9 benefits of PR (Advantages & Disadvantages) (2022)

October 31, 2021 |

6 minutes

You may be aware of PR as a strategic communications tool, but have you considered the value-adding benefits of public relations when it comes to managing the totality of your company image and reputation? This article aims to shed some light on the most important advantages and disadvantages of public relations, so that you can gain a better understanding of the benefits of PR when planning your marketing and communication strategies.

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1.

The 9 benefits of Public Relations

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2.

What are the disadvantages of public relations?

3.

Conclusion

The 9 benefits of Public Relations

The most notable advantages of public relations stems from the potency this communications tactic has in terms of building transparent and trusted relationships with consumers. Here are nine of the most important advantages of public relations:

  1. Elevated brand awareness
  2. Positive brand image
  3. Credibility
  4. Lead generation
  5. Attract Investors
  1. Enhanced media relations
  2. Third-party endorsement
  3. PR maintains reputation
  4. Educational value

1. Elevated brand awareness

One of the key benefits of public relations is that it helps to elevate the reach of your holistic communications and marketing strategy, ultimately generating increased brand awareness among the masses. Since PR aims to communicate a brand or company’s innovative, industry pioneering and future-thinking ideas, the stories tend to receive heightened levels of media attention.

2. Positive brand image

After PR creates awareness, the PR team can start working on shaping a positive brand image in the markets where it matters the most. Many advantages of PR speak about image creation and maintaining a healthy brand reputation, this is because image greatly contributes to the company's market position and overall status.

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3. Credibility

A positive brand image greatly ties into the credibility of the company. Another key benefit of PR is that brand credibility is reinforced when someone else speaks positively about your brand. PR strategies are developed with this in mind - to create positive talk (from the media and public) about your brand, so that credibility is enhanced.

4. Lead generation

As PR starts developing your company’s credibility and reputation, your market position will start to enjoy the added benefit of new and qualified leads. This is because well-planned PR strategies make you more discoverable, by sending the right messages and call-to-actions to the right receivers.

5. Attract Investors

A PR strategy is highly beneficial when needing to secure funding from investors. The right media placement and right timing can be used to make venture capitalists or equity investors aware of what you have to offer. Since PR is concerned with creating credibility, it gives investors more reason to believe that you're a lucrative investment opportunity.

6. Enhanced media relations

The benefits of public relations in marketing is that it builds connections and relationships with media agents. Journalists and publicists who share the same values as you, or who are focused on your industry, will be more open to regularly engaging with you when you present them with frequent and newsworthy content. In PR, the priority is to maintain good dynamics with media agents who prioritise your stories above your competition’s.

7. Third-party endorsement

Being published by a third-party endorser is very important when wanting to express the level of reliability and credibility your brand carries. This is why PR works to strategically place your news in front of lucrative audiences. When a third-party writes or speaks positively about your brand, they endorse your company’s expertise and leadership, often creating more consumer value than paid advertising does.

8. PR maintains reputation

Most PR strategies are developed with a long-term goal in mind. This is one of the advantages of PR consultancy, the PR team works to nurture and maintain a positive brand reputation over time. Something that does not happen overnight, as consumers take their time in truly trusting companies. Luckily, PR is a highly effective tool when considering long-term reputation management.

9. Educational Value

Educating the public is one of the most important advantages of public relations. It's about value creation and sharing informative content with the public about brands, products and services that can truly help with problem solving. For example, thought leadership is one method PR employs to inform the public about authoritarian figures' knowledge. With this type of information, consumers are able to make more insightful decisions.

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The key benefits of pr is that it helps build your credibility and reputation by gaining you elevated brand awareness, working through third-party endorsers who can support your market position.

9 benefits of PR (Advantages & Disadvantages) (1)

What are the disadvantages of public relations?

Being aware of the benefits, as well as the disadvantages of PR can help you make strategic decisions about managing your company’s credibility and also when it comes to the best ways of communicating with your target audiences.

