Associate Brand Manager Job Description, Skills, and Salary (2022)

Are you searching for an associate brand manager job description? Here, you will get to know about the duties, responsibilities, qualifications, and skills requirements of an associate brand manager. Feel free to use our associate brand manager job description template to produce your own associate brand manager job description. We also provide you with information about the salary you can earn as an associate brand manager.

1Who is an Associate Brand Manager?

2Associate Brand Manager Job Description

(Video) What do I do as a Brand Manager? 👩‍💻


4Essential Skills

5How to Become an Associate Brand Manager

6Where to Work as an Associate Brand Manager

(Video) Brand Manager Job Description | Brand Manager Duties and Responsibilities | Brand Manager Linkedin

7Associate Brand Manager Salary Scale

8Related posts:

Who is an Associate Brand Manager?

Associate brand managers are marketing experts at the entry-level who collaborate closely with senior management to develop and put into practice plans for their company’s goods and services. They frequently oversee a group of less experienced marketers that work for them as “associate brand managers” to carry out these strategies. Inside a larger firm, associate brand managers frequently concentrate on a single product or service line. They can use this to learn a great deal about the demands of this specific market niche and the most effective ways to contact them.

A marketing team’s associate brand managers are essential players. They put a lot of effort into creating a unified perception of the brand or product they are tasked with. Your responsibility as an assistant brand manager will be to create unbeatable market-dominating tactics. To make your target clients want what you are providing, you will organize advertising campaigns and develop an enticing picture of your company. Although the brand manager will be in charge of you at all times, this does not excuse you from knowing the ins and outs of how businesses operate. You will need to demonstrate that you are innovative and constantly coming up with new marketing ideas because you will have a team looking to you for leadership.

For a particular product or product line, the associate brand manager is in charge of organizing and carrying out marketing campaigns. Working closely with the product manager, marketing research, and advertising, as well as other members of the marketing team, this position reports to the brand manager. The associate brand manager role frequently serves as a stepping stone for brand managers. The associate brand manager must have outstanding leadership, analytical, and marketing campaign development and execution abilities to advance to the position of brand manager. The associate brand manager must additionally be able to effectively convey the brand’s message to the company’s target market by having a solid understanding of that market.

(Video) How much Brand Managers REALLY make 💸💸

An Associate Brand Manager works with internal teams to generate profitable pricing for the company’s products, devise marketing or competitive studies, and create promotional or advertising campaigns. Establishing the company’s brand through the promotion of its services and goods is the responsibility of an associate brand manager. There are numerous prospects for advancement for associate brand managers. They can climb the corporate ladder and advance to the positions of senior associate brand manager, director, and even vice president. They could branch out into different branches of marketing, including advertising or digital marketing. Associate brand managers should constantly be looking for new opportunities to advance their expertise. They can accomplish this by networking with other industry professionals, going to industry events, and reading industry publications. Outstanding leadership and management abilities are required of an associate brand manager. Despite working directly under the brand manager’s supervision, he needs to be well-versed in all brand-related tasks and have a solid understanding of fundamental business practices. He needs to be analytical, communicative, and capable of strategic thought. The associate brand manager must consistently be innovative and goal-oriented. To market his ideas and establish the brand, he needs to be pushy.

Businesses are turning to brand advocates to aid in fostering customer loyalty and trust as consumers become more knowledgeable and discriminating. Associate brand managers can take advantage of this trend by fostering relationships with clients and offering memorable experiences. Associate brand managers must be able to comprehend what motivates consumers and how to design experiences that appeal to them if they are to be effective. They must be able to explain the brand’s value in a way that is both captivating and clear to others. Teams need to work together more and more as firms get more complicated. In particular, associate brand managers must frequently collaborate with other members of the marketing team to create campaigns and products. Associate brand managers can increase their value to their employers and boost the company’s success by gaining the skills necessary to work well with other teams.

