Update: L’Oréal ranks at #1 on our latest report Top 20 Global Beauty Companies 2020.
is #1 on this year's list ofTop Global Beauty Companies.
Below is a look at the company's 2019 highlights, recent acquisitions, best-selling brands, and latest innovations.
- Jean-Paul Agon, chairman and chief executive officer
- Laurent Attal, executive vice president, research and innovation
- Cyril Chapuy, president, L’Oréal Luxe
- Vianney Derville, executive vice president, Western Europe Zone
- Nicolas Hieronimus, deputy chief executive officer, in charge of divisions
- Brigitte Liberman, president, Active Cosmetics Division
- Alexis Perakis-Valat, president, Consumer Products Division
- Delphine Viguier-Hovasse, global brand president, L’Oréal Paris
- Alexandre Popoff, executive vice president, Eastern Europe and Africa, Middle East
- Nathalie Roos, president, Professional Products
- Frédéric Rozé, executive vice president, Americas Zone
- Stéphane Rinderknech, president and CEO of L’Oréal USA, executive vice president North America
- Ali Goldstein, president, L’Oréal Paris USA
- Jochen Zaumseil, executive vice president, Asia-Pacific
L’Oréal Luxe, Consumer Products, Professional Products and Active Cosmetics in skincare, color cosmetics, sun care, hair care and fragrances, sold under many brand names in different channels, including:
- Garnier, L’Oréal Paris, Le Club des Créateurs
- Maybelline, Essie,L’Oréal Professional
- Kerastase, Redken, Matrix
- Mizano, Lancôme, Biotherm
- Kiehl’s, Giorgio Armani, Ralph Lauren
- Viktor & Rolf, Diesel, YSL Beauté, Vichy
- LaRoche-Posay and SkinCeuticals, Giorgio Armani Beauty, Modiface
- Seed Phytonutrients
- La Provençale Bio
- L’Oréal Paris Infallible Fresh Wear Foundation
- L’Oréal Paris Unbelievabrow
- Garnier Fructis Sleek & Shine Zero Shampoo
- Maybelline New York x Ashley Longshore collection
- Lancôme Idôle Eau de Parfum
- Elseve Dream Lengths
- Fructis Hair Food
Innovation and excellence remain L’Oréal’s modus operandi and, in 2018, aided in the world’s largest beauty company retaining its esteemed position at No. 1 on Beauty Packaging’s list of leading beauty companies, with global sales topping $30.8 billion—its best year in more than a decade, and outpacing the market in luxury, skincare and dermocosmetics. Total sales increased 3.5% and like-for-like sales increased 7.1%. The company also reached a record operating margin of 18.3%. Gains were reported in all divisions, led by double-digit increases by L’Oréal Luxe and Active Cosmetics. Lancôme sales crossed the 3-billion-euro mark.
By division, Consumer Products led with 44.7%, followed by L’Oréal Luxe (34.8%), Professional Products (12.1%) and Active Cosmetics (8.4%).
The Consumer Products Division’s three major brands— L’Oréal Paris, Maybelline and Garnier—are growing. Skincare is robust, with double-digit growth worldwide in facial skincare, thanks to Revitalift Filler by L’Oréal Paris, Garnier tissue masks and Men Expert skincare. Makeup growth continues, due in part to Maybelline New York and the global success of Superstay Matte Ink and Fit Me!. Hair care saw two successful launches with Elseve Dream Lengths and Fructis Hair Food. The Division is gaining market share in the U.S. and Eastern Europe, and continuing a rise in Asia.
L’Oréal Luxe sales grew by +14.4% like-for-like, with the division outperforming the market—and making 2018 “a historic year.” The Division’s four billionaire brands—Lancôme, Yves Saint Laurent, Giorgio Armani and Kiehl’s—achieved double-digit growth. Lancôme was led by its skincare, especially Génifique and Absolue, and the great success of La Vie est Belle.
L’Oréal Luxe captured market share in Asia Pacific, particularly in China where growth was double-digit.
The Professional Products Division grew in all geographic zones, except for Western Europe. Hair care is benefiting from the strong growth of Kérastase. Hair color is being driven by brands including Shades EQ by Redken.
