6 Steps to Managing and Growing a Successful Ecommerce Business (2023)

Ecommerce presents massive opportunities—not just for retailers, but also for budding entrepreneurs. Selling products online has never been easier. Lower costs, combined with more accessible tools, have significantly lowered the barrier to entry.

A domain name and hosting can each cost anywhere from $10 to $20 a year. There are plenty of ecommerce store builders that you can get started with, and you don’t necessarily need to stock products, either.

Dropshipping allows you to act as a middleman. Customers order from your website, and the manufacturer or wholesaler handles the fulfillment.

Zappos, the largest online shoe retailer with yearly revenues of $2 billion, actually started with dropshipping. They relied on manufacturers to ship products directly to their customers. But eventually, they ran into problems.

Here’s what Tony Hsieh (CEO of Zappos) says about dropshipping:

“That system [dropshipping] never worked very well. We didn’t have 100% accurate information about our vendors’ inventory, and because their warehouses were all over the country, delivery times weren’t predictable.”

Had Zappos not decided to invest in their warehousing operations, their business likely wouldn’t be as successful as it is today.

The same principle applies to your ecommerce business as well. To grow your business, you’ll need to put in the time and effort to scale. That includes making key changes to operations and workflow processes.

Before we dive into specifics, let’s first examine the current state of ecommerce.

Current State of Ecommerce

More consumers are shifting more of their spending online than ever before. It’s not hard to see why, given the convenience of online shopping.

You can simply search online to find a store, add a product to your shopping cart, and have it mailed right to your doorstep—all just with a few clicks and in less time than it takes to make a cup of coffee.

Just how big is ecommerce?

Huge.

Global ecommerce is estimated to make up 18.1% of global retail sales in 2021. And that figure is only projected to grow.

(Video) How to Start an Ecommerce Business (A Complete Blueprint)

6 Steps to Managing and Growing a Successful Ecommerce Business (1)

Retail ecommerce sales are exploding worldwide. And businesses are indeed taking steps to adapt to this trend. 48% of B2B organizations now offer their full product lines online.

Starting any kind of business (even dropshipping) is by no means easy. An estimated 9 out of 10 start-ups fail. But it can also be incredibly rewarding as you watch your efforts start to materialize.

However, there’s only so much you can do on your own. Scaling an ecommerce business requires human capital. You’ll need to start thinking of adding new members to your team to oversee certain operations and streamline processes.

Here we’ll take a look at how to build your ecommerce team and provide tips for managing a successful ecommerce business.

Building Your Ecommerce Team

Managing an ecommerce business on your own just isn’t sustainable. There are simply too many roles to fill and not enough time in the day. With a strong team, you’ll be able to multiply your efforts and grow your business to new heights.

Here are the roles you’ll need to build a capable ecommerce team:

1. Director of ecommerce

The director of ecommerce oversees entire operations and handles core tasks that are vital to a company’s development. Their responsibilities include developing strategic plans, managing partnerships, and making key decisions. They may also have a part in planning and overseeing promotional campaigns.

2. Web developer

There are plenty of tools available to build an ecommerce store. But if you want to customize your layout or integrate advanced functionality like filtering options, you’ll need a web developer. This individual ideally has experience with the ecommerce platform your store is running and knows how to code in languages like HTML and JavaScript. Look for a web developer who also has experience with web design, and maintaining marketing automation and CRM softwares.

3. IT Technician

IT technicians typically work behind the scenes, but their contributions are no less important. Their responsibilities include diagnosing computer problems, setting up new equipment, and performing maintenance. Additional tasks include configuring backups and implementing security measures. They may also train new employees on how to utilize the digital infrastructure properly.

4. Inventory manager

Inventory managers keep a close eye on stock levels and place orders when inventories dwindle. This individual is also in charge of stocking products and ensuring they get to their destination on time. The inventory manager frequently coordinates with the director of ecommerce on approving orders and the IT technician to keep the data synced with the inventory system.

5. Digital marketing manager

Digital marketing managers play a crucial role in enhancing brand awareness and increasing traffic to product pages. They are in charge of managing digital marketing campaigns on channels like search, email, and social media. This individual frequently coordinates with the director of ecommerce to plan and develop marketing campaigns based on current objectives. They may also have other associates to help with these tasks.