Associate Brand Manager Job Description

What is an associate brand manager job description? An associate brand manager job description is simply a list of duties and responsibilities of an associate brand manager in an organization. Below are the associate brand manager job description examples you can use to develop your resume or write an associate brand manager job description for your employee. The employer can use the job description to sieve out job seekers when choosing candidates for interviews.

  • Conduct market research to determine the needs, tastes, and purchasing patterns of potential customers.
  • Develop brand strategies to help grow market share and boost earnings for existing products or new brands for developing countries.
  • Make sure your brand has a strong online and offline presence.
  • Consider making modifications to the product positioning and packaging.
  • Analyze the competition and look for development prospects.
  • Conceive up advertising campaigns for novel goods and services.
  • Inform the brand manager of the advertising campaigns’ results.
  • Work with the product marketing manager to make sure the product line strategy is consistent.
  • Assist in creating successful media campaigns and deciding on the best distribution channels.
  • Update product pricing to reflect the company’s long-term goals.
  • Organize promotional activities to promote our business.
  • Create marketing strategies, plans, and methods to meet your company’s goals.
  • Develop marketing campaigns for the business in collaboration with the marketing department using print, radio, television, the internet, or other media.
  • Keep track of market competitor activities and modify the company’s marketing plan as necessary.
  • Develop and implement promotional programs for specific goods or services in coordination with other marketing personnel.
  • Manage the growth of product lines by consumer feedback, market trends, and financial objectives.
  • Create strategic strategies to assist businesses in achieving their objectives, such as boosting sales volume or brand recognition.
  • Keep an eye on how well it performs in the marketplace to gauge a brand’s success.


  • A Bachelor’s degree in journalism, marketing, advertising, mass communication, or a related subject.
  • Prior work experience in a position as a marketing associate, assistant brand manager, associate brand manager, or a related position.
  • Knowledge of Adobe Suite applications like Photoshop and Illustrator.
  • The capacity to create product positioning, pricing, and packaging.
  • Knowledge of digital marketing campaigns and distribution methods.
  • Knowledge of the concepts and techniques of digital marketing.
  • Understanding of content management systems (e.g. WordPress).
  • Solid understanding of running market studies and evaluating graphs and spreadsheets.
  • The capacity to work on multiple tasks at once while meeting deadlines quickly.
  • Strong communication skills both in writing and verbally.
  • Outstanding organizational and time-management abilities.
  • A brilliant mind with a meticulous eye.

Essential Skills

  • Strategic thinking skills: When creating plans for their company’s marketing efforts, brand managers frequently collaborate with marketing teams. Strategic thinking is the capacity to take into account all relevant project factors and create a plan that will enable you to reach your objectives. You can detect possible problems and create solutions to solve them by using strategic thinking.
  • Problem-solving skills: Brand managers frequently collaborate with teams to create plans for their company’s marketing efforts. The capacity to recognize problems and create remedies is necessary for this position. For instance, you might collaborate with a group to create a fresh marketing strategy for a product launch. You might note difficulties like how to design an original advertising slogan or how to establish a campaign budget. You can build ways to meet these obstacles with the use of your problem-solving abilities.
  • Communication skills: Brand managers frequently communicate with several people, including other brand managers, marketing teams, sales teams, and corporate leaders. Your ability to solve problems and forge stronger bonds with your coworkers can both be enhanced by effective communication techniques like active listening. Writing marketing material, making presentations, and sending emails are additional tasks that call for good communication abilities.
  • Marketing expertise: Since brand managers frequently collaborate with marketing teams, they must have a fundamental grasp of marketing concepts. They will be able to engage with marketing teams more effectively and offer insightful feedback on how to make campaigns better as a result.
  • Leadership skills: Since brand managers frequently work in teams, they must possess strong leadership skills. You may inspire your team, assign assignments, and promote cooperation using your leadership abilities. Additionally, you can use your leadership abilities to assist your team in becoming more effective leaders.

