Wheeler Publishing, New Delhi.

<![if !supportLists]>6.<![endif]>Murdick, Robert G. et. Al; Information System for ModernManagement, Prentice Hall of India Pvt. Ltd. New Delhi.

<![if !supportLists]>7.<![endif]>Brien, James A.O.; Management Information System,Galgotia Publishers, New Delhi.

<![if !supportLists]>8.<![endif]>Dranell, Rick; HTML 4 unleashed, Techmedia Publication.

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BBA

GGS Indraprastha University
BBA 309: Financial Management

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L-4 T-0Credit-4

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The objective of the course is to acquaint the students withthe overall framework of financial decision-making in a business unit.

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Course Contents:

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Unit I

Financial Management: Meaning, Scope, Objectives ofFinancial Management – Profit Vs. Wealth Maximization, Financial Management andother Areas of Management, Liquidity Vs. Profitability, Methods of FinancialManagement, Organization of Finance Function.

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Concepts in Valuation:Time Value of Money, Valuation Concepts, Valuation of Securities viz.,Debentures, Preference Shares and Equity Shares.

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Unit II

Capital Budgeting:Concept, Importance, Appraisal Methods: Pay back period, DCF techniques,Accounting rate of return, Capital Rationing, Concept of Risk, Incorporation ofRisk Factor, General Techniques: Risk adjusted discount return, certaintyequivalent coefficient and Quantitative Techniques: Sensitivity analysis,Probability assignment, Standard deviation, Coefficient of variation, Decisiontree.

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Cost of Capital: Concept,Importance, Classification , and Determination of Cost of Capital.

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Leverages: Concept, Types ofleverages and their significance.

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Unit III

Capital Structure:Meaning, Capital Structure and Financial Structure, Patterns of CapitalStructure, Optimum Capital Structure, Capital Structure Theories, FactorsDetermining Capital Structure, Capital Structure Practices in India.

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Unit IV

Sources of Finance:Classification of Sources of Finance, Security Financing, Loan Financing,Project Financing, Loan Syndication- Book Building, New Financial Institutionsand Instruments viz., Depositories, Factoring, Venture Capital, Credit Rating,Commercial Paper, Certificate of Deposit, Stock Invest, Global DepositoryReceipts.

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Dividend, Bonus and Rights:Dividend Policy, Relevance and Irrelevance Concepts of Dividend, CorporateDividend Practices in India.

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Unit V

Working Capital Management:Concept, Management of Cash, Management of Inventories, Management of AccountsReceivable and Accounts Payable, Over and Under Trading.

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Suggested Readings:

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<![if !supportLists]>1.<![endif]>Maheshwari, S.N.; Financial Managemen, Principles andPractice, Sultan Chand & sons, 9th Edition 2004.

<![if !supportLists]>2.<![endif]>Maheshwari, S.N.; Elements of Financial Management, SultanChand & Sons, 2003 7th Edition.

<![if !supportLists]>3.<![endif]>Van C. Horne; FinancialManagement and Policy, Prentice Hall of India., 11th Edition2002.

<![if !supportLists]>4.<![endif]>Pandey, I.M.; Financial Management, Vikas PublishingHouse, 8th Edition, 2001.

<![if !supportLists]>5.<![endif]>Khan, M.Y. & P.K. Jain; Financial Management, TataMcGraw Hill, 2001 3rd Edition.

<![if !supportLists]>6.<![endif]>Hampton, John. J.; FinancialDecision Making, Prentice Hall of India, 4th Edition, 1998.

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BBA

GGS Indraprastha University
BBA 311: Summer Training Report & Viva Voce

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L-0 T-0Credit-6

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Each studentshall undergo practical training of eight weeks during the vacations afterfourth semester in an approved business / industrial / service organization andsubmit at least two copies of the Summer Training Report to the Director /Principal of the Institution within two weeks of the commencement of the FifthSemester. The Summer Training Reportshall Carry 100 marks. It shall beevaluated for 50 marks by an External Examiner to be appointed by theUniversity and for the rest of the 50 marks by an Internal Board of Examinersto be appointed by the Director / Principal of the Institution. This internal Board of Examiners shallcomprise of a minimum of two Internal Faculty Members.