6. Customer service representatives

In a perfect world, customers would order from your site and be completely satisfied with their purchase. However, problems inevitably arise. Ecommerce brands often employ customer service representatives to answer phone calls and process orders and issue refunds. Additional tasks include handling customer complaints and responding in a timely manner.

7. Accountants and finance

It’s important to have a clear understanding of your business’ financial health. 82% of companies fail due to poor cash flow management. Accountants are tasked with tracking funds that flow in and out. They also work closely with the director of ecommerce and inventory manager to control costs and budget accordingly.

8. Business analyst

Business analysts gather data and work closely with the director of ecommerce on key strategy decisions like determining which markets to enter. These individuals also work to identify and address any bottlenecks that could be hindering growth. Their contribution helps ecommerce businesses implement new processes that can improve their overall efficiency.

Steps Towards a Productive Ecommerce Business

A productive business is ultimately more profitable. Even a single change to current workflow processes can have a more positive impact on your bottom line.

Here are some steps towards creating a more productive ecommerce business:

(Video) 7 Proven Ways to Grow eCommerce Sales By 50% or More | Increase eCommerce Sales

1. Optimize relationships with vendors.

Building relationships with your vendors takes time. But it can have a lasting positive impact on your business. Good vendors understand that mutual relationships benefit their business as well.

Regularly check in with your vendors and even meet them in person at their offices, if at all possible. Ask if there is anything on your side that you can do to make things easier for them. Doing so can improve workflow processes and result in reduced operating expenses. Be sure to maintain communications, even if problems arise. Vendors will want to know if customers are having issues with their products.

2. Create a meeting policy.

Meetings allow you to discuss important issues with your team and define objectives for the coming months. But they can also cost your business big time if you don’t create a meeting policy. The key to having more productive meetings is to establish an agenda that outlines all the items to be discussed and desired outcomes.

Avoid wasting time on back and forth email scheduling by using a Google Calendar integration with the work management software you use. That way, you can easily schedule meetings and send invites to your team.

3. Leverage employee feedback.

Giving constructive feedback is crucial to your teams’ ongoing development. It provides them with an opportunity to learn from their mistakes and prevents any possible misunderstandings. But feedback also works both ways.

Encourage your employees to leave feedback and listen to what they have to say. Here’s what Brian Tracy says about active listening, “Every time you fail to use listening skills and withhold your close attention from another person when they are talking, you make them feel valueless and unimportant.”

If your team is remote, use collaboration tools like Slack or GoToMeeting to facilitate communication with your team and LastPass to share passwords with your employees easily.

4. Know where your team’s time goes.

Gone are the days of simply clocking in and out, or noting down an 8-hour workday. That kind of data doesn’t tell you much anyway. Instead, opt for an online time tracking tool that allows you to track projects, budgets and more, giving you business intelligence that helps you make smarter decisions daily. With the right time tracking tool, ensure your projects remain within budget, your team stays on track, and see real-time data on the work being done.

Tips for Managing a Successful Ecommerce Business

Ecommerce is poised for significant growth in the years to come. But just creating an online store is no guarantee that revenues will grow. You need to put in the effort to scale your business.

Here are some tips for managing a successful ecommerce business:

1. Test everything.

Testing is the only way to find out whether any changes you make are working. One popular method is A/B testing — splitting traffic to two variants of a page and comparing the results.

Let’s look at an example to show just how effective A/B testing is. Grene, a Polish ecommerce company that sells agricultural products, redesigned their mini cart, and doubled their sales as a result.

Here’s the control:

6 Steps to Managing and Growing a Successful Ecommerce Business (2)

And here’s the variation:

6 Steps to Managing and Growing a Successful Ecommerce Business (3)

Some of the changes they made included adding a call to action (CTA) button at the top of the mini cart and increasing its size.

(Video) 6 Strategies to Increase Cash Flow | Cash Flow Management for Startups

Testing isn’t just a one-time thing. Run tests on everything from layout changes to product descriptions and images to see what works and what doesn’t.

2. Email marketing

Email marketing is simply a must-have for any growth strategy. It’s a form of direct marketing that allows you to reach and build relationships with your audience. It’s also extremely cost-effective compared to other marketing channels.

