1997 saw the introduction of SixDegrees, and the world started connecting in an unprecedented way. Nine years later, in 2006, Facebook, previously accessible only by students of Harvard University, opened itself to a vast network.
With this, businesses that remained skeptical actively started using social media to engage with their customers. Today over 3.78 billion people use various social media worldwide.
Skilled hands are in need to create and manage engaging and relevant content to attract social media users. In this article, we discuss the best social media marketing training courses to take in 2021.
What is Social Media Marketing and why is it Considered Important for Business Growth?
Marketing on social media can take many forms like text content, images, videos, and even live streams and other paid social media ads. Major social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat often provide users a space to share details such as their location, date of birth, and gender.
These details help marketers to tailor the advertisements and contents to suit the target users. While engaging with social media users, many businesses gain a personification and thus promote their culture and mission more effectively.
User-generated content or earned media is another benefit of social media marketing. The general public talking about their experience with your products or services seems more credible to a prospective buyer than an advertisement prepared exclusively for marketing purposes.
Above all, social media marketing allows businesses to interact with diverse groups of participants such as customers, employees, journalists, bloggers, social media influencers, and the like all in one place.
Learn to curate content that converts on social media with the Best Online Content Writing Course
Key Terms that Students of Social Media Marketing Should Know
Social media marketing, just like traditional marketing, tends to fail if it lacks proper planning. Even when the audience for a social media ad campaign is overwhelming, it is necessary to ensure that your ads are relevant to a target group.
To begin with, you can study your competitor’s strategy. Goal setting is also a big part of strategy making. The goals that you set for your business must be specific, measurable, attainable, relevant, and time-bound.
2. Planning and Publishing:
Your efforts will be in vain if you publish content in your business account on social media without much planning. Any content should be published, keeping in mind the particulars about your audience. It is also important to publish good quality content which also resonates with the mission of your brand.
Timely content published regularly is what would pique the interest of your audience in your social media posts. You can also unburden yourself by utilizing some scheduling tools designed for social media to help you publish the right content at the right time.
3. Listening and Engaging:
Social media marketing is not just about posting your ads. It also requires you to be respectful of both the positive and negative discussions about your brand. Customers appreciate it when you can address a concern and resolve it quickly.
But engagement on social media is not just about ensuring a good customer experience. It also benefits you in identifying new trends with your customers and what they expect of your industry in general.
It is a great way to get in touch with influencers who can help you drive shoppers to your target niche. Social media listening tools can help you aggregate all those conversations about you and save you a lot of time.
Tracking the course of your social media campaign is inevitable for many reasons. It is necessary to get insight into the behavior of your audience. You get a clear understanding as to which ad captured their attention at a given time.
It helps you to discover the best platform that benefits your business the most. This stage also involves the analysis of your competitors. In short, analytics can guide you in all the steps you take for your future campaigns and help you spend your time on viable campaigns.
Social media advertising can be organic, paid, or earned. Organic content is the one to focus on if you have monetary limitations on social media marketing because these pick up views naturally.
Paid content is a way to ensure success in your ad campaign. Earned content, as they sound, is obtained through your engagement with your audience and is free content in the form of likes, shares, and comments.
Thus, we have discussed the definition of social media marketing and have gone through the benefits and related terms. Below enumerated with a detailed overview are some of the best social media marketing training courses you can consider joining in 2021.
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Best Social Media Marketing Training
1. Social Media Certification
Social Media Marketing course is an effective certification program by HubSpot Academy. It is one of the top free social media marketing training courses available online.
The course enables you to create engaging conversions about your business, build awareness about your brand, and help you get in touch with new customers and business partners.
The main takeaway of the course is the knowledge of inbound marketing. This course by HubSpot Academy is suitable for social media marketers, marketing managers, and aspiring marketers. The course that spans 4:08 hours discusses eight lessons in 39 videos. It also includes 29 quizzes.
- Developing a Social Media Strategy
- Social Media Listening and Monitoring
- Building a Content Strategy for Social Media
- Extending Your Reach on Social Media
- Using Social Media to Build One-to-One Relationships
- Introduction to Social Media Advertising
- Measuring Your Social Return on Investment
- Essentials for Continued Success with Social Media
In addition to this, at HubSpot Academy, you can also do courses on specific social media platforms. All these courses are flexible, and hence you can master these subjects at your own pace.
2. Social Ads 101
Social Ads 101 is a free online social media marketing course by WordStream. It discusses the advertisement on various social media platforms like Facebook, Instagram, YouTube, Snapchat, LinkedIn, and Tik Tok.