The Active Cosmetics Division was up +11.9% like-for-like and continues to win market share across all geographic zones; it is moving “at a rapid pace,” with growth remaining strong in North America and in Asia. All the major brands are contributing to the division’s growth, including La Roche-Posay, Vichy and SkinCeuticals, which is strengthening its No. 1 position in professional skincare in the U.S. CeraVe is recording double-digit growth in North America, and has now been rolled out in more than 30 countries.
By business segment, Skincare topped the list at 31.8%, with Makeup (27.4%) next in line, followed by Hair Care (16.2%).
Western Europe (29.9%) proved to be the strongest geographic zone, over North America (26.9%—a +2.7% like-for-like growth). Asia-Pacific (27.5%) outpaced North America to become L’Oréal’s second largest zone in 2018, with all four L’Oréal divisions winning market share. Eastern Europe saw a 9.1% like-for-like improvement while Africa-Middle East was up 4.9% like-for-like.
Travel Retail broke the 2-billion-euro barrier with an increase of +27.1%. The category plays an ever-increasing role in overall revenue. At one point, Jean-Paul Agon, chairman and chief executive officer commented that the group’s travel-retail business is now so large, that if it were a country—sales-wise— it would follow the U.S. and China.
E-commerce was especially vibrant, with more than 3 billion euro in sales—a 40.6% like-for-like growth—accounting for 11% of Group sales. E-commerce accounted for over 35% of L’Oréal’s sales in China, up from about 10% just five years ago.
International acquisitions in 2018 included Valentino, Giorgio Armani Beauty, ModiFace, Logocos, Style Nanda and Pulp-Riot.
What trends made the year particularly strong? Agon says, “The first, and probably most important factor is the insatiable desire for beauty across all countries and cultures.” He also points to premiumization, digitalization (“as beauty and digital are a perfect match”) and “new consumer targets.”
Still, Agon says, “Delivering financial performance while being a committed corporate citizen is probably our greatest source of pride.” In 2018, L’Oréal received a number of accolades including for its actions in sustainability, fighting climate change, ensuring water security and combating deforestation; as the top gender-balanced company in Europe by Equileap; and as the leading company worldwide, across all industries, by Covalence EthicalQuote.
For the first time, L’Oréal offered its employees the chance to take a stake in the company’s financial capital via an employee share ownership plan.
In addition, by 2020, 100% of L’Oréal’s products will have “an improved environmental or social profile.” A program called SPOT, created by L’Oréal employees, is used to compile information on ingredients, packaging materials, suppliers and components. It is fully integrated into the product design process and can be used to assess and improve environmental impact. They have also started to reduce the weight and dimensions of packaging, particularly plastics, and to replace commonly used materials with alternatives when possible.
In line with its multi-year Sharing Beauty for All initiative, L’Oréal says 79% of new products in 2018 “have an improved environmental or social profile.”
In June 2019, L’Oréal appointed Delphine Viguier-Hovasse as global brand president for L’Oréal Paris, the first woman ever to take charge of the firm’s No.1 brand.
In July, L’Oréal and Clarins were rumored to be in talks about a possible acquisition of Clarins fine fragrances, Mugler and Azzaro. Interestingly, L’Oréal would also gain Mugler’s fashion business.
Also in July, in the pursuit of sustainable technologies, L’Oréal purchased a minority stake in Carbios, a company active in bio-industrial solutions “to reinvent the lifecycle of plastic and textile polymers.”
L’Oréal also announced plans for continued expansion in China. The French beauty giant said it will target its product range and geographic coverage to reach as many as 500 million Chinese consumers, compared with its current 100 million customer base.
In September, Stéphane Rinderknech was named president and CEO of L’Oréal USA, executive vice president North America, and a member of L’Oréal’s executive committee. He succeeds Frédéric Rozé and will report to him in his role as executive vice president Americas.
Also in September, Jamie Kern Lima announced she would be stepping down as CEO of IT Cosmetics, the brand she founded 11 years ago, and sold to L’Oréal for $1.2 billion in 2016. L’Oréal has not yet named a successor.