Email marketing isn’t limited to sending promotional messages though. It can also reduce cart abandonment, which occurs when a visitor adds a product to their shopping cart but leaves without completing their purchase.

With a follow-up email, you can bring these shoppers back to your site and entice them to complete their purchase (e.g., offering a discount). You can set up email templates to facilitate this process or to create outreach campaigns:

6 Steps to Managing and Growing a Successful Ecommerce Business (4)

3. Optimize product listings.

Online shopping doesn’t have the same in-store experience. Visitors to your website can’t physically hold your products in their hands. So they have to rely on the product description to help with their decision.

Include detailed descriptions and optimize your listing with SEO in mind to improve their rankings in the search results. A great example of this is Zoma, who dedicates an entire landing page to their sports mattress:

6 Steps to Managing and Growing a Successful Ecommerce Business (5)

Visitors to this page are treated to gorgeous imagery of the product along with detailed descriptions of each feature.

This helps both search engines and real users understand the product value, fast.

4. Have a comprehensive content marketing strategy.

To increase traffic and grow your sales, you’ll need a content marketing strategy.

Content strategy involves creating and distributing content like blog posts, guides, and videos across various channels.

For instance, creating long-form content on your blog related to products you sell. As an example, Adventure For Less creates content in their travel niche, like city guides, to promote their business:

6 Steps to Managing and Growing a Successful Ecommerce Business (6)

Content strategy examples can include your website, Facebook, YouTube, and other blogs through outreach campaigns. Another great content strategy is to make a podcast. You don’t need fancy equipment either as you can get started with a simple setup.

You can even create store coupons to get listed on popular sites like Swagbucks and get direct sales as a result. Using different content types and channels allows your business to reach a wider audience and drive more targeted traffic. But it’s essential to define your goals and conduct market research to identify where your audience is.

5. Stay on top of SEO.

SEO is vital as high visibility in the search results means more targeted traffic to your pages. But the industry is also continually changing. If you don’t stay on top of the latest development, you risk losing a competitive advantage online if you’re too slow to adapt to any significant changes.

(Video) eCommerce Marketing Strategies - 12 Killer Tips | Marketing 360

You can either hire an in-house team or outsource SEO to manage your campaigns. You can outsource monotonous tasks like building links and optimizing your content to experts in the field while you focus on growing your business.

SEO is dynamic now, with requirements in content, link building, on-page optimization, and more. Staying on top of it is a full-time job.

6. Work closely with social media.

The number of social media users is staggering. Social media is so ubiquitous that you’d be hard-pressed to find someone who doesn’t have an account on at least one of the major platforms.

Social media users don’t just use these platforms to share updates and interact with their friends — more than half (54%) use them for product research.

6 Steps to Managing and Growing a Successful Ecommerce Business (7)

The point here is that social media is an important marketing channel that your business can’t afford to ignore. Start with some of the more popular platforms like Facebook or Instagram, and fill out your profile with links back to your store. Regular post relevant content and engage your users to build a following.

Executive Summary

Every ecommerce business has the potential for massive growth. We’ve seen this with companies like Zappos, which now has yearly revenues in the billions.

To build and grow a successful ecommerce business, follow and implement some of the tips outlined here. These include developing your team, optimizing vendor relationships, implementing a content strategy, and staying on top of SEO.

Start slowly and gradually ramp up your efforts. Most importantly, don’t be afraid to experiment with your online store. Some changes may not always work, but each “failure” can be a valuable learning experience.


Photo by Igor Miske on Unsplash

6 Steps to Managing and Growing a Successful Ecommerce Business (8)

Victoria Fryer

Victoria is a content marketing writer, researcher, and content project manager at BigCommerce. Specializing in writing and web content strategy, she previously spent eight years in public relations and marketing for Tier I research universities.

Tagged: ecommerce

FAQs

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Top e‑commerce features
  • Easy navigation.
  • Real-time information.
  • Simplified pricing.
  • Online order processing.
  • 24/7 client focus.
  • Personalized marketing.