BBA

GGS Indraprastha University
BBA 313: Computer Applications Lab

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L-0 P-4Credit-2

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The Lab would be based on Case Studies.

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A sandwitched case study of an industry as per therequirements of the concerned managements.Students may be deputed to visit the industry during Weekened/Holidaysto get the data for System Development using MIS.

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BBA

G. G. S.Indraprastha University

BBA 302 :Business Policy & Strategy

L-4 T-0 Credits-4

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Objective:This course is intended to acquaint the students with the natureBusiness Policy and Strategy.

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<![if !supportLists]>I.<![endif]>Introduction: Nature,scope and importance of the course on Business Policy; Evolution of this course– Forecasting, Long-range planning, strategic planning and strategicmanagement.

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<![if !supportLists]>II.<![endif]>Strategic ManagementProcess: Formulation Phase – vision, mission, environmental scanning,objectives and strategy; implementation phase – Strategic Activities,Evaluation and Control.

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<![if !supportLists]>III.<![endif]>Environmental Analysis:Need, Characteristics and categorization of environmental factors;approaches to the environmental scanning process – structural analysis ofcompetitive environment; ETOP a diagnosis tool.

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<![if !supportLists]>IV.<![endif]>Analysis of InternalResources: Strengths and Weakness; Resource Audit; Strategic AdvantageAnalysis; Value-Chain Approach to Internal Analysis; Methods of analysis anddiagnosing Corporate Capabilities – Functional Area Profile and ResourceDeployment Matrix, Strategic Advantage Profile; SWOT analysis.

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<![if !supportLists]>V.<![endif]>Formulation ofStrategy: Approaches to Strategy formation; major strategy options –Stability, Growth and Expansion, Diversification, Retrenchment, Mixed Strategy;Choice of Strategy – BCG Model; Stop-Light Strategy Model; Directional PolicyMatrix (DPM) Model, Product/Market Evolution – Matrix and Profit Impact ofMarket Strategy (PIMS) Model;

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<![if !supportLists]>VI.<![endif]>Major Issues involvedin the Implementation of strategy: Organization structure; leadership andresource allocation.

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Suggested Readings:

<![if !supportLists]>1.<![endif]>Wheelen,Thomas L. and J. David Hunger; Strategic Management and Business Policy:Emerging, 21st CenturyGlobal Society, 7th ed., Prentice Hall, New Jersey, 2000.

<![if !supportLists]>2.<![endif]>Ghosh,P. K.; Strategic Planning andManagement, Sultan Chand &Sons, New Delhi, 8thed., 2000.

<![if !supportLists]>3.<![endif]>Kazmi,Azhar; Business Policy, Tata McGraw-Hill, New Delhi, 2000.

<![if !supportLists]>4.<![endif]>Thompson,Arthur A. and A. J. Strickland; Strategic Management, McGraw Hill, NewYork, 1999.

<![if !supportLists]>5.<![endif]>Jauchand Glueck; Business Policy and Strategic Management, McGraw-Hill.

<![if !supportLists]>6.<![endif]>Rao,P. Subba; Business Policy and Strategic Management, Himalaya PublishingHouse, 1st ed., 1999.

<![if !supportLists]>7.<![endif]>McCarthy,Minichiello & Curran; Business Policy and Strategy: Concepts andReadings, Richard D. Irwin and AITBS, Delhi, 4th ed., 1996.

<![if !supportLists]>8.<![endif]>Ansoff,H. Igor; Corporate Strategy, Penguin.

BBA

GGS Indraprastha University

BBA-304 PROJECTPLANNING AND EVALUATION

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L-4 T-0 Credits–4

Objective:

The basic objective of thiscourse is to familiarize the students with the various aspects of Projects andkey guidelines relevant to project planning , analysis, financial, selection,implementation and review.

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Course Contents:

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UNIT I

Overview: CapitalInvestments: Importance and Difficulties, Types of Capital Investments, Phasesof Capital Budgeting, Levels of Decision Making, Facets of Project Analysis,feasibility Study, Objectives of Capital Budgeting, Common Weaknesses inCapital Budgeting.

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Capital Allocation Framework:Key Criteria, Elementary Investment Options, Portfolio Planning Models,Strategic Position and Action Evaluation, Diversification Debate, Investment inCapabilities, Strategic Planning and Capital Budgeting.

