Advertising Management & Public Relations Course Online by MICA (2022)

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  • 4-15LPA

    Average salary in this domain

  • 30000+

    Jobs open every year in this domain

Our Learners work at

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  • OVERVIEW
  • Benefits
  • Eligibility
  • SYLLABUS
  • FACULTY
  • INSTITUTE
  • REVIEWS

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About this course

Marketing today has been turned into a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ‘top-of-the-mind-recall’ to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from and on the other, their attention spans have significantly reduced due to clutter, chaos, and time poverty.

In a scenario like this, advertising and public relations are the ideal strategic weapons which, if used smartly, can earn mind space. However, with the advent of digital space and information access to the consumer, they can also backfire if not used properly. Therefore, organizations must aim at using these weapons strategically to generate positive returns on marketing investment.

Thus, one needs to get equipped with the latest concepts and techniques of advertising and get insights into strategies that attract eyeballs and capture the consumer’s mind. To help achieve the same, MICA offers an online Advanced Certificate in Advertising Management and Public Relations.

The course aims at skill and perspective building for junior and middle-level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education.

Read Less

Marketing today has been turned into a battleground. Integrated marketing communication is the strategic weapon which fights competition and yields a ‘top-of-the-mind-recall’ to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from and on the other, their attention spans have significantly reduced due to clutter... Read More

(Video) Advanced Certificate In Advertising Management And Public Relations | MICA Ahmedabad

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Get a deeper understanding of

  • Marketing Environment
  • Consumer Behaviour
  • Evolution and Growth of Advertising
  • Brand Positioning
  • Digital Marketing
  • Reputation Management
  • Media and New Media
  • Client Agency Relationship
Not sure if this is the right course for you?

Speak to Our Expert Get a callback

Key skills you’ll learn

  • Marketing
  • Advertising
  • Client Relationship
  • Media Planning
  • Public Relations
  • Image Building
  • Social Media

Program Starts Soon

Advertising Management & Public Relations Course Online by MICA (8)

Most suited for

Advertising Professionals, Marketing Managers, PR Executives, Individuals aspiring for a Career in Advertising and PR

Advertising Management & Public Relations Course Online by MICA (9)

Job Opportunities

Media Manager, Production Manager, Social Media Manager, Promotion Manager, Art Director, Media Planner, PR Expert, Campaign Manager

Benefits for All Students

  • CERTIFICATE
  • 5 Day On-Campus module
  • MICA Executive Alumni Status
  • Intensive Curriculum
  • Agency-Client Simulations Workshop

On successful completion of the program, participants will be awarded a certificate of completion from MICA

A week of interaction with faculty at the MICA, Ahmedabad campus

Participants who successfully complete this course will gain the status of MICA Executive Alumni

Initiating from the basics of marketing to advanced advertising & PR concepts, the extensive curriculum also includes new media like Social and Digital

Account planning framework and client relationship workshops

On successful completion of the program, participants will be awarded a certificate of completion from MICA

A week of interaction with faculty at the MICA, Ahmedabad campus

Participants who successfully complete this course will gain the status of MICA Executive Alumni

Initiating from the basics of marketing to advanced advertising & PR concepts, the extensive curriculum also includes new media like Social and Digital

Account planning framework and client relationship workshops

Are You Eligible?

Advertising Management & Public Relations Course Online by MICA (10)

Education

  • For Indian Participants – Graduate (10+2+3) with minimum 50% marks in graduation from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
  • Proficiency in English, spoken and written, is mandatory
(Video) Digital Classroom | Launch of Batch 11 of Advertising and PR with Dr. Falguni Vasavada - MICA