What are the know 6 types of eCommerce? ›

There are six major eCommerce business models:
  • Business to Consumer (B2C)
  • Business to Business (B2B)
  • Business to Government (B2G)
  • Business to Business to Consumer (B2B2C)
  • Consumer to Consumer (C2C)
  • Consumer to Business (C2B)
11 Oct 2021

What are the 7 steps to starting an online business? ›

7 Steps to Start Your Online Business
  1. Find Your Motivation. Before venturing into any business, take a moment or two and question your true motivation. ...
  2. Develop An Idea. ...
  3. Do Your Research. ...
  4. Craft A Business Plan. ...
  5. Determine A Corporate Identity. ...
  6. Build A Reliable Team. ...
  7. Just Keep Working.
22 Jun 2018

What is the first step of the 7 step process for e commerce? ›

7 steps to getting started in ecommerce
  • Set up an online platform.
  • Determine which products you'll sell online.
  • Diversify your payment methods.
  • Set up your shipping and returns functions.
  • Consider how you'll manage sales tax compliance.
  • Plan your online marketing strategy with social media.
3 Aug 2022

What are the 9 Steps to Starting an ecommerce business? ›

Research products to sell online. 2. Choose your ecommerce business model. 3.
...
6. Create your ecommerce business plan.
  1. Find the resources you need to run your business.
  2. Figure out what your competitors are up to.
  3. Spot opportunities in the marketplace.
  4. Identify your target market.
  5. Visualize your company's future.

How can I start a successful business? ›

  1. Conduct market research. Market research will tell you if there's an opportunity to turn your idea into a successful business. ...
  2. Write your business plan. ...
  3. Fund your business. ...
  4. Pick your business location. ...
  5. Choose a business structure. ...
  6. Choose your business name. ...
  7. Register your business. ...
  8. Get federal and state tax IDs.

How can I grow my business? ›

Although growing your small business will take time and energy, there are 10 strategies you can use to help accelerate business growth.
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  3. Increase Customer Retention. ...
  4. Participate in Networking Events. ...
  5. Practice Corporate Social Responsibility. ...
  6. Form Strategic Partnerships.

Why is management important in ecommerce? ›

It is vital that the inventory management process is efficient, cost effective, and accurate. If you do not have all of those components in place you may run considerable risk of failing to meet customer demand and losing money with your ecommerce fulfillment efforts.

What are the 7 features of e commerce? ›

Top 7 Ecommerce Website Features
  • User-Friendly Design. Perhaps the most important feature customers want in an ecommerce site is a good user experience. ...
  • Mobile-Friendly Features. ...
  • Multiple Payment Options. ...
  • 24/7 Customer Service. ...
  • User Reviews. ...
  • User Features and Discounts. ...
  • Extensive Product Information.
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What are the 4 characteristics for a successful eCommerce we? ›

8 Essential characteristics of a successful eCommerce platform
  • User-Friendly.
  • A mobile-friendly website.
  • High-Definition Images and Video.
  • User-submitted Reviews.
  • Advance Payment Options.
  • Capabilities for Search Engine Optimization (SEO)
  • Promotional Offers and Discounts.
  • Security Features.
9 Feb 2022

What are the 8 elements of e commerce? ›

These elements are value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team.

What are the 10 advantages of e-commerce? ›

10 Key Benefits Of Ecommerce For Your Business
  • Low costs. A significant advantage of ecommerce is that launching an online store is much less costly than opening a physical store. ...
  • Speed & Flexibility. ...
  • Faster Buying Process. ...
  • Product Catalogue. ...
  • Wider Customer Base. ...
  • Customer Data Insights. ...
  • Scalability. ...
  • Reviews & Ratings.

What are the key points for eCommerce? ›

7 Essential Elements For E-Commerce Websites
  • User Friendly. If your store is easy to navigate, you will have a greater chance of making a sale from the start. ...
  • Shopping Cart and Checkout Process. ...
  • Mobile Compatibility. ...
  • Calls to Action (CTA) ...
  • Images and Descriptions. ...
  • Customer Support. ...
  • Security and Privacy.

Which ecommerce type is the most successful? ›

Historically, the most successful ecommerce type is the B2C model, as it follows the standard retail model. However, finding success in ecommerce means different things to each business or consumer. Success could mean greater profit margins, higher revenue models, global reach or the best customer experience.

