Web content managers are responsible for the planning, creation and curation of content for websites. They use a variety of skills to ensure that the content on a website is accurate, relevant and engaging for users. If you’re interested in a career as a web content manager, understanding what skills are necessary for the job can help you pursue the right opportunities.
Web Content Manager Skills
- Web Content Strategy
- Project Management
- Search Engine Optimization (SEO)
- Content Management Systems
- Web Standards
- Keyword Research
- Web Design
- Web Content Creation
Web Content Strategy
Web content managers need to have a thorough understanding of web content strategy, which involves creating and implementing an effective plan for the creation of website content. This includes determining what types of content are necessary, how they should be formatted and where they should appear on a website. Web content strategists also consider factors like audience needs and preferences when creating their strategies so that they can create engaging content that visitors will find useful.
Usability is the process of designing a website so that it’s easy to navigate and understand. Web content managers who have usability skills can create webpages with clear navigation, informative headings and descriptive text. They also know how to design pages that are compatible with different devices, such as desktop computers, laptops, tablets and smartphones.
Web content managers often review and edit the work of other team members. They may also be responsible for creating original content, which requires them to have strong editing skills. Effective editors can read through a piece thoroughly and make changes that improve the quality of the writing. Good editing involves knowing what aspects of a document are most important and ensuring those elements are clear and concise.
Web content managers often oversee the creation of large amounts of web content, so it’s important for them to have strong project management skills. This allows them to keep track of their team’s progress and ensure that they meet deadlines. It also ensures that they assign tasks to the right people and that everyone on the team understands their role in creating the website.
Search Engine Optimization (SEO)
SEO is the process of optimizing web content to increase its visibility in search engine results. Web content managers who have SEO skills can use them to improve their own and their employer’s websites, which may lead to an increase in traffic and conversions. To optimize your website for search engines, you might research keywords that people are likely to search on and then create web pages around those topics.
Proofreading is the process of reviewing written text to ensure it’s free of spelling and grammatical errors. Web content managers often need strong proofreading skills because they may be responsible for creating large volumes of text that needs to be error-free. This ensures your website has high-quality, professional content that can help you achieve your business goals.
Web content managers often use writing skills to create and edit web pages, emails, blog posts and other documents. They may also write scripts for videos or podcasts that their company publishes online. Strong writing skills can help you craft engaging content that encourages users to read the full article or visit your website again.
Content Management Systems
Content management systems are software programs that allow you to store and organize your content. They can help you find the right information quickly, which is important when creating web pages for customers. You may also use a content management system to create new content, allowing you to streamline your workflow.
Web content managers use analytics to measure the success of their work. They analyze data about how many people visit a website, what they read and where they click on a page. This information helps them improve their writing style or design to increase engagement with readers. It also allows web content managers to track their own performance over time so they can see if they’re meeting company goals.
Web standards are the rules that govern how websites should be built. Web content managers who have knowledge of web standards can ensure their work is compatible with different browsers and devices, which ensures a positive user experience. They also know how to build sites that meet accessibility requirements, which ensures all users can access the information on the site.
SEO, or search engine optimization, is the process of optimizing web content to increase its visibility in search results. This involves understanding how search engines like Google rank websites and using specific techniques to improve a website’s ranking. For example, if a company wants to rank higher for the phrase “factory tours,” a web content manager with SEO skills can optimize their site to include this phrase in their content and ensure it appears high in search results.
Editing & Proofreading
Web content managers often edit and proofread the work of other team members. They also need to check their own work for errors before publishing it on a website. This ensures that your company’s web pages are free of mistakes, which can help build trust with customers. It’s important to be thorough when editing and proofreading so you can ensure all information is accurate and easy to understand.
Keyword research is the process of determining which search terms people use to find your content. It’s important for web content managers to have strong keyword research skills because they often create content that will be found through search engines. Knowing what types of phrases and words people use can help you optimize your website so it has a higher chance of being seen by potential customers.
Web content managers need to have a basic understanding of marketing principles and strategies. This is because they often work with marketing teams to create content that encourages people to take action, such as signing up for an email newsletter or purchasing a product. Web content managers also use their marketing skills when creating web content for search engine optimization purposes.
Web content managers often use web design skills to create and update websites. They may also work with designers to ensure that the website’s layout is effective and attractive. Web design involves creating a visual representation of a website, including text, images and other elements. It also includes coding, which refers to using programming languages to build a website.
Web Content Creation
Web content managers need to be able to create web content, including articles and blog posts. They also need to know how to format the content so that it’s readable on a computer screen. This involves knowing basic HTML coding, which is a set of symbols used by computers to display text and images on a webpage. Web content managers can learn this skill through online courses or by taking an in-person class.
How Can I Learn These Web Content Manager Skills?
There are a few ways to learn the necessary skills to become a web content manager. Firstly, consider taking some courses or even a degree in marketing, web design, or a related field. Secondly, get some experience working with a content management system (CMS), whether that be through an internship, a part-time job, or even just playing around with one in your spare time. Finally, make sure to keep up with the latest trends in web content strategy and SEO by reading industry-leading blogs and articles.