The program gives clarity on the best practices to follow while advertising on social media. The information on metrics and social shopping helps you discover your target audience and to create ads that catch their attention at the right time.
The Following is the Topics Covered in this Course:
- Why Advertise on Social?
- Social Media Advertising Tips
- Facebook Advertising
- Instagram Advertising
- LinkedIn Advertising
- YouTube Advertising
- Snapchat Advertising
- Tik Tok Advertising
- Social Media Ad Metrics
- Social Shopping
Social Ads 101 by WordStream is one of the free online social media marketing courses which helps you strengthen your knowledge of social media advertisements.
3. Social Media Training for Beginners
The social media quickstarter by Constant Contact has the best social media marketing training courses suitable for beginners. One of the peculiarities of the program is the one step at a time approach to the subject. Under the Social Media Training for beginners program by Constant Contact, a learner can familiarise marketing through the various social media platforms such as:
- Google My Business and
4. Online Social Media Marketing Classes by Skill Share
At SkillShare, you can choose from many social media marketing classes to suit your interest. The platform also provides you with the options to save a favorite course or be reminded of it later.
The filters based on the time, pricing, and popularity are another attraction of Skillshare classes on social media marketing. All the instruction programs are created and taught by experts.
One can cover the short lessons and sharpen their skills with the help of hands-on projects. The social media marketing training courses on SkillShare helps you to increase the number of your followers on Instagram, build a brand, and much more.
5. Social Media Marketing Course by Academium
Academium is a platform for mentorship and apprenticeship programs. The courses at Academium are not limited to social media marketing but cover a range of subjects under marketing.
These include digital marketing, paid advertising, email marketing, SEO, website design, content marketing, PR, marketing analytics, influencer marketing, affiliate marketing, etc. These courses could be done before, during, or after the three-month apprenticeship.
The Social Media Marketing program by Academium discusses how to do marketing with the help of popular social media platforms. This beginner-friendly course has 35 lessons that deal with the following:
- Yelp and
This program is one of the free social media marketing training courses which helps you build an impressive portfolio while working for real clients and earning.
6. The Strategy of Content Marketing
The Strategy of Content Marketing is an online program by the University of California Davis for which you can enroll for free. The course delivered on Coursera is in partnership with Copyblogger, a top content marketing company.
The program discusses the benefits of content marketing and writing of gripping copy strategically while building your brand and authority through the process. This program has resettable deadlines, and on completion, you can earn a certificate that holds appreciation in the industry.
People from different parts of the world can do the course with the help of subtitles in nine languages other than English and can finish it at one’s own pace. The following is the syllabus for the Strategy of Content Marketing course on Coursera:
- The content marketing ecosystem
- The strategic context
- Crafting a content marketing strategy
- The strategic types of content
- Managing your content
Know more about Coursera Social Media Marketing Courses
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Technical Writing Course
7. Social Media Marketing Masterclass by Udemy
This Udemy course is perfect for learning the functioning of social media marketing. The masterclass teaches the steps to plan and schedule the marketing on social media. It discusses basic SEO and helps you write blog posts that get your audience to take action.
This course comes at affordable pricing with lifetime access. The course explores buyer psychology to boost sales in your business. You will learn how to find out the social media platform best suited for your brand building and how to create high-standard posts for them to get engagement.
As a part of the course, you will learn to create a marketing channel on YouTube and produce and edit videos. It also teaches you to take a professional social media profile image with only your smartphone. The other subjects covered in the course are email marketing, blogging, and Instagram photography. The syllabus of the Social Media Marketing Masterclass is as follows:
- Social media marketing
- Creating social media images
- Profile picture
- Email marketing
- Local SEO
- YouTube marketing
- Audio production
- Video production
- Introduction to vlogging
- Introduction to podcasting
This intermediate-level program is one of the online social media marketing training courses chosen by reputed organizations to train their employees.
8. Introduction to Social Media Strategy
Introduction to Social Media Strategy is a course created by Buffer and delivered through the platform of SkillShare. This program is one of the social media marketing training courses meant for beginners and intermediate-level learners.
This uncomplicated program spans 45 minutes and helps create a stronghold for your brand or business on social media. With a focus on Twitter and Facebook, the course teaches you to make a simple strategy for your marketing on social media.
The Syllabus Covers:
- Getting started with social media
- Finding your voice
- Creating content
- Curating content
- Using the right marketing tools
- Paid advertising strategy
9. Introduction to Social Media Advertising
Introduction to Social Media Advertising is a course created by Buffer and which Skillshare offers. It is a beginner to intermediate level course to help you succeed with your social media ads. The program suits many groups like small businesses, marketers, brands, freelancers, and more. It teaches you how you can make the most of paid social media advertisements.