What is the 10 example of e-commerce? ›

Top Examples of Ecommerce. There are some pretty major examples of ecommerce businesses that have made it big, including Amazon, FlipKart, eBay, and Myntra.

What are the top 3 e-commerce strategies that are the most effective? ›

Here are our top 7 e-commerce strategies to help increase your small business sales:
  • Include advanced product filtering.
  • Highlight new products.
  • Offer more payment options.
  • Give discounts.
  • Leverage social proof.
  • Build loyalty programs.
  • Provide discounted or free shipping.
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How do you start an online store in 6 simple steps? ›

6 Steps to Start an Online Store
  1. Pick your marketing strategy.
  2. Find the right product niche.
  3. Pick a name for your brand.
  4. Create your online store.
  5. Do a 60-day marketing burst.
  6. Build your marketing flywheel.
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What are the 6 steps that will guide you in making your own business? ›

Here are six steps to get you started.
  • Have a plan. First, create a written plan. ...
  • Be prepared to fail. You will encounter challenges as you start and grow your idea. ...
  • Do your research. It's always a good idea to know your competition. ...
  • Get feedback. ...
  • Have an online presence. ...
  • Find your market.
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What are the six steps of business? ›

Six steps to an effective business plan
  • Step 1: Establish your mission. In essence, your mission statement explains why your business exists. ...
  • Step 2: Analyse your SWOT. ...
  • Step 3: Develop a plan. ...
  • Step 4: Create a budget. ...
  • Step 5: Put it in writing. ...
  • Step 6: Make it a living document.

What is E-Commerce short answer 7? ›

E-commerce is the buying and selling of goods or services via the internet, and the transfer of money and data to complete the sales. It's also known as electronic commerce or internet commerce.

How do I start an ecommerce business with no money? ›

Dropshipping is a popular business model for entrepreneurs looking to start a small business with no money. Simply create an online store and choose a dropshipping supplier like DSers or AliExpress. When an order is made, your ecommerce platform will forward the order information to your supplier.

What are the 10 steps to start an online business? ›

  1. How to Start Your Online Business In 10 Steps.
  2. Determine Your Niche and Business Idea.
  3. Conduct Product Research.
  4. Learn About Online Business Laws.
  5. Conduct Market Research.
  6. Define Your Target Audience.
  7. Source Products to Sell Online.
  8. Evaluate Product Viability.
21 Jan 2020

What are the 10 steps to creating a brand? ›

A 10-Step Brand Development Strategy
  1. Consider your overall business strategy. ...
  2. Identify your target clients. ...
  3. Research your target client group. ...
  4. Develop your brand positioning. ...
  5. Develop your messaging strategy. ...
  6. Develop your name, logo and tagline. ...
  7. Develop your content marketing strategy. ...
  8. Develop your website.
21 Sept 2022

What are the 8 steps to starting a business? ›

How To Start a Business In 8 Key Steps
  1. DETERMINE IDEA. You can't start a business without a good idea. ...
  2. SET EXIT EXPECTATIONS. ...
  3. RESEARCH YOUR MARKET. ...
  4. BUSINESS PLANNING. ...
  5. BUSINESS FORMATION. ...
  6. PRODUCT DEVELOPMENT. ...
  7. STAFFING. ...
  8. FUND RAISING.
30 Dec 2013

What makes a small business successful? ›

Successful small businesses are customer-focused, which means they understand the needs of their current customer bases. Satisfied customers can drive profits through repeat business and referrals.

What makes a good successful business? ›

“They create a culture that is centered around their customers and focus their processes, products and services around their services needs. Delivering constant high quality products/services also helps them succeed as people's regard for them remains high and positive.”

How do you start a successful business from nothing? ›

How to Start a Startup
  1. Make a business plan.
  2. Secure funding.
  3. Surround yourself with the right people.
  4. Follow the right legal procedures.
  5. Establish a location.
  6. Develop a marketing plan.
  7. Build your customer base.
  8. Plan to change.

How can I grow my business and continue to get better? ›

13 Secrets for Growing Your Business Quickly
  1. Hire the right people. ...
  2. Focus on established revenue sources. ...
  3. Reduce your risks. ...
  4. Be adaptable. ...
  5. Focus on your customer experience. ...
  6. Invest in yourself. ...
  7. Always think ahead. ...
  8. Boost your customer service.