Syllabus at a Glance

  • Marketing
  • Consumer Behaviour
  • Advertising
  • Digital Marketing
  • Public Relations
  • Media Management
  • New Media
  • Evolution and growth of Marketing
  • Significance of Marketing
  • Marketing Environment
  • Understanding consumer behaviour
  • Understanding high versus low involvement buying behaviours
  • Rural consumer behaviour
  • Understanding retail environment and shopping behaviour
  • Evolution and Growth
  • Context of Communication
  • Role of advertising in brand building
  • Brand positioning
  • Agency structures and evolution
  • Cases of successful campaigns
  • Rural advertising
  • Creative brief – importance and writing skills
  • Brand positioning tool
  • Digital advertising
  • Digital world and metrics
  • Digital communication strategy
  • Branded content strategy
  • Evolution & growth of PR
  • Reputation Management
  • Crisis Communication
  • Stakeholder relations
  • Online reputation management
  • Media & Entertainment Industry – An overview
  • Media Planning
  • Media Scheduling
  • Media Management
  • Understanding Social Media
  • Understanding User Generated Content
  • Account planning tools and framework
  • Account Planning Workshop
  • Client agency relationship
  • Evolution and growth of Marketing
  • Significance of Marketing
  • Marketing Environment
  • Understanding consumer behaviour
  • Understanding high versus low involvement buying behaviours
  • Rural consumer behaviour
  • Understanding retail environment and shopping behaviour
  • Evolution and Growth
  • Context of Communication
  • Role of advertising in brand building
  • Brand positioning
  • Agency structures and evolution
  • Cases of successful campaigns
  • Rural advertising
  • Creative brief – importance and writing skills
  • Brand positioning tool
  • Digital advertising
  • Digital world and metrics
  • Digital communication strategy
  • Branded content strategy
  • Evolution & growth of PR
  • Reputation Management
  • Crisis Communication
  • Stakeholder relations
  • Online reputation management
  • Media & Entertainment Industry – An overview
  • Media Planning
  • Media Scheduling
  • Media Management
  • Understanding Social Media
  • Understanding User Generated Content
  • Account planning tools and framework
  • Account Planning Workshop
  • Client agency relationship

Learn from the Best Faculty

Advertising Management & Public Relations Course Online by MICA (11)

Dr. Falguni Vasavada-Oza

Professor Marketing - MICA

Know more

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About The Institute

MICA

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Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

(Video) M.A. Advertising & Public Relations Course Admission, Eligibility, Fees

Fee Structure for

Instalment Schedule

Instalment 1

INR 30000 + GST Due by: 10 Aug, 2022

Instalment 2

INR 20000 + GST Due by: 10 Aug, 2022

Instalment 3

INR 40000 + GST Due by: 05 Dec, 2022

Instalment 4

INR 40000 + GST Due by: 05 Apr, 2023

OR

Pay for Total Amount

INR 130000 + GST Due by: 10, Aug, 2022

Financial Aid

To learn more about financing your course, visit the course Financial Resources Hub

  • Application Process
  • Late Fees
  • Cancellation Policy

Advertising Management & Public Relations Course Online by MICA (15)

Application Process

All applications for this program must be made through online registration on the website. As a part of the application process, you will be required to furnish details about your educational qualification and professional work experience. You will also need to submit a soft copy of a Statement of Purpose, which you may do so on or before the date of payment of the 2nd installment.

In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Course Name and Contact number at the back of your Demand Draft/Pay Order.

All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.

Student Relations Manager,

TALENTEDGE,

21, Institutional Area,

Sector 32, Gurgaon 122003, Haryana, INDIA.

Advertising Management & Public Relations Course Online by MICA (16)

Late Fees

The program fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows.

  • A Late fee of Rs.1000 + Tax will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule.
  • A Late fee of Rs.2500 + Tax will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule.
  • If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant if the Participant wishes to continue with and complete the program and rejoining can be accommodated as per program guidelines.

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Payment Terms

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Cancellation Policy

Cancellation by the Participant

  • Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before date of course commencement whichever is earlier.
  • In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 and applicable taxes for Indian participants & USD 125 for foreign participants.
  • In all other cases, no refund shall be made.
  • A participant may opt for rescheduling to a later batch of the same program / another program of prior to commencement of the program. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the program. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative program. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.

Cancellation by the Talentedge & Institute

Talentedge & the Institute, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.

(Video) Make great your fate with MICA x #upGrad | #GetRecognised in Digital Marketing

Why Should You Join a Program Offered Through Talentedge?

  • 95% Completition Rate
  • 92% Satisfaction Score
  • 78% Referablity
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • Benefit from Talentedge’s Alumni Network
  • One on one interactions
  • Mobile platform enabled
  • Options for Loan Assistance
  • Live tech support

Program Starts Soon

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FAQs

Is Mica good for advertising? ›

Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses. MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

Which course is best for public relations? ›

Courses in Public Relations
  • Course in Public Relations. ...
  • Debating International Relations Course. ...
  • Public Relations and Media Skills Workshop. ...
  • Public Relations Management. ...
  • Course in Public Relations Internship (Remote) ...
  • Course in Marketing - Skills Programme in Customer Relationship Management. ...
  • Strategic Public Relations.