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Generation and Screening ofProject Ideas: Generation of Ideas, Monitoring the Environment, CorporateAppraisal, Profit Potential of Industries, Scouting for Project Ideas,Preliminary Screening, Project Rating Index, Sources of Positive NPV, On beingan Entrepreneur.

UNIT-II

Market and Demand Analysis:Situational Analysis and Specification of Objectives, Collection of SecondaryInformation, Conduct of Market Survey, Characterization of Market, DemandForecasting, Uncertainties in Demand Forecasting, Market Planning

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Technical Analysis: Manufacturing Process/ Technology, TechnicalArrangements, Material Inputs and Utilities, Product Mix, Plant Capacity,Location and Site, Machineries and Equipment, Structures and Civil Works,Environmental Aspects, Project Charts and Layouts, Schedule of ProjectImplementation, Need for Considering Alternatives.

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Financial Estimates andProjections: Cost of Project, Mean of Finance, Estimates of Sales andProduction, Cost of Production, Working Capital Requirement and its Financing(Simple Practical Problems), Profitability Projections, Projected Cash FlowStatement (Simple Practical Problems), Projected Balance Sheet (SimplePractical Problems), Multi Year Projections.

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UNIT III

Risk Analysis- Firm Risk andMarket Risk: Portfolio Related RiskMeasures, Mean Variance Portfolio Construction, Portfolio Theory and CapitalBudgeting, Capital Asses Pricing Model, Developing the Inputs Required forApplying CAPM, Empirical Evidence on Capital Asset Pricing Model, Capital AssetPricing Model and Capital Budgeting.

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UNIT-IV

Financing of Projects:Capital Structure, Menu of Financing, Equity Capital , Preference Capital,Internal Accruals, Term Loans, Debentures, Working Capital Advance,Miscellaneous Sources, Raising Venture Capital, Raising Capital InInternational Markets.

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UNIT-V

Project Management: Formsof Project Organization, Project Planning, Project Control, Human Aspects ofProject Management, Pre- Requisites for Successful Implementation.

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Network Techniques:Development of Project Network, Time Estimation (Simple Practical Problem withEST, EFT, LST, LFT, Total Float), Determination of the Critical Path,Scheduling when Resources are limited, PERT Model, CPM Model (Simple PracticalProblem of Crashing), Network Cost System.

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Project Review andAdministrative Aspects: Control of In- Progress Projects, Post CompletionAudits, Abandonment Analysis, Administrative Aspects of Capital Budgeting,Agency Problem, Evaluating the Capital Budgeting System of an Organization.

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Suggested Readings:

  1. Desai, Vasant; Project Management, Himalaya Publishing House, 2003.
  2. Maheshwari, S.N.; Management Accounting & Financial Control, Sultan Chand & Sons, 2003 Fourteenth Edition.
  3. Singh, Narendra; Project Management& Control, Himalaya Publishing House, 2003.
  4. Chandra, Prasanna; Projects: Planning, Analysis, Financing, Implementation and Review, Tata McGraw Hill Publishing Company Limited, 2002 Fifth Edition.
  5. Kerzner, Harold; Project Management: A System Approach to Planning, Scheduling & Controlling, CBPS Publisher & Distributors, 2002 Second Edition.
  6. Nagarajan, K.; Project Management , New Age International (P) limited, Publishers, 2001.
  7. S. Choudhury , Project Management, Tata McGraw Hill Publishing Company Limited., 1998 Twelfth Reprint.
  8. Sapru, R.K.; Project Management, Excel Books, 1997 First Edition.

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BBA

GGS Indraprastha University

BBA-306 EntrepreneurshipDevelopment

L-4 T-0Credits –4

Objectives

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It provides exposure to the students to theentrepreneurial cultural and industrial growth so as to prepare them to set upand manage their own small units.

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Course Inputs

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Unit I Introduction:The entrepreneur: definition, emergence of entrepreneurial class; theories ofentrepreneurship; role of social economic environment; characteristics ofentrepreneur; leadership; risk taking; decision making and business planning.

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Unit II promotion of aVenture: Opportunities analysis; external environmental analysis-economic,social and technological; competitive factors; legal requirements ofestablishment of a new unit and rising of funds; Venture capital sources anddocumentation required.