How can I grow my online business? ›

Do not worry, we do not spam.
  1. Specify Your Niche And Develop A Unique Brand. ...
  2. Know Your Audience Well. ...
  3. Focus On Content Marketing. ...
  4. Invest in Video Marketing. ...
  5. Use Paid Media To Increase Your Reach. ...
  6. Establish Partnerships. ...
  7. Count On Online Solutions To Achieve Scalability.
16 Oct 2020

How can I grow my marketing? ›

Marketing Strategies to Grow Your Audience
  1. Start with what you know. ...
  2. Use social media to engage audiences. ...
  3. Focus on audience preferences. ...
  4. Use postcards to stand out. ...
  5. Expand your landing page traffic. ...
  6. Team up with complementary businesses. ...
  7. Create an omnichannel marketing strategy.

What are the 5 importance of management? ›

The five points of importance of management are Achieving organisation goals, Achieving individual goals, Creating a dynamic environment, Developing Society, and Improving Efficiency.

What is ecommerce management system? ›

An ecommerce content management system (CMS) is software that enables ecommerce shop owners to create, edit and publish digital website content without writing any code. It comes with some crucial ecommerce capabilities like product inventory management, shopping cart, shipping and payment gateway integrations.

What are the most important management challenges in building a successful e commerce presence? ›

eCommerce Business Challenges and Solutions
  • Agility Challenge. ...
  • Being Consistent. ...
  • Data Security. ...
  • Technology Partnerships. ...
  • Customer Retention. ...
  • Relevant Leads. ...
  • Cyber-security. ...
  • Omni-channel experience.
25 May 2022

What are 5 advantages of e-commerce? ›

Understanding the advantages of ecommerce
  • Faster buying process.
  • Store and product listing creation.
  • Cost reduction.
  • Affordable advertising and marketing.
  • Flexibility for customers.
  • No reach limitations.
  • Product and price comparison.
  • Faster response to buyer/market demands.

What are the 3 types of e-commerce? ›

There are three main types of e-commerce: business-to-business (websites such as Shopify), business-to-consumer (websites such as Amazon), and consumer-to-consumer (websites such as eBay).

What are the elements of successful e-commerce business? ›

Top 8 Essential Elements of a Successful eCommerce website
  • Responsive design. ...
  • Web speed optimization. ...
  • User-friendly navigation. ...
  • Customer support. ...
  • Ecommerce website Security and Privacy. ...
  • Right eCommerce platform. ...
  • Products with Description. ...
  • Accurate Checkout option.

What elements make up a successful e-commerce strategy? ›

11 Components Of The Best Ecommerce Strategies
  • Know Your Market and Build a Brand with a Story, Don't Just Sell Products. ...
  • SEO and Content Marketing. ...
  • Pricing. ...
  • Order Fulfillment. ...
  • Have a Good UX, Optimize for Mobile, and Ask for Feedback. ...
  • Test Your Website Yourself. ...
  • Retargeting Campaigns and Loyalty Programs. ...
  • Checkout Process.
11 May 2021

What are the 4 modes of e-commerce? ›

Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B)

What are the five major types of e commerce? ›

There are six basic types of e-commerce — Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A) and Consumer-to-Administration (C2A) — and all of them represent a different purchasing dynamic.

What are the six leading success factors? ›

“six success factors” — focused, directed, nurtured, engaged, connected, and valued (see sidebar, Six Success Factors Defined).

What are the five or six most important factors for success in this business? ›

  • A Plan. Having a plan is the first necessity for success. ...
  • Perseverance. ...
  • Understanding that success or failure is not permanent. ...
  • Shared belief and a team spirit. ...
  • Motivation. ...
  • Clear vision of what success is. ...
  • Maximise resources available. ...
  • Clear understanding of time, money and resources.
8 Feb 2016

What are the factors influencing e-commerce? ›

Let's take a look at 9 factors that can impact your ecommerce store sales!
  • #1. Competitive Pricing. ...
  • #2. Product Quality. ...
  • #3. Shipping Time & Cost. ...
  • #4. Online Reviews. ...
  • #5. Easy Return Policy. ...
  • #6. Loyalty Rewards. ...
  • #7. Easy Navigation. ...
  • #8. Word of Mouth Recommendations.
25 Sept 2017

What are the most important factors in successful e-commerce site design? ›

Your website must be easily viewed on any device, and responsive design should include resized text that's easy to read on smaller screens, changeable navigational positioning based on how the device is held, fewer images to boost load times, and enough space around links so thumbs can click them easily.