What is Mica college famous for? ›

Known as the 'Mecca of Marketing', MICA is counted amongst the foremost institutes for Marketing specialisations and offers the Post-graduate Diploma In Management - Communications (PGDM-C), a two-year programme for budding marketers.

What is public relations and advertising course? ›

Study in a global hub of advertising and PR

Public relations focuses on maintaining and promoting the image of a company. Advertising focuses on persuading an audience to purchase a product. If you are interested in both fields, you have the option to take courses from both subject areas.

Is MICA worth joining? ›

MICA is an excellent college with a unique structure; people are creative and innovative there. The college will definitely help you grow and will offer you a very different and unique experience, unlike a traditional management school.

Which course is better in MICA? ›

The constant revision of the PGDM-C/PGDM course matter is the key to ensuring that MICA remains the best Strategic Marketing and Communication school in India. MICA is ranked favourably amongst the top management institutes in India. Those considering PGDM programmes should invariably consider MICA's PGDM-C/PGDM.

Is public relations a good career? ›

U.S. News & World Report ranked PR as the No. 3 best creative and media job, writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. During that time period, 14,900 new jobs will need to be filled.

Are public relations jobs in demand? ›

Employment of public relations specialists is projected to grow 8 percent from 2021 to 2031, faster than the average for all occupations. About 27,400 openings for public relations specialists are projected each year, on average, over the decade.

Why PR is a good career? ›

There are so many opportunities for creativity, thinking, learning and developing relationships. PR people need to stay relevant in an ever-changing world, and they must stay in touch with trends, breaking news, and pop culture that impact what our clients do every day. The clients and variety.

What is the ranking of MICA in India? ›

MICA has been awarded as one of 'The Economic Times Best Education Brands' in 2017. The institute has also been recognized in India's Top 30 best institutes in areas of research and publications in the Careers360 publication. The institute was ranked 43 for MBA by Jagran Josh 2019.

Is MICA UGC approved? ›

Mudra Institute of Communications is governed and managed by the Guru Dronacharya Educational Society. The trust is registered with the Registrar of Societies, Government of National Capital of Delhi. The UGC (University Grant Commission) has recognized the University for its Offering Courses under Section 2(F).

Is public relations and advertising a good major? ›

A degree in Public Relations and Advertising opens up many career possibilities. Since you will take classes that improve your writing, communication, and organizational skills, you will be considered an asset to many companies. Graduates may find jobs with agencies or working for a company as their in house publicist.

What courses are required for advertising? ›

While there are associate degree programs available, entry-level jobs in advertising typically require a bachelor's degree. A four-year advertising degree program entails both the arts and sciences, combining courses in visual design and copywriting with those in communication, psychology and marketing.

What is MBA in advertising and public relations? ›

This MBA program provides students with a deep understanding of both public relations and advertising, and how to create and implement effective PR and advertising strategies on local and global scales.

Does MICA provide placement? ›

A total of 77 companies participated in the placement drive. MICA Ahmedabad has successfully conducted its final placement drive for 2021. 100% of the participating batch got placed during MICA Ahmedabad Placements 2021.
...
MICA Placements 2022 Sector-wise.
SectorsNumber of Offers
Media and Advertising39
FMCG25
2 more rows

How are placements at MICA? ›

Placing the entire 27th batch of its PGDM-Communications programme, MICA Ahmedabad also posted a 16 per cent rise in the highest domestic package at Rs 57.51 lakh per annum. While the average CTC went up from Rs 14 lakh to Rs 19 lakh, the average CTC of the top 50 per cent of the students was Rs 24.15 lakh.

How many seats does MICA have? ›

MICA's PGDM total seat intake is 216.
...
MICA Admission Dates 2023.
UPCOMING EVENTS
MICAT-II exam27 Jan '23
MICAT-II score/ result/ GE-PI shortlist16 Feb '23
MICAT-II GE-PI6 Mar '23 - 24 Mar '23
MICAT-II final results TENTATIVEMar '23 - Apr '23
9 more rows

Does MICA need work experience? ›

No, students must be working on-site (not from home) for the majority of their internship. MICA does not accept work-from-home internships because we want our students to take part in and to be held accountable for the rich experience of working on a team in the workplace.