1. Difficult to measure

Public relations in itself does not have a set measurement system in place to see how successful your efforts are. The metrics you use and KIPs you set is highly dependent on the end goal you have for your PR campaign. This being said, there are some guidelines you could use for measuring ROI of PR. Always keep your overall marketing goal in mind to align your PR efforts, this will help with measuring your progress as well.

2. Little control

Public relations is highly dependable on the willingness of third-party endorsers to publish your content. This means that you have less direct influence over the success of PR campaigns. Often, you’ll pitch your story to multiple journalists, with a very select few actually opening your email to read what you have to say.

3. Turbulent industry

Many disadvantages of pr comes down to the inherent nature of the marketing and communications industry. The landscape is highly dynamic and ever-changing, making it difficult to keep up with trends and the latest market shifts. Due to this, it is greatly important to stay up-to-date with current events and the latest news.

4. No guaranteed results

With any marketing campaign, success is not guaranteed. The biggest disadvantages of public relations relate to measuring the success of your efforts. If your strategy is not well-executed, you run the risk of getting no response from your target audience whatsoever. Perhaps the strategy was not the problem, many times the key message just is not impactful enough and passes the target audience by.

The main disadvantages of PR is that results are not guaranteed and ROI can be difficult to measure when you’re not a professional. To overcome this, making use of expert PR consultancy services is a highly effective solution to drive your PR success.

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Conclusion

Hopefully this article helped you to gain a better understanding about the key advantages and disadvantages of public relations. It's important to remember that the benefits of public relations are truly discovered when you have a long-term strategic communications strategy in place, as the results of your efforts become more notable over time. In terms of the disadvantages of public relations, partnering with a PR agency can help you solve issues you might encounter when executing a results-driven campaign. Teaming up with PR professionals will also help you to better manage reputation, establish trust and credibility, as well as avoid difficulties when it comes to measuring PR success.
Conclusion

If you’re in need of professional assistance to help perfect your PR strategy and unlock the full advantages of public relations, contact our PR agents for a free consultation session.

Matias Rodsevich | CEO of PRLab

Related articles:

How to Run a Successful PR Campaign: The Ultimate GuideWhy is PR Important: 10 ReasonsThe Difference Between PR, Marketing and AdvertisingWhat is Public Relations? The Definition of PR

FAQs

What are the advantages and disadvantage of public relations? ›

Public relations (PR) can help raise your business' profile and improve your reputation. If done well, it can be a cost-effective way to get your message to a large audience. However, it can be tricky to guarantee success.

What is the negative side of public relations? ›

Many disadvantages of pr comes down to the inherent nature of the marketing and communications industry. The landscape is highly dynamic and ever-changing, making it difficult to keep up with trends and the latest market shifts.

How does PR benefit a business? ›

By keeping the press informed about your brand, services, and products, and generating outstanding exposure opportunities, PR people can help raise your company's authority, build relationships with key audiences, and ultimately take your business to the next level.

What are the effects of public relations? ›

Desired effects of public relations entail infor- mation, attraction of attention, persuasion, engagement, or changes in attitudes and behavior. Public relations efforts aim at various stakeholders, for example customers, employers, voters, activists, or local communities.

Why is PR important in media? ›

One of the primary reasons why media relations are important in PR is that it can help to increase the brand awareness among the target audience of the brand. Now how does this happen, one might ask. PR professionals spend an ample amount of time building relationships with people in the media fields.

What are the different types of PR? ›

There are 7 different types of PR:
  • Strategic communications.
  • Media relations.
  • Community relations.
  • Internal communications.
  • Crisis communications.
  • Public Affairs.
  • Online and social media communications.
Oct 31, 2019

Why media relations is important in PR? ›

Public relations practitioners benefit from media relations because it secures free publicity and promotion for a client. By using media as a promotional tool, they are able to reach a large audience without high costs.

What is the value of public relations? ›

Public relations is not only important for your customers and prospects, it's also important for your employees. When the company is viewed favorably in the public's mind, it increases morale and creates a positive perception of the company internally.