How to Become an Associate Brand Manager

Step 1. Education

A bachelor’s degree in marketing, advertising, or a closely related discipline is typically required of associate brand managers by most employers. A master’s degree in business administration or marketing may be preferred by some employers. Economics, business law, business communication, statistics, and marketing research are among the relevant courses. As opposed to this, associate brand managers typically hold a bachelor’s degree in marketing, advertising, public relations, business, or a similar subject. Some candidates hold professional degrees, such as an MBA or Master of Business Administration. They might also hold a master’s or bachelor’s degree in a field related to their industry.

Step 2. Training & Experience: The majority of associate brand managers will be trained by their new company while they are working. The assistant brand manager will benefit from this training by learning the company’s policies and processes. The assistant brand manager will also benefit from learning the unique computer systems and software the business utilizes. Beginning in marketing or sales entry-level positions is common for associate brand managers. They will be able to learn on the job while gaining experience in this way. Showcase your leadership abilities by taking the helm on initiatives and mentoring new hires. Before becoming full managers and in charge of other team members, most employees start as associate brand managers. Review and modify your cover letter and resume whenever you apply for new jobs. Utilize the job description’s keywords as frequently as you can. Utilizing the keywords from the job description can help you get an interview. Many companies use search software to find the best applications.

  1. Grow your professional network

No matter what kind of job you have, get to know your boss and coworkers. Increasing your professional network makes it simpler to stay informed of new opportunities as they arise. Try to stay in touch with as many individuals as you can, even after you change jobs. They can teach you things, and if you want one when you need one, you can ask for a recommendation letter.

Step 4. Certifications & Licenses

(Video) What does an AXE Brand Manager do?

With the help of certifications, you may demonstrate your talents and credentials to both current and future employers. Associate brand managers who want to progress in their careers can obtain certificates. You can improve the hiring manager’s perception of your resume by obtaining the appropriate certifications. The Certified Brand Manager accreditation, sometimes known as CBM, is provided by the Association of International Product Marketing and Management. In addition to understanding and promoting a brand’s components, such as its personality and basic values, it also includes a course on building relationships with customers. To learn more about introducing and managing a brand’s products, you can also get the Certified Product Manager designation or CPM.

Step 5. Improve your skills

As an associate brand manager, developing your talents can aid in career advancement and pay increases. You’ll need to have great oral and written communication skills, the capacity for creative thought, and the capacity for research into client needs, material availability, and other factors. Associate brand managers must have computer and math skills to examine data after it has been collected. They frequently compute client conversion rates to evaluate the efficacy of marketing initiatives. Additionally, they must have the flexibility to quickly adjust to shifting trends and unexpected situations.

Where to Work as an Associate Brand Manager

One can work in a range of industries as an associate brand manager and market appealing goods and brands. An associate brand manager typically works in an office setting with a group of marketing experts. Monday through Friday, 9 to 5, with some flexibility for working from home. They typically do their work in a tidy, welcoming office setting. When meeting with clients or going to industry events, travel may occasionally be required. Due to the necessity of meeting deadlines and managing several projects at once, this position has a moderate level of stress. Overtime may be necessary during hectic times, like the introduction of a new product.

Associate Brand Manager Salary Scale

The pay for associate brand managers varies according to their level of education, years of experience, company size, industry, and location. In the US, the average yearly income for an associate brand manager is $53,000. In Nigeria, the average monthly salary for a brand manager is roughly 564,000 NGN. The lowest salary one can earn in the position is 250,000 NGN, and the highest is 860, 000 NGN. Additionally, some businesses/companies might offer their workers compensation and perks.

Job Description

Tags: Associate Brand Manager, Associate Brand Manager Job Description, Associate Brand Manager Qualifications, Associate Brand Manager Salary, Associate Brand Manager Skills, How to Become an Associate Brand Manager, Job Description, Who is an Associate Brand Manager


What is associate Brand Manager? ›

An Associate Brand Manager is responsible for establishing the company's brand by promoting its services and products. In order to succeed in this role, you must have a solid background in Marketing and a sound knowledge of various advertising activities and distribution channels.