In the second quarter of 2019, a slowdown in North American sales, particularly of makeup brands, kept overall L’Oréal sales to 6.8%, $8.3 billion—and below the 7.4% growth predicted.But total Group sales in the first half of 2019 rose 10.6% to $16.8 billion.
In a statement, Agon said that the company “has delivered its strongest first-half like-for-like growth in more than a decade at plus 7.3 percent, outperforming a dynamic market which has, for the second year running, posted one of its highest-ever growth rates.”
All of the Group’s divisions achieved gains. In the half, sales rose 17.3% for L’Oréal Luxe, 15.1% for Active Cosmetics, 6.4% for Consumer Products and 5.1% for Professional Products.
On a like-for-like basis, L’Oréal’s e-commerce revenues rose 48.5%, making up 13.2% of total company sales; travel-retail sales grew 21.2%.
On a geographic basis, sales generated by New Markets increased 19.3%, 6.8% for North America and 1.9% for Western Europe.
“In a volatile and contrasted environment, this good first half gives us confidence in our capacity to outperform the market in 2019 and achieve another year of growth in sales and profits,” Agon said.
Read Next: Unilever is #2
L'Oréal's market share worldwide in 2021, by region.
L'Oréal Group competitors include Estee Lauder Companies , CHANEL, Unilever, Revlon and Edgewell Personal Care.Who is the largest beauty company? ›
- NYX Cosmetics.
The 2022 Cosmetics 50 rankings by Brand Finance. Brand Finance recently released its Cosmetics 50—an annual ranking the world's most valuable cosmetic companies. L'Oréal tops the list, followed by Estée Lauder, Gillette, Nivea and Guerlain, which make up the top five.Is Loreal bigger than Estee Lauder? ›
L'Oréal is a much bigger company than Estée Lauder, with more than 2x the revenue.Why is Loreal so successful? ›
We believe that L'Oreal has the key advantages in terms of innovation, brand power, digital prowess, and the quality of its teams all over the world to continue to drive growth and hold on to its leading position in the Beauty market.What are the strengths of L Oreal? ›
Strengths: Continuing research and creativity in the interests of beauty ensures that L'Oréal Cosmetics delivers the best to its customers. High-end ads that adapt to the culture of the target audience. Has approximately 60,000 employees all over the world.Is L Oreal The biggest beauty company? ›
With an increasing amount of competition in the market, L'Oréal SA has retained its position in the long run while acquiring new brands along the way. The company's market ranking continuously stands at number one globally even while exclusively focusing on beauty and personal care products.
1. Huda Kattan. Huda Kattan, better known through the cosmetics and beauty company she founded, Huda Beauty, is the top beauty influencer in terms of earnings. The account boasts a staggering 48.1 million followers!Which is the No 1 makeup brand in India? ›
1. Lakme. Lakme is an Indian cosmetics brand. It is owned by Hindustan Unilever and is ranked number 1 among the cosmetics brands in India.How many brands are under L Oreal? ›
Headquartered in Clichy, Hauts-de-Seine, the French company currently owns more than 30 brands and registered over 500 patents in 2021 alone. Among its brands, L'Oréal Paris is the most successful, followed by Lancôme and Garnier.Is Maybelline owned by Loreal? ›
L'Oreal currently owns 51 beauty brands, including some of the most well-known names in the drugstore (Maybelline, Garnier, NYX, Essie, CeraVe). They own several professional hair care and fragrance brands as well as big names such as Lancome and Kielh's.How many brands does Loreal own 2022? ›
The company owns 36 brands and continues to acquire some of the world's leading beauty brands. Maybelline New York, Garnier, NYX Professional Makeup, CeraVe, and Redken are some of L'Oréal's top acquisitions.What is the best selling makeup brand 2022? ›
- Anastasia Beverly Hills.
- Charlotte Tilbury.
- Fenty Beauty.
- NYX Professional Makeup.