Is MICA famous? ›

Mica is famous for its special property. It is a good conductor of heat but a bad conductor of electricity.

Does MICA have management quota? ›

MICA does not offer admission to its Programmes through management or any other discretionary quotas.

Does PR make a lot of money? ›

How Much Does a Public Relations Specialist Make? Public Relations Specialists made a median salary of $62,810 in 2020. The best-paid 25 percent made $85,380 that year, while the lowest-paid 25 percent made $46,630.

Does public relations require math? ›

Communications majors train undergraduates in public speaking, advertising, writing, and public relations. Students in this field complete college without passing any math courses.

What skills are needed for public relations? ›

Key skills for public relations officers
  • Excellent communication skills both orally and in writing.
  • Excellent interpersonal skills.
  • Good IT skills.
  • Presentation skills.
  • Initiative.
  • Ability to prioritise and plan effectively.
  • Awareness of different media agendas.
  • Creativity.

Where do public relations work? ›

Public relations professionals can work in a variety of industries, including advertising, marketing, and education. They may also work for nonprofit organizations, grantmaking organizations, or broadcast media companies.

What are the jobs after PR? ›

Career path and progression

With in-house PR officer experience, you could be promoted to PR manager, social media manager or head of communications. With agency experience, you could progress to senior account executive or account manager. You could go freelance or move into advertising, marketing or journalism.

What PR job makes the most money? ›

Highest Paying PR jobs in India
  • Public Relations and Fundraising Manager (Average Base Salary: ₹ 6,80,000/year) ...
  • Advertising and Marketing Manager (Average Base Salary: ₹ 4,88,730 /year) ...
  • PR Executives (Average Base Salary: ₹ 2,70,421 /year) ...
  • Sales and Marketing Representatives (Average Base Salary: ₹ 2,41,458 /year)
27 May 2021

Is PR a desk job? ›

PR is no ordinary desk job. Every day brings with it a new opportunity for professionals to get out into the open world and flex their creative muscles – coming up with new and original ideas for their clients.

Is working in PR stressful? ›

It may come as a shock to people inside and outside of the profession that a recent 2019 study by CareerCast.com revealed that PR ranks among the 10 most stressful jobs. PR professionals face some unique challenges with added pressures to a career already deemed as very stressful.

What questions should I ask at a PR interview? ›

Example PR Interview Questions:
  • Explain why you want to work in PR? ...
  • Why do you think companies or people need PR? ...
  • How is PR different from advertising? ...
  • What do you consider to be your most advanced skill? ...
  • What is PR?

Is getting into MICA easy? ›

The path to MICA is indeed difficult and intimidating at times, but if you have already made up your mind to reach there by staying persistent in your efforts, you would definitely be successful. Once you're there, your life will turn around for good.

Is MICA easy to crack? ›

MICA has emerged famous for its professors who are highly qualified individuals and have significant experience in the media industry. This exam is easy to crack if one has a good preparation strategy for MICAT. This is why this college is targeted by many MBA aspirants.

Is it tough to crack MICAT? ›

The psychometric test of MICAT I is considered as a qualifier. Only those candidates who perform well in this part are further evaluated on the other sections of the exam.
...
MICAT 2018 Phase I Exam Analysis.
Type of QuestionsNumber of QuestionsDifficulty Level
Overall30 questionsModerate to Difficult
6 more rows
2 Sept 2022

Is mica a government? ›

MICA, formerly Mudra Institute of Communications, Ahmedabad, is a business school and an autonomous, non-profit institute of higher education, located on the outskirts of the western Indian city of Ahmedabad.

Is mica a good school? ›

MICA is a great art school!! Most majors & professors focus on collaboration rather than competition. Like most art schools, MICA is not very diverse, however, they have many opportunities and grants for BIPOC students. The school is also very generous with scholarships!

What is the fees of mica Ahmedabad? ›

Program Fees details
Indian ParticipantsInternational Students
Fees - Total course feeRs. 1,25,000/- + GSTUSD 2,500

Is MICA a Government college? ›

MICA Highlights 2022

Mudra Institute of Communication, Ahmedabad, known as MICA is an autonomous and non-profit institute for post-graduation. MICA was founded in the year 1991 and it is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication.