What is the difference between associate Brand Manager and Brand Manager? ›

An associate brand manager must demonstrate exceptional leadership and management skills. Although he is directly under the supervision of the brand manager, he must be familiar with all activities related to the brand and possess extensive knowledge in basic business operations.

What is a brand associate job description? ›

You're responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty. You're an expert in product and use your knowledge and experience to educate, inform, inspire and wardrobe the customer.

What are the 3 types of brands? ›

The Three Types of Branding
  • A corporation or company brand.
  • A product brand.
  • A personal brand.

How do you become an associate Brand Manager? ›

To become an associate brand manager, you need a bachelor's degree and experience in marketing, sales, or advertising. Although there are not always requirements for majoring in specific subjects, common majors include journalism, graphic design, communications, finance, and business administration.

What does a senior associate Brand Manager do? ›

Contributes to development brand strategy within annual brand planning process. Leads comprehensive brand analysis - industry, category, competition and brand. Knowledge of overall business strategy.

Is Assistant or Associate higher? ›

Usually, an assistant is higher up the ladder than an associate, though the exact requirements will vary according to industry, so area-relevant research is important. Once you've decided which role best suits your experience, start browsing to find the perfect job.

Is Brand Manager higher than marketing manager? ›

A brand manager can be thought of as a company advocate, and typically works under the supervision of a marketing manager. This role involves being very specific and strategic in developing the message a company sends out to its users or consumers.

Is associate brand manager higher than assistant brand manager? ›

The associate manager may be responsible for a department's employees in a larger store, for example, while the assistant manager outranks all but the store manager. Associate managers often do have experience in their roles but don't need to have extensive experience.

Is Brand Manager same as marketing manager? ›

Definition. Brand managers are persons in charge of the image perceived by consumers of a company's products or services. On the contrary, a marketing manager is a person tasked with the role of reaching prospective clients and the public in general to present a product and increase sales.

What is a brand assistant job? ›

Brand assistant managers monitor marketing trends, perform marketing research to ensure a brand's products or services are relevant and assist in the development of new marketing strategies and campaigns.

What is core brand association? ›

The most straightforward definition of brand association is how customers remember a brand—what's burned in their minds from interactions with a brand. Positive emotional associations with people, places, and things connected to a brand are what define positive brand association.

What is seasonal brand associate? ›

A seasonal sales associate is an employee typically hired by a company to work during the busy season of the year. You can usually find a seasonal job with retail businesses, especially during the Christmas holiday shopping season.

What does a brand manager do day to day? ›

Brand managers play a role in buying, sourcing, and manufacturing to make sure all business decisions are consistent with the brand's image. Along the way, they make sure all of these efforts meet budget requirements. Measuring: Brand managers are constantly measuring the performance of their strategies.

Is brand manager a good career? ›

Brand Management is a career within marketing and a very important one. Interesting too, with growth opportunities across industries. You will, of course, need some ideas about branding concepts which a marketing course can provide.

Is brand manager responsible for sales? ›

Brand Managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace.

What are 4 types of brands? ›

What Are 4 Types of Brands? There are numerous types of brands, but the four most common ones include corporate brands, personal brands, product brands, and service brands.

Is the heart of brand management? ›

Brand equity is the heart of brand management. The brand managers are engaged in building strong brand equity as it directly affects the consumer's buying decisions, defines market share of the product, and determines the brand position in the market.

What is the role of an assistant Brand Manager? ›

Assistant Brand Manager responsibilities include:

Developing and implementing strategies to increase sales. Following market trends and presenting creative ideas. Analyzing data to report on brand growth.

How do I start a career in branding? ›

Here are the most common steps to follow to become a brand manager:
  1. Pursue education. Brand managers are typically required to have an undergraduate degree in marketing, advertising, business or a related major. ...
  2. Earn certifications. ...
  3. Begin a job search. ...
  4. Build a network.