Unit III EntrepreneurialBehaviour: Innovation and entrepreneur; entrepreneurial behaviour andpsycho-theories, social responsibility.

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Unit IV EntrepreneurialDevelopment Programmes (EDP): EDP, their role, relevance and achievements;role of government in organizing EDP’s critical evaluation.

Unit V Role ofentrepreneur: Role of an entrepreneur in economic growth as an innovator,generation of employment opportunities, complimenting and supplementingeconomic growth, bringing about social stability and balanced regionaldevelopment of industries: role in export promotion and import substitution,forex earnings, and augmenting and meeting local demand.

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SuggestedReadings

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  1. Vasant, DCSAI; Entrepreneurship, Himalaya Publishing House, 2003.
  2. Taneja & S.L. Gupta.; Entrepreneurship Development, 2003.
  3. Pandey, I.M.; Venture Capital –The Indian Experience, Prentice Hall of India, 2003.
  4. Tandon B.C.; Environment and Entrepreneur; Chug Publications, Allahabad
  5. Siner A david: Entrepreneurial Megabuks; John Wiley and Sons, New York
  6. Srivastava S.B.; A practical guide to industrial entrepreneurs, Sultan Chand & Sons, New Delhi.
  7. Chandra, Prasana; Project Preparation, Appraisal, Implementation, TMH, New Delhi.
  8. New Venture Creation; Holt: Entrepreneurship, Prentice Hall of India.

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<![if !supportEmptyParas]><![endif]>

BBA

GGS Indraprastha University

BBA-308 INTERNATIONALBUSINESS MANAGEMENT

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Objective:

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The basis objective of this course is to students with theglobal dimensions of management.

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Course Contents:

<![if !supportEmptyParas]><![endif]>

UNIT I

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Overview: International Business- Introduction,Concept, Definition, Scope, Trends, Challenges and opportunities; Nature,Meaning and Importance of International competitive advantage, Multidimensionalview of Competitiveness- Financial Perspectives- International monetary systemsand financial markets, IMF, World Bank, IBRD, IFC, IDA, existing internationalarrangements; Globalization and foreign investment- Introduction FDI, nationalFDI policy framework, FPI, Impact of globalization.

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UNIT II

Globalization- Technology and itsimpact, Enhancing technological capabilities, Technology generation, Technologytransfer, Diffusion, Dissemination and spill over, Rationale for globalization,Liberalization and Unification of World economics, International Businesstheories, Trade Barriers- Tariff and Non Tariff Barriers.

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UNIT III

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Strategy making and international business- Structure ofglobal organizations, Types of strategies used in strategic planning forachieving global competitive advantage, Meaning, Concept and scope ofdistinctive competitive advantage, Financial Integration, Cross border mergerand acquisitions.

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UNIT IV

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Socio cultural Environment- Managing Diversity within andacross cultures, Country risk analysis, Macro environmental risk assessment,Need for risk evaluation; Corporate governance, globalization with socialresponsibility- Introduction, Social responsibility of TNC, Recent developmentin corporate social responsibility and policy implications.

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UNIT V

Global Human Resource Management-Selection, Development, Performance Appraisal and compensation, Motivatingemployees in the global context and managing groups across cultures,Multicultural management.

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Books Recommended:

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<![if !supportLists]>1.<![endif]>Bhalla, V.K. and S. Shivaramu; International Business: Environment and Management,Anmol Publication Pvt. Ltd., 2003 Seventh Revised Edition.

<![if !supportLists]>2.<![endif]>Rao, P. Subba; International Business, HimalayaPublishing House, 2002 Second Revised Edition.

<![if !supportLists]>3.<![endif]>Radriqupes, Corl; International Management – A,Cultural Approach, South West College Publishers, 2001.

<![if !supportLists]>4.<![endif]>Fransis, Cherunilam; International Marketing, HimalayaPublication House, 1998.

<![if !supportLists]>5.<![endif]>Hibbert, Edgar P; International Business: Strategy andOperations, MacMilan Press Ltd.

<![if !supportLists]>6.<![endif]>Goldsmith, Arthur A; Business Government Society, ErwinBook Team.

<![if !supportLists]>7.<![endif]>Berry, Brian J L, Edgar C Conkling & D Michael Ray; TheGlobal Economy in Transition, Prentice Hall International Ltd.