- Demystifying key terms and vocabulary
- Setting campaign goals
- Targeting audience segments
- Developing compelling copy and visuals
- Iterating and optimizing campaigns for long-term success
10. Social Media Monitoring
The program, Social Media Monitoring by Udemy, is one of the social media marketing training courses which benefits learners of all levels of expertise. However, it is best suitable for marketers, sales professionals, customer service representatives, specialists in product development, PR professionals, researchers, HR professionals, and recruiters. This course has 46 lectures divided into four sections.
These Sections are:
- Key concepts and techniques
- Hands-on training
- Supplemental resources
You can either enroll for free or go for the paid version to purchase a course completion certificate. This course helps you to get familiar with social media monitoring techniques and tools. You will also learn to curate content and engage with niche influencers. As a part of the program, you will learn social media monitoring for the following:
11. Social media marketing courses by LinkedIn
LinkedIn learning provides many social media marketing training courses that enhance your skills in social media marketing exponentially. LinkedIn is a platform that facilitates a lot of B2B conversations. Hence by staying up to date with the trends on the social media platform, businesses make progress in brand building. The following are some of the courses worth mentioning:
1. A Sophisticated Marketer’s Guide to LinkedIn: This is the course, to begin with on LinkedIn marketing. This course guides you to reach your target audience.
As a part of the course, you learn to use organic marketing tools, paid marketing tools, and brand awareness tools. You will also create an ad campaign and measure its effectiveness using Campaign Manager.
2. Social Media Marketing Foundations: This course discusses the importance of businesses investing in social media marketing. It helps you to define your audience with clarity and create an effective strategy for your marketing.
It also discusses the different social channels such as Facebook, Snapchat, and Instagram. This program can guide you in effectively using paid ads for driving traffic. It can also teach you to measure your success based on the metrics obtained.
3. Advertising on LinkedIn:
This program focuses on LinkedIn ads and teaches you the most effective practical approach to this platform. As a part of the course, you will learn to use Text Ads, Sponsored InMail, and sponsored content.
You will also learn the right approach to targeting an audience. You will also learn to organize LinkedIn ad campaigns by taking care of your marketing budget. You will also get guidance to track the progress of sales, retargeting strategy, and troubleshooting.
4. Marketing on LinkedIn:
Of the many social media marketing training courses on LinkedIn, this program focuses mainly on the marketing of small, medium, or solo businesses.
Through this course, you will learn to create an attractive personal profile on LinkedIn. It also helps you to create a company website that shows up in search. It also teaches you to create good quality and shareable content according to your content strategy.
5. Writing to be Heard on LinkedIn:
This is one of the social media marketing training courses on LinkedIn which focuses exclusively on creating great posts. This course teaches you the most effective practices to write good posts that would help you to enhance your reach.
Through this program, you will learn the requirements of a great LinkedIn post. These include a capturing headline and the ways to frame responses to comments.
Frequently Asked Questions
1. How to start working as a social media marketer?
To begin with, you will have to hone some of your skills. These include your creativity, research skills, analyzing skills, etc. You should invest a lot of time in planning a good strategy for your social media ads. Learning these skills and requirements could be tiresome if you do it on your own.
It will benefit you a lot if you do a well-planned class on social media marketing and will save you a lot of time. Once you begin, you should focus on the progress of your brand building and keep yourself updated with the changing trends.
2. How much does a social media marketer earn in India?
On average, a beginner in an internship can earn from ₹5000/- per month to about ₹10,000/- per month. Other than this, the salary of a social media marketer varies based on a lot of factors like expertise, job profile, job location, etc.
3. What do you learn in a course on social media marketing?
Social media marketing training courses equip a learner with practical knowledge of social media marketing. Starting from strategy planning, you will gain a thorough understanding of all aspects related to marketing on social media through these courses.
These programs will also guide you to find out platforms that are best for the growth of your business and to create content targeting the audience of your niche. A social media marketing course will also familiarise you with analytics and social listening tools. On the whole, it will teach you to build your brand effectively.
4. How good is social media marketing as a job?
Almost all businesses and industries recognize the need to connect with their customers effectively. For this, there is no better place than social media. Hence, the skills of a social media expert are in demand and will remain so for a long time now.
As a job, social media marketing presents you with a lot of learning opportunities. It also encourages you to sharpen your creativity constantly. Social media marketing is a fine career for one interested in using social media to grow connections and engage the audience with fascinating content.
Social media marketing is growing in demand day by day. Hence you must update your knowledge on the skills to stand out from the crowd. Join one of the above-mentioned social media marketing training courses as per your requirements and get started with a great career.
- Communication. ...