Is MICA NAAC accredited? ›

MICA's PGDM-C is also accredited by National Board of Accreditation (NBA) and has equivalence to an MBA degree by Association of Indian Universities (AIU).

Does MICA accept cat? ›

MICA accepts CAT 2021/ XAT 2022 and GMAT exam scores and also conducts MICAT exam.

What are the benefits of a mica? ›

The MICA Benefits Program includes: Core, Shared and Voluntary Benefits.
  • Core Benefits include: life insurance, short term disability, long term disability, liability insurance and employee assistance program. ...
  • Shared Benefits include: medical insurance, dental insurance, and retirement plan.

Is mica School of Ideas good? ›

MICA is one of the top 10 schools to study marketing in India and the best for strategic marketing and communication.

What products is mica used in? ›

Micas are used in products such as drywalls, paints, fillers, especially in parts for automobiles, roofing and shingles, as well as in electronics. The mineral is used in cosmetics to add "shimmer" or "frost."

What is an alternative to mica? ›

Synthetic fluorophlogopite – more widely referred to as synthetic mica mimics the effect of natural mica but is made in a lab. Just like natural mica, the synthetic alternative gives a glittering finish to makeup.

How many types of mica are there? ›

There are several varieties of mica, but the three primary varieties are, muscovite, a hydrated silicate of aluminum and potassium; phlogopite, which is a magnesium bearing mica; and biotite, a ferro-magnesium variety.

Does mica break easy? ›

If you break a mineral with a hammer it will always split along its weakest points. This is quite important, and gives some minerals a characteristic shape. Mica, for example, has only one really good cleavage plane, it splits easily into very thin layers.

Is mica used in makeup? ›

Mica is one of the most important mineral ingredients in cosmetics, used widely to add shimmer and sparkle. Basically if a product has a shimmer effect, it's almost definitely mica. It is also popular in skincare products designed to create a glow effect, particularly those marketed as brightening or illuminating.

What is ranking of MICA in India? ›

MICA remains amongst the top-30 business schools for the second consecutive year. It must also be mentioned that IMT-G is ranked 34th by the MHRD-NIRF MBA Rankings for 2019.
...
IMT Ghaziabad vs MICA - Rankings
InsideIIM MBA Rankings 2020InsideIIM MBA Rankings 2019
MICA30th29th
1 more row
24 Jul 2019

Is it hard to get into MICA? ›

MICA admissions is somewhat selective with an acceptance rate of 90%. Students that get into MICA have an average SAT score between 1080-1350 or an average ACT score of 24-29. The regular admissions application deadline for MICA is June 1. Interested students can apply for early action and early decision.

Is MICA UGC approved? ›

Mudra Institute of Communications is governed and managed by the Guru Dronacharya Educational Society. The trust is registered with the Registrar of Societies, Government of National Capital of Delhi. The UGC (University Grant Commission) has recognized the University for its Offering Courses under Section 2(F).

Who are the main customers of mica? ›

The electronics industry is the biggest user, with about 26 percent, followed closely by the paints, pigments and ink sector, at 24 percent. But cosmetics has, to date, been the sector most under scrutiny for its mica sourcing practices.

What is mica made from? ›

mica, any of a group of hydrous potassium, aluminum silicate minerals. It is a type of phyllosilicate, exhibiting a two-dimensional sheet or layer structure. Among the principal rock-forming minerals, micas are found in all three major rock varieties—igneous, sedimentary, and metamorphic.

Is mica used in lipstick? ›

What is it used for? Mica is a safe ingredient used in lip make-up, nail polish and foundation thanks to its multiple properties and benefits.

How can you tell if mica is real? ›

Natural mica will be listed as: Mica, C1 77019, or Potassium Aluminum Silicate.
...
The differences between natural and synthetic mica are:
  1. The color: synthetic mica is brighter and very uniform in color and finish. ...
  2. Shape: natural mica naturally has uneven edges, whereas synthetic mica has a very smooth surface and shape.

Is mica powder safe to use? ›

Is Mica Powder Safe for Cosmetics? According to the US Food and Drug Administration, mica is a color additive exempt from certification that is safe to use in cosmetics, skin care products and is lip-safe.

What is mica color? ›

Natural mica is usually an off-white mineral and can have brownish tones. To achieve a bright color pigment is applied to the mica substrate using heat.

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