Lakme is one the best makeup brands in India. It is a makeup primer for poreless, smooth and long lasting makeup. It has a waterproof formula that helps in brightening your skin. This makeup base is worth appreciating and is the perfect start for a flawless, professional makeup finish.Which company makeup is best? ›
Lakme is India's one of the best makeup brands because it addresses the needs of different skin tones and skin types ranging from dry to oily. With many presences across the world, Lakme is known for its natural makeup.What is the number 1 skincare brand in the US? ›
The brand: You don't need to spend tons of money for effective products that derms love; Neutrogena is touted as the number one dermatologist-recommend skincare product and you can find it at the drugstore.What is the most popular beauty brand? ›
|Beauty Brand||Overall Rank||Rank|
CeraVe (L'Oreal-owned) furthered its lead as the No. 1 skincare brand with 42% mindshare. Cetaphil (owned by privately-held Galderma) was again No. 2 and Neutrogena continued to slip—now in the No.Is Loreal better than Estee Lauder? ›
Estee Lauder Companies vs L'Oréal USA.
L'Oréal's continuous technological advancements across decades, its ability to balance between both global and local audience and its intuitive marketing strategies are all factors that have landed the beauty brand as a clear favorite among its consumers and a leader in the beauty industry.Is Loreal a market leader? ›
Growth of the Dermocosmetics Market compared with the Global Beauty Market. (in %)
|Years||Dermocosmetics market||Global beauty market|
It all began with one of the first hair dyes that he formulated, manufactured and sold to Parisian hairdressers. With this, the founder of the Group forged the first link in what is still the DNA of L'Oréal: research and innovation in the service of Beauty.Who is Loreal target market? ›
L'Oréal's market segmentation is based on demographic factors. Their clients belong to the middle and upper class, who identify with enhancing their beauty. Likewise, this segmentation has brought many products to the market.What is the weakness of Loreal? ›
Unfortunately, its massively expensive. And its eating away at their profits - at least in comparison to the competition. Still, focusing so heavily on research and development is how Loreal has stayed competitive in this saturated market. So this is both a strength and a weakness for the brand.Why is Loreal unique? ›
Our Strategy: Universalization
L'Oréal has chosen a unique strategy: Universalization. It means globalization that captures, understands and respects differences. Differences in desires, needs and traditions. To offer tailor-made beauty, and meet the aspirations of consumers in every part of the world.
Then, L'Oréal developed a multi-brand strategy that found a way to better inform customers about their products using Amazon's first-party audience insights. For example, L'Oréal understood that new-to-beauty category customers tend to begin with 'Eye' related products followed by 'Lips.Who is the largest beauty retailer? ›
Sephora.com is the online shop with the highest eCommerce net sales that is selling products in the Beauty e-commerce market in the U.S., with a revenue of US$2,300 million in 2021 generated in the U.S., followed by ulta.com with US$1,889 million. Third place is taken by bathandbodyworks.com with US$1,831 million.
L'Oreal has steadily gained market share in the beauty and personal care market over recent years. Its 9.8% market share puts it ahead of rivals Procter & Gamble, Unilever and Estee Lauder in the category, a position it has held since 2016, data from Euromonitor International shows.Is Loreal a Fortune 500 company? ›
Fortune identified the L'Oréal Groupe (ranked at No. 48) as a company that is changing the world through its sustainability programme, L'Oréal for the Future.Who are the top 3 influencers on Instagram? ›
- Lele Pons. 44M followers. ...
- nusr_et. 35.6M followers. ...
- Dan Bilzerian. 32.4M followers. ...
- Amanda Cerny. 24.8M followers. ...
- Zach King. 24.3M followers. ...
- Chiara Ferragni. 23.9M followers. ...
- pewdiepie. 21.7M followers. ...
- Cameron Dallas. 21.6M followers.
- ISABEL BEDOYA, @ITSISABELBEDOYA – 1.6 million followers.
- LAURA GURROLA, @LAURAG_143 – 2 million followers.
- JADE MARIE, @JADEYWADEY180 – 956K followers.
- NIKKI FRENCH, @NIKKIFRENCHMAKEUP – 476K followers.
- GRISELDA MARTINEZ, @MAKEUPBYGRISELDA – 918K followers.
|1||RENEE Madness PH Stick||Rs. 499.00|
|2||Maybelline New York Color Sensational Creamy Matte Lipstick||Rs. 299.00|
|3||Wet n Wild Lipstick||Rs. 599.00|
|4||Revlon Super Lustrous Lipstick||Rs. 669.00|
Maybelline New York
Thomas Lyle Williams created the company in 1914, and it is headquartered in Manhattan, New York. Since 1996, it has been a subsidiary of L'Oréal. Maybelline New York is also regarded as being the best lipstick brand in India.