How do you become an effective Brand Manager? ›

8 Characteristics of A Successful Brand Manager
  1. They take ownership and trust their gut. ...
  2. They have a clear strategic vision. ...
  3. They get internal buy-in. ...
  4. They perfect their communication skills. ...
  5. They take a customer-centric approach. ...
  6. They cultivate creativity. ...
  7. They don't shy away from the numbers.
1 Apr 2021

What is the difference between brand manager and senior brand manager? ›

Brand managers supervise all activities related to the brand; they are the key sources of information within the organization on the brand and on competitive products. Senior brand managers work closely with all internal departments and external suppliers involved in the sales and marketing of the product or service.

What's the difference between manager and assistant manager? ›

While a manager focuses on ensuring the quality of work once it's complete, an assistant manager might work more closely with team members to provide support during production activities.

What does a digital marketing associate do? ›

The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources.

What is the salary of associate? ›

Associate salary in India ranges between ₹ 1.8 Lakhs to ₹ 12.8 Lakhs with an average annual salary of ₹ 5.7 Lakhs.

What is below associate manager? ›

The level an associate manager is at depends largely on the specific organization; however, this typically refers to a mid-level management position. This position is typically above a supervisor position but below an assistant manager or manager position.

Is an associate manager higher than a manager? ›

No, an associate is not higher than a manager.

A manager is typically overseeing associate-level roles. The word associate shows that the employee has a lower ranking position than their colleagues who do not have the term in the same title. For example, an associate manager has less seniority than a manager.

What is another name for a brand manager? ›

Some common job titles for brand management marketers include: Brand activation manager. Brand manager. Brand marketing manager.

Who does a brand manager report to? ›

Brand managers typically manage a team that supports their efforts and report to higher level marketing staff of an organization.

What is higher than brand manager? ›

If brand managers are strategic in nature, marketing managers are those that are more tactical.

What is the next position after Assistant Manager? ›

They have different designations starting from clerk, PO, assistant manager, manager, deputy general manager, general manager, and managing director. Starting from the managing director being the highest post and the clerk being the lowest post.

What is am in Accenture? ›

Associate Manager salaries at Accenture can range from ₹1,50,000 - ₹40,35,838 per year. This estimate is based upon 1735 Accenture Associate Manager salary report(s) provided by employees or estimated based upon statistical methods.

What is difference between associate and assistant? ›

Assistants typically make independent decisions and may rely on previous job experiences to help prioritize tasks and manage teams. Associate roles may require less experience to start a position, or the employer may offer on-the-job training.

What is brand management example? ›

Examples of brand management

A car insurance company develops a brand management strategy to promote brand awareness and recognition and foster familiarity within its target audience.

Is the brand manager part of marketing? ›

Brand managers are responsible for overseeing any aspect of marketing that has to do with a company's brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.

Is brand management part of marketing? ›

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

What is a junior brand manager? ›

Junior brand managers are responsible for creating and implementing brand marketing strategies. They are in charge of executing plans that will increase customer satisfaction, brand loyalty, and recognition in the community.

What skills are required for marketing assistant? ›

Key skills for marketing assistants
  • Organisational skills.
  • Commercial awareness.
  • The ability to analyse data and spot trends.
  • Adaptability.
  • Creative skills, including writing, design and video editing.
  • Good teamworking skills.
  • Communication skills.
  • Numerical skills, including compiling and analysing spreadsheets.

What are the skills and expertise of marketing assistant? ›

Marketing Assistant Qualifications/Skills:

Strong written and verbal communication skills. High level of organization and attention to detail. Comfort with multi-tasking in a deadline-driven environment. Understanding of basic business and marketing concepts.

What are brand attitudes? ›

[15] defines brand attitude as a favorable or unfavorable personal evaluation, emotional feeling, and behavior tendency that an individual keeps. According to Mitchell and Olson [16] and Keller [17], brand attitude is a total or overall evaluation of consumers on a product that has a brand.