What are the 5 key success factors for a successful business? ›

As a reminder, the 5 Key Success Factors are:
  • Strategic Focus (Leadership, Management, Planning)
  • People (Personnel, Staff, Learning, Development)
  • Operations (Processes, Work)
  • Marketing (Customer Relations, Sales, Responsiveness)
  • Finances (Assets, Facilities, Equipment)
1 Apr 2015

What factors make a business successful? ›

10 factors that contribute to business success
  • Set a business goal. ...
  • Understand Your Customer Needs. ...
  • Research your competition. ...
  • Attract and retain the right talent. ...
  • Be transparent with your team. ...
  • Become a decisive leader. ...
  • Learn to be patient. ...
  • Keep business documents.
5 Oct 2021

What makes a business successful? ›

“One thing successful businesses have in common is … a strong customer focus,” said John Stevenson, marketing specialist at My GRE Exam Preparation. “They create a culture that is centered around their customers and focus their processes, products and services around their services needs.

What are the 6 simplest and most effective way before you start a business? ›

The key to a successful small business, especially in the startup phase, is to keep things simple and costs low.
...
Write a one-page business plan.
  • Define your vision. ...
  • Define your mission. ...
  • Define your objectives. ...
  • Outline your basic strategies. ...
  • Write a simple action plan.
19 Feb 2019

What is the 6 C's of success? ›

The School was established on the concept of six Cs of success: Communication, Confidence, Curiosity, Creativity, Collaboration and Competence.

What are the 7 strategies for success are? ›

7 Strategies for Success
  • Get to know yourself as a thinker and learner. ...
  • Set a personal goal for each course. ...
  • Manage your time and your attention. ...
  • Think like a professor. ...
  • Review your notes as soon as possible after class.

What are the 7 features of e-commerce? ›

Top 7 Ecommerce Website Features
  • User-Friendly Design. Perhaps the most important feature customers want in an ecommerce site is a good user experience. ...
  • Mobile-Friendly Features. ...
  • Multiple Payment Options. ...
  • 24/7 Customer Service. ...
  • User Reviews. ...
  • User Features and Discounts. ...
  • Extensive Product Information.
25 Jun 2021

What is e-commerce business model? ›

There are 6 main types of ecommerce business models, namely Business-to-Government (B2G), Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), and Business-to-Business-to-Consumer (B2B2C).

What is the most important thing for the development of commerce? ›

Economics, one of the most important aspects of commerce, provides business knowledge on how to use limited resources for business and get a maximum profit in the short term. Business studies provide knowledge about sales management, HR management, marketing, etc.

What is the key of a successful online business? ›

Plan a Digital Marketing strategy

It helps set budget limits and makes the campaign's target audience more precisely defined. To set the profile of the potential customer is very important to get all possible data on the target audience, studying the behavior, the form of communication and their habits and customs.

How can I improve my eCommerce performance? ›

7 Ways to Improve Your eCommerce Website Performance
  1. Add High-Quality Plugins. Plugins help you improve your website functionality. ...
  2. Implement Mobile Responsiveness. ...
  3. Optimize Content. ...
  4. Utilize Caching. ...
  5. Reduce Redirects. ...
  6. Use Content Delivery Network. ...
  7. Audit Your Website.

Videos

1. Essential Tools to Grow Your eCommerce Business | The Journey
(GoDaddy)
2. The single biggest reason why start-ups succeed | Bill Gross
(TED)
3. Mark Cuban - The #1 Reason Why Most People Fail In Business
(MotivationHub)
4. Top 10 Ecommerce Marketing Tips (100% PROVEN)
(Foundr Magazine - Entrepreneur & Business Magazine)
5. Order Management Explained
(ShipBob)
6. How To Start An E-Commerce Business
(Dan Lok)
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