- Writing. ...
- Creativity. ...
- Efficiency & top-notch organization. ...
- Traditional & digital marketing. ...
- Customer care. ...
- Making connections. ...
- Use Canva to Create Social Media Visuals for Business: Coursera Project Network.
- How to increase engagement to Instagram Business profile: Coursera Project Network.
- Introduction to Social Media Marketing: Meta.
- Social Media Management: Meta.
- Planning and Publishing.
- Listening and engagement.
- Analytics and Reporting.
- Communication. ...
- Creativity and Problem-Solving. ...
- Attention to Detail. ...
- Interpersonal Skills. ...
- Leadership. ...
- Adaptability. ...
- Writing. ...
- Data Analysis & Analytics.
- Confidence - maintaining a positive attitude.
- Resilience - communicating with conviction.
- Active listening - understanding the customers' needs.
- Rapport building - selling your personality.
- Entrepreneurial spirit - continual self-improvement.
1. Building good working relationships with people at all levels. Recommended by 79.9% of managers surveyed. The most important management skill, the survey found, is the ability to build good relationships with people at all levels.What are 3 skills managers should have? ›
Robert Katz identifies three types of skills that are essential for a successful management process: Technical skills. Conceptual skills. Human or interpersonal management skills.What are the 3 key attributes of social media marketing? ›
There are three main aspects to strategic social media marketing packages should have: Profile development. Engagement. Tracking and reporting.What is the highest paying job in social media? ›
- Entrepreneur – Social Media Consultant. Salary Range: $35,000 - $175,000 and up. ...
- Vice President of Communications. Salary Range: $100,000 - $150,000. ...
- Public Relations Manager. ...
- Marketing Communications Manager. ...
- Search Engine Optimization (SEO) Specialist. ...
- Content Manager. ...
- Marketing Consultant. ...
- Online Community Manager.
- Media Director. Salary range: $51,500-$110,000 per year. ...
- Media Consultant. Salary range: $24,000-$91,500 per year. ...
- Media Manager. Salary range: $50,500-$86,000 per year. ...
- Sports Analyst. Salary range: $40,500-$75,000 per year. ...
- Digital Media Buyer. ...
- Media Buyer. ...
- Media Producer. ...
- Media Specialist.
Communities, conversations, channels, and campaigns: these are the Four C's of social media marketing, and mastering these functional areas requires that you have the right tools and the right mindset.What are the 6 types of social media marketing? ›
What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.What are the 4 P's of social marketing? ›
The essence of all marketing can be summed up in what has been termed the "4 Ps." They are product, price, place, and promotion. Let's look at each in turn. Product -- The product is what you are marketing. For social marketing, the "product" is a certain behavior you are trying to change.What are the 11 C's in marketing? ›
Gordon identifies what he terms the 11 C's of Relationship Marketing (which in a sense act as a replacement to the traditional 4 P's of marketing): Customer; Categories; Capabilities; Cost, profitability and value; Control of the contact to cash processes; Collaboration and integration; Customization; Communications, ...What are the 11 P's of marketing? ›
These 11 elements are product, price, place (distribution), promotion, people, process, physical evidence, personal relationships, packaging, positioning and performance.What are the 7 pillars of marketing? ›
These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.What are the 3 C's to marketing success? ›
THE THREE Cs - STRATEGIC MARKETING
It consists of the company, the customer, and the competition, which are the three critical components to creating a successful strategy.
There are 4 pillars to What to Sell; Industry, Customer Personas, Product and Competitive Analysis.What are the 3 keys to marketing? ›
- Market Research. Before you can effectively create a marketing strategy, research is key. ...
- Adequate Data. When trying to carry out effective marketing, having adequate data is also another key component. ...
- Focus on the Quality of Your Content.
- Good communication. ...
- Good Organisation. ...
- Team Building. ...
- Leadership. ...
- Ability to Deal with Changes Effectively. ...
- Domain Knowledge.