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<![if !supportEmptyParas]><![endif]>

BBA

G.G.S.INDRAPRASTHAUNIVERSITY

BBA-310 PROJECT REPORT AND VIVA VOCE

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<![if !supportEmptyParas]><![endif]>

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During the sixth semester eachstudent shall undertake a project to be pursued by him / her under thesupervision of an Internal Supervisor to be appointed by the Director /Principal. Both the subject and the name of the Supervisor will be approved bythe Director / Principal of the Institution.The Project Report in duplicate along with one soft copy in a floppy will be submitted at least four weeksprior to the commencement of the End Term Examination of the Sixth Semester.Project Report shall carry 100 marks.These shall be evaluated by an External Examiner appointed by theUniversity for 50 marks and for the rest of the 50 marks by an Internal Boardof Examiners to be appointed by the Director / Principal of theInstitution. This internal Board ofExaminers shall comprise of a minimum of two Internal Faculty Members.

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BBA

GGS Indraprastha University

BBA-312 ENVIRONMENTALSCIENCE

<![if !supportEmptyParas]><![endif]>

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Course Objectives:

<![if !supportLists]>·<![endif]>To gain an understanding of the concepts fundamental toenvironmental science

<![if !supportLists]>·<![endif]>To understand the complexity of ecosystems and possiblyhow to sustain them

<![if !supportLists]>·<![endif]>To understand the relationships between humans and theenvironment.

<![if !supportLists]>·<![endif]>To understand major environmental problems includingtheir causes and consequences.

<![if !supportLists]>·<![endif]>To understand current and controversial environmentalissues and possible solutions to environmental problems and their pros andcons.

<![if !supportLists]>·<![endif]>To understand how social issues and politics impact theenvironment.

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Introduction and publicopinion: PIL, Role of NGOs and Environmental Activism.

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Ecosystems and how they work: Typesof Eco-Systems, Geosphere – Biosphere and Hydrosphere introduction. Majorissues of Biodiversity, Biosphere reserves, National Parks and sanctuaries,Natural Resources.

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Concept of sustainability andinternational efforts for environmental protection: Concept of SustainableDevelopment, Emergence of Environmental Issues, Stockholm Conference onEnvironment, 1972 and Agenda 21. International Protocols, WTO, Kyoto Protocol,International Agreement on Environmental Management.

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Human Population Growthand its effects on the environment: Problem of Population growth, povertyand environment, Population Explosion, Family Welfare Programme, Women &Child Welfare.

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Renewable and non-renewableresources: Defining resources, classification of resources, soil and landdegradation, economic development and resources use, natural resourcesaccounting.

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Energy needs, renewable andnonrenewable energy resources, introduction to solar energy and itsavailability, wind power and its potential, hydropower as a clean source ofenergy, coal, oil, natural gas etc. introduction to biofuel.

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Pollution and Public Policy

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Water Pollution: Water resources of India, HydrologicalCycle, methods of water conservation and management, river action plan, groundand surface water pollution.

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Recycling and management of waterand wastewater (domestic andindustrial).

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Water borne diseases and healthrelated issues.

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Steps taken by Govt. to controlwater pollution.

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Air Pollution: Air pollution and air pollutants,sources of air pollution and itseffected on human health and vegetations.

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Green house effect, globalwarming and climate change.

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Ambient air quality standards,steps taken by Government to control air pollution.

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Noise pollution and its impactson human health.

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Solid Waste: Municipal Solid Waste Management,segregation, disposal methods, composting, land fill sites etc.

Hazardous waste management,biomedical waste management.

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Environmental ImpactAssessment (EIA) and Environmental Management System (EMS): Introduction toEIA, its impact and case study, notification of MOEF, introduction to ISO 9000and 14000 standards, environmental information system (EIS), role ofinformation technology in environment.

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Natural Disasters: Floods,earthquakes, cyclones, land slides, disaster management.

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Forest / Dams: Forestdegradation and management, hazard based environmental issues, Fast depletionof forest resources and their regeneration,environmental issues related to Mega Hydroelectric Projects / Dams,resettlement and rehabilitation of people; its problems and concerns.