What are branding strategies? ›

A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.

What is positive branding? ›

When a company has positive brand equity, customers willingly pay a high price for its products, even though they could get the same thing from a competitor for less. Customers, in effect, pay a price premium to do business with a firm they know and admire.

What is a selling associate? ›

A sales associate works in a store to sell products to customers. Like cashiers, they can work to process customers' payments, but typically have other responsibilities, like helping customers find products that fit their needs or restocking shelves.

What is a customer sales associate? ›

A sales associate is someone employed to welcome customers on arrival at a retailer. They are to attend to customers' inquiries about their purchases and help them make the right purchases.

What is a sales associate in retail? ›

A retail associate helps customers while they shop, answers questions, and assists in daily store operations. In this role, you serve as a representative of the retail brand and play an important role in the store's overall success. Retail associates might also be referred to as sales associates or representatives.

What makes a strong brand manager? ›

Brand managers have strong communication skills and need to maintain good relationships with colleagues and external contacts. They have a hands on attitude, and are analytical and ambitious. Possession of these qualities will assist you to obtain a brand manager position.

Is brand manager a good career? ›

Brand Management is a career within marketing and a very important one. Interesting too, with growth opportunities across industries. You will, of course, need some ideas about branding concepts which a marketing course can provide.

What is the difference between a marketing manager and a brand manager? ›

Definition. Brand managers are persons in charge of the image perceived by consumers of a company's products or services. On the contrary, a marketing manager is a person tasked with the role of reaching prospective clients and the public in general to present a product and increase sales.

What does a brand manager do day to day? ›

Brand managers play a role in buying, sourcing, and manufacturing to make sure all business decisions are consistent with the brand's image. Along the way, they make sure all of these efforts meet budget requirements. Measuring: Brand managers are constantly measuring the performance of their strategies.

How can I be a good assistant brand manager? ›

Requirements and skills
  1. Proven experience as an Assistant Brand Manager.
  2. Knowledge of product pricing, packaging, distribution and positioning.
  3. Familiarity with latest marketing trends and best practices.
  4. Ability to conduct research and analyze data.
  5. Organizational skills, experience meeting tight deadlines.

What is the career path for a brand manager? ›

A successful Brand Manager could find themselves working their way up to the position of Marketing Director where responsibilities would shift from the effectiveness of a particular brand to the overall marketing operations of an organisation.

Are brand managers entry level? ›

Brand Manager Education Level, Skills, and Experience

Most brand managers must have obtained at least a bachelor's degree in a relevant major and a few years of marketing experience prior to being hired. Some companies may require a post-graduate qualification or MBA.

What education is required for brand management? ›

Brand managers usually have a bachelor's degree in marketing, advertising, public relations, business, or a related field. Some candidates have advanced degrees like a Master of Business Administration or MBA. They could also have a bachelor's or master's degree relevant to their industry.

How do I start a career in brand management? ›

Required Education for Brand Management Career

After Class 12, it's ideal to do Bachelors in Business Administration (BBA), Media & Communications, Mass Communication, or Management Studies (BMS). After 2 – 3 years of experience, an MBA with specialization in Marketing would be recommended.

What is another name for a brand manager? ›

Some common job titles for brand management marketers include: Brand activation manager. Brand manager. Brand marketing manager.

What is higher than brand manager? ›

If brand managers are strategic in nature, marketing managers are those that are more tactical.

What are 3 branding strategies? ›

The three brand strategies commonly used amongst large firms for deciding which products will contribute to which brand names are Multi-product Branding, Multi-branding, and Private Branding.

What are the 4 steps of brand building questions? ›

Determine your target audience. Position your product and business. Define your company's personality. Choose a logo and slogan.

What is brand personality? ›

Brand personality is a framework that helps a company or organization shape the way people feel about its product, service, or mission. A company's brand personality elicits an emotional response in a specific consumer segment, with the intention of inciting positive actions that benefit the firm.


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