Technical skills are the specialized knowledge and expertise required to perform specific tasks and use specific tools and programs in real world situations. Diverse technical skills are required in just about every field and industry, from IT and business administration to health care and education.What are the soft skills? ›
Soft skills are non-technical skills that describe how you work and interact with others. Unlike hard skills, they're not necessarily something you'll learn in a course, like data analytics or programming. Instead, they reflect your communication style, work ethic, and work style.What are the 21st century skills in business? ›
Analytical skills enable students to approach business problems with logical thinking, and then to model and solve them using measurable data, quantitative methods, and critical reasoning.How many types of skills are there? ›
There are three types of skills: functional, self-management and special knowledge. Functional skills are abilities or talents that are inherited at birth and developed through experience and learning.What are the 3 basic categories of skills? ›
Research has found there are three basic categories of skills in the world: knowledges, transferable skills and self-management skills.What are the 8 P's of social marketing? ›
The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is to get them working together for your marketing mix. If you can you'll have a much better chance to attract and convert your potential customers.What are the 4 KPIs for social media? ›
That being said, there are four main areas your social media KPIs should be focusing on: engagement, reach, leads, and customers.What are social media skills? ›
Social media skills are traits and abilities to create and convey marketing material on social media platforms to achieve a business goal. People who thrive in these positions normally understand how social media platforms work, are creative, and enjoy creating written or visual content.What are the 13 types of social media? ›
- Social Networks. The primary goal of social networks is to help you connect with people, build communities and groups, share ideas, interests, and information. ...
- Messaging Apps. ...
- Photo & Media Sharing Apps. ...
- Blogging & Publishing Networks. ...
- Interactive Apps. ...
- Discussion Forums. ...
- Bookmarking & Content Curation. ...
- Review Networks.
Here are the highest paying jobs of 2022:
Anesthesiologist: $208,000. Surgeon: $208,000. Obstetrician and Gynecologist: $208,000. Orthodontist: $208,000.
- Top 20 highest paying jobs in the world in 2023.
- Data Scientist.
- Senior Software Engineer.
- Investment Banker.
- Chief Executive Officer (CEO)
- General Surgeon.
- Senior Software Engineer. Explore our Popular Software Engineering Courses.
- Investment Banker.
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The traditional four Ps of marketing include product, people, price and place — but many veteran marketers are rethinking everything in the digital age. The four Ps of marketing refer to the traditional elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed.What is 4p and 4c in marketing? ›
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer. The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.What are the five steps of social marketing process? ›
- Step 1: Determine a clear view of your target audience. ...
- Step 2: Locate your customers on social media. ...
- Step 3: Build out a content strategy. ...
- Step 4: Determine your desired outcomes. ...
- Step 5: Define metrics to measure success.
Advertising, sales promotion, events and experiences (sponsorship), public relations and publicity, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling are what make up the eight tools of marketing communication.Is Gmail a social media? ›
E-mail is definitely social but not considered social media. It is tricky using the term “social media” because as an industry term it only covers a subset of media that can be social. The key to social media really is effective mass collaboration (v. mass communication, team collaboration, etc.).
In order to execute an effective Integrated Marketing Communications (IMC) strategy, marketers must take into account the 6 M's model; market, mission, message, media, money and measurement.Is marketing a 4p or 5p? ›
What are the 5 P's of Marketing? The 5 P's of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically.What are the 4 keys of marketing? ›
The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.What are 5 job duties of a social media marketer? ›
- Social media skills.
- Creating and maintaining client relationships.
- Coaching and subordinate involvement.
- Managing Processes.
- Self-motivated yet customer-focused.
- Proficient in marketing research and statistical analysis.
- Familiar with financial planning and strategy.
The 4Ps of Marketing, often referred to as the Marketing Mix, are Product, Price, Place and Promotion. Consideration of these four elements should form the basis of any good marketing strategy.What are the 4 R's of marketing? ›
It's at this point that the 4 “R”s of retail marketing makes most sense as we now move into the post purchase process. The 4 key aspects of retail marketing are the relationship with the client, relevance, reward and the reduction of costs.What are the 4 and 7 P's of marketing? ›
Initially 4, these elements were Product, Price, Place and Promotion, which were later expanded by including People, Packaging and Process. These are now considered to be the “7 P's” mix elements.What are the 7 core factors of marketing? ›
The 7 P's of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix.What are your top 3 social media marketing challenges? ›
Challenge #1: Lack of Connection Across Departments. Challenge #2: Identifying the Right Platform. Challenge #3: Understanding the Target Audience. Challenge #4: Declining Organic Engagement.What is the best major for social media marketing? ›
What should I major in for social media? Working as a social media manager or marketer usually involves getting at least a bachelor's degree in Marketing, Communication, or Public Relations. There are bachelor's in Marketing degrees that have specializations in Social Media Marketing in particular.
If you want to start with social media marketing, you need to do three things: Determine which platform you are going to use. Create a content strategy. Decide whether you will prioritize organic or paid growth.What are the 7 function of social media? ›
Understanding the functional building blocks of social media", researchers provide a framework that defines social media, which includes seven functional social media building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.What are the 3 main roles of marketing? ›
- The First Role of Marketing: Get their attention.
- The Second Role of Marketing: Help them figure out if it's a fit.
- The Third Role of Marketing: Lower the risk of taking the next step.