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Indian Environmental laws:Legal framework: Constitutionalprovisions, the Indian Penal Code, Role of Judiciary in EnvironmentalProtection, Wild Life (Protection) Act, 1972, Water (Prevention and Control ofPollution) Act, 1974, Environment (Protection) Act, 1986, Air (Prevention & Control of Pollution )Act, 1981, Delhi Environment Law.

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Field work / Case studies:

<![if !supportLists]>·<![endif]>Visit to a local polluted site – river / urban / ruralor industrial site.

<![if !supportLists]>·<![endif]>Study of the common flora and fauna of Delhi /Biodiversity parks / sanctuaries.

<![if !supportLists]>·<![endif]>Waste water treatment plants.

<![if !supportLists]>·<![endif]>Water conservation techniques (Rain water harvestingand other techniques of water conservation).

<![if !supportLists]>·<![endif]>Visit to a local area to document the study ofempirical eco-systems i.e. lake, river, hill, grassland, agricultural land andmining areas.

<![if !supportLists]>·<![endif]>Visit to Pollution Control Board (PCB).

<![if !supportLists]>·<![endif]>Audio / Visual documentary on Environment.

<![if !supportLists]>·<![endif]>Visit to environmental monitoring station

<![if !supportEmptyParas]><![endif]>

Suggested Readings:

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>1.<![endif]>Gupta N.C.; Social Auditing of Environmental Law in India,edited book, New Century Publications, Delhi-2003.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>2.<![endif]>Divan, Shyam and RosenCeranz; Armin. Environmental Law andPolicy in India, Cases, materials and statutes, second edition, OxfordUniversity Press, 2001.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>3.<![endif]>Uberoi, N.K.; Environmental Management, Excel Books,New Delhi, 2000.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>4.<![endif]>Agarwal, A, Narain; S. State of India’s Environment,Published by Centre for Science and Environment, New Delhi, 1999.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>5.<![endif]>Ambasht, R.S. and P.K. Ambasht; Environment andPollution-An Ecological Approach,third edition, CBS Publishers, New Delhi, 1999.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>6.<![endif]>Joseph, Casio, Woodside, Gayle and Mitchell, Philip.; ISO14000 guide- The new Environmental Management Standards, McGraw Hill, NewYork, 1996.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>7.<![endif]>Titenberg, Tom.; Environmental and Natural ResourceEconomics, Harper Collins College Publishers, 1996.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>8.<![endif]>Canter, Larry W.; Environmental Impact Assessment,second edition, McGraw Hill, New Delhi, 1996.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>9.<![endif]>Chapman, J.L. and, M.J. Reiss; Ecology, Principles andApplications, Cambridge University Press, 1995.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>10.<![endif]>Shaur, Krau, Jack J,Ristinen & Robent A.; Energy and Problems of a Technical Society,John Wiley & Sons, New York, 1993.

<![if !supportEmptyParas]><![endif]>

<![if !supportLists]>11.<![endif]>Sayre, Don.; Inside ISO 14000. The Competitive Advantage of Environmental Management, StLucie Press Delray Beach, Florida.

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(Video) BBA/BCA Easy hai? Syllabus|Exam|Marks|Dream Maths

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FAQs

What is the total marks of BBA? ›

Total Marks 650 Total Credits 26 (Note: Note: Each Lecture is of 45 minutes duration.

What is BBA general subjects? ›

Some of the major subjects in the BBA Course are Business Economics, Business Mathematics, Principles of Management, Statistics, Organisational Behaviour, etc. The BBA subjects vary with each BBA Specialisations. BBA Finance Syllabus. BBA Marketing syllabus. BBA Digital Marketing Syllabus.

What are the subjects in BBA 1st year in Nepal? ›

SemesterSubjectCode
1Business Mathematics IMTH 101
1Financial Accounting IACC 121
1Principles of ManagementMGT 111
1Computer and IT ApplicationsMIS 101
36 more rows

What is BBA code? ›

Subject Code. Bachelor of Business Administration (BBA)

What are the 3 types of BBA? ›

So, BBA majors can be divided into, General, Technical, and Professional. In the 'General' part of BBA, you have subjects like entrepreneurship, international business, and management.

Which BBA has highest salary? ›

BBA in Information Systems

This is considered to be the highest paying, professional industry in the country.

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