Prada - L'Oréal Group - L'Oréal Luxe Division.What are all the Loreal products? ›
- L'Oreal Paris Hair Expertise Oil Replacement Cream,
- L'Oreal Paris Excellence Creme Hair Color,
- L'Oreal Paris Total Repair 5 Masque,
- L'Oreal Paris Infallible Pro-Spray & Set Makeup Extender,
- L'Oreal Paris Superliner Black Lacquer,
- L'Oreal Paris Colour Protect Conditioner,
- L'Oreal Paris Smooth Intense Shampoo,
On December 7, 2021, Nestlé agreed to sell 22.26 million L'Oréal shares to L'Oréal. L'Oréal will cancel the repurchased shares. Following the transaction, Nestlé will own 20.1% of L'Oréal and remains fully supportive of the company's value creation strategy.Is Loreal cruelty free? ›
At L'Oréal, we are for beauty with no animal testing.
Since 1989, we have not tested the safety of our products on animals, 14 years before regulations required us to do so.
Pantene (/ˌpænˈtiːn, -ˈtɛn/) is a brand of hair care products owned by Procter & Gamble.What does Loreal stand for? ›
It has also been whispered that the L'Oréal name is derived from the Ancient Greek word ωραίος (oreos), which means 'beauty.What is the name of the most recent brand L Oreal acquired? ›
Financial terms of the deal were not disclosed; Skinbetter Science recorded sales of almost US$95 million year to August 31, 2022. Headquartered in Arizona, the brand's leadership team will continue to run the business following the acquisition, which is expected to complete in Q4.Who is the L Oreal ambassador for 2022? ›
Oscar winning actress Kate Winslet is the latest brand ambassador for L'Oréal Paris.What is the name of the most recent brand Loreal acquired? ›
Skinbetter Science recorded nearly USD 95 million of sales in the trailing-twelve-months that ended August 31, 2022.Which company is bigger Loreal or Estee Lauder? ›
L'Oréal is a much bigger company than Estée Lauder, with more than 2x the revenue.Is L Oreal a Fortune 100 company? ›
Fortune identified the L'Oréal Groupe (ranked at No. 48) as a company that is changing the world through its sustainability programme, L'Oréal for the Future.Is Loreal a billion dollar company? ›
As of November 2022 L'Oréal has a market cap of $193.87 Billion. This makes L'Oréal the world's 48th most valuable company by market cap according to our data.Who is the number 1 cosmetic company in India? ›
Lakme is the topmost brand in India, belonging to Unilever, started by Tata on the request of the first Indian Prime Minister, Jawaharlal Nehru. It's the most preferred and widely used brand in this country and also loved by makeup artists.Which is the No 1 cosmetic brand in India? ›
1. Lakme. Lakme is an Indian cosmetics brand. It is owned by Hindustan Unilever and is ranked number 1 among the cosmetics brands in India.
|Rank||Company||Country of Origin|
|2||Jessica Alba||The Honest Company|
|3||Kylie Jenner||Kylie Cosmetics|
|4||Lady Gaga||Haus Laboratories|
|Rank||Company||Revenue in USD|
|2||Sinopec Group||$407 billion|
|3||State Grid||$384 billion|
|4||China National Petroleum||$379 billion|
By: Fortune / Boston Consulting Group. Produced in partnership with BCG, the Fortune Future 50 is a ranking of the global companies that show the best prospects for sustained growth. All of these companies demonstrate an impressive combination of strong execution capabilities and forward-looking strategic agility.What is Loreal CEO salary? ›
Compensation vs Market: Nicolas's total compensation ($USD9. 69M) is above average for companies of similar size in the French market ($USD4. 01M). Compensation vs Earnings: Insufficient data to compare Nicolas's compensation with company performance.How many brands are under Loreal? ›
L'Oréal Luxe at a glance
Our portfolio is composed of 26 brands of which 17 are global brands, including major brands, highly-aspirational and multi-expert, such as Lancôme, Yves Saint Laurent and Giorgio Armani.