What are three advantages of personal selling? ›

Advantages of Personal Selling
  • It is two-way communication. ...
  • Since it is an interactive form of selling, it helps build trust with the customer. ...
  • It also is a more persuasive form of marketing. ...
  • Finally, direct selling helps reach the audience that we cannot reach in any other form.

What are the advantages and disadvantages of sales promotion? ›

Comparison Table for Advantages and Disadvantages of Sales Promotion
AdvantagesDisadvantages
Promotes word-of-mouthSales promotion is only a short term strategy
Ideal for cross-selling and upsellingSales promotion might not be able to change customer perception
Gives a reason to buySales promotion cannot save a bad product
5 more rows
Mar 9, 2022

What are the advantages and disadvantages of relationship marketing? ›

Pros and cons of relationship marketing. Any business strategy has benefits and challenges. Relationship marketing yields high-value free referrals but also takes time to pay off, for example. Relationship marketing focuses on overall experience with the brand rather than sales alone.

How can I be a good PR? ›

How to Be Successful in PR: 9 Ways to Up Your Game and Stay Sane.
  1. Make Time to Stay Organized. ...
  2. Prioritize the Information Onslaught. ...
  3. Stay Active on Social Media. ...
  4. Follow the Influencers. ...
  5. Read, read, and read some more. ...
  6. Polish Your Blogging Skills. ...
  7. Understand SEO Concepts. ...
  8. Understand Analytics and Measurement.

What is PR process? ›

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.

What are PR tools? ›

Public relations tools include sending out press releases, partnering with the media, using social media effectively, communicating with your employees, and corporate social responsibility.

What is PR example? ›

Public Relations Examples

Google, to help the people in need and to build up a positive brand image, started a donation campaign where it pledged to give $2 for every $1 donated to the cause through its website.

What are PR activities? ›

Public relations (PR) are the activities organizations engage in to create a positive image for a company, product, service, or a person. Press releases, a commonly used PR tool, are designed to generate publicity, but there is no guarantee the media will use them in the stories they write.

What is PR in business? ›

Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media.

What is publicity PR? ›

Put simply, publicity gets headlines while PR agencies create brands. Publicity concerns presence in the media. It creates public awareness for a brand. It is promotion, used to attract attention.

How can a PR person build relationship with the media? ›

PR 101: How to Build and Foster Relationships with the Media
  1. Share and Engage with Their Content. Chances are you'll find some the media contacts you're looking to connect with on Twitter. ...
  2. Offer Your Resources. ...
  3. Let Your Personality Shine. ...
  4. Remember Your Manners. ...
  5. Be Genuine.

What are the challenges of public relations? ›

The Problems With Public Relations
  • Lack of Understanding. ...
  • Budget Constraint. ...
  • High Expectations. ...
  • Too Many Communication Platforms. ...
  • Poor Appreciation. ...
  • Finding the Right Talent. ...
  • Credibility. ...
  • Damage Control.
Oct 16, 2019

What are the advantages and disadvantages of sales promotion? ›

Comparison Table for Advantages and Disadvantages of Sales Promotion
AdvantagesDisadvantages
Promotes word-of-mouthSales promotion is only a short term strategy
Ideal for cross-selling and upsellingSales promotion might not be able to change customer perception
Gives a reason to buySales promotion cannot save a bad product
5 more rows
Mar 9, 2022

What are the effects of public relations? ›

Desired effects of public relations entail infor- mation, attraction of attention, persuasion, engagement, or changes in attitudes and behavior. Public relations efforts aim at various stakeholders, for example customers, employers, voters, activists, or local communities.

What is the role of public relations? ›

Public relations specialists build and maintain a positive public image for a company or organization. They create media, from press releases to social media messages, that shape public opinion of the company or organization and increase awareness of its brand.

What are the different types of public relations? ›

There are 7 different types of PR:
  • Strategic communications.
  • Media relations.
  • Community relations.
  • Internal communications.
  • Crisis communications.
  • Public Affairs.
  • Online and social media communications.
Oct 31, 2019

What are examples of public relations? ›

Writing and distributing press releases. Speechwriting. Planning and executing special public outreach and media relations events. Writing content for the web (internal and external websites).

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